"The most painful mistake I see inexperienced entrepreneurs make is copying or doing the same things that successful entrepreneurs have done, expecting similar results. What first-time entrepreneurs don't realize is that the world is not a vacuum and there's more going on behind the scenes than it appears. There's much more effort that has gone into creating the success they see on the surface, and there's no guarantee that a particular tactic or strategy will be successful for everyone."
Because social media can be (or seem) overwhelming, "choose one social media platform that your customers, prospects, and industry leaders engage with the most -- be it Facebook, LinkedIn, Twitter, and Google+ -- and start building a presence there," Volpe says. "Once you've set up an account, start connecting sharing your original content, joining discussions and engaging with the community. Keep your social efforts frequent, but above all, relevant and helpful to your audience."
Likes, shares, and social media engagement have become ways for companies to expand into the online business world and gain followers who later on can be converted into customers. As a basic example, say you come across a post for a business in your local area. Initially, you might give it a like and then later remember, hey, I’ve been meaning to check this place out. Or maybe you give a company page a like and then later make a purchase from them.
Here are my recommendations for the Financial Industry. In 2016 investors hope not to drop the ball by missing out on a big opportunity in one sector or hanging on too long in another. Here, we present 10 sectors to watch in the new year, with financial and industry authorities weighing in on the potentials, opportunities and pitfalls to consider. You may also enjoy my Free Daily Signals.