A lot of people with middle-class income would like to create a robust investment portfolio to secure a financially stable future but simply have no clue where to start. If you have professional experience as an investment analyst or do a lot of investment yourself, then offering investment advice for middle-class investors is a natural move for you.

The face of Moz, Rand Fishkin, has left the building… He’s moved onto new adventures and left behind the SEO blog that he made his own for so many years. As the trickle effect of his famous Whiteboard Friday videos comes to an end, there is a bit of a question mark over the future of the Moz blog. But it’s still an extensive library of resources for an SEO-focused digital marketer.
Noah's the Chief Sumo at AppSumo, a community for entrepreneurs to discover and utilize the greatest products and online tools for growing a business. He also runs Sumo, a powerful suite of tools for growing web traffic, and was employee #30 at Facebook before getting fired and moving on to be an early director of marketing at Mint. Here's his business advice for entrepreneurs wanting to start a business for the first time:
Some of these promotion techniques may include article marketing, social bookmarking, forum posting, writing press releases, submitting your site to a number of search engines and directories, and blog posting; just to name a few. Most businesses don’t pay their own staff to perform these tasks and choose to outsource all their SEO and SEM tasks instead.

A career in writing is interesting, varied… and a tricky one. Important things to do before starting a freelance writing career include building a portfolio, learning how to write appealing proposals and promoting your business effectively. If you are a newbie in this field, you may want to try websites for freelancers, where you can simply create a profile and start submitting your proposals to potential clients. Some of the best-known sites for freelancers are Upwork, Freelancer or Clickworker. Listed below are various types of writing work that you can do as a freelancer.
Almost every professional field requires this kind of research. Common types of data analysis include the following: regression, time series, panel data, experimental designs, factor analysis, principal component analysis, Bayesian analysis, etc. To find work as a statistical researcher, you may try the mentioned freelancer websites or simply set up your own and promote your services. Examples of the tools used to perform statistical analysis are Excel, Stata, MINITAB or Eviews.
Keep in mind though, you don’t need a website to do sponsored content since you can also get paid if you have a lot of social media followers. My wife has a pretty big Instagram following, and she gets all kinds of sponsorships. Not only does she get paid in cash, but we get a lot of free stuff, too. We’ve received free rugs, free lights, and free carpet cleaners. She only promotes things she loves though, so this strategy works really well for her.
To work in customer service, it is important that you have a noise-free environment so that you can listen to customers and respond in the appropriate way. One basic requirement for this type of position is a landline phone – not VOIPs (voice over Internet phone service) or cell phones. Some companies listed will hire you as an independent contractor, so you will be responsible for your own taxes. Businesses that provide home-based customer support opportunities include Arise and LiveOps.

The sheer facts point to continued explosive growth of online ads. And we're still in the infancy of the internet. The earlier you capitalize on this industry, the quicker you can build it into a formidable online business. Study and learn all the intricacies of advertising on platforms like Facebook and Google. Find courses, or use the free material available from a multitude of platforms to become a seasoned pro. 
Mark Schaeffer’s Grow blog has been providing useful information on digital marketing and technology for years, occasionally venturing into controversial territory (most notably with the widely discussed content shock post a few years back). The blog includes a mix of general marketing advice and thought leadership pieces that analyze what’s happening now in digital marketing and what’s to come.
Unfortunately, not everyone is cut out to be an entrepreneur. Or at least, not by nature. To run a good business you have to be able to assume the proper role. If that means doing things and acting in ways that don’t come naturally, then so be it. Otherwise, you will risk failing like that 75 percent. Here are eight crucial points the pros agree are prerequisites to becoming a successful entrepreneur.

