If you choose to create and upload a video to your email marketing campaign, take additional precautions to verify that the video file size is well under 1 megabyte. You cannot assume that all recipients will have ultra-fast DSL connections, most users with slower connections will not be willing to wait for the video to load for longer than a minute.
Jason helps entrepreneurs connect with influencers and experts to rapidly grow their business together at TheStoryTellerMarketer. He also co-hosts the Content Promotion Summit and teaches other entrepreneurs how to get more out of the content they create every day. Here's what Jason has to share with aspiring entrepreneurs who need some business advice before they start a business:
If you’ve got experience and expertise in a specific area of business, there are hundreds if not thousands of business owners who would love to jump on a phone call and pick your brain. This can be an easy way to make extra money online and to hone your skills to use in your consulting or freelance business. Sites like Clarity.fm let you create a profile where entrepreneurs and business owners can pre-pay to book a phone call with you for a set amount of time. Whether you’re an expert in raising money for startups, building apps, or running a restaurant, you can make extra money selling a few minutes of your time to people in need.
Jeff is a ghostwriter, speaker, LinkedIn Influencer and contributing editor to Inc. He worked his way up to managing a 250-employee book plant and has become a sought-after ghostwriter for the world's top business leaders. He's written more than 50 books, including six Amazon Business and Investing No. 1's. He's collected four years of business advice in his most recent book, TransForm: Dramatically Improve Your Career, Business, Relationships, and Life ... One Simple Step at a Time. Here's his best piece of business advice to aspiring entrepreneurs who want to start a business of their own:
"The other big mistake I see entrepreneurs make is building a product for a customer they don't know well. That's why I always advise entrepreneurs to build a product for themselves--at least that way you ensure you've built something for a user you know intimately. All of the great tech companies of the past decade--Facebook, Twitter, Slack, Snapchat--were built by founders who were making products they wanted to use."
The position of your ad is determined by several factors that give your ad a score based on the quality of your ads and how much you are willing to pay per click. Even if other brands are competing for the same keyword as you are, it is possible to rank above them and pay less per click, but Google must see your ads as highly relevant in order for this to happen.
The Hubspot blog is a must-read source of digital marketing news and analysis for any B2B company. Separated into 3 categories (marketing, sales, and agency) with an immense volume of insightful content, Hubspot sets the standard for inbound advertising content. If you market or sell to other businesses, add them to your RSS feed now or subscribe to receive email updates in your inbox daily, weekly, or monthly!
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
Another business that you can start online is real estate / properties rental services. If you are realtor, all you need to do to expand the scope of your target market is to take your real estate business online. The truth is that a larger percentage of those looking for properties to buy or rent would usually search online as against reading through real estate magazines et al. It is easier to take your real estate business online, all you need is a functioning website or even a social media platform to list your properties.
Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular.
Using Fiverr is a great way to pick up work. Once you have signed up you can advertise your services. Fiver allows you to create your own gigs, whether you are offering web design, digital marketing, writing, or something else. You can choose how much you want to charge (it can be more than a fiver) and people will then contact you if they are interested in working with you. Fiverr will not only help you get experience if you are just starting off as a freelancer, but it will also help you earn some extra cash.
If you have graphic design skills then you could make money online by creating and selling your own design elements, like templates, fonts, graphics, and other assets. This is a great way to earn extra money and build up a portfolio of work, which could lead to you picking up freelance graphic design jobs. Websites like Envato Elements pay you a fee per element sold, which can become quite profitable if your work is popular.
Carnegie Mellon has one of the most successful technology transfer records in the country and invests heavily in helping its students and faculty bring research to the marketplace. Through vehicles like the Center for Technology Transfer and Enterprise Creation and Project Olympus, an on-campus incubator, CMU is helping students blaze the notoriously treacherous path from thrilling research and bright idea to marketable product.
“Ask more questions, always. Assess whether “the one method” people are telling you is the only way to go, even makes sense for you and your topic or audience. I’ve found more engaged audience members and more sales waiting on the other side of ignoring traditional advice and focusing on key questions about what my audience needs than through re-creating systems that others have used. Ask more questions, always. Does it apply to you? How can you use it without the elements of it that you don’t like? What would utterly surprise your audience at this point? If you’re asking yourself “Should I do webinars or a 10-day challenge to promote my course?”, ask instead, “In a world where webinars/challenges don’t exist, how would I ideally help people and share my product with them?” – Regina Anaejionu
KISSMetrics – Listed 11 out of 20 times. Mongst other, they bring you beautifully created infographics that contain the latest digital marketing tests, studies, and statistics. Recent fresh content published by them is about: (i) 6 Marketing Tactics You Can Use to Boost Email Subscribers, (ii) What Tinder Can Teach Us About Growth Marketing, and (iii) 5 Post-Purchase Email Campaign Tactics Worth Trying.
Cafe Press: This website allows you to create digital designs that can then be sold on the platform. You'll earn a commission for everything that sells and you'll never have to deal with logistics like printing, warehousing and customer service. If you have some graphic design skills, then this is a great potential source for your web-based income.
Teaching and tutoring English as a second language is a great way to make money online, not to mention open some doors for you to travel the world if you'd like. While full ESL (English as a Second Language) accreditation is recommended, as long as you’re a native speaker and have the ability to teach, there are people in countries such as Hong Kong or the UAE who are willing to pay upwards of $25/hr for you to tutor them English via Skype. Check out Indeed, Learn4Good and Remote.co for remote english tutoring jobs or sign up on a specialized site like VerbalPlanet or Chegg Tutors.
