Occam’s Razor by Avinash Kaushik contains a whole host of blog posts on every aspect of Google Analytics. You’ll find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. Author of two bestselling books (‘Web Analytics 2.0’ and ‘Web Analytics: An Hour a Day’), Avinash Kaushik is one of the world’s leading experts on Google Analytics – we’d take his advice.
Not only is it important to update your content, but if your website looks like it’s from the 1990s it’s time for a total makeover. Website design is constantly evolving, so it’s important to keep up with the current trends so that you can compete in your market. Old website design can give out spammy vibes to customers who will quickly leave your site and move on to one that is more aesthetically appealing.
From the numbers above, it’s not hard to see why starting an online business using eBooks as your outlet can be profitable. You can absolutely profit from either incorporating eBooks into any one of these top 10 online businesses, or by focusing solely on your writing as your main online business. It’s just another great way to start your online business from anywhere.
This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
If you're focusing on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don't need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you're planning to outsource the work, the only investment you'll need is your time.
Mentoring is about passing on valuable skills, knowledge and insight to a mentee with the purpose of helping them develop their abilities. While coaching is used in a variety of fields, mentoring is usually employed in organisations as a way of efficiently transferring valuable competencies from one person to another. Therefore the mentor and mentee tend to have different seniority levels.
The other option is to offer white label SEO services to web design agencies. What this means is they handle the web development side of things, and you take care of the search engine optimization work. The perk of this approach is you never have to deal with their clients. Most SEO consultants start here because all the client-finding work is already done. That leaves them to do what they're best at – ranking sites in Google.
I’m sure you’ve seen YouTube videos featuring ads right at the start of their videos or at least somewhere in the middle. Yeah, it kind of sucks watching ads. Just like when you’re watching your favorite TV show and are then suddenly bombarded with commercials. To you, that’s the perfect time to flip channels. But for those who own those videos, advertisements that come from an authority site, or email list means cash and plenty of it.
There are so many websites out there. Some of them look alike, some don’t but heck why are we talking about them? Wanna know why? Because you would want to look at the successful ones and try to look like them. There must be something in their site’s design that attracts target market like no other. As my friend says “The best person to ask directions from is someone who’s already been there.”
How about setting up a business that focuses on outsourcing? Most successful service providers on the internet find that they need external help at some point. They might have a blogging client that requires logo design. They might have a guest posting service client that needs web design . Instead of actually providing the services personally, you could outsource and take a profit margin of your choice! Make sure you learn how to outsource first!
If you don’t know what Google Analytics is, on a surface level it’s an automated way to gather data on your potential customers. It will help you answer questions like “How long are customers spending on my site?” or “Why did they get all the way to the checkout page and not make a purchase?” Google Analytics has the power to track every movement on your website that a customer makes.
Can’t design, write, or code websites? No problem. Don’t let that stop you from earning money on the Internet. If you have some extra time a couple of hours a week, you can perform numerous research tasks on behalf of other people or companies who can’t spend the time to do it themselves. Many organizations and various businesses hire people to research certain subjects or to help them with online investigations everyday. You could be one of them.
Over the past few years, Derek Halpern has developed an approach to marketing that both works and is effective. With it, he has built more than a few wildly popular websites, one of which attracted more than one-million views in one day. His video, “Stop Being Cheap,” makes the point that you need to invest money in your business if you want it to grow!
I know what you're thinking. How do you start a webinar business? Well, webinars are quite possibly one of the best ways that you can sell anything online. The best part? You don't even need your own product. Webinar guru, Jason Fladlien, co-founder of Rapid Crush, has grossed well north of $100 million in sales via webinars, which goes to show you the sheer power of this medium for selling.
Another important strategy is to build a network of support, both emotional and business-related. Entrepreneurs have a lot to worry about, and taking some of these tasks off your shoulders can help you focus on running your business. Many entrepreneurs will have a support group that includes an accounting or financial expert, a marketing consultant of some type, and a mentor that can provide advice and guidance.
"These days, I advise young entrepreneurs to see their current employer as an investor in their own business, while they grow their business on the side. One of my guests mentioned that a day job doesn't need to be seen as a bad thing as long as it helps you develop the skills, capital and/or network you'll need when you do decide to go out on your own. So, learn to see and appreciate the job as a means to an end."
Don't let that stop you from starting a blogging business. There are lots of very successful bloggers out there – we're talking 5 and 6-figure-a-month levels of success. What you absolutely must avoid doing is starting a blog about “how to be a successful blogger.” How can you do that when you haven't achieved any success yet yourself? Faking it until you make it is not a business model we'd advise anyone to follow.
Sitting at my desk I was searching out for some of the interesting Digital Marketing blog topics. Coming across the heap of data on Google I just got confused. Oh my God! What to refer was a confusion I was facing and that was the moment I planned to sort out the top 10 digital marketing blog sites to be followed. Digital Marketing is a booming field and you will get lot of content to read and gain more knowledge.Its a difficult task to choose the suitable one among many. So let’s move on…
If you live in Toronto, Canada, you don’t have to travel through the street of Toronto in search of a video editor, from the comfort of your office you can contract the editing of your videos to an expert somewhere in Tokyo, Japan and they will get the job done for you within record time. So if you have video editing skills, you can list your business on the internet and you can as well source for clients from the online community.
Reed McManigle: Each of the examples you mention have been under development in universities for decades before becoming 'overnight successes'. The pace and breadth at which they are now being deployed masks the long history that led to this. I would put AI/ML and robotics at the top of the list of technologies 'whose time has come' in terms of corporate and investor interest.
Lots of successful makeup artists started their career on YouTube. All you need is a strong portfolio and a professional-looking website to get this gig going. Offer a couple of free makeup sessions to build your reputation and use content marketing to spread the word online. When you feel that you’ve got enough momentum going, start selling makeup tutorials, makeup products, and personalized tips.
Don't sacrifice morals for a quick buck — At the outset, you'll want to do all sorts of things to make money online, but don't sacrifice your morals for a quick buck. Not only will you put people off, but you'll lose Google's trust. You also shouldn't concern yourself with things like Adsense or other ads on a blog before you have around 100,000 visitors per day. Yes, per day.
For those with a large Twitter following, you can make money from your Tweets alone with Sponsored Tweets. You could be paid for sharing a business’s information, recommending restaurants or hotels, or tweeting pictures of you using or wearing products. As with all sponsored posts on social media, businesses will only be prepared to pay you to Tweet if you have a large following that you can influence. So work hard on building up a loyal fan base.
A good entrepreneur will also be focused on learning and growing, both from a personal and professional standpoint. This means getting the latest certifications if needed, taking classes to improve communication skills, or subscribing to industry publications that provide vital information for future decisions. Actively and purposefully working towards improvement, and evolving their efforts, is a common theme for successful entrepreneurs.
Press releases are used to inform the public about products, services or activities of an organisation in an appealing way. They need to be newsworthy and give enough information to get people curious at the same time. The structure of the content in a press release is usually based on the inverted pyramid metaphor – used widely in media and journalism. At the very least, a press release should answer 5Ws and 1H: Who? Did What? Where? When? Why? How?
If you have a knack for creating unique images, there’s no need to fuss over your own inventory. If your creations can be easily printed onto a product, then you can make money. Upload your designs on a variety of websites like CafePress. If someone likes them, the company prints them up and ships the product. You could create unique designs for calendars, books, T-shirts, bags, hats, greeting cards, or posters and get a commission for each one sold. Some of these sites include Zazzle, Teespring and Lulu.
Instead, take the time to come up with original content for them, all of which is relevant to the content on your main blog. In each article, make references back to your main blog and provide SEO optimized links back to the articles on your business's main Site. Doing this effectively can move your company's site up the Google ranks to the front page. It's like having a fleet of ships out there, rather than just the one.
Unfortunately, not everyone is cut out to be an entrepreneur. Or at least, not by nature. To run a good business you have to be able to assume the proper role. If that means doing things and acting in ways that don’t come naturally, then so be it. Otherwise, you will risk failing like that 75 percent. Here are eight crucial points the pros agree are prerequisites to becoming a successful entrepreneur.
It’s right to be suspicious of free money. The way cash back sites like Ebates work is that they act as an affiliate for online merchants. When you buy a product from the merchant through Ebates, Ebates gets a commission. The trick is that cash back sites then give you a part of the commission they earn as cash back. That way it’s a win-win-win – the merchant gets a sale, Ebates gets paid, and you spend less cash on something that you were going to buy anyway.
That's one of the coolest digital marketing ideas to use social media in your online strategy. Gone are the days when social media was used just for fun. Social media platforms have become the indispensable elements of the online marketing strategies of the majority of the modern-day brands. By means of social media channels, you can connect, chat, and stream your daily activities right from your smartphones. Using social media channels, you can keep in touch with your customer 24/7, which provide you with the endless opportunities for your own business.
Having a website built is one thing. Having it properly optimized is another. I hear you can get a good SEO job done in your website for around $500 a month. You should take a look at SEOMoz for that. I personally recommend that you be the one to do a bit of your on-page optimization though. And perhaps hire for the linkbuilding if you have the budget to do so.
Amazon will have you work on micro-projects that require some sort of human interaction. Tasks can include translating a paragraph into English (or another language), rating the search results for certain keywords, or reworking an article. The tasks are simple, and you will be paid a small amount to complete each. But if you do enough tasks quickly, you can make a respectable amount of money.
These are the best digital marketing blogs in the current condition. All these blogs are different and unique since they cover different aspects of digital marketing. You can follow these blogs to boost your marketing skill and to understand the key requirements of digital marketing such as content marketing, social media marketing, search engine optimization, inbound marketing, and analytical testing.
If that approach doesn't interest you then head over to Google Trends and look for a trending topic. Ideally this will be something you find interesting, but that's not an absolute requirement here. Then create a piece of content on that same topic, sign up for a free WordPress account and post it there. Voila – you now have one “clip” for your writing portfolio.
Another problem with predicting entrepreneurial salaries is in the vast differences in business. For example, Elon Musk, founder of PayPal, Tesla Motors, and SpaceX, is an entrepreneur. The owners of a local mom and pop diner are also entrepreneurs. Now, maybe mom and pop have a couple of million in savings and are very comfortable, but the chances are strong that Musk made far more money than Mom and Pop over the past 15 years.
With over 350,000,000 websites on the internet, there is a huge demand for content. If you have experience or skills relating to writing, offering a blog posting service could be for you. Lower paid projects might start at around £1 per 100 words, with quality focused projects being in the £2.50-10 per 100 words range. Sites like People Per Hour and Elance are great for picking up paid writing gigs, without actually having a website.
For a service provider brand, these memberships and awards go a long way, more so than an e-commerce website. When someone is making an impulse purchase online for a $20 or $30 product, they aren’t digging as deep as they would be if they were hiring a moving company or a general contractor. The BBB, for example, is something all local service providers should leverage online.
Find a profitable niche. Starting with your interests, write down as many niche ideas as you can. Think about topics people might search online. Ideas include passions (like surfing or body building), fears (like spiders or speaking in front of crowds) and problems (like getting out of debt). Do keyword research to see it others are interested in the topic. Find out if a domain name is available that matches the keyword 100 percent. 
For budding entrepreneurs, with the business in a very nascent stage, it is often difficult to create a user base or a customer base. This is because you are fresh off the boat and not many people know about you. This is the time to leverage your personal network, seek leads, and ask for recommendations. There is nothing wrong in asking for help from friends and family. That’s how every successful business has grown out of! Your friends can refer your products or services to their friends, colleagues, peers, etc. and you will land your first set of clients or users.
Using various analytical tools the aim is to find keywords that have the highest potential to push an article on the top places in a list of search results. As 78% of users never scroll past Page 1 in search results, it is crucial for website owners to have content with keywords that rank well. Some of the tools that are used to perform keyword research are Google Adwords Keyword Planner, Keyword Tool and Keyword Suggestion Tool.
If you're ready to enter the ecommerce fray, you could sell your own stuff. Of course, along with selling your own stuff on your own website comes a whole slew of both responsibilities and technical configuration and requirements. For starters, you'll need a website and a hosting account. You'll also need a merchant account like ones offered by Stripe or PayPal. Then you'll need to design that site, build a sales funnel, create a lead magnet and do some email marketing.
There is no need to waste your time on the conceptualization of what kind of a web design your business site should feature. Take a look at the examples of some of the most successful businesses in your niche. What tricks and hacks do those use on their web platforms? Learn from their example and create your own design (but don't copy your competitors!).
Under no circumstances should any information from this blog be used as replacement for professional financial advice. DollarSprout.com is owned by VTX Capital, LLC and neither are licensed by or affiliated with any third-party marks on this website and third parties do not endorse, authorize, or sponsor our content except where clearly disclosed. DollarSprout.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What should budding entrepreneurs know about building a business?” is written by Michael Cole, co-founder and CEO of Picniic.
As someone who's been immersed in a number of online industries for quite some time, I know a thing or two about what it takes to succeed in this arena. However, just like you, I started at ground zero with little knowledge, but a great deal of passion. What I learned along the way were some invaluable lessons from failure that hurt at the time, but helped immensely in the grand scheme of things.
These mega-sites make it easy to set up shop so customers can browse your products, and there's no need to build your own website. Also, you’ll find a built-in search feature so that interested buyers can easily find your online storefront. Plus, you get to use the site's shopping cart. In short, you avoid a lot of the expense and hassle of setting up an independent e-commerce website.
Basically, you pick a profitable niche for your online business, and then you find an affiliate partner who has products available in that niche. Some of the most popular affiliate sites are Clickbank.com, Amazon.com, and CJ Affiliate by Conversant (formerly Commission Junction). Between them, they offer just about any digital information product (like ebooks, audio files, video files) or physical product you can think of. May big name companies and brands, like Wal-Mart, Home Depot, etc. run their affiliate programs through these third-party affiliate sites.
Sir Richard Branson, one of the world’s most recognizable billionaires, and the founder of Virgin Group, has built an empire comprised of more than 400 companies including airlines, record stores, publishing organizations and he's even tackling commercial space travel. He's also the author of more than a dozen business books, including his latest (fantastic) autobiography, Finding My Virginity that shares from behind-the-scenes of the ups and downs throughout Branson's more than fifty year career as an entrepreneur. During his interview on 30 Days of Genius with CreativeLive, I got to hear his best business advice for aspiring entrepreneurs who want to start a business of their own, first-hand:
This may sound cliché, but my honest advice is to go for it when considering starting a new business venture, despite the fear it may not work out. One needs to adopt the mindset that the whole journey is a big experiment and that “failure” is not an option, because ultimately it is learning and growth that we will get. Focusing on the rewards instead of the fear is the real key to success. - Noor Hibbert, This Is Your Dream LTD
Virtually every small business needs help running their day-to-day administrative tasks, but they may not particularly want to pay a full-time in-house employee to do it. Virtual assistants perform a variety of tasks that a traditional assistant or secretary would normally do, including making travel arrangements, paying bills, or managing expense reimbursements.
Offering specific online SEO services is also another online freelancer role that businesses are crying out for. If you know how to improve a website’s SEO by doing keyword research, creating content that can rank in search engines, adding metadata/schema to posts and pages, and building backlinks to a domain, to name a few tasks, then this could be a great line of work for you.
As a rule, local businesses have a number of happy and satisfied customers. For some reason, they forget to remind happy clients to give their honest reviews about the offers they purchased. As a rule, those are the angriest customers that leave reviews about their experience in dealing with a brand. In order to chive a balance of positive and negative reviews about your business, push for the customers to leave their honest feedback. This will help your brand to rank higher in the popular search engines. This is one of the best digital marketing ideas that really work.
One of the best shortcuts to free up your time is to make use of automation tools. You can automate your social media posting and reputation monitoring, link building and analysis, meetings and appointments, marketing efforts, email lists, sales, and customer support. If you find yourself stressed out over the amount of work you have to do, consider that there is an automation tool available for it.
The key to successful internet marketing is to establish smaller goals to help get to that big goal you ultimately want to get to. At first you should set reasonable and attainable goals like “gain another lead per week” or something along those lines. Whatever your main reason is for doing internet marketing, make sure you add structure to it with goals
Oleg is the co-founder and CEO of SEMrush, an all-in-one marketing toolkit for digital marketers. Oleg has grown SEMrush to 400 employees in four offices around the world and in 2016 they celebrated 1 million users (!!!) with clients in more than 100 countries. Here's Oleg's best business advice for first-time entrepreneurs looking to start a business of their own:
Are you a freelancer, and do you have ample time at your disposal? If your answer was a yes to the above questions, then you can make money as a freelance research for several organizations and individuals scattered across the world. All you need is to prove to them that you have what it takes to deliver on set targets and you will secure good paying research and report writing jobs.
Signing up with Google AdSense will enable you to make money from advertising on your blog. Google AdSense will place relevant ads around your site, and if your site visitors click on these ads, you will earn a fee. Although each click only amounts to small change, if your blog has high levels of traffic and lots of page views this will quickly amount to a reasonable sum.
You can work as a virtual assistant through dedicated websites, such as Upwork or Zirtual. All kinds of skills are needed, and compensation can vary anywhere between $10 per hour to $100 or more. Obviously, the higher pay will be to people who have more technical skills, such as web building skills and marketing. But you can find work doing administrative tasks at the lower end of the pay scale.
What this means is that no matter how densely you pack in keywords and phrases - the biggest thing that matters when it comes to SEO and your Webpage's Google ranking happens on other people's sites, not your own. More specifically, the more incoming links to your article that are out there on the Web and Blogosphere, the higher your page will rank in Google. The lesson here is extremely valuable - create top quality content that other bloggers and Websites will want to link to.
Startup entrepreneur Chrys Tan of Chrys Media says, “The one piece of advice that I would give to an entrepreneur would be to embrace failure. Failure is guaranteed when you are an entrepreneurs, whether it is the failure of meeting a number of targeted sales or even the failure of a business. But if you know that experiencing failure is guaranteed when running a business, you wouldn’t fear failure but embrace failure instead. When you embrace failure, you take on more risks and you move past failures faster as well.”
This is a more technical way to make money online then most of the other strategies given. But you can get an excellent course on how to make it happen with Steve Chou’s Create a Profitable Online Store program. Steve and his wife have built a highly successful online store – selling wedding napkins – and he’s anxious to provide insider secrets to people who sign up for his course..
There are different ways to market an ebook. One of the most common is through Amazon’s Kindle program. They can help you with all the steps to both publish and market your ebook through their incredibly popular platform. There are some specialized sets of writing software that will help with not only writing your ebook, but also formatting it correctly for the Amazon market as well Barnes & Noble and iTunes
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
Take surveys. You can earn $50 to $100 per month in cash and products by taking online surveys. Find survey sites by searching for “paid survey sites” online. Sign up for several survey sites to increase your chances of being selected for higher-paying surveys. Register with an email address, and check your email often so you can respond quickly to survey offers.
Find your niche partners, collaborators, and champions: As you’re creating your course, look for notable people who are also creating content in the space. Look att how their businesses operate and incorporate that into your own plan. You can also reach out to any influencers and make them affiliates for your own course. This way, they’ll be incentivized to share your content with their own audiences (which can be a major way to generate your first sales—it helps if you're using one of the best CRMs for small business—and start building your own community!)
Reed McManigle: At CTTEC we deal primarily with inventor teams of faculty and PhD students, and inventions that have resulted from (perhaps years) of research funding. With this starting point, it's easy for the inventors to be convinced that the science/technology is the key driver of success, instead of the actual drivers of finding a real, sizable problem to address; building and managing a team; developing and executing a go-to-market strategy, etc.
If I have a blog that is getting 100,000 page views a month that means that I’m probably getting at least 50,000 people to the site (most blogs will do between 1.2 to 1.4 pages per session). That means I have to try and get some small percentage of those people to buy something from me if I really want to do well. If I can’t get them to buy something then (in some cases) I have ads running on the site that will make me money anyways.
Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
Another reason why you need a blog is that a blog-less website is mostly stale – there’s minimal update, not much new information, and not much interaction from the customers. A blog will make your website more customer and reader-friendly. It will also make your website more Google-friendly. Google loves new information. New articles = new information = Google love. Simple, right?
Also, entrepreneurs will often keep personal and work finances separated. In order to set budgets and pay yourself properly, it is recommended that entrepreneurs have separate bank accounts for money that belongs to the business and money that belongs to the person. This might seem like a trivial difference, but it can affect how you work and how you spend.
Whether you’re an aspiring digital marketer or a seasoned marketing pro, it’s imperative to stay up-to-date on the latest trends in this fast moving industry. That’s why we at Digital Authority Partners took it upon ourselves to scour the internets for the best digital marketing blogs of 2018. Whether it’s social media, content marketing, testing and optimization, mobile marketing or everything in between, we’ve got you covered. Check out who made our list and be well on your way to becoming a digital marketing master!
Now, those aren't my thing, but I did realize I could use it for just about anything in my systems noted above. For example, I gave myself the challenge of 100 days of learning a new skill and spent 100 days learning a programming language. It was well out of my comfort zone, but by the time the 100 days were up, I knew something new that I could put on the skills list of my resume. Try 100 days of reading more or being thoughtful to others.
The number of websites and blogs operating online demand a constant stream of high-quality, beautiful photographs that can help businesses attract and convert more customers. If you are a photographer who likes to try new things, supplying professional photos to businesses in this capacity can be a the most popular business idea for you. You can scale easily by setting up a stock photo library. This is a great business idea as it targets virtually every industry regardless of a company’s size. Check out sites like SmugMug, Photoshelter and iStockPhoto for more information.