The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.
Here’s the low-down: some internet domain names are more popular, sought-after, and valuable than others. Successful internet domain name flippers buy high-value domains for cheap at online auctions after lots of forethought and research, then sell to the biggest bidder for a nice profit. For example, www.hotels.com was sold for $11 million in 2001.
Backlinks can make a huge difference for your website’s SEO. A backlink is when another website links to a page on your site. When you get a backlink from a site that has a higher domain authority than you do, it sends a signal to Google that your site is credible which can improve your rankings. Think of it like one of your superiors at a previous job writing a recommendation letter for you. That’s how the search engines see it. The more recommendations or backlinks you have, the more likely you are to move up in search rankings!
Mobile has transformed the way people browse the Web. Even Google has now made mobile #1 in its indexing. If your site still isn’t friendly to mobile users, odds are good your brand is quickly vanishing from the Web – at least where the Big G is concerned. It’s time to take a close look at your design and make sure your site renders beautifully when viewed on Android, iPhone, and the rest.
Creating a solid online marketing plan will take time to create and execute, but doing so can help you gain more customers and keep existing ones coming back. Before you build yours, find out what digital channels might work best for you, then tailor your efforts to your target market in those venues. Once you’ve found your niche, leverage it to build your business.
Author, speaker, and the founder of Quiet Power Strategy®. Tara works with business owners to help them transition into more profitable business models, more compelling messaging, and more influence. She's featured in Fast Company, Forbes, Inc, and DailyWorth for the work she's done on TaraGentile.com. Here's Tara's take on the biggest mistake new entrepreneurs make when they want to start a business:
There are book lovers all over the world who are still interested in buying books, no matter the amount it will cost them. Starting an online book store is another way of making money from the internet. A company like amzon.com are making huge revenues from selling books online and you can start something similar. You can sell eBooks, audio books and hard copy books on various subjects and from various authors on your online book store. Please note that starting online book store means that you will make provision for shipping.
UK spend on online video has seen 13.5% year on year growth, and now exceeds spend on TV advertising. (PriceWaterhouseCoopers) Hundreds of statistics like this have meant that businesses have to produce videos. Well, they don’t have to, but if they don’t, they are going to be missing out. Video platforms are just another avenue to acquire potential consumers. You can offer video packages from £50-5,000 and beyond. Select your target market and market to them effectively.
Encourage Your Company To Respond On Your Page — Post social content onto your Social Media platforms and encourage your company to engage with the content. Comments, Likes, and Even Sharing your pages content will increase the brand of your business. If your Facebook Page post something about your product, and a customer asks a question on the Facebook page reward your employees for answering them correctly. Having your customers, and employees engage on your Social Media has huge upside.
If you’re a skilled worker in a specific niche, like marketing, design, or software development, there are specialty marketplaces that cater just to you. These are amazing places to make money online as you know that the people visiting them are looking specifically for the skills you have. Check out places like 99Designs or Dribbble for designers, Cloudpeeps for marketing and SEO professionals, and TopTal, Crew, or Gigster for high-level software developers. Once you've built up your development skills, you can begin building a brand for yourself as a higher-value consultant and start charging brands for larger projects like implementing an entire WordPress security overhaul or migrating a website from http to https.
The German Economist Schumpeter once said that there are “no original ideas”, only new combinations of old ones. Curation of curiosity-fueling content is an intriguing and little-known business model. One of the best success stories out there is Brainpickings – a platform that describes itself as “an inventory of cross-disciplinary interestingness, spanning art, science, design, history, philosophy, and more”. The subscription-based model and successful utilization of affiliate links have turned the blog into a self-sustaining business.
The quote above comes from the article Internet Marketing Lessons From The $10,000 Apple Watch, in which Chow shares how his licensed phone team helps his blog make money even though he doesn’t take any phone calls. He states that more than 60 percent of his blog’s income comes from products costing more than $2,000, which many Internet marketers don’t have simply because they don’t want to get on the phone to sell or for customer support. His recommendation is to hire a dedicated phone team and begin selling big ticket, big profit items, instead of trying to sell easy low-cost solutions in bulk. Although these high-end products typically require a more personal customer experience, they offer greater rewards.
Prior to having some meaningful feedback from potential customers (or in the case of medical technologies -- some efficacy data), it's next to impossible to recruit outside entrepreneurs or to solicit investment. SBIR/STTR [Small Business Innovation Research and Small Business Technology Transfer programs, also known as America's Seed Fund] funding can be a bridge over this gap, but it's a slow process and requires someone (often a PhD student or post-doc) to commit to being in a startup that has scant funding, instead of pursuing a more stable job in a larger company or an academic career. SBIR/STTR funding only pays for research, so it may not be possible to involve an experienced business partner/entrepreneur with the scientific founders in the early stages of the company, which can stunt their business development efforts.
If you're at all scarcity-minded, it's important to understand how much abundance exists today. Considering that virtually every brick-and-mortar store has made the transition to an online business, there's certainly no shortage of competition. But there's also plenty of so-called blue ocean. While most might make it out to seem like Amazon is the only company reaping the benefits of the ecommerce boom here, the growth is widespread and across every single sector in business.
Tutors are in high demand whether it’s online or offline. Therefore, if you’ve got a brain and like helping others use theirs, become an e-teacher to earn an extra income in your spare time. The only thing you require is to be proficient in your area of expertise and be willing to give up a few hours each week to help someone else. Sites like Tutor.com and TutorVista are places you can sign up with and build a good reputation over time as a coach. If you’re really good, you can conduct lectures, seminars, or webinars that are transmitted online. University and college students are always willing to pay money to gain access into highly-respected online webinars.
Not only will this multiply the money you’re bringing in in a serious way, but it protects you against any sudden changes in the market or in your business. Remember that old saying about putting all your eggs in one basket? A few hours a week committed to just one or two of the following opportunities will put you in a much stronger position to be financially safe and independent.
This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.
Create a writer website or blog. A website not only demonstrates your technical ability, but it also creates an online hub that allows clients to connect to you. Keep the design of your website clean and uncluttered. Include examples of your work that demonstrate the kind of writing you do. Make the samples easy to find and to read, and make it easy for visitors to figure out how to contact you. .