Maybe you’ve been dreaming since childhood that one day you would invent something amazing and start your own company. Or you taught yourself code as a teenager, all the while scheming to build the next great web property. Or you’re a secret risk-taker, trapped in a corporate day job — and now you’ve got a chance to start that business you’ve always imagined.
Mark is an entrepreneur and investor on ABC's Shark Tank. He's the owner of the NBA's Dallas Mavericks, Landmark Theatres, Magnolia Pictures, and is the chairman of the HDTV cable network AXS TV. In his recent interview on 30 Days of Genius with CreativeLive, Mark talked a lot about the mistakes many new entrepreneurs make when they think they've found a profitable business idea. Here's his business advice to those who want to start a business:
The quote above comes from a blog article on How to Create Content to Attract Your Target Market. Porterfield says that once you know your target market well enough, creating content for them becomes surprisingly easy. This holds true whether that piece of content is a social media post, video, image or blog post. The key to great content is consistency, because it’s one of the primary ways a brand earns trust and respect. Porterfield also recommends diversifying your content (blog posts, series of images, podcast) and opening the conversation with your customers. She says you can start the conversation by identifying a commonly asked question and writing a post about it, or reviewing your three most popular social media posts in the last 6 months and finding the common thread to elaborate on.
The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers' behavior and measure the growth of their business. Because many of the marketing operations described above might be executed separately from one another, it's important for there to be someone who can group these digital activities into individual campaigns and track each campaign's performance.
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
Google is the key search engine. A digital marketer cannot ignore Google while planning a marketing strategy. While designing your website, it is important to understand Google and its unique requirements. For this, you can follow Think with Google. It discusses the best practices of digital marketing. It will offer you insight into different channels and will enable you to explore the latest trends. It brings the like-minded persons together to help the beginners to understand digital marketing and its trends.
Interesting –  People can consume articles, news, and blogs at a rate never before seen today. They are constantly being bombarded with advertisements and therefore its become imperative to make your content easy for customers to consume. Break up blog posts with pictures or other types of useful content. Include visuals in your social media posts. People don’t really want to read something that is just a wall of text. So remember a picture is worth a thousand words.

If you have your own eCommerce store, social media is the perfect platform to showcase your products. Demonstrate your products in use and tell your social following why they need to buy your merchandise. Most social media channels allow you to add ‘buy’ buttons your pages, allowing your followers to easily click through to your site and make a purchase.
Once you’ve had children, many parents find themselves caught in the trap of needing to work but wanting to stay home with their kids. Creating your own parenting blog can not only be a way to make some money, but it can also help you connect with other parents and make sense of those crazy sleepless early parenting years (it does get easier don’t worry!)

"I see a lot of people starting a business without thinking about the long-term value it can bring them. One of the things me and my business partner decided on when starting our digital growth agency We Are Off The Record, was that we wanted to build value with people and make sure that we’re able to call everyone we now work with, in 5 years and still have a good relationship. I haven’t won at the game of business yet, but I know that building a long-term network is the most valuable thing you can do.”
And finally, here's an Internet marketing tip that we've been using more and more every week - Use multi-media like videos, podcasts, presentations, slide shows, quizzes, infographs and animations to bolster your Blog posts and social media presence. You have to put yourself in your audience's shoes - every time you get on a computer, are you looking to read? Many people are not, and get tired of reading after the first 30 minutes or hour that they're online. They begin to seek other forms of media, and this is where your blog can get an edge. Offer those entertaining but educational videos that people will respond to, your audience will not only appreciate it, they will share them with other people - and this is one of the quickest ways to get your business's name out there.
This article is a collection of 5 of the best Internet marketing tips and tricks that we've both found and implemented over the past year. We've had great success with all of these Internet marketing tips, so we thought it only fair to share them with our readers and clients on this blog. If you have questions on these tips or could use our help as professional inbound marketers, feel free to give us a call or email us anytime.
Owning a “real” business means you need to think about bank loans or financing, leases, maintaining inventory, business insurance, finding staff, training staff, etc. You then need to factor in finding a prime location for your business. If you don't have enough footfall then you can expect to be shutting up shop in as little as a few months. In fact, 50% of small brick-and-mortar businesses fail within their first 3 years.
My tip: Have one main credit card. Have a second one that you use for necessities – such as groceries or gas – that offers rewards for those purchases (a lot of cards do) and set the second one on auto-pay. You should be able to pay off a smaller amount on auto-pay if it is a necessity. If you think you cannot, then you may need to cut down a lot on expenses.
The best things about Marketing Land is that it features daily breaking news stories about all aspects of the digital marketing industry so you can get most of your digital marketing news from the one place. The writers at Marketing Land often publish practical tips and strategies you can use in your own digital marketing campaigns. However, one of our favourite things about this website is that it features specialist articles written by subject matter experts.
Just having a website that you haven’t touched for awhile isn’t good enough nowadays. You can’t neglect your website. You have to treat your website kind of like your car, and constantly check on it if you want it to drive smoothly. Therefore, you need to optimize your site. You want to make sure that your site can be found easily online with good SEO.
Blogging is one of the means several people all over the world are making money from the internet. Blogging is all about creating usefully and perhaps educative content for a targeted audience on the internet. If you think that you have good knowledge on a particular subject, you can make money by sharing your knowledge to a wide range of audience via your blog.
Because social media can be (or seem) overwhelming, "choose one social media platform that your customers, prospects, and industry leaders engage with the most -- be it Facebook, LinkedIn, Twitter, and Google+ -- and start building a presence there," Volpe says. "Once you've set up an account, start connecting sharing your original content, joining discussions and engaging with the community. Keep your social efforts frequent, but above all, relevant and helpful to your audience."
Orbit Media Studios is a web design and development studio that, partnered with their results-driven marketing blog, can assist with any area of your company’s digital footprint across your website and more. From designing a strategic website that works as a high-converting marketing asset, to marketing it and measuring your results, Orbit has a fantastic team and guest blogger roster doling out advice.
Lewis is the New York Times best-selling author of The School of Greatness, and host of the top-ranked podcast bearing the same name. He’s a writer, speaker, and online educator that teaches entrepreneurs how to start profitable online businesses—and he shares his story in this episode of my podcast, right here. Here's his single best piece of business advice for aspiring young entrepreneurs:

