Sara Blakely first started her Spanx brand in 1998. She was one of the first creators of women’s leggings. Her brand specializes in shapewear and also includes bras, panties, hosiery and more. She’s also the inventor of arm tights which allows women to wear their summer clothing year round. At one point, Blakely was the youngest self made female billionaire.
Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
If you're at all scarcity-minded, it's important to understand how much abundance exists today. Considering that virtually every brick-and-mortar store has made the transition to an online business, there's certainly no shortage of competition. But there's also plenty of so-called blue ocean. While most might make it out to seem like Amazon is the only company reaping the benefits of the ecommerce boom here, the growth is widespread and across every single sector in business.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
In the last few years, content marketing has quickly become one of the most popular topics in the digital marketing world. The Content Marketing Institute was one of the first companies to start touting the value of content in digital marketing, and their blog remains one of the best resources for following content marketing trends and best practices.
You can delve into original content marketing research which includes information on the content marketing industry’s benchmarks, trends, and budgets. Their blogs are a home to several compelling articles written about content strategy, storytelling and blogging best practices. Another bonus is that it keeps you updated with the latest content marketing events.
The first time it happened I didn’t think much. After the third time, I got the message. During the short time I dealt with this business, people consistently left. If you made it to the six-month mark, you were some sort of hero and would probably be given a free surgery to say thank you for your work and make you feel worse about your own body at the same time.
Reed McManigle: At CTTEC we deal primarily with inventor teams of faculty and PhD students, and inventions that have resulted from (perhaps years) of research funding. With this starting point, it's easy for the inventors to be convinced that the science/technology is the key driver of success, instead of the actual drivers of finding a real, sizable problem to address; building and managing a team; developing and executing a go-to-market strategy, etc.
They can’t get a job: Many stumble into entrepreneurship when they can’t get a job. Getting fired, a lack of experience or a criminal record can prevent the average person from getting a job when they’re desperate. Instead of being defeated by their situation, they create new opportunities for themselves. A new graduate might start an online store the summer after graduation to build up their resume. A parent who is seasonally laid off each winter might start a business to ensure they can continue feeding their family while keeping a roof over their heads.
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design.
Well, according to the business owner it was the person running their digital marketing. As a result, they wasted approximately eight months marketing a website that couldn’t make any sales. The reason the business was failing according to the owner was because of the keywords that were being targeted in the marketing campaign. This is a horrible excuse.
Merch by Amazon is another service offered by Amazon that will enable you to make money online without any initial outlay. To get started you need to create an account with Merch by Amazon. Then simply design some T-shirt logos or slogans, and upload them to your Merch account. You will need to choose a T-shirt type, color, and price, and Amazon will create product pages for each T-shirt. When someone makes a purchase, Amazon takes care of production and shipping. And you are paid a royalty for your design.
When creating a membership site, always offer different plans and pricing tiers to appeal to your different categories of audience. Access to specific types of content is then dependent on the plan selected by a member. Membership fees can be a one-off payment or a repeat subscription. And you can even sell products on your membership site to boost your income.
8. Know what your clients really want. The purpose of business is to bring your clients a greater benefit, a greater advantage and a greater result. But if you don't know what their ultimate endpoint should be, than how can you help them? Don't assume you know the answer. Study their actions and talk with them to find out how you can become their hero.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.
Of course we have to include our very own ROI Factor Blog. We take pride in our work, and we enjoy discussing a number of different topics that shape the industry in which we operate. Our digital marketing blog prompts a number of different conversations from digital trends, to marketing innovation and best practices. We balance the scale between the importance of technical and results-driven marketing, and creative campaigns, and work to highlight everything in between through our bi-weekly posts. From strategy, design, and marketing, to website and mobile app development, you can find it all here at BFM. Digital marketing blogs are a great way to stay on top of what is going on in this rapidly-changing industry. Are there any digital marketing blogs that you love that we missed on our list? Comment below or tweet us @BFMweb.
