"For example, when I launched the Content Promotion Summit with my partner Cody Lister, we started off by focusing on three things. What the costs would be, how much money we'd potentially make and what the key levers for generating more sales (traffic, email opt-ins, and affiliate partners) would be. This gave us key insights into whether or not the business would be worth investing into before we launched. It may surprise you, but by using Noah Kagan's quant-based marketing system and asking a few friends for benchmark numbers, it wasn't difficult to get an estimate. In fact, our numbers were only 7% off from our main target."
To get the most out of internet marketing, make sure that you’re not just using multiple channels, but also that you’re integrating these channels into one coherent system. Promote your content across multiple channels, spread the word about your email list on social media, and put your social media handles into your marketing emails. You can also integrate some of your offline marketing techniques with internet marketing strategies.
The quote above comes from a blog article on How to Create Content to Attract Your Target Market. Porterfield says that once you know your target market well enough, creating content for them becomes surprisingly easy. This holds true whether that piece of content is a social media post, video, image or blog post. The key to great content is consistency, because it’s one of the primary ways a brand earns trust and respect. Porterfield also recommends diversifying your content (blog posts, series of images, podcast) and opening the conversation with your customers. She says you can start the conversation by identifying a commonly asked question and writing a post about it, or reviewing your three most popular social media posts in the last 6 months and finding the common thread to elaborate on.
Jim is the Founder and CEO of Owler, a crowdsourced competitive intelligence platform. Prior to Owler, Jim founded Jigsaw in 2003 and was CEO until it was acquired by Salesforce in 2010 for $175 million. Before his career in technology, Jim was owner and operator of Lookout Pass, a ski resort in Idaho, and served in the U.S. Navy as a diving and salvage officer. He's seriously the man. Here's Jim's business advice to first-time entrepreneur who want to start a business:
Blogging is still a viable online business idea, and one with as much potential as ever. Just make sure that you start a blog on something that people actually want to read about. If that happens to be something you're passionate about that's great. But you need to understand that it's way easier to monetize a blog about organic dog food than it is to make money from a blog about obscure literary fiction.
They can’t get a job: Many stumble into entrepreneurship when they can’t get a job. Getting fired, a lack of experience or a criminal record can prevent the average person from getting a job when they’re desperate. Instead of being defeated by their situation, they create new opportunities for themselves. A new graduate might start an online store the summer after graduation to build up their resume. A parent who is seasonally laid off each winter might start a business to ensure they can continue feeding their family while keeping a roof over their heads.
The key to successful internet marketing is to establish smaller goals to help get to that big goal you ultimately want to get to. At first you should set reasonable and attainable goals like “gain another lead per week” or something along those lines. Whatever your main reason is for doing internet marketing, make sure you add structure to it with goals
8. Know what your clients really want. The purpose of business is to bring your clients a greater benefit, a greater advantage and a greater result. But if you don't know what their ultimate endpoint should be, than how can you help them? Don't assume you know the answer. Study their actions and talk with them to find out how you can become their hero.
As marketers, we’re often forced to quickly become strong content creators. However, if your blog is relegated to free information that you use strictly for onboarding audience members into your funnel, then you’re limiting what your content can do for your business. Enter the growing industry of “knowledge commerce,” as Kajabi calls it; their blog is dedicated to this space.
One of the online world’s hottest professions at the moment, this business is a gold mine for the tech-savvy entrepreneurs. While everyone’s slightly obsessed with getting their sites SEO optimized, not many people can actually wrap their heads around this topic. If you decide to go into this field, you can think about offering link building, content creation, on-page SEO optimization, and similar one-off packages.
If you’re handy or creative, you could craft your products and sell them on sites like Etsy, Amazon, or eBay, straight out of your home. The biggest challenge would be getting discovered, depending on your niche and how viral your products are. But thankfully, there’s tons of advice out there, from pricing your work properly to taking the best photography possible.
"Then, taking that first step is always the hardest. It's terrifying, but really, it’s about preparation. We all go through this process where you’ve got the business idea, you get that feeling in your stomach and you get all excited. Then you talk to a friend, and your friend says, ‘oh wow that’s pretty cool, I’ve never heard of anything like that. I’d buy that.’ And then you do the Google search.”
Matched Betting (not available in the USA) enables you to gamble (nearly) risk-free. I say nearly as there is always room for error! It involves placing bets on all outcomes of an event, using free online bets given out by the Bookies. Although it may take a while to get your head around the concept, Matched Betting can make a substantial addition to your monthly income.
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs.
Eric Elkins is the CEO and chief strategist at WideFoc.us, a real time social media company that uses social media to create constellations of brand experiences. Elkins has nearly two decades of experience in writing, marketing, ePR, social media and education. He has been a teacher, scientist, content editor, new media practices manager and more, using his diverse background to excel at integrating online/real world marketing.
If you can speak and write more than two international languages, then you can make money from the internet. All you need to do is to list your services online and people who need the services your offer will contact you. Just ensure that you have resource materials (softcopies that can aid your teachings). If you know how to speak and write 2 or 3 of any of these languages; French, English, Spanish, Chinese, German and Arabic, then you should consider starting an online foreign language training / tutorials / coaching.
Online savings accounts usually come with substantially higher interest rates to help you grow your money faster (regular in-person banks can’t offer rates as high). Banks like CIT Bank and Discover Bank (among other top players in the industry) are great because their interest rates are often over 20 times higher than the national average. That means the money in your savings account will grow 20 times faster than the pace it’s most likely growing at now.
Their blog is the hub of it all, from their infamous Beginner’s Guide to SEO to the hundreds of Whiteboard Friday video tutorials that made Fishkin’s signature mustache so recognizable to marketers all over the world. Moz has never been afraid to experiment with different content types, showing in addition to telling visitors how great content can power marketing blogs – and software companies.
When people think about business, it’s common to boil matters down to the finances. And it certainly is possible to use numbers to measure and predict the performance of a start-up business. Net worth, gross margin, customer acquisition cost – these can all be indicators of success. But, a start-up can post impressive numbers for a while, perhaps even attract large investors, and still shut down in the end. So does this make it a failure?
Then once you’ve got your domain name and hosting sorted out, it’s time to pick a CMS, or Content Management System, that will let you update pages, build your blog and integrate with all the other services you need. It’s hard to go wrong with WordPress—the CMS powering close to a quarter of the internet. Keep in mind that eventually as you start growing traffic to your blog, you'll be wise to invest in a managed WordPress hosting plan from a company with great service like Kinsta, where all of the settings are custom-tailored and optimized to work particularly well with WordPress-powered websites.
Here's an Internet marketing tip that requires a bit of money, but can take you a long way in the inbound marketing game - Hire good writers! Many of us are skilled businessmen and come up with innovative ideas every day, but just don't have the training or time to write effectively. There are people in this business who specialize in writing content for the Web, and these writers can make all the difference when it comes to bringing traffic to your Site.
"Americans spend one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans' comments," Hoffman says. "The more a user interacts with a page, the more likely their friends are to see it, increasing awareness."
Multi-vendor marketplaces, like ThemeForest, can be very successful. Chose a niche and create a vendor website for it. Your marketplace could be anything, from a platform for local artists to sell their work on, to an online digital product store. Once set up, invite people in that industry to sell their products on your site. You take a percentage of their profits when items sell.