Before we get into the gritty details of The Drum, you should know that they have designated URLs for the Americas, Europe and Asia - with curated geographical content. When you’re looking for pertinent content for yourself and your business, it is incredibly useful to have information sorted geographically. Parallel to this feature, The Drum labels themselves as ‘The global home of media, marketing and advertising’.
Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)

Pro tip for first-timers: Carefully consider the pay rates that are listed. Penny Hoarder Carson Kohler has used the platform to find freelance writing gigs, and she reports low rates — like $3 for 500 written words. It’s probably not worth it. (And, yes, you’ll have to scroll through a whole lot of these low-paying listings to find the good ones.)
Some businesses may be interested in adding other types of paid content to your website. This could include videos, podcasts, or any other material that would work with your site and help a business market itself. Always make sure that paid content isn’t too promotional. It needs to add value to your audience first and foremost, and not just present as an advert.
If you have a fondness and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You’ll get royalties every time someone licenses an image you’ve submitted. To really be successful, build your own photography website to be able to showcase your portfolio and start getting higher-paid private corporate work.

Proz.com is a site where you can get paid to translate all kinds of documents, including files and even conversations. The site provides you with an opportunity to list your services as a translator. They offer opportunities in Spanish, German, Italian, Chinese, Arabic, Japanese and other languages, and specialize in legal, medical, technical and other fields.
The quote above was taken from Viral Content Buzz blog article, How to Find Your Blogging Style. Smarty recommends staying true to your voice, even as it develops and changes. She notes that there are times in the journey where your target audience may change as a result of your personal or professional shifts in focus, so regularly reevaluating your target audience is a must. Smarty also recommends blogging even in the face of burn out, which is inevitable for all writers. Instead of letting writer’s block stop you, try introducing a new series or different forms of content, such as podcasts or webinars. That way, you can take burnout as an opportunity to reinvent your creative pursuits.
E-books represent about 20 percent of all book sales in the U.S. The good news is you don’t have to be a publisher with deep pockets to get in on the action. As a solo internet entrepreneur, you can sell ebooks directly from your own website. You can sell your own works or sell a public domain work. Simply upload it to your website (or seller account on Amazon) and start publicizing it on your social media platforms, on your email list, your blog, website, etc.
These pay-per-click ads appear on your blog. Every time somebody clicks on an ad (which is supposed to be about a subject related to your niche), you make a few cents or more. Small amounts each time, but it adds up. This is extremely hands-off. You just need to get a code from Google, place it on your website - and the ads will automatically appear on your blog. Google will only show ads that are relevant to your blog so it's a good experience for your visitors and maximizes the amount of clicks you get, meaning more income.
This is a more technical way to make money online then most of the other strategies given. But you can get an excellent course on how to make it happen with Steve Chou’s Create a Profitable Online Store program. Steve and his wife have built a highly successful online store – selling wedding napkins – and he’s anxious to provide insider secrets to people who sign up for his course..
The cornerstone of your affiliate business is about setting up a website that's focused on a specific niche. You research low competition keywords for that niche, with the aim of ranking on page one of Google for those keywords. People visiting your site then click on a referral link, and if they make a purchase at the destination store, then you get paid a commission. That's why some people call it “referral marketing”.
Risk is often the major reason why people avoid becoming an entrepreneur, but consider this: someone who works for a company has one source of income: their employer; while an entrepreneur has many different sources. If the employee gets laid off, they are out of a paycheck, but if an entrepreneur loses a customer, they have many more to fall back on. When managed properly, being an entrepreneur can actually be one of the safest careers possible.  
Mechanical Turk: Amazon's Mechanical Turk is a resource for doing human-intelligence tasks, or as the site commonly refers to them, HITs. You get paid a very small fee for any given HIT and you'll need a good deal of volume to make a substantial amount of money. But it is a resource you can use in your spare time to generate a small income online. 
As a rule, local businesses have a number of happy and satisfied customers. For some reason, they forget to remind happy clients to give their honest reviews about the offers they purchased. As a rule, those are the angriest customers that leave reviews about their experience in dealing with a brand. In order to chive a balance of positive and negative reviews about your business, push for the customers to leave their honest feedback. This will help your brand to rank higher in the popular search engines. This is one of the best digital marketing ideas that really work.
There you have it – a  comprehensive guide to the best online businesses to start this year. We deliberately didn't cover ideas like app development or IT support because they require specialized skills. That's why we only provided you with businesses you can start with very little money. In fact, you can even start some of them with very little knowledge.
You can look forward to delving into original content marketing research, including information on the content marketing industry’s benchmarks, budgets and trends. The blog is home to a number of compelling articles written about content strategy, storytelling and blogging best practices. Another bonus is that it keeps you updated with the latest content marketing events. Well worth a browse and a bookmark.
Nathan is host of the fastest growing business podcast The Top Entrepreneurs, and CEO of Send Later, a company he recently acquired after failing to acquire Success Magazine for $5m. He founded the social giveaway SaaS startup, Heyo and is an experienced online educator at CreativeLive where he teaches Facebook Marketing for Small Business Owners. Here's his business advice for first-time entrepreneurs who want to start a business of their own:
6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given area—not in hearing promotional information from you. By thinking of your readers' needs first—not your own self-interests—you will receive business traction and audience engagement beyond your dreams."

This is something like Experts Exchange, except that it’s more general in nature. As a professional in just about any field, you can offer your expertise on JustAnswer. They are looking for professionals in various fields who will provide answers to reader’s questions. You can make money online by answering these questions and pointing people in the right direction to get the solutions that they need.

Naturally, the next one on the list is coaching people how to deliver great speeches. Public speaking is the number one fear on most people’s list – some fear it more than death! This skill can prove to be handy in many areas – from pitching to investors, to delivering key messages at global conferences. If you’re a natural on stage, help entrepreneurs rediscover their in-born ability to communicate by selling effective presentation templates and online coaching classes.
The quote above comes from a ConversionXL article by Tommy Walker titled How To Calculate & Increase Customer Lifetime Value. Walker states that many businesses focus on transactional customer value, and in doing so forget to invest in the post-conversion experience. He recommends determining customer lifetime value and improving customer experience by offering a better post-purchase experience. Walker says Internet marketers should view every customer interaction as an opportunity to improve loyalty, find ways to build habits around your product, make it easy for customers to connect and “incorporate customer feedback to improve everything from user experience to product features & design.”
If you offer freelance services or have a physical services business, then creating a blog is a must. On your blog, you can write about the services you offer and how they will benefit your clients. Importantly you can add a ‘Services’ page, outlining the services you provide, what they include, and any other important information potential clients may need. This is an effective way to promote your services, generate leads, and increase your revenue.
Creating a solid online marketing plan will take time to create and execute, but doing so can help you gain more customers and keep existing ones coming back. Before you build yours, find out what digital channels might work best for you, then tailor your efforts to your target market in those venues. Once you’ve found your niche, leverage it to build your business.
UK spend on online video has seen 13.5% year on year growth, and now exceeds spend on TV advertising.  (PriceWaterhouseCoopers) Hundreds of statistics like this have meant that businesses have to produce videos. Well, they don’t have to, but if they don’t, they are going to be missing out. Video platforms are just another avenue to acquire potential consumers. You can offer video packages from £50-5,000 and beyond. Select your target market and market to them effectively.
Check if you need a model release. Photos of people can only be sold for commercial use if they've signed a 'model release' that gives you permission to use their image (children need a parent/guardian to sign). Without a release, these photos can still be sold for editorial use, as long as they were taken in a public place – eg, if you submitted a 'breaking news' shot with people in the background. If there's any doubt, always ask permission.
If you've developed valuable skill sets or picked up certifications within your industry over the years, offering your consulting services to local business owners can be a lucrative way to make money online. Whether you're an expert marketer, business strategist, or manufacturing aficionado, there's likely a local business owner who's willing to pay you to help them solve an issue with their company. Start with this 18-step checklist to becoming a local business consultant from Karyn Greenstreet and then use my guide to crafting an effective cold email to convince them to hire you.
Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
What’s the entrepreneur meaning for Nicole Faith, Founder of 10 Carat Creations? Here’s how she breaks it down, “Being an entrepreneur means having a plan and vision but still succeeding or trying to succeed when the plan falls apart and you’re left with only your vision. It also means knowing when to give up, especially if your idea isn’t working due to forces outside of yourself.”
The best way you can launch a webinar business is to find a product you can promote and get behind. Then, build an excellent webinar. The Perfect Webinar is a formula originally developed by Fladlien but later brought to the mass market by Russell Brunson. Brunson also created a software with Jim Edwards called Funnell Scripts, which is an incredible piece of software that helps you to build your entire webinar including copy for ads and swipes.
For budding entrepreneurs, with the business in a very nascent stage, it is often difficult to create a user base or a customer base. This is because you are fresh off the boat and not many people know about you. This is the time to leverage your personal network, seek leads, and ask for recommendations. There is nothing wrong in asking for help from friends and family. That’s how every successful business has grown out of! Your friends can refer your products or services to their friends, colleagues, peers, etc. and you will land your first set of clients or users.
You’ve probably heard that, when it comes to search engine optimization (SEO), content is still king. And one of the best ways to keep your site relevant for search engines is to consistently and frequently publish high-quality web content. In other words, keyword stuffing is out, and creating compelling content that people are eager to promote is in.

