“Our Facebook Group is not just a group, it’s a community and we have organically grown it to over 20,000 members in a little over a year. I help promote other people, we celebrate other women often, and truly practice collaboration over competition. I think that I have grown such a strong following not only because I create good, logical, content, but I have created a trusted brand that is uplifting, but also fun.” – Dana Malstaff
If you’re looking for digital marketing blogs written on the forefront of the search engine industry, look to the leading-edge editorial team over at Search Engine Land. SEO and search marketing news breaks so incredibly fast, it’s amazing how Marketing Land’s sister publication keeps up with the volume and pace. Every Google algorithm update, every important change to how we calculate SEO ranking is delivered in an elegant and user-friendly news hub. Founded by search industry leaders Danny Sullivan and Chris Sherman, Search Engine Land also delivers their must-read news in one of the best digital marketing email newsletters you can sign up for.

Caroline is a writer and entrepreneur helping millennials uncover their professional purpose with stories, statistics and heart. You can find her at carolinebeaton.com, on Forbes and right here on my blog where she shares her incredible story of going from secretary to self-employed. Now, here's her best business advice for aspiring entrepreneurs who want to start a business the right way:

Online marketing consists of the digital channels (i.e. your website, emails, banners, social channels, videos, etc.) that businesses use to attract and capture customers and prospects. Whereas traditional marketing focuses on reaching massive mainstream audiences using tools like radio and television, online marketers concentrate on reaching niche audiences through digital interfaces.
Many aspiring entrepreneurs think that fast, rapid growth is the sign of a successful business. However, most businesses are built slowly, over years and even decades. Whenever possible, entrepreneurs will build slowly, starting with the very first sale and crawling forward. Building slowly allows you to learn and make adjustments before plunging headfirst into the business. Dealing with new situations provides valuable on-the-job entrepreneurship training you won’t get from any formal degree. In many cases, entrepreneurs will keep their day jobs while building the business in their spare time.
Startup costs: Freelance writing is another of those service-based businesses with very low start-up costs. There are tons of places online where you can find clients for free. At worst you can sign up for an Upwork account for $10 per month, just don't plan on staying there forever. The most lucrative writing projects are rarely found on platforms like Upwork.
All of my accomplishments to date related to professional and personal development have come from setting specific short- and long-term goals. Without formalizing them, it's easy to let the daily routine and unexpected take over. Then, before you know it, years have passed without achieving the goals you had in mind. Here are four tips that I've used that might be helpful to other entrepreneurs who want to see their goals through.
Create a killer course experience: With your course validated and in the works, you need to figure out how people will take it. Most course creators choose to host their courses from their own websites. This way, they get all the value of bringing customers back to their site on a regular basis. I host my own courses from a subdomain on my own site so I can easily add more. The course experience is incredibly important as well. And after trying most of the solutions, I highly recommend Teachable—an online platform designed specifically for courses.

You can sell anything online to make money. The better question is what you should sell online that you’re interested in. It also depends on your goals. If you’re just trying to get some extra money now, then clothes and electronics are a good bet. If you want to open a store and sell things online full time, then you’ll need to explore your options based on your interests.


John Chow was able to grow his blog from $0 revenue to more than $40,000 per month in just two years, working only two hours a day. Today, his blog is one of the biggest blogs on the Internet, welcoming more than 200,000 active daily readers and followers. His blog is ranked number 16 on the AdAge Power 150 list and number 1 in the list of the Top 50 Canadian Internet Marketing Blogs.

The quote above comes from a Tech in Asia article titled Twitter Story and Tips from @AskAaronLee. In the article, Aaron states that monitoring both your own brand and competitors online could provide insight on how to position your product in the future. He also says that businesses should never try to sell on Twitter, instead, they should focus on engaging and assisting their followers with relevant problems.
"A few simple examples: Redesigning your logo or website a dozen times, setting up every social media account possible, trying to stay on top of said social media. And the list goes on. Instead, focus on revenue. Do the tasks that will increase revenue and reduce costs. Without a focus on that, your business is just a hobby." To add to what Preston had to say, I'd double down and emphasize that in order to even consider doing work that makes a difference, you need to building and leveraging your entrepreneurial strength every day.

Customers who receive a free product are 20% more likely to spread the word about the free product than they are about a product they paid for. By giving away your product for free you’re essentially paying for word of mouth advertising.A great example here is Spotify. They offer a free version to customers but also offer a free 30 day trial of premium ad free music. Once their customers are hooked and see they can get more with paid features, it’s really a no brainer to upgrade to a premium account especially after the 30 day free trial.

Another online service that is close related to translator services is transcription services. If you are good at transcribing, then you can help several public speakers, preachers and teachers et al write their books by simply transcribing their video or audio teachings. You can as well source for transcription jobs from online platforms such as freelancer.com, elance.com and oDesk.com.

Just having a website that you haven’t touched for awhile isn’t good enough nowadays. You can’t neglect your website. You have to treat your website kind of like your car, and constantly check on it if you want it to drive smoothly. Therefore, you need to optimize your site. You want to make sure that your site can be found easily online with good SEO.

