No matter whether you cater to B2B or B2C, one thing is a fact: Your prospects go online when they have problems to solve. Don’t be afraid to help them solve those problems ... in fact, get in the habit of providing significant value to prospects before making a cent. This builds the trust you need to position your business for later sales, especially if you have tough competition.
The really cool thing about outsourcing these virtual jobs to say the Philippines or India is that you can spend your time during the day meeting up with clients and by the evening, you can send out your assignments to your virtual team. Because of the time differences, they can work on those assignments overnight, so you’re able to get twice as much work done with this online business model.
It’s simple: great people make a great company. As your business grows, you might need to hire staff. Firstly, take the time to interview people thoroughly to ensure that they fit your culture and share your values. Secondly, it can be hard to let go but it’s important to learn how to delegate tasks. Finally, don’t expect people to be your clones. Be open to new opinions and suggestions. It’s always good to get fresh perspectives on old ways of working.
“Start with 1 or 2 main channels of communication and publishing where you can be sending people. Experiment with other touch points that you know people are using. Those might be doing Facebook Lives, Instagram Stories, Snapchat, and layering on other ways of reaching new audiences such as Facebook ads, guest interviews, and strategic partnerships. Keep it simple and always be sending people back to the main channels.” – Anne Samoilov
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Look for the F11 key in the top row of keys on your keyboard. If you have a browser up, pressing this key will remove everything from your screen but the content of the current page. This means you can’t see any navigation buttons, browser bar, even the bar that is always at the bottom of your computer screen disappears. Many people accidentally press this button and then have no idea what to do. They eventually have to turn off their computer by holding down the power button (which you should never do unless absolutely necessary as it can lead to data loss). If you ever find yourself stuck in this position, just press F11 again and everything will come back.
If your customers are making it all the way to your check out page with items in their cart and not making a purchase, something is wrong and Google Analytics will let you know. There could be a number of reasons that people are abandoning their carts, but figuring it out on your own could cause even more problems. An online marketing expert will be able to help you solve this problem quickly and prevent it from happening again.
Nathan is host of the fastest growing business podcast The Top Entrepreneurs, and CEO of Send Later, a company he recently acquired after failing to acquire Success Magazine for $5m. He founded the social giveaway SaaS startup, Heyo and is an experienced online educator at CreativeLive where he teaches Facebook Marketing for Small Business Owners. Here's his business advice for first-time entrepreneurs who want to start a business of their own:
1. In the words of Ron Simon, “What the hell are you trying to do?” What is the goal of your website? Ultimately, it should be to drive more business, but how exactly will it do that? Start with one goal – such as increasing the number of phone calls – and branch out from there. It’s important to set goals, but it’s just as important to come up with a system for measuring those goals.
The peer-to-peer concept is coming to virtually every corner of human existence. That includes the hospitality industry. Through AirBnB you can actually rent out your house for various lengths of time for a predetermined fee. That gives you an extra income on your house and gives the visitor the benefit of having an entire house, rather than being crammed into a single hotel room.
As anyone who’s been involved with start-ups knows, you need a fair amount of flexibility to do well in this environment. Take the division of labour for example – rather than strict roles, you’ll often see everyone do a bit of everything. The same principle extends to measuring success. It can be vague and mean different things to different people, and it can change over time.
Larger companies can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of social media to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
If you have a knack for organization, you can make money online as a virtual assistant helping people to keep their days in order. A virtual assistant will do everyinthing from bookkeeping to research, database entry, booking travel, and managing email. It can also be an awesome way to rub shoulders with some very important people, build up your professional network, and of course grow another stream of income. You can find great gigs on UpWork, Fiverr, Indeed, and Remote.co.
"The most painful mistake I see entrepreneurs make is launching before learning. For example, you may decide you want to launch a marketing consulting company, so you hastily make a website, content and reach out to people, but you haven’t yet figured out who your target clientele is. What people actually need help with or what you're specifically good at. So no one bites."
Your buyer can choose from a variety of items to have the image printed on. Your design could be put on a t-shirt, phone cover, pillow, mug and more; this greatly expands your online marketing options. Additionally, you can get into a print on demand business as the owner, or you can take advantage of this online business opportunity as a design contributor.
Creating and selling courses on your blog can be a successful way to make money online. The course itself should be relevant to your blog, and based on a topic that will benefit your audience. Although it may take time to create the course in the first instance, once completed, you can then repeatedly make money from the course each time you sell it.
Econsultancy gives us up-to-the-minute news and insights on the biggest brands out there. We get to see digital marketing in action, by some of the world’s best known brands. As an added perk, Econsultancy offers up a vast selection of the most important digital marketing statistics — perfect for backing up any hunches we may have about what’s next in the e-commerce and retail space.
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.
