The quote above comes from the article and podcast, Brands Not Using Social Media Create Communication Language Barriers with Customers. Moore says that the mission of online and digital marketers is to find out where your target marketing is spending time and “speak to them, communicate with them and most importantly serve them where, when and how they choose.” Not using social media means not serving your target market online, and it sends the message that your brand doesn’t have enough time for their customers to meet them where they are.
Multi-vendor marketplaces, like ThemeForest, can be very successful. Chose a niche and create a vendor website for it. Your marketplace could be anything, from a platform for local artists to sell their work on, to an online digital product store. Once set up, invite people in that industry to sell their products on your site. You take a percentage of their profits when items sell.