This is a short summary of an ideal customer for our local coffee business. When creating buyer personas, you should consider your customers’ demographics, fears, goals and their online behaviors. Creating these takes time, practice, and patience to get them just right. If you want to make sure you craft the perfect buyer persona, contact LYFE! We can get your digital marketing campaign up and running with little time spent on your part.

Running a startup requires entrepreneurs to be unbelievably resourceful. Many start-ups don’t always have the most lavish set of resources and money needed to scale up the business as they would like to. Almost 90% of the start-ups are bootstrapped, have limited access to money and resources required to perform certain tasks, or hire employees or freelancers, or even consultants; which essentially means that they have to perform most of the tasks on their own within the limited resources available at hand. This means making difficult choices, what all things to invest in, what all to not spend on.
The question then becomes, how can you take advantage of this massive surge of spending happening every second of every single day online? The truth? Whether you're looking to start a simple online business as a side hustle, or you're quite literally looking to get rich and make an exorbitant amount of money online, there are 7 businesses that simply can't be overlooked. 
Your product or service has to be at least good, if not great, to start out with. It has to be differentiated in some meaningful and important way from your competitors’ offerings‎. All else follows from this principle. Don’t dawdle on getting your product out to the market, as early customer feedback is one of the best ways to help improve it. As Reid Hoffman, venture capitalist and co-founder of LinkedIn, said: “If you are not embarrassed by the first version of your product, you’ve launched too late.”
If you hate the idea of writing you can always outsource that work to somebody else. But writing great content for an affiliate site really isn't that difficult. It just takes a bit of practice, and once you see those first commission checks you'll be up writing articles for your site before work, during your lunch break, and when you should be sound asleep in bed. Successful affiliate marketers can be real gluttons for punishment.

Large corporations and business firms can easily hire a full-time staff coordinator or corresponding agency to run their Twitter, Facebook, and Instagram accounts, but smaller businesses frequently have to manage their own marketing for social media. But, because they have a great number of other responsibilities, many times business owners are too overwhelmed or busy to spend a lot of time on developing their social media approach. https://www.marwickmarketing.com/wp-content/uploads/2014/11/Canadian-Internet-Marketing-Conference-2016-780x315.jpg
As we rapidly expand the Design Pickle team, we want to start sharing our stories with the rest of our community. This post was written by our Marketing Coordinator, Rachel Clements. Rachel’s journey started as Russ Perry’s personal trainer and evolved into a full-time role in digital marketing. In this post Rachel gives her advice to digital marketers that are starting from ground zero, just like she did. 
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