Interesting – People can consume articles, news, and blogs at a rate never before seen today. They are constantly being bombarded with advertisements and therefore its become imperative to make your content easy for customers to consume. Break up blog posts with pictures or other types of useful content. Include visuals in your social media posts. People don’t really want to read something that is just a wall of text. So remember a picture is worth a thousand words.
The quote above comes from a blog article on How to Create Content to Attract Your Target Market. Porterfield says that once you know your target market well enough, creating content for them becomes surprisingly easy. This holds true whether that piece of content is a social media post, video, image or blog post. The key to great content is consistency, because it’s one of the primary ways a brand earns trust and respect. Porterfield also recommends diversifying your content (blog posts, series of images, podcast) and opening the conversation with your customers. She says you can start the conversation by identifying a commonly asked question and writing a post about it, or reviewing your three most popular social media posts in the last 6 months and finding the common thread to elaborate on.
Reed McManigle: Historically tech transfer and entrepreneurship was seen as a distraction for a successful academic career. Strong publications and a history of successfully pursuing grant funding for research are the key metrics for advancement in an academic career. CMU has had a much more entrepreneurial history and culture than many other universities, but even here it has taken decades, multiple success stories, and long-term investment in a tech transfer and entrepreneurial support ecosystem to get to the point we are today (supported in large part by our outstanding foundation community).
"This common mistake could also be framed as an inspiration/perspiration problem. We’re so inspired by the end result that we forego the process — a lot of which is hard, un-fun work. In turn, we sacrifice the best possible outcome. And this is painful because the solution is retrospectively so obvious: patience. Take time with each new idea; flesh it out; design it fully; have a plan and not just hope."
Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? The owners of a lot of smaller companies don't realize how much of an impact search engine optimization (SEO) can have on their business. Educate those business owners on the power of SEO to help transform their websites into a more SEO-friendly property. Use your skills to show business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic.
Case studies: Nothing grabs as much attention as a personal story. In fact, there are media that specialize on posting case studies mainly because of their high engagement potential. If it also contains a unique strategy, a new approach or angle, it has really good chances of being accepted by a prestigious blog. Personally, I hate writing about something that I’ve already read/written about before, so that’s why I often go with this option.
Connecting with people in your field is a quick route to growing your business. You can promote each other’s products and services. By leveraging the power of multiple platforms, you will be able to grow far faster compared to doing it alone. You can also network with people face to face. There is a growing number of digital nomad hubs across the globe, and you might find a group of them living near you.
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Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive. Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess.
There are a huge variety of loans on the market. That means you can control your level of risk and reward. For example, lending to highly-qualified borrowers might product 4-5% per year in interest. However, lending to less-qualified borrowers can pay 15% or more. The greater the risk, the bigger the reward, and you get to decide what your risk preferences are.
Find work. When you first start out, you may have to accept work writing about a topic you don’t find all that interesting. You must keep an open mind and be willing to accept work that may not be in your desired field. However, as you continue to write, you not only learn about more topics, but you also build your reputation. With time, you can be choosier about assignments you want to accept.
If you love what you’re doing and it’s something you want to improve in continually, then you can have a more secure footing in your chosen business. Keep updating yourself with the latest in your online business, stay connected with your audience, expand your product offerings, and give the best customer service that you can, and it will set you apart from the others in your niche.
This means that you need to have your ears turned toward those who have your best interest in mind. A good mentor can offer encouragement where needed — or chiding, if required — and guidance on any number of subjects, all without trying to run the business themselves. And while someone more senior can offer good advice, they're not the only voice you should seek: Peers and others at the same stage of business as you, for instance, may have a closer perspective on how things are currently operating, or what new technologies or methodologies are worth your time.
Here your task is to give recommendations on how a client can get more traffic and leads for their website. SEO consultants need to know various methods of optimising website content, including being able to do keyword research to determine which words would be optimal to use in titles, headlines, descriptions, articles or any other text that appears on your website.
Posting a video on a social media platform is an easy way to showcase your product and how it works. Video ads generate more engagement and higher click through rates than traditional static advertisements. They also allow your potential customers to understand your product or service before they land on your site. With videos, customers are better informed about your product or service which can lead to higher conversion rates.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of. May big name companies and brands, like Wal-Mart, Home Depot, etc. run their affiliate programs through these third-party affiliate sites.
Hey [NAME], love what you’re doing on [Insert Platform]. My name is [Your Name] and I’m the head of SEO at [Your Agency]. I noticed that you have a large following on [Platform], but I wanted to give you a heads up that you’re missing out on approximately [INSERT TRAFFIC ESTIMATE] website visitors every month. Can I send you a quick video showing you how you can capture this traffic you’re missing out on?
You'll also need ecommerce software, fulfillment software, worry about warehousing, customer service and refunds. But that's not all. You'll also need traffic. Think search engine optimization, Facebook ads, and other social media campaigns. It is hard work, especially on your own. You could opt for Amazon's platform, which might be the easier route. But, then again, at the end of the day, this is a serious business, which could produce significant profits. So you're either all in or you're not.