Top Rank Marketing – Listed 6 out of 20 times, is an authoritative source and has always ranked as one of the best marketing blogs because it has been ahead of the curve and a mainstay for years. Some of their latest posts are about: (i) How B2B Brands are Getting Creative on Twitter with 280 Characters, (ii) Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility, and (iii) Report: What Marketers Need to Know About the ‘State of Video Marketing’.


Okay, it can be rather difficult to make a living solely from this but it’s a great place to start if you’re planning to build your own mystery shoppers’ army. Customer experience is one of the biggest obsessions of online and offline retailers, so there’s great potential here! Take a look at some of the existing platforms like Mystery Shopper and Secret Shopping.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Kissmetrics blog is about testing insights and analytics. You can have insights on everything that you need for your marketing strategy. Their expertise is data-driven marketing. They analyze statistical trends and create reports to provide a better idea about the online performance of a brand. The posts can help you to improve your digital marketing strategy on the basis of data analysis. Their findings can help you to reshape your decision.

One of the great things about the internet is that you can go into business for yourself from the comfort of your home. All you need is an internet connection, and you can make money online. Diving into the online world will free you from the daily 9 to 5 grind of a desk job and afford you more time to travel, indulge in hobbies, and spend time with the family.


Online reviews, then, have become another form of internet marketing that small businesses can't afford to ignore. While many small businesses think that they can't do anything about online reviews, that's not true. Just by actively encouraging customers to post reviews about their experience small businesses can weight online reviews positively. Sixty-eight percent of consumers left a local business review when asked. So assuming a business's products or services are not subpar, unfair negative reviews will get buried by reviews by happier customers.
The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. You don’t have to know how to build websites—no programming knowledge is required at all. Today there are plenty of tools that you can use to build an online business that makes the technical work a lot easier than it was in the past.
"The most painful mistake I see entrepreneurs make is launching before learning. For example, you may decide you want to launch a marketing consulting company, so you hastily make a website, content and reach out to people, but you haven’t yet figured out who your target clientele is. What people actually need help with or what you're specifically good at. So no one bites."
This is similar in concept to micro-tasks, except that it is oriented toward specific services, such as cleaning services, pest inspection, handyman services, house cleaning, lawn & garden services or any of the skilled trades. It might actually be more accurate to say that it is a platform where skilled service providers can offer their services to site visitors, similar to Angie’s List.

Make sure you look up the CAN-SPAM Act of 2003 and familiarize yourself with it. If you follow all of the guidelines established in the act, you’re likely to keep your customers happy. The act includes things like honoring unsubscribe requests within ten day. If you follow the guidelines your readers will appreciate it and give you repeat business.
The marketing blogs and websites below are juicy, well designed and easy to read. Many of them have handy newsletter subscriptions and all of them have engaging Twitter feeds. I have listed only six websites (with a few extras), because sometimes less is more. Keeping up with relevant, up-to-date industry news is essential for a well-balanced marketing professional, and even more valuable when the whole team is participating! Press the subscribe button on these digital marketing blogs and make them a vital part of your daily routine. Forward them to your colleagues, pour yourself a cup of coffee and read on.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
Marketing yourself effectively can seem like a daunting task for today’s small business owner. There are so many tools and platforms to choose from that it is hard to know where to begin. The most important things to remember are to set reachable realistic goals with your strategy, provide people with helpful content, and to make sure you stick to best practices.
Online reviews rank in search engines, thus helping your business to rank higher as well. Online customers tend to choose those products and services that were reviewed by other buyers, which grows the reliability of your brand automatically. Reviews can also encourage the web users to take a specific action, like placing an order or checking out details about your offerings.

