"By blogging at least twice a week, you significantly increase your website's ability to be found on search engines," adds Mike Lieberman, chief marketing scientist and president, Square 2 Marketing. "The more you blog, the more traffic your site will get from Google, Yahoo and Bing... [because] you are adding fresh content to your site [assuming your blog resides on your company website]," he says. And "if each of your blog posts includes a call to action, you might even generate some leads from your blog."
Consider your expertise. If you take the time to reflect on your experiences, you will realize that you have more knowledge about which to write than you might think. Begin by listing three assets that define you, such as your profession, a special hobby or a personality trait. Next, list three things that inspire you, such as religion, education or charity. Finally, list three of your dreams, such as getting married, traveling or spending more time with your children. These three lists should give you many ideas of topics about which you can write.
White labeling products involve purchasing pre-made products from a supplier and then adding your own labeling and branding. Products could range from candles to gym equipment or even tea, but all will come without labels, allowing you to create your own new range of merchandise. Most suppliers will advertise the fact they offer white labeled goods on their websites, so pick your niche and then find the right supplier and product for you. Once labeled, products can be sold via sites like eBay and Amazon, or from your own eCommerce store (discussed in a moment).
Being a first-time entrepreneur can be challenging and nerve-wracking but also very exciting and rewarding. There is no end to the many financial, legal, staffing, marketing, and customer issues that will come up as you launch your business. And, unfortunately, there is a lot of conflicting advice out there for the aspiring entrepreneur. But here are 15 core tips to help you begin navigating the startup landscape:
While the obvious purpose of internet marketing is to sell goods, services or advertising over the internet, it's not the only purpose a business using internet marketing may have; a company may be marketing online to communicate a message about itself (building its brand) or to conduct research. Online marketing can be a very effective way to identify a target market or discover a marketing segment's wants and needs. (Learn more about conducting market research).
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
Working as a freelancer is a great way to make money online from the comfort of your own home. The beauty of freelancing is that you can tailor it to suit your needs. You can freelance for a couple of hours a week in the evenings to help save up for a holiday or some much-needed home improvements. Or carve out a full-time job for yourself, giving you a more satisfying work-life balance and enabling you to do the simpler things in life like taking the kids to school. With so many jobs available online, freelancing is becoming more and more popular.
Tim Schmoyer posted his first YouTube video more than 10 years ago. Since then he’s created over 3,000 videos, amassed over 50 million views and became officially certified by YouTube in “Audience Growth.” In 2013, he started Video Creators to train other creators to master the YouTube platform and use it as a place to spread messages that change lives.
If you're interested in online marketing, setup email software and create a lead magnet that you can use in your sales funnel. Then, build up that list. It's often said that you can expect to earn about $1 per subscriber per month. If you have a list of 10,000 subscribers, that means you can earn roughly around $10,000 per month. You will need to deliver value and not pitch them on every email, but it is a very achievable goal in a short period.
You could also opt to use existing websites for making money. These include both active income and passive income methods. For example, you could sell some used items or invest in creating some digital designs that then can be sold on merchandise. Again, devote a sizable portion of your time to passive income so that you can slowly build up earnings that will arrive on autopilot without any extra added effort.
Etsy: While Etsy's popularity has declined recently, it's still a great resource for selling handmade items online. No need for complex ecommerce sites or merchant accounts or any sort of automation. The company takes a commission of every sale and charges a small listing fee per item. But many still use Etsy as their primary source of income. The best part is that you can also sell digital products on here such as poster designs.
They don’t want a boss: Entrepreneurs often struggle with having a boss. They often feel suffocated, restricted and held back. Some entrepreneurs may feel that they have a more effective way of doing things. Others may dislike the lack of creative freedom. Ultimately, they become attracted to entrepreneurship to succeed on their own terms. Being the boss can be more fulfilling than having one. Check out 10 Obvious Signs You Should Be Working for Yourself.
Kiss Metrics specialises in analytics, marketing and testing and its blog posts reflect this specialist knowledge. You can look forward to a host of beautifully designed infographics containing the latest digital marketing statistics, studies and tests. You’ll also find an array of useful digital marketing guides that tackle subjects like email marketing, social media and customer analytics.
The quote above comes from an SEO Book blog entry titled Designing for Privacy. The article talks about how important it is to be transparent with captured information. Businesses are passing around consumer behavior profiles and personal information, sometimes without consent and other times with the unknowing consent of someone who ignored the terms of service. As a result, a growing group of consumers is beginning to voice complaints. It’s up to designers and Internet marketers to address their concerns and make sure current clients don’t become former clients due to mistrust.
