"The most painful mistake I see entrepreneurs make is launching before learning. For example, you may decide you want to launch a marketing consulting company, so you hastily make a website, content and reach out to people, but you haven’t yet figured out who your target clientele is. What people actually need help with or what you're specifically good at. So no one bites."
Promotional– Every once in awhile you want to mix in something about your own business and how it can help them. After all, you’re providing them with all this great content, so why not let them know what else they can get from you? Posting about a promotion you are doing or if you have a new class coming up gives your audience opportunities to deepen their engagement with you, and perhaps move down their path to becoming a customer.
If you have an eye for design and some experience of creating websites, then you could offer your services as a freelance web designer. You will need to create your own stylish website and have a few other projects that you can show potential clients to demonstrate your skills. You will also need to initially spend time emailing businesses to promote your services and find work.
Content marketing specialists are the digital content creators. They frequently keep track of the company's blogging calendar, and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns the business launches are supported with promotional content on each digital channel.
"For an idea to get big, it has to be something useful--and being useful doesn't need funding. If you want to be useful, you can always start right now with just 1% of what you have in your grand vision. It'll be a humble prototype of your grand vision, but you'll be in the game. You'll be ahead of the rest because you actually started, when others waited for the finish line to magically appear at the starting line." Read this post from Derek for much more.
Never Assume — One huge mistake that your sales team could be making is assuming an ignorant buyer. Internet leads tend to be VERY educated customers, and they will know if you are blowing smoke. Assuming that your customer is uneducated is a huge mistake for any sales person. A good way to not fall into this trap is by asking your customer the research they have already done. Simply saying “What research have you already done on (The Product), because I would hate to waste your time by telling you things you already know” can save you time, and help you close the sale more.
If you're at all interested in starting your own online business, there's no time like the present. We live in a golden age of wealth. As much as the media tries to glorify the perils of our society, we actually live in a time that's ripe with opportunity and the potential for monumental business growth at a scale never before experienced. Thanks to the internet and smartphones, the amount of commerce being conducted online has experienced explosive growth.
Owning a “real” business means you need to think about bank loans or financing, leases, maintaining inventory, business insurance, finding staff, training staff, etc. You then need to factor in finding a prime location for your business. If you don't have enough footfall then you can expect to be shutting up shop in as little as a few months. In fact, 50% of small brick-and-mortar businesses fail within their first 3 years.
The sheer facts point to continued explosive growth of online ads. And we're still in the infancy of the internet. The earlier you capitalize on this industry, the quicker you can build it into a formidable online business. Study and learn all the intricacies of advertising on platforms like Facebook and Google. Find courses, or use the free material available from a multitude of platforms to become a seasoned pro. 
One of the online world’s hottest professions at the moment, this business is a gold mine for the tech-savvy entrepreneurs. While everyone’s slightly obsessed with getting their sites SEO optimized, not many people can actually wrap their heads around this topic. If you decide to go into this field, you can think about offering link building, content creation, on-page SEO optimization, and similar one-off packages.
Love ’em or hate him, Gary Vaynerchuk (a.k.a. Gary Vee) has been a pioneer in the digital marketing field since the late 90s. He’s a self-described serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency serving Fortune 500 clients across the company’s four locations. Check out the latest videos on his YouTube channel, The #AskGaryVee Show.
Part of what you need to do is to choose a niche or concentrate on a target audience that can make it easier for you to attract people to you social networking site. For example you can start a social networking site to connect doctors and nurses together, you can start a social networking site that connects people of same ethnic groups or people with similar interest et al.
Jeff is a ghostwriter, speaker, LinkedIn Influencer and contributing editor to Inc. He worked his way up to managing a 250-employee book plant and has become a sought-after ghostwriter for the world's top business leaders. He's written more than 50 books, including six Amazon Business and Investing No. 1's. He's collected four years of business advice in his most recent book, TransForm: Dramatically Improve Your Career, Business, Relationships, and Life ... One Simple Step at a Time. Here's his best piece of business advice to aspiring entrepreneurs who want to start a business of their own:
There is no need to waste your time on the conceptualization of what kind of a web design your business site should feature. Take a look at the examples of some of the most successful businesses in your niche. What tricks and hacks do those use on their web platforms? Learn from their example and create your own design (but don't copy your competitors!).
Resist the temptation to splash out on fancy offices, expensive equipment and over-the-top marketing. Your company’s livelihood depends on what’s in your wallet so every rand and cent must be triple-checked. Maintain a low overhead and manage your cash flow effectively. For one of our 1001 days survivors Jamie Pike, this meant foregoing a physical shop at first and selling his wares at a market; for design duo JesseJames it meant sharing their premises with other small businesses.
If managing a blog seems a bit overwhelming but you still desire to indulge your writing passion, you can write for other sites or blogs like PayPerPost, Textbroker, or Helium. Also, writing an interesting e-book may also be an option for you as well. E-books do not have any printing or shipping fees, which makes them a viable investment. If you’re someone who possesses strong language skills, you could potentially become an expert copy editor that webmasters will gladly pay to read and edit articles and also correct any overlooked grammatical errors concerning web copy.
Nathan is host of the fastest growing business podcast The Top Entrepreneurs, and CEO of Send Later, a company he recently acquired after failing to acquire Success Magazine for $5m. He founded the social giveaway SaaS startup, Heyo and is an experienced online educator at CreativeLive where he teaches Facebook Marketing for Small Business Owners. Here's his business advice for first-time entrepreneurs who want to start a business of their own:
You can work as a virtual assistant through dedicated websites, such as Upwork or Zirtual. All kinds of skills are needed, and compensation can vary anywhere between $10 per hour to $100 or more. Obviously, the higher pay will be to people who have more technical skills, such as web building skills and marketing. But you can find work doing administrative tasks at the lower end of the pay scale.
Here are my recommendations for the Financial Industry.  In 2016 investors hope not to drop the ball by missing out on a big opportunity in one sector or hanging on too long in another. Here, we present 10 sectors to watch in the new year, with financial and industry authorities weighing in on the potentials, opportunities and pitfalls to consider. You may also enjoy my Free Daily Signals.
Love ’em or hate him, Gary Vaynerchuk (a.k.a. Gary Vee) has been a pioneer in the digital marketing field since the late 90s. He’s a self-described serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency serving Fortune 500 clients across the company’s four locations. Check out the latest videos on his YouTube channel, The #AskGaryVee Show.
18. CraigsList – Some things don’t ship very well. Other things may make you feel uncomfortable to sell to someone across the country. Anytime you’re selling a large item or something you just don’t want to ship, Craigslist is a great place to go. It’s simple to list your item (again, take good pictures!). If you don’t like the idea of putting your phone number out there, the interested individual can send you a message to your inbox without even getting your email address.

