Successful entrepreneurs know the importance of lifelong learning. Whether you’re new to the business world or a seasoned veteran, you should always be looking for new information about entrepreneurship and trends in your particular industry. If you’re looking to learn and grow your business this year, here are some insights from members of the online small business community.
There is difficulty in predicting earnings for entrepreneurs. However, Business News Daily, citing a 2013 study by American Express OPEN, reported the average entrepreneur salary to be $68,000, down from $72,00 the year before. The study also found that 15% of entrepreneurs work a second job, which suggests that these entrepreneurs are struggling to reach profitability. https://images-na.ssl-images-amazon.com/images/I/61wOZ3ypxiL.jpg
1) Work harder than everyone else—I may not be the most formally educated, the most financially set up, or even the smartest, but I will give them a run for their money when it comes to ambition and determination. It’s a bit cliché, but I always remember this quote: “Always go the extra mile, there’s a lot less traffic up there.” 2) Every expert was a newbie at one point—don’t let them intimidate you out of your dream. Learn as much as you can, as fast as you can. 3) Ethics do matter—I don’t care what they say about “it’s just business,” the world comes full circle. Be competitive, but stay true to your beliefs and principles. It always comes back around eventually. https://assets.podomatic.net/ts/ec/a8/0b/ewebstyle/460%3E_13200558.jpg
The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them. The main cost involved in this step is just the man hours put into the process, which will drastically be reduced when you’ve established your brand.
The quote above comes from the article and podcast, Brands Not Using Social Media Create Communication Language Barriers with Customers. Moore says that the mission of online and digital marketers is to find out where your target marketing is spending time and “speak to them, communicate with them and most importantly serve them where, when and how they choose.” Not using social media means not serving your target market online, and it sends the message that your brand doesn’t have enough time for their customers to meet them where they are.
If you want to have success, you can’t make success your goal. The key is not to worry about being successful, but to instead work toward being significant—and the success will naturally follow. If you do work that you love, and work that fulfills you, the rest will come. I truly believe that the reason I’ve been able to be so financially successful is because my focus has never, ever for one minute been money.
Writing effective and grammatically correct resumes and cover letters is a struggle for many professionals. These type of writing services includes an analysis where clients are given guidance to determine their objectives, and define the skill set needed to achieve them. After that, the next step is selecting an appropriate format and choosing vocabulary which will appeal to a potential employer, without making the applicant sound arrogant and “too good to be true”. A good resume or cover letter needs to highlight an individual’s skills, be relevant to the position applied for and have a positive tone.
As a ghostwriter, you will be provided with the basic outline of a piece which you will then author in someone else’s name. This type of writing service is used to produce a wide range of materials in different fields. For instance, in literature ghostwriters write books, manuscripts, reports, white papers, etc. In journalism, they create articles, blog posts or feature stories. The theatre and film industries use ghostwriters to produce screenplays, scripts or even lyrics for songs. https://www.ydop.com/wp-content/uploads/2017/05/ydop-sign-orange-street-lancaster.jpg
No matter what method you choose to make money online, understand that you might be able to make some money fast, but for the sizable returns, you'll need significant sweat equity. However, a year from now, you'll be happy you started today. Remember, time is far more valuable than money. Focus on creating passive income streams that will free up your time so that you can quit the rat race and focus on the things that matter.
Sir Richard Branson, one of the world’s most recognizable billionaires, and the founder of Virgin Group, has built an empire comprised of more than 400 companies including airlines, record stores, publishing organizations and he's even tackling commercial space travel. He's also the author of more than a dozen business books, including his latest (fantastic) autobiography, Finding My Virginity that shares from behind-the-scenes of the ups and downs throughout Branson's more than fifty year career as an entrepreneur. During his interview on 30 Days of Genius with CreativeLive, I got to hear his best business advice for aspiring entrepreneurs who want to start a business of their own, first-hand:
In fact, using social media to promote blog articles or product pages on your website dovetails with SEO efforts, since an influx of new views combined with SEO optimized content will result in an increase in search result rankings—all important tricks of the digital marketing trade. As the intro to Moz’s super-helpful Learning Center section on Social Media Marketing puts it, social media acts as a megaphone for your overall SEO and brand awareness efforts.
If company blog posts aren’t your style, then consider working on ebooks instead. With Amazon and other websites around, self-publishing has never been easier than it is today. If you think you’ve got something interesting, useful, and worthwhile to say—and if you believe other people will think so, too—then writing ebooks could become a lucrative business.