These pay-per-click ads appear on your blog. Every time somebody clicks on an ad (which is supposed to be about a subject related to your niche), you make a few cents or more. Small amounts each time, but it adds up. This is extremely hands-off. You just need to get a code from Google, place it on your website - and the ads will automatically appear on your blog. Google will only show ads that are relevant to your blog so it's a good experience for your visitors and maximizes the amount of clicks you get, meaning more income.
Derek Halpern has built a really strong personal brand. He’s the founder of a software and business training company called Social Triggers and makes a LOT of money teaching people how to sell what they know best. And what he knows best is how to sell. If you’ve got some serious expertise, start making money out of it by selling online courses or simply teaching online.
There’s plenty of work and clients to be found. If you know where to look. To start, you need to know if there is enough demand for your skill to make it worth the effort to go out looking for work. Start by searching for freelance postings on sites like Flexjobs, SolidGigs, Contena, greatcontent or one of the dozens of other skill-specific freelance job boards.
Thanks to the internet there’s now a wide assortment of ways to make money online. So if you are stuck in a dead-end job and would like to change your life around then this guide will provide actionable strategies to enable you to do so. Whether you are looking for ways to make a bit of extra money, a part-time job or want to create a full-time income stream, there are plenty of opportunities to do so, all online and from the comfort of your own home.
The first type of education to consider is something directly related to your field. If you are looking opening an auto shop, you will obviously need some education and certifications related to car repair. If you are thinking about being a self-employed electrician, you will need the latest education and training with wiring and circuitry. If you want to run a restaurant, training in food service will be useful. Pretty obvious, right?
One thing is clear – clothes and accessories will always be one of the super-profitable online business ideas for an ecommerce site. However, with so many boutiques and brands already online, rising above the noise is extremely difficult. Yet, one promising idea that savvy entrepreneurs have probably already noticed is the booming trend of “ethical fashion”. Brands, such as Pachacuti, People Tree, Sea Salt, and Matt & Nat have successfully crafted their brands around the concept of organic, ethical production of fashion items and are riding the trend to the top of the strongest brands list.
Shopify is another great option if you are wanting to create your own eCommerce store. Shopify is arguably easier to set up than WooCommerce but will give you less control over your storefront and cost you more long term. However, if you have little to no experience of creating websites or using WordPress, or you are working to a very tight time schedule, then Shopify may be the perfect eCommerce platform for you.
Chris Ducker is a virtual CEO and founder of Virtual Staff Finder, which is one of Hubstaff’s 7 Awesome Virtual Assistant Companies in the Philippines. The quote above comes from an article titled 6 Ways to Make Money While Building an Online Business. Ducker says that in order to be successful at online selling, marketers should position themselves in a market where people need what they offer.
Richard D. Harroch is a Managing Director and Global Head of M&A at VantagePoint Capital Partners, a large venture capital fund in the San Francisco area. His focus is on investing in Internet and digital media companies, and he was the founder of several Internet companies. His articles have appeared online in Forbes, Fortune, MSN, Yahoo, FoxBusiness, and AllBusiness.com. Richard is the author of several books on startups and entrepreneurship as well as the co-author of Poker for Dummies and a Wall Street Journal-bestselling book on small business. He was also a corporate partner at the law firm of Orrick, Herrington & Sutcliffe, with experience in startups, mergers and acquisitions, strategic alliances, and venture capital.
More and more companies and startups especially are embracing remote work—where you use online collaboration and communication tools to do your work from wherever you want. And you don’t have to be a 20-something hotshot designer or coder to reap the benefits of working remotely. Many remote positions are for customer support positions or other customer-facing positions that don’t require specialized skill sets.
According to Statistica, 76% of the U.S. population has at least one social networking profile and by 2020 the number of worldwide users of social media is expected to reach 2.95 billion (650 million of these from China alone). Of the social media platforms, Facebook is by far the most dominant - as of the end of the second quarter of 2018 Facebook had approximately 2.23 billion active users worldwide (Statistica). Mobile devices have become the dominant platform for Facebook usage - 68% of time spent on Facebook originates from mobile devices.
Infographics are currently an extremely popular type of media. An infographic showing information or data in an interesting and fun way can help engage an audience and generate numerous likes and shares. As infographics take more time to create than just simply uploading an image, busy website owners are prepared to pay for custom infographics. And don’t worry, an infographic can be created using simple design software such a Canva. So extensive graphic design skills are not necessary, just a creative eye.
1. In the words of Ron Simon, “What the hell are you trying to do?” What is the goal of your website? Ultimately, it should be to drive more business, but how exactly will it do that? Start with one goal – such as increasing the number of phone calls – and branch out from there. It’s important to set goals, but it’s just as important to come up with a system for measuring those goals.
4. Build long-term relationships. Relationships matter. People do business with companies they know, like and trust. Furthermore, while it's tempting to stay on the hunt for new customers, your existing customers are your best source of repeat business and your most profitable customers. To win their loyalty, you must nurture a relationship with them.
The marketing blogs and websites below are juicy, well designed and easy to read. Many of them have handy newsletter subscriptions and all of them have engaging Twitter feeds. I have listed only six websites (with a few extras), because sometimes less is more. Keeping up with relevant, up-to-date industry news is essential for a well-balanced marketing professional, and even more valuable when the whole team is participating! Press the subscribe button on these digital marketing blogs and make them a vital part of your daily routine. Forward them to your colleagues, pour yourself a cup of coffee and read on.
The internet is a vast, vast marketplace where you have all kinds of people – meaning you have all kinds of buyers, sellers, marketers, specialists, etc. Your business has unlimited potential to grow when it targets the internet as it’s market. I just want to share with you three basic internet marketing tips which should be kept in mind especially by business owners.
Drop shipping a supply chain management technique whereby you make money by taking care of product shipments on behalf of a retailer. Also, you need to work with them to make sales which will then lead to earning revenue from the delivery of the products. If you want to get involved in drop shipping, you should do some detailed research beforehand and look for a type of company that will put emphasis on assessment of potential business partners, not just ask for a fee to join their program. You can find a list of UK Drop shippers here. Alternatively, you can also contact small business owners and ask if they’d be interested in this type of cooperation. Examples of drop shipping companies include Sellerbot.
– Project Payday is one of those sites that has testimonials of people who have earned thousands of dollars by getting paid to get trial offers. I’m not saying you’ll earn thousands, but it is legit and you can earn some extra cash. They assume that by paying you to do a free trial, you’ll either like the product and purchase it, or forget to cancel the trial and get charged for it. If you can keep track and cancel before you get charged (if you don’t want the product), then this is a great site for making some money.
Maybe you have a passion for cooking, fashion, or crafting. Or maybe you just have tons of great ideas that you know will help others. Starting a blog not only allows you to share your passion with the world, it also allows you to make money in the process. At the time of this writing, the DollarSprout blog brings in nearly $200,000 in revenue each month and supports a small team of writers and editors.
For young businesses, it is difficult to win the trust of clients because they are uncertain of the consequences. Maybe you will be able to deliver what you are promising, may you will not. They are not quite sure. In such cases, it is best to provide potential clients with a cushion of performance-based pricing model. Give them the confidence that they have nothing to lose if you fail to deliver, and that such a model is a guarantee of superior results. They would only pay when they receive the desired results or derive the desired utility. This method is not taxing on their pockets and leads to higher conversion rates.
That’s a wrap for our list of the best digital marketing blogs of 2018! If you made it through this list, you’re bound to have gleaned some insights into how to get better at your craft and (hopefully) laughed a little along the way. We did our best to include a bit of everything from search, mobile, SEO, SEM, content marketing, inbound marketing, email outreach, and testing. If you think we left something out, definitely shoot us an email at [email protected] Until next time, happy marketing!
Hundreds of thousands of members have made money online and earned rewards with Opinion Outpost - and it doesn’t stop at cash. You could earn gift cards to online retail giants! And we’re always adding new options: In a current Mini-Poll answered by over 1,700 of these members 47% said they’d like a retail or department store gift card to be available as a reward option next, while a restaurant or gas card reward option wasn’t as favorable, getting 16% of the vote each. Getting 21% of the vote, and second place, was a grocery store gift card. Which reward would you choose?!
