Medium is an online community where anyone can post articles and essays and get them in front of their audience of millions of monthly readers. While it can be a great place to build your audience for your own blog or find customers for your consulting business, with Medium’s new Partner Program, you can now make money online whenever someone reads your articles. Register for free and you can choose whether your articles are freely available or only readable by those people paying $5/month for a premium Medium membership. You’ll make money based on the amount of people who read and engage with your posts each month.

While the HelpScout blog’s overall focus is on customer satisfaction, it includes a lot of posts that will be helpful to digital marketers. Posts that cover topics like how to understand your customers and communicate with them effectively are just as important to marketers as customer service reps, making this a good blog for digital marketers to watch.
"A few simple examples: Redesigning your logo or website a dozen times, setting up every social media account possible, trying to stay on top of said social media. And the list goes on. Instead, focus on revenue. Do the tasks that will increase revenue and reduce costs. Without a focus on that, your business is just a hobby." To add to what Preston had to say, I'd double down and emphasize that in order to even consider doing work that makes a difference, you need to building and leveraging your entrepreneurial strength every day.
They’re risk-takers: Calculated risk taking and entrepreneurship go hand in hand. Entrepreneurs don’t apply to jobs, they create them. With that comes risk. Whether it’s the financial risk of starting your first brand or the risk from not knowing what to expect, business is risky. Entrepreneurs are often taking risks by trying things the average person won’t, to do things the average person can’t.
Social media is an integral part of any business but it’s time-consuming and ever-changing – so really quite difficult to keep up with and, more importantly, capitalize on. Many business owners are willing to outsource this time-intensive task, so it’s a great opportunity for social media fanatics. Bundle together a few interesting offers, such as “Startup social media kit” or “Small Business Social Media Starter Kit” that encompass everything from social media graphics to analytics reports and the seamless experience will bring you more clients than you expect.
One of the most beautiful and exciting qualities about blogging is that you can create a blog that deals with any subject area that you are either knowledgeable or passionate about (and preferably both!). You can write about personal finance, careers, real estate, getting into business, technology, cooking, travel, personal health, or just about any topic you choose.
Mark Schaeffer’s Grow blog has been providing useful information on digital marketing and technology for years, occasionally venturing into controversial territory (most notably with the widely discussed content shock post a few years back). The blog includes a mix of general marketing advice and thought leadership pieces that analyze what’s happening now in digital marketing and what’s to come.
Fiverr is one of the biggest providers in the gig economy on the web and you can sell a wide variety of services and products through this medium. Do the research and find out what you can offer. However, keep in mind that like any other money-making task, it takes time to succeed here. And stellar reviews will help you generate more and more income over time.
Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).
Drop shipping is fairly similar to running an affiliate store. You act as the mediator without ever touching the product. The difference between a drop shipper and affiliate is that the sale with drop shipping websites is not completely managed. You might have to set up systems to automatically make a purchase with your drop shipping company, in order for it to be sent directly to the end consumer.
Blogging is a great path to choose especially if you have a keen interest in a particular area and feel that you can share valuable or entertaining information with others. Building a profitable blog requires high-quality content that is regularly posted to keep audiences interested in coming back to your website. A good way of trying out this particular writing career is guest posting on other people’s blogs. This way you can not only test your skills but also build a good reputation. The most commonly used free content management platforms for blogging are WordPress, Blogger, Tumblr and Hubpages.
Widely known and highly respected throughout the social media marketing world, Buffer Social offers comprehensive insight on the latest trends in an engaging, understandable style. Earning Social Media Examiner’s #1 rank for 2016, you’d be hard-pressed to find a digital marketing blog with more consistently outstanding content and practical advice for the average user. Crafted by the innovative team behind one of the most-used social media management apps in the world, Buffer’s blog makes online marketing easier for countless followers.

Amy Schmittauer (now Amy Landino) is a globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant. You’ll find her at YouTube channel formerly Savvy Sexy Social, now Amy Landino where she teaches others how to leverage video storytelling and shares her collection of strategies and tactics to help you create video that gets the attention you deserve.
