Search Engine Land covers all aspects of SEO and gives us the latest SEO news in a concise and straightforward manner. From serving up little nuggets of solid advice and a creative Periodic Table of SEO, to a short and sweet article on content distribution with actionable steps, you can be sure your digital marketing techniques will be refined. Whether you’re a beginner or an advanced digital marketer, there’s something for everyone on this blog.
When people think about business, it’s common to boil matters down to the finances. And it certainly is possible to use numbers to measure and predict the performance of a start-up business. Net worth, gross margin, customer acquisition cost – these can all be indicators of success. But, a start-up can post impressive numbers for a while, perhaps even attract large investors, and still shut down in the end. So does this make it a failure?
The quote above comes from a ConversionXL article by Tommy Walker titled How To Calculate & Increase Customer Lifetime Value. Walker states that many businesses focus on transactional customer value, and in doing so forget to invest in the post-conversion experience. He recommends determining customer lifetime value and improving customer experience by offering a better post-purchase experience. Walker says Internet marketers should view every customer interaction as an opportunity to improve loyalty, find ways to build habits around your product, make it easy for customers to connect and “incorporate customer feedback to improve everything from user experience to product features & design.”
"One of the most costly and painful mistakes that I see over and over again is hiring in marketing and sales too early. Things tend to go VERY wrong when a founder brings on board a senior sales or marketing person who is lacking entrepreneurial spirit and/or experience working in startups. Instead of hiring full-time, founders should seek out and consult with experienced marketers and sales veterans who work with startups on a daily basis for a fixed fee or company stock based on specific goals."
“I grew my list during my launch by running Facebook ads directly to a webinar landing page. I ran the webinars almost daily. I reinvested the sales from the webinar I ran on Day 1 right back into more ad spend on Day 2. I was able to quickly ramp up my marketing and grow my list during my first launch. That small list I started with of 150 has grown to a community of over 50,000 coaches, consultants, authors and experts in an incredibly short period of time.” – Jeanine Blackwell
If you’re passionate about writing and feel strongly about certain subjects, type your way to riches by creating your own blog. Launching your own blog doesn’t require a great deal of technical or computer skills. It is important, however, that you do know what you’re talking about relative to the subject you’re writing on. Over time, you’ll start to develop an audience since people will trust your expertise and knowledge.
An influencer is someone with a large follower base on social media who is seen as an expert in a particular area, like makeup or fitness. These people keep busy by posting regularly about their lives and promote products which they feel are good to possess. Sarah Phillips is a world-renowned food and nutrition influencer who posts about food creations she has made to her 10.9k (and growing) following. What is great about this internet business idea is that you can get paid to promote a business to your following, similar to affiliate marketing. Influencer marketing is a huge online business trend right now that you can capitalize on. Try your hand at Vlogging and starting a Podcast which are under-utilized channels of communication for influencers right now.
There is difficulty in predicting earnings for entrepreneurs. However, Business News Daily, citing a 2013 study by American Express OPEN, reported the average entrepreneur salary to be $68,000, down from $72,00 the year before. The study also found that 15% of entrepreneurs work a second job, which suggests that these entrepreneurs are struggling to reach profitability.
If you're at all interested in starting your own online business, there's no time like the present. We live in a golden age of wealth. As much as the media tries to glorify the perils of our society, we actually live in a time that's ripe with opportunity and the potential for monumental business growth at a scale never before experienced. Thanks to the internet and smartphones, the amount of commerce being conducted online has experienced explosive growth.