You can always check out some of the free online training courses and programs like Hubspot’s content marketing certification, or the SEO Training Course by Moz, or Google’s Academy for Ads to get a leg up on the big ideas. And the little badges and icons you earn after completing them can then be added to your website or portfolio. That’ll help you stand out from the crowd.
The best digital marketing content aims to read like a magazine article (in the case of blog posts) or play like an informative PSA (in the case of a YouTube video), all with the goal of informing the audience about a problem they’re facing, and how particular products and services will help them alleviate that problem. Unlike a traditional advertisement with a static call to action, digital marketing content can evolve to match the particular point in an audience member’s “buyer’s journey” (a customer’s history of engagement with a service or product), continuing to provide value based on their specific needs in the moment.
Just like a website developer, a theme designer is working with websites but in a different way. Choosing theme designer as your online business idea means building new website themes for business to use for their website. This could mean researching popular themes, identifying their pain points, and creating a theme that solves these pain points while remaining true to the popularity of the previous theme. If you are an expert in a certain industry, creating themes for this industry could see you reap much success. https://i1.rgstatic.net/publication/288823984_INTERNET_MARKETING_AND_B2C_E-COMMERCE_THE_INDIAN_SCENARIO/links/568401d308ae197583937610/largepreview.png
Pro tip for first-timers: Carefully consider the pay rates that are listed. Penny Hoarder Carson Kohler has used the platform to find freelance writing gigs, and she reports low rates — like $3 for 500 written words. It’s probably not worth it. (And, yes, you’ll have to scroll through a whole lot of these low-paying listings to find the good ones.)
As you navigate the process of building your own business, keep an open mind about opportunities that pop up along the way. I didn’t start Fit Brains knowing I would sell it to Rosetta Stone, or that I would eventually leave the company to pursue a new passion project. Entrepreneurship is rife with surprises and unexpected ups and downs. It’s all about being flexible, accepting help, and switching direction as you grow. https://www.webfx.com/internet-marketing/img/internet-marketing-whiteboard.png
Clearly, there's a lot of demand on Amazon, and if any product is going to sell, it's going to sell well on Amazon. But the goal here is to source the right products that will easily sell at the world's largest online retailer. Generally, products between $10 and $50 sell very well here. Just be sure to do the right market research before jumping on this bandwagon.
Once you have one or two samples to show prospective clients, it's then time to find some. Sites like Freelancer and Upwork are good places to start out. But you don't need to stick to the same path taken by every other freelance writer. Use some lateral thinking to find clients. Join relevant groups on Facebook or LinkedIn. Have a look for forums dedicated to web development, digital marketing or SEO – there's almost always a “writers for hire” section you can use to find new clients.
They want flexible hours: Entrepreneurship is often popular around those who need flexible hours. Many people with disabilities often enjoy entrepreneurship as it allows them to work when they’re able to. Parents with young children might also prefer entrepreneurship as it allows them to raise young children at home or pick them up from school without having to feel guilty about it. Students may also like the flexibility of entrepreneurship as their course workload might not allow them to work standard office hours.
There's a proverbial gold rush happening today, of people trying to launch chatbots for their businesses to help automate some of their sales and marketing efforts that are needed to properly grow and scale in today's market. However, similar to California's Gold Rush, those that will likely get rich are the ones that sell the picks and shovels. For that reason, why not launch your own chatbot business? Sure, there's some effort involved here, but this is definitely worth the steep learning curve.
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area. https://dynamik-wpengine.netdna-ssl.com/wp-content/uploads/2017/03/Technical-Strategy.png
Zappos, Sears, Way fair, and Amazon are just a few of the larger known business brands that started with drop shipping. Even without your products in stock, you can still feature and sell the items on your website. Drop shipping takes the shipping process off of your plate entirely. When people buy from you, they purchase it from a third-party seller who then sells your item to your customer.