Search Engine Land – Listed 5 out of 20 times. This is actually a suite of some of the best marketing blogs that address all aspects of digital marketing. For many, this blog represents the gold standard in online marketing analysis and insights. Recent posts covered these topics: (i) The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes, (ii) How to steal the competition’s best keywords: A 3-step guide, (iii) Google adds new features to its job listings search tool released earlier this year.
If I have a blog that is getting 100,000 page views a month that means that I’m probably getting at least 50,000 people to the site (most blogs will do between 1.2 to 1.4 pages per session). That means I have to try and get some small percentage of those people to buy something from me if I really want to do well. If I can’t get them to buy something then (in some cases) I have ads running on the site that will make me money anyways.
Social Media Examiner: Social Media – Listed 10 out of 20 times, offers everything needed for social media strategy. Readers can find advice on social media platforms like YouTube, Facebook, Twitter, Pinterest, Instagram, Google+, Snapchat, and more. Browsing and following this digital marketing blog helps formulate an effective social media strategy for different channels. The articles and posts include case studies, podcasts, review of the latest industry research, and expert interviews along with latest social media updates & news. This is a blog to bookmark for anyone implementing social media marketing.
Now next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
You’ll find a lot of Smarp blog posts about bigger-picture thinking, mindset and company culture – and how those topics tie into marketing and growth. For example, this guide to fostering growth mindset may have a “how to” headline, but it’s far from a shallow tutorial. Their in-house writers are sharp, while compelling guest authors have included the likes of influencer marketing thought leader Shane Barker, Social Media Marketing World presenter Ben Beck, former Search Engine Journal lead editor Kelsey Jones and lead nurture expert Lilach Bullock.
As we kick off a brand new year and everyone heads back to work, we have tried to find a way to fill up those commuting hours once again. So we put together our list of the best digital marketing blogs that we think are informative, entertaining, and essential to the marketing community. Some light reading to help the time pass on the train. So take a look at one (or all) of them, and see if any of your favorites made the list.
By building an extensive following, this will allow you to gain profit by attracting key advertisers or get commissions by promoting other brand products (think affiliate). Blogging is big business; just ask Heather from Dooce.com. She’s a mom that blogs daily about her children and pets and has successfully turned her daily adventures into a very lucrative business by simply making money blogging. One of my favourite ways to make money from a blog is by creating your own online course.
The best entrepreneurs don’t seek risk, they seek to mitigate risk. Small business insurance is one of the best ways to look after you livelihood, and it’s more affordable than you think (from as little as R162/m with Santam for an administrative business). Make sure that your precious stock and premises are covered in an emergency such as a fire or theft.
23. Affiliates – There are many affiliate networks, such as FlexOffers and CJ Affiliate that allow you to promote other people’s products and services. You simply put a link or a banner on your page and then you get a percentage if someone clicks through and buys the product/service. You’ll want to select products that are specifically within your blog’s category.This is an effective way to earn money once you have the traffic coming to your blog.
The rise of the chatbot has been extraordinary to witness. Thanks to the ubiquity afforded to us by chat on platforms like Facebook, we've grown quite used to chatting with friends and family across all our social media networks. That's why AI-powered chatbots present a new digital frontier for businesses looking to automate and relinquish much of the man-power it takes to have a chat with its customers.
I know what you're thinking. How do you start a webinar business? Well, webinars are quite possibly one of the best ways that you can sell anything online. The best part? You don't even need your own product. Webinar guru, Jason Fladlien, co-founder of Rapid Crush, has grossed well north of $100 million in sales via webinars, which goes to show you the sheer power of this medium for selling.
Yes, you are right. As the name itself suggests, it is about social media platforms. It focuses on the outstanding features of some popular social networking platforms. In addition, this blog covers the best examples of social media marketing. You will also get advice and tips on social media marketing. You can follow this blog to know the best practices and trends of social media marketing as well.
While Etsy is fantastic for handmade goods that you’ve already created, if you’ve got killer designs that would look good on phone cases, t-shirts, or even wall hangings, pillows, and duvets, you can sell them on Society6 without paying anything to start. Society6 lets artists upload their designs and create their own shops where they choose what products their designs can be used on. That means one design can be used to make a whole range of awesome products that are printed and shipped on demand whenever someone buys from you. With top creators making thousands every month just from selling their designs.
Normally you’ll be asked to test a few websites by visiting them and to document and record your reactions and thoughts as you go through it. It’s really easy to get set up making extra money online by testing websites. All you need to do is sign up to the following services: UserTesting.com, Userlytics, TryMyUI, Userfeel, TestingTime (UK only), or Side Income Jobs.
Once a site or blog is created and optimized for SEO (search engine optimization) purposes, the search engine marketing (SEM) begins. The potential for earning income in this area is literally through the roof if you know what you’re doing. An expert in SEO management is responsible for successfully marketing a website and can choose to promote it in a variety of ways.