You’ve probably heard people use the term “unicorn” in a business context. This means a privately held start-up whose value has grown to at least one billion American dollars. Think Airbnb, Uber, and so forth. There is no doubt that some start-ups have been major financial successes. And many smaller-scale start-ups are doing great as well, working hard and turning a steady profit. But that begs the question of whether finances are the only way to measure the success of a start-up. As it turns out, they might not be. At least, not always and not on their own.

If you possess a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. To show off your knowledge and skills and bring in clients, you can also write articles about business on platforms like LinkedIn.
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.
SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to ensure your website is getting found. Your best bet is usually going to be spending a bit more of your budget and hiring the right people to do the proper research. At Ciplex, we stress the importance of not including keywords to simply rank your site, but using the terms your audience is looking for. That is what will get you the highest conversion rates.
In this role you need to be a product expert and will probably represent a company, explaining the benefits of their products to potential clients. Also, you will need to find new customers or market segments that a company can sell to and convert those leads into sales. Usually, salaries and rewards for sales consultants depend largely on how many sales they can close.
If you’re a business owner who owns a website, you’ll probably want to involve yourself in internet marketing. Otherwise, your website is practically useless. There are a lot of things that potential customers are looking for about your business – such as information, graphical representations (in layman’s term: pictures), history, reputation, and the list goes on and on. You have to satisfy the curiosity and doubts of your customer or your business will go nowhere.
There are numerous printing companies that will print your designs onto not just T-shirts, but also hoodies, hats, posters, cushions, bags, and phone cases, to name a few items. These businesses also offer fulfillment services. This means that you promote the merchandise on your own site and once you sell a product the printing company will not only print your design but also send the item directly to the buyer. So all you have to do is concentrate on the marketing and selling of your products, and the fulfillment company will take care of the rest.
"One of the most costly and painful mistakes that I see over and over again is hiring in marketing and sales too early. Things tend to go VERY wrong when a founder brings on board a senior sales or marketing person who is lacking entrepreneurial spirit and/or experience working in startups. Instead of hiring full-time, founders should seek out and consult with experienced marketers and sales veterans who work with startups on a daily basis for a fixed fee or company stock based on specific goals."
1) Hire exceptional people, make sure they feel valued and can work as a team. 2) Work to achieve synergy (energy and alignment). 3) Practice Kaizen (Japanese for “small improvement” and “better”) everyday focusing on getting a little bit better with the belief that over time outcomes become significant. 4) Focus on expands and set outcomes that are bold, passionate, measurable, written and positive. 5) Worry less about growth and more about quality and execution. When you take care of your customers and exceed their expectations, growth and opportunity follow. 6) Remember that success often comes to those who get in front of the inevitable.

Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).
Bram Kanstein is an Amsterdam-based entrepreneur and co-founder of We Are Off The Record, a digital growth agency for startups. Bram also made Startup Stash, a curated directory of 400 resources and tools to help you build your Startup that has helped more than 300k+ entrepreneurs from around the world. Here's the best business advice Bram has to impart with entrepreneurs who want to start a business for the first time:
Prior to that group, they had an online community for teachers looking for lesson plans. That probably sounds pretty random, but it's crazy the type of communities you can build and rally people around. If it's something that you're passionate about yourself and you want to connect with others that have that same passion, then an online community is something you should definitely consider.
In this field, your aim is to help clients identify their goals, assess strengths and weaknesses of their business and create a structured plan where you outline how to achieve the set goals. In practice, that means advising the client on selecting the correct web-based applications to increase their competitiveness in the market or improve communication among employees and with customers.
Considering that you have a finite amount of time, passive income should make up a large part of your work. If you're serious about generating any semblance of income online, then passive income should be one of your sole goals and ambitions. Why? Wouldn't you prefer to do the work one time and get paid repeatedly as opposed to relying on your time to generate that income? Invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you'll get paid somewhere down the road. And you'll continue getting paid whether you keep building that passive income stream or you stop. 
