As we rapidly expand the Design Pickle team, we want to start sharing our stories with the rest of our community. This post was written by our Marketing Coordinator, Rachel Clements. Rachel’s journey started as Russ Perry’s personal trainer and evolved into a full-time role in digital marketing. In this post Rachel gives her advice to digital marketers that are starting from ground zero, just like she did.
"One of the most costly and painful mistakes that I see over and over again is hiring in marketing and sales too early. Things tend to go VERY wrong when a founder brings on board a senior sales or marketing person who is lacking entrepreneurial spirit and/or experience working in startups. Instead of hiring full-time, founders should seek out and consult with experienced marketers and sales veterans who work with startups on a daily basis for a fixed fee or company stock based on specific goals." https://i.pinimg.com/236x/ae/8f/3d/ae8f3d042185f09043e9679c5a84943d--internet-seo-internet-marketing.jpg
It’s simple: great people make a great company. As your business grows, you might need to hire staff. Firstly, take the time to interview people thoroughly to ensure that they fit your culture and share your values. Secondly, it can be hard to let go but it’s important to learn how to delegate tasks. Finally, don’t expect people to be your clones. Be open to new opinions and suggestions. It’s always good to get fresh perspectives on old ways of working.
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Too often, companies focus on proving people wrong when they should be proving what‘s right. With a unique proposition, you’ll show customers why you deserve their time, trust, and money. Use your positive reputation and company values to create a distinctive plan that will echo throughout the industry. Basically, you need to offer your customers what your competitors do not by: