"I see a lot of people starting a business without thinking about the long-term value it can bring them. One of the things me and my business partner decided on when starting our digital growth agency We Are Off The Record, was that we wanted to build value with people and make sure that we’re able to call everyone we now work with, in 5 years and still have a good relationship. I haven’t won at the game of business yet, but I know that building a long-term network is the most valuable thing you can do.”

That’s a wrap for our list of the best digital marketing blogs of 2018! If you made it through this list, you’re bound to have gleaned some insights into how to get better at your craft and (hopefully) laughed a little along the way. We did our best to include a bit of everything from search, mobile, SEO, SEM, content marketing, inbound marketing, email outreach, and testing. If you think we left something out, definitely shoot us an email at [email protected] Until next time, happy marketing!
2. Important distinction: Typing youtube into the browser bar is not the same thing as typing http://youtube.com. The first will get you a list of search results based on the search query “youtube”. The second will take you straight to the website. You’d be surprised how many times that confuses people who are just learning the basic internet marketing for beginners concepts.
Unlike freelancing, though, this is a bit of a tougher nut to crack. It’s not as easy to have a predictable stream of revenue until your app is already out and selling, and by then you’ve already put in a lot of time and energy. You’ll want to be sure that there’s a market out there for the product you’re creating—and that people are willing to pay for it.
– Project Payday is one of those sites that has testimonials of people who have earned thousands of dollars by getting paid to get trial offers. I’m not saying you’ll earn thousands, but it is legit and you can earn some extra cash. They assume that by paying you to do a free trial, you’ll either like the product and purchase it, or forget to cancel the trial and get charged for it. If you can keep track and cancel before you get charged (if you don’t want the product), then this is a great site for making some money.

The quote above comes from a ConversionXL article by Tommy Walker titled How To Calculate & Increase Customer Lifetime Value. Walker states that many businesses focus on transactional customer value, and in doing so forget to invest in the post-conversion experience. He recommends determining customer lifetime value and improving customer experience by offering a better post-purchase experience. Walker says Internet marketers should view every customer interaction as an opportunity to improve loyalty, find ways to build habits around your product, make it easy for customers to connect and “incorporate customer feedback to improve everything from user experience to product features & design.”
MarketingProfs – Listed 6 out of 20 times. Their content ranges from marketing strategy to best practices across a variety of formats including podcasts, articles, and tutorials. Recent publications include: (i) Learn From Google: The Five Traits of Successful Teams at Google, (ii) The Characteristics of Highly Shared Infographics, (iii) Influencers’ Top Social Networks for 2018.

Unbounce – Listed 6 out of 20 times, The Unbounce blog features great content about building optimized web pages that convert site traffic. Subscribers to this blog are mainly looking to increase conversions and need genuinely helpful content. Recent posts include: (i) Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer, (ii) Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look, and (iii) These Are the PPC Metrics That Actually Matter.
If you know how to design website, you should not restrict the marketing of your website design services to people you can see and visit within your location. There is a large market within the online community waiting to be tapped. All you need to do is to list your services online and if you are good, you will attract clients from all over the world.

Test websites. Remote usability testing means getting paid to navigate a website for the first time and giving feedback to the website owner. Most tests take approximately 15 minutes, and you can get paid up to $10 for each test. A test involves performing a scenario on the client’s website and recording yourself doing it. For example, you might be asked to go through the process of selecting and purchasing an item on a retailer’s website.[1]
Now next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
First impressions are everything, so anything you can do to showcase your reputation and trustworthiness should be leveraged. “Any potential customer that visits our ‘About’ page will see all of the professional organizations we are members of, like the Chamber of Commerce, as well as our Better Business Bureau (BBB) accreditation and our A rating,” explains Ksenych.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company's social media marketer might then help promote these blog posts through paid and organic posts on the business's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We'll talk more about these specific digital marketers in a minute.
Drop shipping a supply chain management technique whereby you make money by taking care of product shipments on behalf of a retailer. Also, you need to work with them to make sales which will then lead to earning revenue from the delivery of the products. If you want to get involved in drop shipping, you should do some detailed research beforehand and look for a type of company that will put emphasis on assessment of potential business partners, not just ask for a fee to join their program. You can find a list of UK Drop shippers here. Alternatively, you can also contact small business owners and ask if they’d be interested in this type of cooperation. Examples of drop shipping companies include Sellerbot.
Survey Junkie is another popular online marketing and survey site, and they’re also a great option if you’re looking for ways to make money online. Survey Junkie lets you complete offers in exchange for points which can be redeemed for awesome rewards such as cash, gift cards, and more. All you need to do is fill out some basic information and you can get started completing offers right away.
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Online marketing can be risky yet it's worth your time and investments in order to make your business a success. Whether you own a small business or a large corporate project, you shouldn't ignore using online digital marketing. Creating a perfect mix of offline and online marketing techniques will multiply the chances that your brand becomes more noticeable and profitable. Are there any other online marketing tips that are worth a mention? Spease speak up in comments.
If Disney, Apple, Amazon, and IBM are endorsing Backlinko, we figured that maybe we should take a look too–and we’re glad we did! Brian Dean is a SEO genius. In addition to giving us the latest search engine optimization news, we like how he breaks everything down into a list of simple actions that give us the biggest ROI for our time and effort. We also like how he tests and presents us with the findings from his own case studies, including the most important takeaways. Talk about walking the walk!
If you are a software developer of course the internet is your strongest marketing platform. There is a large market for software on the internet. All you need to do is to look for a task in the IT world and then build a software to help simplify the task. For example; you can develop a software that will help people manage their clientele base (CRM software), you can develop software that will help people manage their payrolls, accounts, online files et al.
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