You know those top-down cooking or craft videos you just can’t seem to get away from these days? There are people out there making a living from them. 78% of B2C companies depend on user-generated content, like those videos, for their marketing campaigns. You can sign up as a creator on a site like Darby Smart and potentially work with brands like Nordstrom, Mattel, and BarkBox. Or, learn how to master PPC advertising and you can use the content to build your YouTube following and monetize through ads and views.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
Etsy is the most popular online marketplace for handmade goods and crafts. From bracelets to phone cases, rings, furniture, and more, Etsy is perfect for anyone who is creative and wants to sell their handmade creations. As long as you have the space, this can make for one of the best ways to make money online that can be started with a very limited investment. Consider these 5 steps to starting an Etsy store, from Handmadeology. https://image.slidesharecdn.com/nov-08-idmdipdigmmodule23davechaffey-1227004728951672-9/95/idm-internet-marketing-strategy-8-638.jpg?cb
As someone who's been immersed in a number of online industries for quite some time, I know a thing or two about what it takes to succeed in this arena. However, just like you, I started at ground zero with little knowledge, but a great deal of passion. What I learned along the way were some invaluable lessons from failure that hurt at the time, but helped immensely in the grand scheme of things.
The heart of a great digital marketing plan is a great website. What makes a great website? It’s when a visitor intuitively knows where everything can be found. Plan your web content with the “WIIFM – What’s In It For Me” mindset. Don’t hide the price, the dates, or any other important information. After all, this is the first thing that people see before they opt to sign up for your event or register for your services, and you want to make sure that what they see responds to their specific needs and interests. Want to position your organization ahead of the curve? Enable a chatbot on your site to assist any potential attendees in real time, via automated responses.
Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. Stop wasting time and money on traditional marketing and go digital!
Matched Betting (not available in the USA) enables you to gamble (nearly) risk-free. I say nearly as there is always room for error! It involves placing bets on all outcomes of an event, using free online bets given out by the Bookies. Although it may take a while to get your head around the concept, Matched Betting can make a substantial addition to your monthly income.
There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you'll eventually reap the rewards.
What’s the catch? None, really. Cash back apps act as affiliates for many online merchants, which means that whenever you make a purchase through one of the apps, they get a small commission — but then, they give you a portion of that commission as “cash back”. For example, if I buy a pair of Nike shoes through the Ebates app (or website) and spend $75, Ebates may get a $10 commission but then they’ll pass $7 back to me. It’s basically a way to get sale prices on stuff that isn’t on sale! http://internetmarketinglogic.com/wp-content/uploads/2018/05/Bills-Profile-President-e1527620080139.jpg
Nicole Skuba is the founder and CEO of Blue Tree Digital, a full-service digital marketing agency that specializes in creative marketing solutions for small- to medium-sized businesses. She learned HTML in 1995 and has been involved with the digital world ever since. Her marketing strategies have helped companies increase their pay-per-click conversion rates and increase leads using SEO.
There you have it – a comprehensive guide to the best online businesses to start this year. We deliberately didn't cover ideas like app development or IT support because they require specialized skills. That's why we only provided you with businesses you can start with very little money. In fact, you can even start some of them with very little knowledge.
Handmade: One popular home-based business idea is to sell custom products; for example, this year homemade cosmetics like beard oils and face masks are particularly trendy. Other options include handmade jewelry, apparel, handbags, lip balm, candles, bath bombs and more. With handmade products, your customers will receive a one of a kind product which will help you stand out online. If you’re crafty and enjoy creating products, a DIY business is a great way to start your first online business. https://www.vincereed.com/wp-content/uploads/2019/01/Screen-Shot-2019-01-18-at-5.03.26-AM.png
Posting a video on a social media platform is an easy way to showcase your product and how it works. Video ads generate more engagement and higher click through rates than traditional static advertisements. They also allow your potential customers to understand your product or service before they land on your site. With videos, customers are better informed about your product or service which can lead to higher conversion rates.
If you offer freelance services or have a physical services business, then creating a blog is a must. On your blog, you can write about the services you offer and how they will benefit your clients. Importantly you can add a ‘Services’ page, outlining the services you provide, what they include, and any other important information potential clients may need. This is an effective way to promote your services, generate leads, and increase your revenue. http://www.kapeeshllc.com/wp-content/uploads/bfi_thumb/8-step-online-marketing-plan-blog-nl8lc5yyx6nw42i4k7vaulaogzpkac2b0di4p01qrc.png
Another strategy to make money online is to become a social marketing manager. Being present on social media is key for any business that wants to attract new customers, promote their products and grow their following. However, constantly posting, liking and commenting on the numerous social media channels is extremely time-consuming. More and more businesses are recruiting social media managers to run and organize all their social media. And to save money, social media employees are often employed as online freelancers.