From an institutional perspective, it's worth noting that most universities don't break even on their tech transfer operations. Patent prosecution and skilled staff are expensive and difficult to justify solely on the basis of economic return. It can be very difficult to determine which technologies are worth pursuing at the early stage at which they are disclosed in a university environment (WAY before VCs make their decisions, with typically a 1 in 10 hit rate for big returns), but even so, many investments need to be made with low hit rates for a financially successful outcomes. Less than 1 percent of university inventions generate more than $100k in licensing revenues (per analysis done at Stanford).
There are a huge variety of loans on the market. That means you can control your level of risk and reward. For example, lending to highly-qualified borrowers might product 4-5% per year in interest. However, lending to less-qualified borrowers can pay 15% or more. The greater the risk, the bigger the reward, and you get to decide what your risk preferences are.
If you’re passionate about writing and feel strongly about certain subjects, type your way to riches by creating your own blog. Launching your own blog doesn’t require a great deal of technical or computer skills. It is important, however, that you do know what you’re talking about relative to the subject you’re writing on. Over time, you’ll start to develop an audience since people will trust your expertise and knowledge.
They often expect you to commit to working a certain number of hours per week, which is generally part-time. They will pay you an hourly salary for that work, so it is really more of an at home job situation than it is in an entrepreneurial way to make money online. Still, if you want to get involved in political activity, and you have the time and motivation, this could be a way to monetize that passion.
Online savings accounts usually come with substantially higher interest rates to help you grow your money faster (regular in-person banks can’t offer rates as high). Banks like CIT Bank and Discover Bank (among other top players in the industry) are great because their interest rates are often over 20 times higher than the national average. That means the money in your savings account will grow 20 times faster than the pace it’s most likely growing at now.
You can as well look around you and you will find out that there loads of business opportunities that are not on the internet that you can take to the internet and make good monies from. One good thing about the internet is that with the internet, you can connect the world right from your bedroom, because with the internet, the world is indeed a global village.
Walt Disney cofounded the Walt Disney Company one of the leading motion picture studios. He was also the visionary of theme parks like Disneyland and Walt Disney World. His brand started with the creation of the Mickey Mouse character and eventually expanded to include characters like Snow White, Cinderella and more. As an entrepreneur, he had to overcome adversity with challenges such as people stealing his work, commercial failures and more. However, he kept pushing through staying committed to his vision.
As internet-based businesses go, affiliate marketing has huge income potential. And as mentioned earlier, once it's set up properly the income from it can be almost 100% passive.  In fact, this is how I quit my job originally.  I built lots of little niche sites that eventually were bringing in income of over $10,000 a month!  So, I say “Adios!” to my day job and I've never looked back.
Often, what happens is that we run into unscrupulous Internet Marketers (IMs) who have less-than altruistic intentions of extracting money from you rather than helping you to make it. However, this isn't something new. People have been falling for networking marketing, pyramid schemes, and affiliate marketing scams since before the start of the net.
Search engine optimization is essential for the success of a website. If you are looking for some tips to make your site search engine friendly, you should follow Search Engine Land. It covers the latest trends of SEO in a straightforward and simple manner. This blog is more popular since it covers all the aspects of the SEO with actionable steps. By following Search Engine Land, you can refine your SEO techniques. It does not matter you are a novice or an experienced digital marketer, this blog has a lot for you.

White labeling products involve purchasing pre-made products from a supplier and then adding your own labeling and branding. Products could range from candles to gym equipment or even tea, but all will come without labels, allowing you to create your own new range of merchandise. Most suppliers will advertise the fact they offer white labeled goods on their websites, so pick your niche and then find the right supplier and product for you. Once labeled, products can be sold via sites like eBay and Amazon, or from your own eCommerce store (discussed in a moment).
Starting a new business online requires much less risk than investing your dollars into a brick-and-mortar storefront or downtown office. Because your business is based online, you can reach more potential customers, work from virtually anywhere and make money online without large overheads. With some basic website and communication skills along with a little maintenance know-how, almost anyone can launch a business online and get it up and running in only days. Think you’re ready to become the next big entrepreneur online?
There are thousands of clues and even direct blueprints to how to make money if you know where to look. Find a successful company that is creating products or services that you are interested in and figure out HOW they are doing it. I use a process called reverse engineering to isolate two important factors: Their traffic and monetization. Where are they getting people to see their products? How are they converting them into buyers? If you can answer these two questions with a systematic approach, you can start to build a business around it immediately.
The nature of this type of business makes it easier to work from home and for clients who are thousands of kilometers away from your country. If you are a good editor and you have eyes for details, then you should consider visiting freelancer.com, elance.com, oDesk.com et al to enroll and become a member. From such platforms, you can get enough editing and proof reading jobs that you can handle.
In this role, consultants help the company ensure they hire the right employees for the job and provide good working conditions which will encourage them to stay. Their responsibilities may also include the implementation of talent management programmes, legal aspects of employment, promotion and giving ideas on how to create a diverse and inclusive work environment.