Research individual companies in your desired niche: If possible, it’s always better to become an affiliate directly with a company (if they have an internal affiliate program), as no one else will be dipping into your commission rate. This is the preferred route for most of the prominent affiliate marketers, including Pat Flynn. Unfortunately, it’s also the most work, as you’ll have to do the research yourself to see who offers programs (they’re usually listed in the website footer).

Everyone’s had a friend ask to borrow money before. The internet makes it possible to turn your peer-to-peer lending into easy online money. Peer-to-Peer (or P2P) lending is a great way to generate interest on the cash you have on hand. The interest you earn will be really high, even more than an online savings account! That makes this one of the most legit ways to make money online.
"My favorite place to sell my handmade jewelry is Instagram," says Mindy McCarthy, owner of MinMac. "It's the queen of virtual markets. Potential customers can scroll through your collection of pictures and see who they're supporting," she says. "They make a connection with you as a person, not just a business owner. It's very rare that I post a piece of jewelry that doesn't sell within minutes."
Hint: To stand out and increase your chances of receiving a response of “yes, we’re interested in your topic”, I recommend brainstorming creative titles. For instance, one of their posts is named as “How To Jazz Up Your Emails With Rich Media (Inspiration From Brands That Are Nailing It)” which perfectly describes my idea of using creativity in your post subject line.
But for every entrepreneur that becomes a success, there are many others who fail. Gallup polling has found that 50% of business don’t make it past five years. According to Fortune Magazine, a staggering nine out of ten startups will eventually fail. Those numbers may seem disheartening, but it doesn’t mean you should never consider entrepreneurship for your career.

If you possess a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. To show off your knowledge and skills and bring in clients, you can also write articles about business on platforms like LinkedIn.
A virtual assistant is a great job to have if you want flexibility. You’ll be able to maintain multiple clients at once which mean you can easily fill gaps in your week or work overtime if you need to. A virtual assistant will generally charge £15-20 depending on the specifics of their job role. Expect to be assisting with tasks such as blogger outreach, product listings, research and responding to emails.
The Moz blog is undoubtedly one of the best to read if you're looking to stay on top of industry news related to SEO or inbound marketing initiatives. Any good digital marketer understands the importance of SEO, and how ever-changing the guidelines, rules, and regulations associated with search results can be. The Moz blog covers everything you need to know with the right amount of detail to make it comprehendible without being overwhelming. Even if you're a beginner with SEO, their content is quite digestible. Each of their posts provides real value, offering actionable insights or even "how-to" articles related to SEO. Every Friday, they post a "Whiteboard Friday" video as part of a recurring series, diving into different topics under the giant SEO umbrella. Whether it's an analysis of an announcement from Google about a recent algorithm update, or a guide for keyword planning, the MOZ blog should be a go-to for any marketers or business owners looking to deepen their knowledge of SEO and learn how they can better integrate it into their overall marketing plan (if they aren't already).
Social media is constantly changing. Something that may have been effective yesterday, may not be tomorrow. Social Media Examiner is going on that journey with the rest of us and they are almost always the first place to cover new topics and trending changes with social. It isn’t a stretch to say that Social Media Examiner is the largest resource of social media content on the web, it’s mammoth.