One of my mentors/business partners sold his business to Richard Branson and has had some pretty wild success. When I asked him the single most important advice he could give me about being an entrepreneur, he said: “Your health is your most important asset. You can be the most successful person in the world, but that won’t matter if you don’t have your health.”
Editing is a process of modifying existing texts. As an editor, you will perform tasks such as correction, condensation and reorganisation of text. At the same time, you need to ensure that the original idea is not lost but instead comes across in a more clear way once the text is edited. Editing, therefore, requires a lot of collaboration with the original author or a document. Editing is mainly used in fields such as literature, film, video but also in creative industries such as public relations, marketing and advertising. Some useful editing tools available online are StyleWriter, Intelligent Editing and Serenity Software.
Offering specific online SEO services is also another online freelancer role that businesses are crying out for. If you know how to improve a website’s SEO by doing keyword research, creating content that can rank in search engines, adding metadata/schema to posts and pages, and building backlinks to a domain, to name a few tasks, then this could be a great line of work for you.
Jon is the New York Times best-selling author of five books, including Do Over. He’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose and Staples. Now, he speaks to hundreds of thousands of people annually and reaches over 4 million readers on his blogs. Here's his business advice for aspiring entrepreneurs who want to start a business:
This type of research involves finding out information about someone’s family history. A project in this area can focus on researching an entire family tree or focusing on a particular individual. To do this type of research you may want to try a freelancer website like Genealogy Freelancers as an alternative to setting up your own online platform.

Andrew French started up QuarryClothing.com at the age of 16, making wholesale deals with Nike, Oakley, New Balance, and many other MNCs. Youth business is something he’s grown to love and know. Andrew works with other small youth companies through Quarry’s Investment Initiative, where they give 25% of their profits to other young entrepreneurs in Canada to start up their own companies.
Customers love to engage with brands and they really love it when a brand reciprocates. Take Wendy’s for example and the famous case of #NuggsForCarter. Carter Wilkerson tweeted at the major fast food chain and asked how many retweets he would have to get to receive a year of free chicken nuggets. Wendy’s replied with 18 million. Your brand doesn’t have to go all out like Wendy’s did, but replying to customer questions on social media platform is a sure way to put your brand above the rest.
PR Daily News combines industry-related news with other top stories going on throughout the world that day. It keeps all the information you need to stay on top of things in one easy newsfeed as opposed to switching to a bunch of different outlets to learn about news topics from different industries. It hones in on communication and PR conversations and topics by highlighting tools, trends, and techniques to make you sharper, while making your job easier. It offers a nice blend of readings on content marketing, as well as tech information. This balance makes for a blog that is easy and enjoyable to consume a variety of topics at once, without anything getting too repetitive.
When first considering email as part of your internet marketing mix, take the time to dissect the opportunity. Who is your target audience you are trying to reach by email? What types of products or services has this target audience purchased before? What type of email content would be the most persuasive to this audience? And most importantly, how do you measure whether the strategy was successful?
The quote above comes from a ConversionXL article by Tommy Walker titled How To Calculate & Increase Customer Lifetime Value. Walker states that many businesses focus on transactional customer value, and in doing so forget to invest in the post-conversion experience. He recommends determining customer lifetime value and improving customer experience by offering a better post-purchase experience. Walker says Internet marketers should view every customer interaction as an opportunity to improve loyalty, find ways to build habits around your product, make it easy for customers to connect and “incorporate customer feedback to improve everything from user experience to product features & design.”
In the same vein as an app developer, website development is in constant demand as businesses are always trying to upgrade and improve their websites to get more sales. This means that you can work on new and existing websites concurrently, and get to try new things all the time. If being constantly challenged is what you are looking for, a business venture into website development is the online business idea for you.
Bryan Eisenberg is the co-founder and CMO of IdealSpot, a professional marketing keynote speaker, and the co-founder and Chairman Emeritus of the Web Analytics Association (now the Digital Analytics Association). Eisenberg is internationally recognized in the fields of online marketing, improving online conversion rates, persuasive content, and persona marketing. He was selected as one of the inaugural iMedia Top 25 Marketers and was a Marketing Edge Rising Star Award winner in 2010.
Converting files can be done manually or using file conversion software. Usually, you need to convert word, excel or powerpoint files to a PDF format. In the case of books, files are typically converted with a text editor program to an epub or kindle format – used for e-books. Some examples of file conversion software are NCH FIle Conversion Software and Zamzar.
Content Marketing Institute is your one stop shop for all things content marketing! Whether you’re a beginner or an expert, write for B2B or B2C, you’re bound to learn something new here. Some of the things we love most about CMI’s blog are their extensive case studies and statistics (the most cited in the industry!). Another cool feature is the ability to search for content by industry, so you’ll always find something that matters to you.
We talked about drop shipping and how it works. But fulfillment by Amazon, (FBA) works in the opposite way. Fulfillment By Amazon (FBA) lets you sell your products on Amazon. You can leverage this company’s popularity to get your products out there, and they’ll do the rest for you. Amazon will handle storage, pickup, packing, shipping, and even customer service!
If you’re new to the world of search engine marketing, social media, and SEO, the sheer amount of available content on the subject can be overwhelming. Hundreds of digital marketing blogs all sharing different perspectives in a rapidly evolving industry where best practices can change in an instant. The internet is today’s bustling nerve center of communication and commerce, and sifting through the noise can be tough. As you start to research how to advertise on Facebook or optimize your website for Google (hint: make it mobile friendly) the digital marketing blogs listed below can provide you with top-rate consultation and guidance.
Many aspiring entrepreneurs think that fast, rapid growth is the sign of a successful business. However, most businesses are built slowly, over years and even decades. Whenever possible, entrepreneurs will build slowly, starting with the very first sale and crawling forward. Building slowly allows you to learn and make adjustments before plunging headfirst into the business. Dealing with new situations provides valuable on-the-job entrepreneurship training you won’t get from any formal degree. In many cases, entrepreneurs will keep their day jobs while building the business in their spare time.

Mechanical Turk is Amazon's take on micro-jobs. These are small miniscule-jobs that you can do for other people, which they call HITs, or Human Intelligence Tasks. These are super simple tasks that anyone can do. Some examples are listing off some URLs with certain kinds of images for one cent, or recording a few phrases with a microphone for 6 cents.
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