“Start with 1 or 2 main channels of communication and publishing where you can be sending people. Experiment with other touch points that you know people are using. Those might be doing Facebook Lives, Instagram Stories, Snapchat, and layering on other ways of reaching new audiences such as Facebook ads, guest interviews, and strategic partnerships. Keep it simple and always be sending people back to the main channels.” – Anne Samoilov
You’ll find a lot of Smarp blog posts about bigger-picture thinking, mindset and company culture – and how those topics tie into marketing and growth. For example, this guide to fostering growth mindset may have a “how to” headline, but it’s far from a shallow tutorial. Their in-house writers are sharp, while compelling guest authors have included the likes of influencer marketing thought leader Shane Barker, Social Media Marketing World presenter Ben Beck, former Search Engine Journal lead editor Kelsey Jones and lead nurture expert Lilach Bullock.
Practically across the board, successful entrepreneurs will tell you to avoid debt whenever possible. Some, like Mark Cuban, will tell you to avoid debt entirely. According to Cuban, if you are starting a business by borrowing money, you are already doomed to fail. Other entrepreneurs will take a more moderate stance on debt, saying instead that debt should be kept to a minimum. Becoming an entrepreneur with no money is hard, but high amounts of debt is a pitfall for entrepreneurs.
So, where are we supposed to turn to make money the legitimate way online? This isn't just about generating passive income; this is also about finding ways and means to create an active income through the conveniences afforded to us by the internet that will not only help us with our debt obligations, but also empower us to save, invest and get really rich in the future.
However, if you do understand the mechanics of paid advertising, then you could easily launch an ad management business. Considering that ads are fueling the growth of tech giants like Facebook, Instagram, Google and YouTube, with loads of others coming into the mix, understanding and navigating the murky waters of paid advertising could poise you to reap massive riches.
Kiss Metrics specialises in analytics, marketing and testing and its blog posts reflect this specialist knowledge. You can look forward to a host of beautifully designed infographics containing the latest digital marketing statistics, studies and tests. You’ll also find an array of useful digital marketing guides that tackle subjects like email marketing, social media and customer analytics.
Of course, our checklist cannot go without a mention about SEO as one of the essential online marketing tips 2018. For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the URL, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
Jon is the New York Times best-selling author of five books, including Do Over. He’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose and Staples. Now, he speaks to hundreds of thousands of people annually and reaches over 4 million readers on his blogs. Here's his business advice for aspiring entrepreneurs who want to start a business:
This amazing blog is one step ahead of the game. From gadget and tech coverage to marketing campaign insight and analysis, they offer a lot of quality information. Aside from being visually appealing, they pose questions and topics that are interesting and engaging to the curious reader. They provide interesting technology focused articles, and some predictions for the industry, while constantly remaining ahead of their field. They have a section of their blog that includes a number of downloadable trend reports that discuss " the future of…" a number of different industry-related topics. And forget about discussing marketing trends for 2016, these guys already have forecast for 2017.
Do you love taking pictures and have a general passion for photography? If so, you could make a very nice living for yourself online selling your photos. There are countless people who are willing to pay you good money for your collection of unique images you have to offer. Today more than ever it’s super easy to submit your pics to the masses, which can provide you with a very convenient approach to creating a solid source of additional income. Several stock photo sites like Shutterstock and Fotolia offer enticing incentives for individuals to earn money passively from the photos they randomly shoot in their spare time.
Whether you have a website or are still dreaming up ideas for a blog, you can also look into affiliate marketing. With affiliate marketing, you partner with brands and businesses within the content of your website. If you mention a product or service, you link to that produce or service using a unique affiliate code you received when you signed up for that particular affiliate program. From there, you’ll make money any time someone buys a product or service through your link.
App Annie is the most trusted source for the latest in app news, data, and trends, and is cited by industry leaders worldwide. We love coming here to read what’s happening in the world of mobile apps to better understand where the money is headed next. In addition to their in-depth reports, App Annie offers free webinars on app store optimization and advice on how to be successful in the growing app economy.