A fitness site can have numerous revenue streams. Create healthy eating plans and recipes and lock them away as premium content. Promote and sell a fitness training course, eBook, or a series of videos. Or advertise your own personal fitness services on your site. Topfithub is a good example of a fitness site with decent video content alongside product reviews.


Convince and Convert – Listed 12 out of 20 times, offers great insights into conversions from content marketing. An essential read for marketers where social media and content marketing matters more than ever. This internet marketing blog offers a variety of resources including e-books, books, podcast, blog, and website. Each of the articles is precise and simple that gets to the point of what they are discussing while still remaining informative and insightful.
So, where are we supposed to turn to make money the legitimate way online? This isn't just about generating passive income; this is also about finding ways and means to create an active income through the conveniences afforded to us by the internet that will not only help us with our debt obligations, but also empower us to save, invest and get really rich in the future.
Before we get into the gritty details of The Drum, you should know that they have designated URLs for the Americas, Europe and Asia - with curated geographical content. When you’re looking for pertinent content for yourself and your business, it is incredibly useful to have information sorted geographically. Parallel to this feature, The Drum labels themselves as ‘The global home of media, marketing and advertising’.

Not to worry—online thrift shops and consignments stores, like thredUP, are just one model you can follow to achieve that goal. There are other businesses that crawl through sites like eBay to find cool, unique, interesting objects, then present them in compelling ways. Good copywriting and a strong brand can go a long way to separating you from the crowd here.


As you start regularly putting out content, you’ll hopefully start to build a bit of an audience. But to start seeing real money from YouTube you need to market your videos elsewhere. Share your channel on Twitter and Facebook. Distribute videos anywhere else you can think of. Also, interact with comments and build a community around the videos you’re making so people will share it with their friends.

Hiring the wrong people is one of the biggest mistakes made by entrepreneurs. You need to bring on employees who have the relevant background and experience. They need to fit into the company culture you are trying to build. They need to be hard-working and flexible, as employees in startups often have to function in multiple roles‎. You must do thorough reference checks on them. Make sure your offer letter says they are “at will” employees and can be terminated at any time. Don’t forget the old quote: “Hire slowly. Fire quickly.”
“Ask more questions, always. Assess whether “the one method” people are telling you is the only way to go, even makes sense for you and your topic or audience. I’ve found more engaged audience members and more sales waiting on the other side of ignoring traditional advice and focusing on key questions about what my audience needs than through re-creating systems that others have used. Ask more questions, always. Does it apply to you? How can you use it without the elements of it that you don’t like? What would utterly surprise your audience at this point? If you’re asking yourself “Should I do webinars or a 10-day challenge to promote my course?”, ask instead, “In a world where webinars/challenges don’t exist, how would I ideally help people and share my product with them?” – Regina Anaejionu

This means that you need to have your ears turned toward those who have your best interest in mind. A good mentor can offer encouragement where needed — or chiding, if required — and guidance on any number of subjects, all without trying to run the business themselves. And while someone more senior can offer good advice, they're not the only voice you should seek: Peers and others at the same stage of business as you, for instance, may have a closer perspective on how things are currently operating, or what new technologies or methodologies are worth your time.

Of course we have to include our very own ROI Factor Blog. We take pride in our work, and we enjoy discussing a number of different topics that shape the industry in which we operate. Our digital marketing blog prompts a number of different conversations from digital trends, to marketing innovation and best practices. We balance the scale between the importance of technical and results-driven marketing, and creative campaigns, and work to highlight everything in between through our bi-weekly posts. From strategy, design, and marketing, to website and mobile app development, you can find it all here at BFM. Digital marketing blogs are a great way to stay on top of what is going on in this rapidly-changing industry. Are there any digital marketing blogs that you love that we missed on our list? Comment below or tweet us @BFMweb.
"Many new CEOs are hyper-focused on making their MVP, but they don’t really have a long-term vision for how to make their companies profitable. I would recommend designating marketing and sales as a day-one priority. This will help your business earn fans before the MVP ships and ensures that what you create is truly something that a customer will want to pay for."
Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may not work for another. What you as a business owner have to do is find out what works for your business. There are different types of marketing strategies when it comes to internet marketing, but these five tips should help you to see success no matter which tool or platform you use.
Backlinks can make a huge difference for your website’s SEO. A backlink is when another website links to a page on your site. When you get a backlink from a site that has a higher domain authority than you do, it sends a signal to Google that your site is credible which can improve your rankings. Think of it like one of your superiors at a previous job writing a recommendation letter for you. That’s how the search engines see it. The more recommendations or backlinks you have, the more likely you are to move up in search rankings!
Okay, it can be rather difficult to make a living solely from this but it’s a great place to start if you’re planning to build your own mystery shoppers’ army. Customer experience is one of the biggest obsessions of online and offline retailers, so there’s great potential here! Take a look at some of the existing platforms like Mystery Shopper and Secret Shopping.
Be professional. When you submit a résumé, don’t type it in ALL CAPS and please don’t avoid the caps lock like the plague. Know how to use it without looking incompetent. Write in complete sentences with proper grammar. Of course, there will be exceptions, but even with the exceptions, you must keep it professional. You’re building their view of you.
You can look forward to delving into original content marketing research, including information on the content marketing industry’s benchmarks, budgets and trends. The blog is home to a number of compelling articles written about content strategy, storytelling and blogging best practices. Another bonus is that it keeps you updated with the latest content marketing events. Well worth a browse and a bookmark.