Figuring out how to choose the best wording to get a sale has been a part of marketing for as long as marketing’s existed. But digital marketing has introduced a number of new channels and contexts for marketers to figure out. CopyHackers provides research-backed advice on how to write in a way that gets conversions across the wide world of the web.


Selling digital products can be just as successful as selling physical products. Graphics, software, eBooks, design elements, sound effects, songs, and videos are just a few types of digital products that are in popular demand. So if you can turn your hand to creating digital products, let’s have a look at how you can make money online from this skill…

The same can be done with professional goals. Don't make your goal to start a company or get promoted to an executive-level position right off the bat. Instead, identify skills and areas of improvement. Start with one of those by taking a course, working with a business advisor or doing research. These relevant steps will help you on your way to that larger, more complex goal.
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
Content is an essential aspect of any digital marketing campaign. The Content Marketing Institute offers some of the best advice around in terms of how content can help your brand. From industry trends to best practices, their posts offer helpful advice on how to create the best strategies for your business and how your content marketing should play a role in the "bigger picture." One of their main objectives is to provide education to marketers, so there are plenty of events and research documents, as well as access to a lot of resources including eBooks and whitepapers. Any successful content marketing plan has undoubtedly utilized some of the expertise shared through the Content Marketing Institute-whether they realize it or not!
The quote above was taken from Viral Content Buzz blog article, How to Find Your Blogging Style. Smarty recommends staying true to your voice, even as it develops and changes. She notes that there are times in the journey where your target audience may change as a result of your personal or professional shifts in focus, so regularly reevaluating your target audience is a must. Smarty also recommends blogging even in the face of burn out, which is inevitable for all writers. Instead of letting writer’s block stop you, try introducing a new series or different forms of content, such as podcasts or webinars. That way, you can take burnout as an opportunity to reinvent your creative pursuits.
Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

You know this one already. You include links to products you are promoting as an affiliate, and every time somebody buys the product, you get a commission. With a blog you can integrate advertising with content to make it even more likely you’ll get the sale. For example, you could do a product review — which is useful content — and then include a link to buy the product under an affiliate link.
Lewis is the New York Times best-selling author of The School of Greatness, and host of the top-ranked podcast bearing the same name. He’s a writer, speaker, and online educator that teaches entrepreneurs how to start profitable online businesses—and he shares his story in this episode of my podcast, right here. Here's his single best piece of business advice for aspiring young entrepreneurs:
There’s an excellent chance that you have one or several musical instruments sitting in storage that haven’t been used in years. Perhaps it’s a leftover from when you were in school, or even from your days playing in a band. Whatever the reason that you have it, it’s probably worth money if you can sell it. Brand-new instruments are ridiculously expensive, so people often look to buy used equipment instead, particularly if they are novices.
There’s plenty of work and clients to be found. If you know where to look. To start, you need to know if there is enough demand for your skill to make it worth the effort to go out looking for work. Start by searching for freelance postings on sites like Flexjobs, SolidGigs, Contena, greatcontent or one of the dozens of other skill-specific freelance job boards.

Social media is constantly changing. Something that may have been effective yesterday, may not be tomorrow. Social Media Examiner is going on that journey with the rest of us and they are almost always the first place to cover new topics and trending changes with social. It isn’t a stretch to say that Social Media Examiner is the largest resource of social media content on the web, it’s mammoth.
"It's the execution beyond the idea that really brings home the gold. So focus on getting out there and meeting as many folks as possible to join your team, give you feedback and point you in the right direction. Any successful entrepreneurial journey is the sum total of a rather large (and under-appreciated) team that came together in a magical way. Get cracking on building yours."
Econsultancy – Listed 7 out of 20 times, brings online marketing news and analysis stories that are quoted elsewhere often. This is one of the top digital marketing blogs that covers all the aspects of internet marketing and even more specific niche industries. They offer practical advice for marketers along with innovative trends. It is also a good place to find current online marketing stats.
×