For those with a large Twitter following, you can make money from your Tweets alone with Sponsored Tweets. You could be paid for sharing a business’s information, recommending restaurants or hotels, or tweeting pictures of you using or wearing products. As with all sponsored posts on social media, businesses will only be prepared to pay you to Tweet if you have a large following that you can influence. So work hard on building up a loyal fan base.
According to the National Retail Federation (NRF), it's been estimated that retail business will stay on par with a 3.7 percent to 4.2 percent growth rate. However, the NRF expects non-store sales to be anywhere from three to four times that rate of growth. However, even though brick-and-mortar sales still comprise the majority of consumer's spending, it's only expected to grow at roughly 2.8%. Clearly, what's driving much of our present ecommerce growth is the smartphone market. 
The right approach can mean a world of difference in business. Part of setting up a long-term plan is knowing where the problem spots are, as well as which business philosophies work better for which industries. That's why having a strong group of peers and mentors is so important for leaders: An outside perspective, or someone who has already faced a similar misstep, can mean all the difference between struggling and finding success.
MarketingProfs – Listed 6 out of 20 times. Their content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. Recent publications include: (i) Learn From Google: The Five Traits of Successful Teams at Google, (ii) The Characteristics of Highly Shared Infographics, (iii) Influencers’ Top Social Networks for 2018.
One of the most beautiful and exciting qualities about blogging is that you can create a blog that deals with any subject area that you are either knowledgeable or passionate about (and preferably both!). You can write about personal finance, careers, real estate, getting into business, technology, cooking, travel, personal health, or just about any topic you choose.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of. May big name companies and brands, like Wal-Mart, Home Depot, etc. run their affiliate programs through these third-party affiliate sites.
There are loads of people out there who are looking for graphic artists to contract their graphics jobs to. If you are a graphic designer, then you can take your services online. You just have to be proactive and aggressive in marketing your services. One good thing about offering graphics services online is that you can sign a long term business deal with just one clients especially if you are good at what you do.
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Kayla Itsines is probably one of the best success stories of this industry. She’s built a whole Kayla Fitness empire and grown her services from simply writing personal training plans to selling official fitness apps and books. You can jumpstart your career by offering free taster video classes and personal tips on your website and harvesting social media sites like Instagram and Facebook to promote your services.
If you have authentic information to share and something that’s not just regurgitated information, then you’ll gain people’s respect and confidence. Build a marketing funnel, send some Facebook traffic to a lead capture page, and sell information products. This is all possible when you email market the right way. Once you get people hooked on what you’re selling them, you will begin to see an influx of forever clients or returning customers.
While I have a digital journal within my notes app on my smartphone, I also use Trello boards to visually map out my goals and see achievements to date. Being able to add pictures and see a visual display of each goal makes them feel more real. That deeper connection through visuals is inspiring when it comes time to hold yourself accountable and get them done.

The insights on the Econsultancy blog range from the entire digital marketing spectrum, and even dive into more specific niche industries. The resources they offer provide practical advice for brands to market themselves online in a way that follows best practices but also integrates innovative trends. When it comes to innovation and the latest and greatest in digital marketing, Econsultancy always has it covered. Whether you're B2B or B2C, or work in fashion or healthcare, Econsultancy offers advice for marketing that nearly any business can apply to their tactics to help reach their own objectives.
If I have a blog that is getting 100,000 page views a month that means that I’m probably getting at least 50,000 people to the site (most blogs will do between 1.2 to 1.4 pages per session). That means I have to try and get some small percentage of those people to buy something from me if I really want to do well. If I can’t get them to buy something then (in some cases) I have ads running on the site that will make me money anyways.

Mentoring is about passing on valuable skills, knowledge and insight to a mentee with the purpose of helping them develop their abilities. While coaching is used in a variety of fields, mentoring is usually employed in organisations as a way of efficiently transferring valuable competencies from one person to another. Therefore the mentor and mentee tend to have different seniority levels.