Have you ever thought about writing eBooks for a living? Or as part of your online business expansion, have you considered how to write an eBook and make money? Whether you’re a writer or not, gone are the days when you had to carry a physical book around to feed your desire to read. Put technology and mobility together, and you’ll have an entire library of eBooks or digital books right in your mobile device that you can browse anytime, anywhere.
Digital products like workshops, courses and membership sites have become popular among entrepreneurs with strong personal brands and businesses with potent content teams. This collateral represents an opportunity to monetize marketing in ways other than moving the target audience through the company’s main sales funnel. As Joe Pulizzi and Robert Rose of the aforementioned CMI have posited in their book Killing Marketing, introducing products like these to your business model gives you the opportunity to operate marketing as a profit center.
Eric Elkins is the CEO and chief strategist at WideFoc.us, a real time social media company that uses social media to create constellations of brand experiences. Elkins has nearly two decades of experience in writing, marketing, ePR, social media and education. He has been a teacher, scientist, content editor, new media practices manager and more, using his diverse background to excel at integrating online/real world marketing.
A pop-up on your website allows you to collect information such as email addresses, from people who visit your site. You can also use a popup to offer a coupon code or discount to first time customers to further entice them to continue to your site or buy your product or service. Combine them for the ultimate popup: A coupon in exchange for an email address. Popups are so helpful because once you create them, they do all the work for you.
Cloudwords is one of the many companies that is taking advantage of the $30billion that is spent worldwide on translation related products or services.This is one of the more complex work from home ideas out there, simply because from day 1, it’s likely clients will be small to medium sized businesses trying to negotiate deals abroad. The market it is there, now you just need to find your niche.
Your customers can become ambassadors for your brand if they had a good experience and share it on Google or social media sites. They can also become your worst nightmare if they leave a bad review. It is immensely important to thank customers who leave good reviews and to communicate with customers who leave bad ones. Reputation management is a key online marketing tip and can humanize your business and help it grow immensely if it’s done correctly.
Every start-up founder likes doing well in terms of revenue. But for some of these entrepreneurs, the profit is merely a side effect of what they actually set out to do – impact the world in a positive manner. You can see an example of this line of thought with Elon Musk. He said that back in college, he had wanted to be a part of things that could end up changing the world. The continuation of this philosophy is evident in his electric cars (which aim to reduce pollution) and the SpaceX program (which strives to break down some of the barriers of space exploration).
Webinars On Air is a powerful webinar tool that will enable you to create professional webinars for your viewers. Harnessing the power of Google Hangouts, this all in one solution will take care of all the technical aspects of hosting a webinar, including payments. Also have a look at our guide to the best webinar software, both free and paid options.
Using various analytical tools the aim is to find keywords that have the highest potential to push an article on the top places in a list of search results. As 78% of users never scroll past Page 1 in search results, it is crucial for website owners to have content with keywords that rank well. Some of the tools that are used to perform keyword research are Google Adwords Keyword Planner, Keyword Tool and Keyword Suggestion Tool.
Before we get into the gritty details of The Drum, you should know that they have designated URLs for the Americas, Europe and Asia - with curated geographical content. When you’re looking for pertinent content for yourself and your business, it is incredibly useful to have information sorted geographically. Parallel to this feature, The Drum labels themselves as ‘The global home of media, marketing and advertising’.
Content Marketing Institute is your one stop shop for all things content marketing! Whether you’re a beginner or an expert, write for B2B or B2C, you’re bound to learn something new here. Some of the things we love most about CMI’s blog are their extensive case studies and statistics (the most cited in the industry!). Another cool feature is the ability to search for content by industry, so you’ll always find something that matters to you.
Another pitfall to avoid is over-dependence on a single income source. A good entrepreneur will avoid over-dependence by not letting a single client represent more than 25% of their income. If a single client or customer represents too much of your sales, what happens when they decide to stop doing business? You lose a significant portion of your income.
Test websites. Remote usability testing means getting paid to navigate a website for the first time and giving feedback to the website owner. Most tests take approximately 15 minutes, and you can get paid up to $10 for each test. A test involves performing a scenario on the client’s website and recording yourself doing it. For example, you might be asked to go through the process of selecting and purchasing an item on a retailer’s website.
Marketing Land – Listed 4 out of 20 times. If you are keen on knowing new things about the digital marketing industry then Marketing Land is one of the best digital marketing blogs. In their Research section, you can find detailed analyses about items like: (i) MarTech Intelligence Report Enterprise Digital Personalization Tools: A Marketer’s Guide, (ii) B2B Marketing Automation Platforms: A Marketer’s Guide, and (iii) Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.
You should have a succinct and compelling story about what your startup does and what problem it solves. Have this ready for potential customers and investors (although you will need to tailor it to the specific audience). Keep it to 30 seconds or less. Articulate your mission and goals, and why your product or service is compelling and unique. And if an investor is interested, be prepared to follow up with an executive summary about the company or a 12-15 slide PowerPoint “deck” that dives into more detail about the company and the market opportunity.
Pro tip for first-timers: Carefully consider the pay rates that are listed. Penny Hoarder Carson Kohler has used the platform to find freelance writing gigs, and she reports low rates — like $3 for 500 written words. It’s probably not worth it. (And, yes, you’ll have to scroll through a whole lot of these low-paying listings to find the good ones.)