Work from home: Whether you’re a new mom or a globetrotter, you can run your online business from pretty much anywhere. All you need is an internet connection. Want to build a home-based side-hustle that allows you to work in your pjs? Or would you prefer to work lakeside at the cottage? You’ll have the freedom to take your work wherever you want to go. https://www.paperstreet.com/images/layout/ps-slider-monitor.png
It's human nature to make things more complicated than they need to be. We design complex goals with a million steps, which causes us to become overwhelmed and frustrated. Finally, we just give up on them. Let's take the example of losing weight. If your goal is to lose 20 pounds, drop three dress sizes and run a 5K all in two months, it's not going to happen.
Isn’t that amazing? In a medical survey 94% of participants said that they disqualified a medical website based on the website design alone. A medical website! Medical websites are the type of sites where content should matter above all else. But only 6% of those surveyed disqualified a medical website based on the actual content. Let that fact sink in.
"It's not impossible to be a single founder but in my experience it is easier to be resilient and successful as a team." You can read more from Steve about how BuzzSumo achieved $2.5 million in revenue during their first year right here. I'd also recommend reading my post about starting a business with a friend, in case you're considering going that route.
Online platforms give digital marketers the unique opportunity to create and deliver this kind of content to their audience on a regular basis (and with relatively low production costs). Instead of paying a premium for traditional airtime and advertising, an SEO optimized blog article or product page can be posted on a company website and attract relevant users via a Google search. Further, a content marketing strategy goes beyond conventional advertisements in the sense that—in line with the definition above—it provides active value to its audience (versus the limited value of an advertisement in itself). https://cdn.business2community.com/wp-content/uploads/2014/01/494723260.jpg
Red Bull has become more well known for its sponsorship of extreme sports than the energy drink it sells. It's a natural fit for the types of people the drink appeals to. But instead of creating digital content on the energy drink industry, Red Bull captures its audience with articles and videos all about the latest happenings in the extreme sports community.
It's all too common for digital marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital agency. It's easier that way to package digital marketing into a convenient chunk. But of course, it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels. We always recommend developing an integrated digital marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of business as usual.
These days, when it comes to landing a job in almost any field, you might as well not exist without an online presence. For obvious reasons, this is especially true of digital marketing: a prospective employer is going to look online first to learn about applicants, and if they can’t find you, they are going to move on to the next person who has a curated image.
The program is executed on a monthly retainer basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals, and then we execute on that plan. The program is customized based on your company, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 12 months.
The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.
This is a short summary of an ideal customer for our local coffee business. When creating buyer personas, you should consider your customers’ demographics, fears, goals and their online behaviors. Creating these takes time, practice, and patience to get them just right. If you want to make sure you craft the perfect buyer persona, contact LYFE! We can get your digital marketing campaign up and running with little time spent on your part.
Mechanical Turk is Amazon's take on micro-jobs. These are small miniscule-jobs that you can do for other people, which they call HITs, or Human Intelligence Tasks. These are super simple tasks that anyone can do. Some examples are listing off some URLs with certain kinds of images for one cent, or recording a few phrases with a microphone for 6 cents.
Josh Kraus is a Chicago-born, Denver-based writer and mediocre autobiographist who likes to make things. When he's not writing, he attends to his t-shirt business, Bird Fur. Find him at joshkra.us and birdfurtees.com. As a freelance writer by trade, I asked Josh to tailor his success tip to freelancers specifically. Here's his best business advice for new freelancers:
Buyer personas should be specific. You don’t want to just say “young moms” as a persona and be done with it. You want to have “Supermom Mary, 25-29 with at least one kid under the age of five who is on a budget in a middle class home. She’s trying to be a good mom and wife but finds personal satisfaction in working. She tries to live an organic lifestyle. but does a McDonalds run on busy weeknights.” This is going to tell you a lot more about your audience, their pain points and what you can do for them.
Amazon offers a service called Fulfillment by Amazon (FBA), which can be extremely useful for arbitrage sellers, or others selling their own products. If you opt for FBA, Amazon will store, pick, pack and deliver your products. That means you can scale your arbitrage business quickly as you don’t have to store products in your own home or waste time with postage.
Arianna is a co-founder of The Huffington Post, author of the recent New York Times best-seller The Sleep Revolution and recently stepped down as Editor-in-Chief of The Huffington Post to pursue her new wellness startup, Thrive Global, which will offer wellness trainings and workshops on stress reduction. Here's her business advice for entrepreneurs who want to start a business for the first time:
You may decide to create free videos as extra content for your blog, and not sell them at all. If this is the case then you can still make money from these videos by selling advertising space on them (in the same way as discussed for monetizing podcasts). Once you have high volumes of traffic visiting your blog, and watching your videos, you can charge businesses to advertise at the beginning of your videos. Use website’s like Izea to help you connect with companies willing to pay to advertise on your blog.
However, this only further illuminates the exponential rise of online business today. Considering that the internet is still largely in its infancy, as the modern conveniences give way to near-instant delivery of products via drones, 3D printing and other means, and as virtual and augmented reality help to improve the online shopping experience, nearly all our commerce will eventually be conducted through online channels rather than offline channels.
There are two things Rahis Saifi is very passionate about, business and technology. In today's competitive business environment, you must understand how both business and technology work together. From his experience, many businesses fail because they do not understand how their business should implement the technology. He is also chief… View full profile ›
Because social media can be (or seem) overwhelming, "choose one social media platform that your customers, prospects, and industry leaders engage with the most -- be it Facebook, LinkedIn, Twitter, and Google+ -- and start building a presence there," Volpe says. "Once you've set up an account, start connecting sharing your original content, joining discussions and engaging with the community. Keep your social efforts frequent, but above all, relevant and helpful to your audience." https://www.webfx.com/internet-marketing/img/market-golf-course.png
A fitness site can have numerous revenue streams. Create healthy eating plans and recipes and lock them away as premium content. Promote and sell a fitness training course, eBook, or a series of videos. Or advertise your own personal fitness services on your site. Topfithub is a good example of a fitness site with decent video content alongside product reviews.
A spin-off for web designers is to offer a landing page creation service. Well-optimized landing pages can be the difference between a successful and a failing business. And, as creating the perfect landing page isn’t easy, this is a service many businesses are prepared to pay for. I know people who are earning 6 figures per year and all they do is create landing pages for businesses. There’s serious money to be made.
As we rapidly expand the Design Pickle team, we want to start sharing our stories with the rest of our community. This post was written by our Marketing Coordinator, Rachel Clements. Rachel’s journey started as Russ Perry’s personal trainer and evolved into a full-time role in digital marketing. In this post Rachel gives her advice to digital marketers that are starting from ground zero, just like she did.