9. Post online video. Video is still a little cutting-edge for some, but the benefits can’t be understated. Online video is the wave of the future, and every business needs to have something on YouTube, Metacafe, etc. If you’re concerned about expense here, keep in mind there are some low-budget options that won’t damage your brand while still providing concrete benefits.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Sara Blakely first started her Spanx brand in 1998. She was one of the first creators of women’s leggings. Her brand specializes in shapewear and also includes bras, panties, hosiery and more. She’s also the inventor of arm tights which allows women to wear their summer clothing year round. At one point, Blakely was the youngest self made female billionaire.
From an institutional perspective, it's worth noting that most universities don't break even on their tech transfer operations. Patent prosecution and skilled staff are expensive and difficult to justify solely on the basis of economic return. It can be very difficult to determine which technologies are worth pursuing at the early stage at which they are disclosed in a university environment (WAY before VCs make their decisions, with typically a 1 in 10 hit rate for big returns), but even so, many investments need to be made with low hit rates for a financially successful outcomes. Less than 1 percent of university inventions generate more than $100k in licensing revenues (per analysis done at Stanford).
“There are only two ways for a person to learn about something that they never even know they didn’t know. Number one, they find out the hard way. We in the entrepreneurial world call that the school of hard knocks. The only other way to get it done is to have someone mentor them, train them, or share their knowledge with them. So instead of people having to re-invent the wheel, or find out things the longest, hardest, most expensive way through mistakes, those of us who have a skillset or have knowledge – it’s not just that we should, I feel that we have a responsibility to share that.” – Cole Hatter
Today, if you're at all serious about succeeding in any endeavor, whether online or offline, you have to deliver enormous amounts of value. Yes, you have to do the most amount of work for the least initial return. This is especially true online. Why? Because it takes time to build authority and create an audience, two primary ingredients necessary to succeed in the wonderful world of commerce on the web.
Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular.
My tip: Have one main credit card. Have a second one that you use for necessities – such as groceries or gas – that offers rewards for those purchases (a lot of cards do) and set the second one on auto-pay. You should be able to pay off a smaller amount on auto-pay if it is a necessity. If you think you cannot, then you may need to cut down a lot on expenses.
To start, I couldn’t possibly wrap up this post without first mentioning our very own blog, Sendible Insights. Our goal is to provide Sendible users, and the digital marketing community, with resources to enhance their social media presence. Learn how to use Sendible to best manage your social media presence and visit our blog to gain insight on common challenges, such as dealing with a and keep up with the latest trends on social media platforms like Twitter.
Set up the site. Choose a website building platform, such as WordPress, Joomla or Drupal. Next, choose a domain name and web hosting for your site. The domain name is your web address. Web hosting is a service that connects your site to the internet. Once you have your domain name and web hosting, go to the control panel of your hosting account and install your website platform. Design your website by choosing and installing a theme.[9]
Not to worry—online thrift shops and consignments stores, like thredUP, are just one model you can follow to achieve that goal. There are other businesses that crawl through sites like eBay to find cool, unique, interesting objects, then present them in compelling ways. Good copywriting and a strong brand can go a long way to separating you from the crowd here.
In multi-level marketing programs, the sales force is rewarded not only for the sales they close but also for sales by people they’ve recruited to the program, though always beware pyramid schemes that are discugised as multi-level marketing programs. Generally speaking if recruitment and intiation fees are better paid/rewarded than sales it’s likely a pyriamid scheme.
Tutor students. Many families prefer the flexibility of using an online tutor. Depending on your background, you could be simply helping a child with homework or providing college-level support. You need to have your own computer and high speed internet. Experience required differs among companies. Some require “strong experience,” while others require a specific educational background. However, most companies do require a college degree.
You make money with ad revenue. Your first step is to create a YouTube account and start uploading videos. Then you enable monetization on your YouTube settings. Basically, this gives Google the go-ahead to include short AdSense ads with your videos, which you've seen if you’ve watched a YouTube video. When viewers click on those ads, you get paid.
These mega-sites make it easy to set up shop so customers can browse your products, and there's no need to build your own website. Also, you’ll find a built-in search feature so that interested buyers can easily find your online storefront. Plus, you get to use the site's shopping cart. In short, you avoid a lot of the expense and hassle of setting up an independent e-commerce website.
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