One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
Now next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
Many types of clients need translation services. You can be asked to translate marketing materials for businesses, the novel of an author who is looking to sell their work in another country or the personal documents of an individual such as applications for jobs abroad. Translation, therefore, requires some research and close attention to detail. It’s also important that you know how to set the tone correctly in the language that you are translating the text into. Translators also utilise software tools, eg., Babylon or Ginger.
Search Engine Land covers all aspects of SEO and gives us the latest SEO news in a concise and straightforward manner. From serving up little nuggets of solid advice and a creative Periodic Table of SEO, to a short and sweet article on content distribution with actionable steps, you can be sure your digital marketing techniques will be refined. Whether you’re a beginner or an advanced digital marketer, there’s something for everyone on this blog.
4. Call tracking and analytics. You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and pretty darn good, and we recommend it. We also recommend you make sure you can track every lead that’s generated by your website.
The best way you can launch a webinar business is to find a product you can promote and get behind. Then, build an excellent webinar. The Perfect Webinar is a formula originally developed by Fladlien but later brought to the mass market by Russell Brunson. Brunson also created a software with Jim Edwards called Funnell Scripts, which is an incredible piece of software that helps you to build your entire webinar including copy for ads and swipes.
There are five fundamentals to making an online business successful. The very first one is defining your audience by asking yourself this question- who can you provide the most service to and what kind of service is it? The answer to this question will help you define your audience as well as steer you to which of the top 10 online businesses you should consider starting today.
CMU has great and well recognized strengths in these areas, which sometimes overshadows the great but less recognized strengths we have in energy, materials, chemistry, medical devices, healthcare IT, etc. As mentioned above, many of these sectors need more time and money to get to a first customer, which makes it more difficult for a researcher to be a 'scrappy entrepreneur' on his/her own. We try to help them find outside, experienced entrepreneurs to partner with to form a scrappy entrepreneurial *team*.
This is a great way to make extra cash if you’re always plugged in to the events around your city. It’s also a great way to deal with wanting to go to an event, but not being sure you’ll be able to make it. You can just buy the tickets, and if your plans don’t work out, sell them on StubHub for a profit! Keep in mind that StubHub takes a 15% commission on all sales, so make sure your prices are set where you want them to be!

They don’t fit into the corporate environment: Entrepreneurs don’t often thrive in corporate environments. It’s often very restricting for their growth. They may dislike the lack of control they have in their role or the office politics. In general, you can spot an entrepreneur in a corporate environment as they’re usually trying to gain more control in their role and learning their coworkers responsibilities to better understand how everything fits together.

The face of Moz, Rand Fishkin, has left the building… He’s moved onto new adventures and left behind the SEO blog that he made his own for so many years. As the trickle effect of his famous Whiteboard Friday videos comes to an end, there is a bit of a question mark over the future of the Moz blog. But it’s still an extensive library of resources for an SEO-focused digital marketer.


For decades small-to-larger sized business owners and business management professionals have been under the impression that they have to spend top dollars for marketing, internet marketing and advertising that barely makes impact on their overall bottom line. The fact of the matter is that times and technology have changed enormously, especially in regard to how you can bring in new business by harnessing the power of the Internet. Specifically, business owners and business professionals now have the power to take control of their own marketing campaigns. Our job is to simply show you many of the ways that you can leverage some simple methods, resources and tools for attracting new customers.
One of the things that sets CMU apart from many other universities is its 'standardized' approach to licensing to startups. This reduces the time, complexity and hostility of negotiations. Importantly, CMU's approach recognizes that many startups are bootstrapping, and don't have the ability to pay substantial sums for an IP license in their early days. Therefore our startup licensing approach, which combines equity and royalty compensation to the university, requires no upfront licensing fee, no annual minimum royalties, and no royalties on revenues for three years. We also give the startup an option to defer reimbursement of past patent expenses for three years (while the university continues to cover new expenses incurred) in return for additional equity, and the option to 'incubate' the company in their university lab, in return for additional equity.
Alibaba is a Chinese eCommerce store that matches Chinese suppliers with buyers all over the world. Prices are extremely cheap, providing the possibility of large profits. However, with the potential profits comes more risk. As you are dealing with suppliers in China, if the quality of the product that arrives isn’t up to standard there is little that you can do about it.
Updating the content on your website gives search engines a reason to keep ranking your site. Having fresh and current content also keeps your potential and returning customers coming back.Search engines are constantly crawling sites. You already know that fresh content will keep them coming back for more but stagnant content could hurt your websites rankings. The more you change or add to your site, the better your chances of maintaining a higher search ranking.

The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better. 
×