"Many new CEOs are hyper-focused on making their MVP, but they don’t really have a long-term vision for how to make their companies profitable. I would recommend designating marketing and sales as a day-one priority. This will help your business earn fans before the MVP ships and ensures that what you create is truly something that a customer will want to pay for."
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.
“Ask more questions, always. Assess whether “the one method” people are telling you is the only way to go, even makes sense for you and your topic or audience. I’ve found more engaged audience members and more sales waiting on the other side of ignoring traditional advice and focusing on key questions about what my audience needs than through re-creating systems that others have used. Ask more questions, always. Does it apply to you? How can you use it without the elements of it that you don’t like? What would utterly surprise your audience at this point? If you’re asking yourself “Should I do webinars or a 10-day challenge to promote my course?”, ask instead, “In a world where webinars/challenges don’t exist, how would I ideally help people and share my product with them?” – Regina Anaejionu
Running a startup requires entrepreneurs to be unbelievably resourceful. Many start-ups don’t always have the most lavish set of resources and money needed to scale up the business as they would like to. Almost 90% of the start-ups are bootstrapped, have limited access to money and resources required to perform certain tasks, or hire employees or freelancers, or even consultants; which essentially means that they have to perform most of the tasks on their own within the limited resources available at hand. This means making difficult choices, what all things to invest in, what all to not spend on.
Don't sacrifice morals for a quick buck — At the outset, you'll want to do all sorts of things to make money online, but don't sacrifice your morals for a quick buck. Not only will you put people off, but you'll lose Google's trust. You also shouldn't concern yourself with things like Adsense or other ads on a blog before you have around 100,000 visitors per day. Yes, per day.
This is something like Experts Exchange, except that it’s more general in nature. As a professional in just about any field, you can offer your expertise on JustAnswer. They are looking for professionals in various fields who will provide answers to reader’s questions. You can make money online by answering these questions and pointing people in the right direction to get the solutions that they need.
Mark Schaeffer’s Grow blog has been providing useful information on digital marketing and technology for years, occasionally venturing into controversial territory (most notably with the widely discussed content shock post a few years back). The blog includes a mix of general marketing advice and thought leadership pieces that analyze what’s happening now in digital marketing and what’s to come.
Is there a product or service that you are particularly enthusiastic about? If you are, you may be able to develop a website that is built around selling it. You don’t have to be the actual provider of the product or service either. There are many businesses that offer these products and will allow you to sell them on an affiliate basis. For example, you may be able to sell a product on your website for a commission of 20% or 30% of the sale price.
My tip: Have one main credit card. Have a second one that you use for necessities – such as groceries or gas – that offers rewards for those purchases (a lot of cards do) and set the second one on auto-pay. You should be able to pay off a smaller amount on auto-pay if it is a necessity. If you think you cannot, then you may need to cut down a lot on expenses.
"My favorite place to sell my handmade jewelry is Instagram," says Mindy McCarthy, owner of MinMac. "It's the queen of virtual markets. Potential customers can scroll through your collection of pictures and see who they're supporting," she says. "They make a connection with you as a person, not just a business owner. It's very rare that I post a piece of jewelry that doesn't sell within minutes."
What is entrepreneurship’s appeal? With over 400 million entrepreneurs, entrepreneurship has an international appeal. Every entrepreneur has their own ‘why’ that drove them to dive into being their own boss. Whether entrepreneurs need more freedom or to make the world a better place, they all take control of their life by living life on their own terms. Here are a few of the reasons why people become entrepreneurs:
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you'll be wise to invest in a managed WordPress hosting plan from a company with great service like Kinsta, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.
If cooking is one of your personal passions, there are dozens of opportunities to turn it into a decent business venture. You can start by setting up a catering website, experimenting with pop-up food stalls and local food markets, or joining platforms that encourage cooking enthusiasts to squeeze some money out of their passion. And if you’re not camera-shy, you can teach people how to cook special meals by selling online classes.
If you are a software developer of course the internet is your strongest marketing platform. There is a large market for software on the internet. All you need to do is to look for a task in the IT world and then build a software to help simplify the task. For example; you can develop a software that will help people manage their clientele base (CRM software), you can develop software that will help people manage their payrolls, accounts, online files et al.