I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a moving company located in Chicago, attributes a large portion of their recent growth to small yet effective changes to the company’s online marketing efforts. Here are five online marketing tips, some of which can be done at no cost, that helped Ksenych’s business and can also help you thrive in competitive industries.
When was the last time you went to a new restaurant without looking it up online beforehand? Or bought a product that didn’t have at least a few 5-star reviews? It seems like more and more our world is run on reviews. And you can make money online by writing them. Get started by creating accounts on sites like Vindale research, Software Judge, FameBit, CrowdTap, Influence Central, and Modern Mom. However, before you run off and start writing, be sure to check the small print on each of these sites. Writing reviews isn’t a huge source of guaranteed income and you want to make sure that it’s worth your time before you get going.
"One of the most costly and painful mistakes that I see over and over again is hiring in marketing and sales too early. Things tend to go VERY wrong when a founder brings on board a senior sales or marketing person who is lacking entrepreneurial spirit and/or experience working in startups. Instead of hiring full-time, founders should seek out and consult with experienced marketers and sales veterans who work with startups on a daily basis for a fixed fee or company stock based on specific goals."
In this role, consultants help the company ensure they hire the right employees for the job and provide good working conditions which will encourage them to stay. Their responsibilities may also include the implementation of talent management programmes, legal aspects of employment, promotion and giving ideas on how to create a diverse and inclusive work environment.
Considering that you have a finite amount of time, passive income should make up a large part of your work. If you're serious about generating any semblance of income online, then passive income should be one of your sole goals and ambitions. Why? Wouldn't you prefer to do the work one time and get paid repeatedly as opposed to relying on your time to generate that income? Invest the time at the front-end so that you can reap the benefits on the back-end. This means putting in a bit of sweat equity and not getting paid today. Rather, you'll get paid somewhere down the road. And you'll continue getting paid whether you keep building that passive income stream or you stop.
If you choose to create and upload a video to your email marketing campaign, take additional precautions to verify that the video file size is well under 1 megabyte. You cannot assume that all recipients will have ultra-fast DSL connections, most users with slower connections will not be willing to wait for the video to load for longer than a minute.
This is a great way to make extra cash if you’re always plugged in to the events around your city. It’s also a great way to deal with wanting to go to an event, but not being sure you’ll be able to make it. You can just buy the tickets, and if your plans don’t work out, sell them on StubHub for a profit! Keep in mind that StubHub takes a 15% commission on all sales, so make sure your prices are set where you want them to be!
Merch by Amazon is another service offered by Amazon that will enable you to make money online without any initial outlay. To get started you need to create an account with Merch by Amazon. Then simply design some T-shirt logos or slogans, and upload them to your Merch account. You will need to choose a T-shirt type, color, and price, and Amazon will create product pages for each T-shirt. When someone makes a purchase, Amazon takes care of production and shipping. And you are paid a royalty for your design.
Take it seriously. Yes, you’re applying for an online job. Yes, you can do the work in your underwear, but that doesn’t mean it’s not a “real job”. You must treat it as such or they aren’t going to treat you as a serious candidate. You aren’t the only one who wants to work in their underwear. In fact, the competition online is likely higher than it is in your local area.
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
Moz blog is popular among digital marketers. It is one of the best sources available in the current condition to feed your mind with SEO updates. Moz discusses different aspects of SEO such as the latest trends, techniques, practices, and studies. This blog covers everything that a marketer should know about the SEO including keyword planning and recent algorithm update. The contents are simple, straightforward, and easily digestible. This blog is ideal to deepen your knowledge about SEO and its updates. You can integrate them into your marketing plan to increase the visibility of your website.
– Project Payday is one of those sites that has testimonials of people who have earned thousands of dollars by getting paid to get trial offers. I’m not saying you’ll earn thousands, but it is legit and you can earn some extra cash. They assume that by paying you to do a free trial, you’ll either like the product and purchase it, or forget to cancel the trial and get charged for it. If you can keep track and cancel before you get charged (if you don’t want the product), then this is a great site for making some money.
Commercial use requires 'releases' - editorial use doesn't. Stock photos can be sold for commercial (eg, marketing) or editorial (ie, journalistic) use. You'll have more opportunities to make cash if your photos are available for both, but photos containing people or property (including branding and logos) need signed releases to be sold commercially.
If you have an eye for design and some experience of creating websites, then you could offer your services as a freelance web designer. You will need to create your own stylish website and have a few other projects that you can show potential clients to demonstrate your skills. You will also need to initially spend time emailing businesses to promote your services and find work.
Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous where as SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the page.