"An efficient Google AdWords campaign, where you are sure you know how the platform works, can be a huge quarry of leads for small businesses," adds Kyle Peterson of Clement | Peterson, a tech PR and marketing firm. "Start with uber-targeted keywords, paying close attention to keyword match types, negative keywords and search query results to eliminate irrelevant visitors, like people looking for jobs," he says.


As a trained consultant, your job is to offer workable advice to your clients; it could be business advice, relationship advice or technical advice et al. The bottom line is that you don’t have to be physically present with your clients before advising them on how to make the best out of their businesses or life. So all you need to do is to leverage on the internet to reach out to your clients.
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
There are so many sites available on the web. Some of them look identical, some other aren't even worth a mention. Wonder why? That's always a good idea to learn from the example of the most impressive and successful web designs. There must be something in their designs that attract the target audiences and makes their websites stand out from the competition.

HubSpot – Listed 12 out of 20 times, Hubspot is known for starting the inbound marketing movement, and they are considered for giants in the marketing universe. It is a high-quality marketing blog filled with insights and tips and presents a great example of content that delivers value to its users and target customers alike. Hubspot has three blogs: marketing, sales, and agency— each targeted to a slightly different audience.
Derek Halpern has built a really strong personal brand. He’s the founder of a software and business training company called Social Triggers and makes a LOT of money teaching people how to sell what they know best. And what he knows best is how to sell. If you’ve got some serious expertise, start making money out of it by selling online courses or simply teaching online.

"Entrepreneurs have to be optimistic realists, which allows them to make tough choices ahead of any cash problems. I learned this as a young entrepreneur when running a small ski lodge in Idaho. Overly optimistic, I ran my business based on the best case scenario, and in turn lived in constant and mortal fear of missing payroll or delaying payments to vendors. I’ve since learned to operate with optimistic realism. And have run subsequent organizations by the metrics with clear guard rails in place."

If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.
Sitting at my desk I was searching out for some of the interesting Digital Marketing blog topics. Coming across the heap of data on Google I just got confused. Oh my God! What to refer was a confusion I was facing and that was the moment  I planned to sort out the top 10 digital marketing blog sites to be followed. Digital Marketing is a booming field and you will get lot of content to read and gain more knowledge.Its a difficult task to choose the suitable one among many. So let’s move on…
No matter whether you cater to B2B or B2C, one thing is a fact: Your prospects go online when they have problems to solve. Don’t be afraid to help them solve those problems ... in fact, get in the habit of providing significant value to prospects before making a cent. This builds the trust you need to position your business for later sales, especially if you have tough competition.
Most businesses are chasing conversions and looking for ways to increase conversion rates. This means investing in sales activities like lead generation that could be time-consuming. Because of this many companies outsource this to a lead generation service provider. If you are good on the phone and enjoy researching and doing outreach to strangers then this is your calling!
You might have some established persons in your network, share your plans with them and seek guidance. They would be more than happy to help you solve problems that are intrinsic to your business, suggest changes that can help you reduce overheads, and even guide you on things that can help you in scaling up your marketing efforts and sales. There is nothing like learning from someone who has firsthand experience at what you are about to do or have begun doing. Seek advice from successful entrepreneurs, do your research, check case studies and base your decision on the vital knowledge that you gain out it.
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
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