According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market.
Retain some control. If you upload photos of yourself, or friends/family with consent, it's worth going for the 'rights managed' licence option – otherwise you'll have little to no control over how your images are used (eg, you could star in an ad for haemorrhoid cream). See Alamy's page on understanding stock image licensing for more on the different types of licences.
As a bookkeeper, you are responsible for keeping track of the company’s spending to ensure that business’ financial accounts are in good order. In practice this means processing invoices, receipts and payments, completing VAT returns, identifying expenses on bank statements, repairing cash flow statements, helping to prepare financial statements and producing management accounts. Some of the most popular accounting software programmes are Sole Trader, Xero or Quickbooks.
Okay, it can be rather difficult to make a living solely from this but it’s a great place to start if you’re planning to build your own mystery shoppers’ army. Customer experience is one of the biggest obsessions of online and offline retailers, so there’s great potential here! Take a look at some of the existing platforms like Mystery Shopper and Secret Shopping. https://trafficandleadspodcast.com/wp-content/uploads/2018/02/Online-Marketing-Podcast-The-Digital-Marketing-Podcast.jpg
Creating a jobs board website can be another profitable venture. The ‘jobs’ field can be quite saturated, so it is important to find a niche that is still crying out for a jobs board website. Monetize this type of site by charging businesses to list their jobs on your site. Those searching for jobs could also be charged a fee to access the higher paying job adverts. https://jlbflorida.com/wp-content/uploads/2018/09/SNAXX-revisions.jpg
YouTube is the third largest site in the world, so there’s no surprise that video is becoming one of the main communication mediums for businesses of all types and sizes. If you have video filming or editing knowledge, it won’t take you long to build your clientele. Everything from video production workshops and video editing services to soundtrack libraries and DIY tutorials can appeal to the business world. Producing a video might be one of the most attractive online business ideas with lots of creativity and challenges.
Crypto currency trading is the next big thing in finance. The value of crypto has shot up in recent months with Bitcoin reaching over $18k for just one Bitcoin! You too can get a piece of the action by purchasing crypto currency from one of the bitcoin / crypto exchanges and waiting for the value to increase. I would recommend you do your research before you dive in, and don’t forget to only invest what you can afford to lose. https://www.advantageim.com/wp-content/uploads/2014/03/naDeck-500x375.jpg
An influencer is someone with a large follower base on social media who is seen as an expert in a particular area, like makeup or fitness. These people keep busy by posting regularly about their lives and promote products which they feel are good to possess. Sarah Phillips is a world-renowned food and nutrition influencer who posts about food creations she has made to her 10.9k (and growing) following. What is great about this internet business idea is that you can get paid to promote a business to your following, similar to affiliate marketing. Influencer marketing is a huge online business trend right now that you can capitalize on. Try your hand at Vlogging and starting a Podcast which are under-utilized channels of communication for influencers right now. https://searchengineland.com/figz/wp-content/seloads/2015/01/next-12-months.jpg
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
When it comes to organic search keywords, there is sheer value at the top. Considering that roughly 40 percent of people click on the first search results and that the first page accounts for some 91 percent of the search share, appear organically at the top of Google's Search Engine Results Pages (SERPs) is something that is lusted and longed for by the world's foremost online marketers. http://www.seobook.com/images/cat-n-mouse.jpg
Not only is social media advertising an important component for your digital marketing campaign but managing and monitoring your accounts should not be neglected. Follower growth and reputation management are two management techniques that we swear by. You should always be focused on growing your fan-base because you want to continue to gain customers. Don’t just rely on your existing customers.
As an affiliate marketer, you are earning commission from selling someone else’s products. You might need to make an initial investment and buy a basic portfolio and marketing materials that you then resell. However, that does not always have to be the case as there are companies which will provide you with products free of charge, and only take a part of the profit. One of the most popular sites for affiliate marketers nowadays is Clickbank. Other well-known sites include Amway and Amazon Associates.
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design. https://www.hotel-internet-marketing.com/wp-content/uploads/2015/08/screens.png
Walk around your neighborhood or town and I’m sure you’ll see tons of great local businesses with terrible design. However, with increasingly easy-to-use tools like Adobe Illustrator, Venngage, Stencil, and Visme, just about anyone with a creative mindset and a good amount of motivation can start making money online by being a graphic designer for local companies.