"A local restaurant, for instance, can promote just to the zip codes where it draws from. It can even target specific age groups and sex," Bentz says. "Best of all, you can target those customers during the time that they are most likely to buy; for instance, you can display your ads just before and during the lunch and dinner hours." And if your Facebook campaign isn't getting the desired results, "there's no long-term commitment. You can cancel at any time."
Grabbing the attention of curious browsers on the most popular crowdsourcing platforms like Kickstarter and Indiegogo is a tough job. If you’re inventive and know how to tap into human emotion, then this is a niche worth exploring. Many aspiring entrepreneurs look for personalized advice to carry their campaigns to the finish line, so try offering action-oriented eBooks or online courses targeted at this particular audience.
"But if they really thought you had something brilliant, they wouldn't let you out of their sight. They're simply offering an excuse for not liking your company. Don't walk away thinking that the problem is that you just aren't a fit. You need to find out what's really wrong with your story. Don't count on investors to tell you. Get a few good, savvy mentors or advisors to tell you the truth."
Many aspiring entrepreneurs think that fast, rapid growth is the sign of a successful business. However, most businesses are built slowly, over years and even decades. Whenever possible, entrepreneurs will build slowly, starting with the very first sale and crawling forward. Building slowly allows you to learn and make adjustments before plunging headfirst into the business. Dealing with new situations provides valuable on-the-job entrepreneurship training you won’t get from any formal degree. In many cases, entrepreneurs will keep their day jobs while building the business in their spare time.
The vacation rental business is booming. While the mere mention of it might make you think about billion-dollar titans like AirBnB or HomeAway, there are niche businesses like Michael Joseph's InvitedHome and Joe Poulin's Luxury Retreats and many others being carved out across a variety of markets. When it comes to vacation rental homes and vacation rental management, companies are earning anywhere between 10 percent and 40 percent on the gross rental rate depending on the location and the management level.
Whether you stick with the above blogs, or go on a following spree, start building a portfolio of go-to RSS feeds or a Twitter list of your own favorite marketing resources. Blogs are one of the easiest ways to stay updated on the industry and learn consistently, and there’s no excuse for not keeping up with any – especially now that you know who to start with.
If you’re passionate about writing and feel strongly about certain subjects, type your way to riches by creating your own blog. Launching your own blog doesn’t require a great deal of technical or computer skills. It is important, however, that you do know what you’re talking about relative to the subject you’re writing on. Over time, you’ll start to develop an audience since people will trust your expertise and knowledge.
That’s a wrap for our list of the best digital marketing blogs of 2018! If you made it through this list, you’re bound to have gleaned some insights into how to get better at your craft and (hopefully) laughed a little along the way. We did our best to include a bit of everything from search, mobile, SEO, SEM, content marketing, inbound marketing, email outreach, and testing. If you think we left something out, definitely shoot us an email at [email protected] Until next time, happy marketing!
Oleg is the co-founder and CEO of SEMrush, an all-in-one marketing toolkit for digital marketers. Oleg has grown SEMrush to 400 employees in four offices around the world and in 2016 they celebrated 1 million users (!!!) with clients in more than 100 countries. Here's Oleg's best business advice for first-time entrepreneurs looking to start a business of their own:
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Why? Let's take a look at the numbers for a moment. Consider this: according to a report by eMarketer, digital ad spending in the U.S. will exceed traditional ad spending for the first time this year. By 2023, digital will surpass two-thirds of total media spending. Total digital ad spending in the U.S. will grow 19% to $129.34 billion this year -- 54.2% of estimated total U.S. ad spending.
Nearly every company is now looking to build a website. In fact, even those companies that have a website are looking to make sure that theirs looks bigger and better than the competition. You can learn how to earn money from home with practically no investment and this is certainly one of the best business ideas for someone wanting huge amounts of flexibility.
Search Engine Journal is all about search engine marketing. If you are planning to create a blog and make money from that blog, then you cannot ignore the search engine. Your marketing strategy should be search engine oriented. Search Engine Journal will help to design such a marketing strategy. It covers the search engine updates including pay-per-click marketing, search engine algorithms, and other effective information and trends on SEO.
You’ve probably heard people use the term “unicorn” in a business context. This means a privately held start-up whose value has grown to at least one billion American dollars. Think Airbnb, Uber, and so forth. There is no doubt that some start-ups have been major financial successes. And many smaller-scale start-ups are doing great as well, working hard and turning a steady profit. But that begs the question of whether finances are the only way to measure the success of a start-up. As it turns out, they might not be. At least, not always and not on their own.
If you are a software developer of course the internet is your strongest marketing platform. There is a large market for software on the internet. All you need to do is to look for a task in the IT world and then build a software to help simplify the task. For example; you can develop a software that will help people manage their clientele base (CRM software), you can develop software that will help people manage their payrolls, accounts, online files et al.