Google is the most popular search engine hands down, and we’re obsessed with what they’re doing next. So it would make sense that we hear the news straight from the source. We simply can’t get enough of their Data & Measurement and Consumer Insights sections. Data & Measurement gives us insight into how customers experience our brand, and Consumer Insights helps us unlock shifts in consumer behavior so we can better engage our customers.
Case studies: Nothing grabs as much attention as a personal story. In fact, there are media that specialize on posting case studies mainly because of their high engagement potential. If it also contains a unique strategy, a new approach or angle, it has really good chances of being accepted by a prestigious blog. Personally, I hate writing about something that I’ve already read/written about before, so that’s why I often go with this option.
Pro tip for first-timers: Carefully consider the pay rates that are listed. Penny Hoarder Carson Kohler has used the platform to find freelance writing gigs, and she reports low rates — like $3 for 500 written words. It’s probably not worth it. (And, yes, you’ll have to scroll through a whole lot of these low-paying listings to find the good ones.)
Love ’em or hate him, Gary Vaynerchuk (a.k.a. Gary Vee) has been a pioneer in the digital marketing field since the late 90s. He’s a self-described serial entrepreneur and the CEO and co-founder of VaynerMedia, a full-service digital agency serving Fortune 500 clients across the company’s four locations. Check out the latest videos on his YouTube channel, The #AskGaryVee Show.
Running and charging for webinars can be a great way to build a following in your niche, demonstrate that you are an expert in your field, and make a profit. Hosting a webinar can be hard work. They need to first be promoted, provide original and valuable information, and include interactive elements so your audience can ask questions and engage with your topic. However, once you have built up a large blog following, each webinar can be extremely profitable.
Over the past few years, we’ve had the privilege of interviewing, creating content and collaborating with literally hundreds of successful entrepreneurs from all over the world. Whether for blog posts, YouTube videos, and even online courses that we’ve created, these entrepreneurs have generously shared their insights to help our community of entrepreneurs and online course creators succeed.
Digiday is the digital marketing blog which covers all the things related to digital marketing for big brands. Their blogs help us to examine how digital marketing plays out on a much larger scale. Big brands need digital marketing and yes, I love reading their blogs. It’s a real fun. Besides the digital content this site produces awards, job postings and events.
“A great brand starts with understanding who you are and what you stand for, understanding your marketplace, and understanding your positioning. What is the perception that you need to create in order to appeal to your target audience? The intersection of credibility, differentiation and uniqueness, and relevance is where you want to best position your brand.” – Re Perez
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
My next self-funded business hit $160,000 in revenue in its first year alone. After that first taste of self-made success, I’ve gone on to sign consulting contracts worth tens of thousands of dollars with startups like LinkedIn and Google, launch profitable online courses, and build a following of hundreds of thousands for this blog and my podcast series.
If cooking is one of your personal passions, there are dozens of opportunities to turn it into a decent business venture. You can start by setting up a catering website, experimenting with pop-up food stalls and local food markets, or joining platforms that encourage cooking enthusiasts to squeeze some money out of their passion. And if you’re not camera-shy, you can teach people how to cook special meals by selling online classes.
The kind of content you create depends on your audience's needs at different stages in the buyer's journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience's goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.
When people think about business, it’s common to boil matters down to the finances. And it certainly is possible to use numbers to measure and predict the performance of a start-up business. Net worth, gross margin, customer acquisition cost – these can all be indicators of success. But, a start-up can post impressive numbers for a while, perhaps even attract large investors, and still shut down in the end. So does this make it a failure?
Most of these virtual assistants are outside of the US; at least the ones you can pay and still turn a profit. Effective communication with someone outside of the US requires a different art form and a lot of attention to quality control. You can’t merely say "make a logo look like this," and email it to me in two days then deliver it to your client.
"The most painful mistake I see most inexperienced entrepreneurs make is not delegating tasks effectively. I actually came from a nursing background where bad delegation meant someone could lose a limb--or worse, their life. The nurses that didn't delegate would be busier, risking careless errors from trying to make up time by cutting corners. Business owners try to do the same thing."
The vacation rental business is booming. While the mere mention of it might make you think about billion-dollar titans like AirBnB or HomeAway, there are niche businesses like Michael Joseph's InvitedHome and Joe Poulin's Luxury Retreats and many others being carved out across a variety of markets. When it comes to vacation rental homes and vacation rental management, companies are earning anywhere between 10 percent and 40 percent on the gross rental rate depending on the location and the management level.
Infographics are currently an extremely popular type of media. An infographic showing information or data in an interesting and fun way can help engage an audience and generate numerous likes and shares. As infographics take more time to create than just simply uploading an image, busy website owners are prepared to pay for custom infographics. And don’t worry, an infographic can be created using simple design software such a Canva. So extensive graphic design skills are not necessary, just a creative eye.
Multi-vendor marketplaces, like ThemeForest, can be very successful. Chose a niche and create a vendor website for it. Your marketplace could be anything, from a platform for local artists to sell their work on, to an online digital product store. Once set up, invite people in that industry to sell their products on your site. You take a percentage of their profits when items sell.