The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.
And in the new economy you can achieve financial independence on your own terms. You have the power to be as successful, perhaps even wealthy, as you want to be. This is a key insight for any entrepreneur, and a driving force in my own life. Owning my destiny, particularly my financial destiny, is scary at times — but it’s also empowering. Use the fear to power yourself to new heights.
In this job, consultants help clients to assess their email communication and marketing and improve it. They may also be engaged in creating and setting up email campaigns. In practical terms, it can mean advising the client on what words should be used to increase the response rate, and words that should be avoided so that an email and email newsletters are not perceived as spam. You can also give advice on how to write an effective subject line and structure the email in the correct way.
Are you a professional in a field that can help answer questions for people looking for your expertise? Websites like JustAnswer and LivePerson match you up with people looking for answers to technical or professional questions. You can make money online by simply answering these questions and providing the right information to people based on their individualistic circumstances.
A few years after founding Fit Brains, it was acquired by Rosetta Stone. In the process, I learned a lot about working with a large, corporate business. When Rosetta Stone approached me, they had a larger vision of how Rosetta Stone’s products and Fit Brains could join forces, and I knew it was a positive move for Fit Brains. I was lucky—the timing was right. However, you never know if the acquisition will go through right up until the end—so many things can pop up and derail the whole deal. Proceed with caution, and always have a plan to put in place for how to move forward should the deal fall through.
Traditionally, there are a few ways to make serious money as an entrepreneur. They include business ownership; securities investment and speculation; and, perhaps the most personally rewarding, real estate entrepreneurship. Not for the faint of heart, making money in real estate is filled with potential challenges and pitfalls. But with an understanding of the various real estate entrepreneurship strategies, proper implementation, assessment, and adjustment where necessary, one can make substantial profits. The first step is understanding how to make money in real estate.
"The way we’ve gotten around that is to always work with somebody on a project before we start handing over significant equity stakes or large sums of money. If the trial project goes well, then talk about expanding the scope of the relationship. Sam Altman from Y-Combinator once said something to the equivalent of 'a bad hire in the first few employees can be detrimental to a startup.' I've really taken that to heart in my business."