The marketing blogs and websites below are juicy, well designed and easy to read. Many of them have handy newsletter subscriptions and all of them have engaging Twitter feeds. I have listed only six websites (with a few extras), because sometimes less is more. Keeping up with relevant, up-to-date industry news is essential for a well-balanced marketing professional, and even more valuable when the whole team is participating! Press the subscribe button on these digital marketing blogs and make them a vital part of your daily routine. Forward them to your colleagues, pour yourself a cup of coffee and read on.
1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users."
"This common mistake could also be framed as an inspiration/perspiration problem. We’re so inspired by the end result that we forego the process — a lot of which is hard, un-fun work. In turn, we sacrifice the best possible outcome. And this is painful because the solution is retrospectively so obvious: patience. Take time with each new idea; flesh it out; design it fully; have a plan and not just hope."
This is similar in concept to micro-tasks, except that it is oriented toward specific services, such as cleaning services, pest inspection, handyman services, house cleaning, lawn & garden services or any of the skilled trades. It might actually be more accurate to say that it is a platform where skilled service providers can offer their services to site visitors, similar to Angie’s List.
Webinars On Air is a powerful webinar tool that will enable you to create professional webinars for your viewers. Harnessing the power of Google Hangouts, this all in one solution will take care of all the technical aspects of hosting a webinar, including payments. Also have a look at our guide to the best webinar software, both free and paid options.
Well, according to the business owner it was the person running their digital marketing. As a result, they wasted approximately eight months marketing a website that couldn’t make any sales. The reason the business was failing according to the owner was because of the keywords that were being targeted in the marketing campaign. This is a horrible excuse.
As marketers, we’re often forced to quickly become strong content creators. However, if your blog is relegated to free information that you use strictly for onboarding audience members into your funnel, then you’re limiting what your content can do for your business. Enter the growing industry of “knowledge commerce,” as Kajabi calls it; their blog is dedicated to this space.
What is entrepreneurship really about? And why’s it so important? An entrepreneur is the person who sees a problem in the world and immediately focuses on creating the solution. They’re the leaders that strike out on their own to improve society. Whether they’re creating jobs or a new product, they constantly take action to ensure world progress. In the process of understanding what is entrepreneurship, let’s look at why entrepreneurs are important in society.
It's human nature to make things more complicated than they need to be. We design complex goals with a million steps, which causes us to become overwhelmed and frustrated. Finally, we just give up on them. Let's take the example of losing weight. If your goal is to lose 20 pounds, drop three dress sizes and run a 5K all in two months, it's not going to happen.
The benefit to freelancing is that you can take a skill you already have and turn it into a business. You know how to provide the service, so all you need to learn is how to market it. If you're known for your skill, finding clients can be easy. You can turn your former boss into a client, access your network for referrals, and more. But if you have trouble, the freelance sites can be a good source to jump-start your business.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
If, on the other hand, you love reading but not so much writing, becoming a proofreader could be your calling. Have other people send you their manuscripts for books, research papers, or whatever else you are interested in reading about, and give them honest feedback before they publish their works of art. This job requires attention to detail and expertise in the area to ensure that everything is ready to print.
Why? Let's take a look at the numbers for a moment. Consider this: according to a report by eMarketer, digital ad spending in the U.S. will exceed traditional ad spending for the first time this year. By 2023, digital will surpass two-thirds of total media spending. Total digital ad spending in the U.S. will grow 19% to $129.34 billion this year -- 54.2% of estimated total U.S. ad spending.
Set yourself apart from the competition. There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product. Acquiring a domain name has a fee involved, but using a hosting service is very affordable even for the smallest budgets.
5. Leverage email marketing and email reminders. "Email marketing is great for engaging customers, but you're really limiting its potential if you keep it in a silo," says Ron Cates, director, Digital Marketing Education, Constant Contact. So be sure to integrate your email marketing campaigns "with your other marketing campaigns for maximum impact," and vice versa, he says. For example, "if you're running a Facebook contest, increase the number of people participating by notifying your email subscriber list of engaged customers," he says. "If you're running a time-limited deal or special offer, send a reminder via email.
"I advise entrepreneurs who struggle with this problem to first get their tasks organized and written down. I like Asana for this. The tasks that they find themselves adding repeatedly are tasks that they should think about delegating. At the end of the month you need to send out invoices, add numbers to your analytics spreadsheet, etc. Find someone else to do that. The hours you save by outsourcing these types of tasks will help you focus on the things that only you can do--like plan the strategy and direction of the business."
Without a site design that your target market prefers, you are bound to lose conversions – that’s for sure. People trust a good-looking site than a home-cooked look. It’s different when you feel like you’re dealing with an expert – it boosts trust, reputation and authority from what your customers can see. A wisely designed website is the way to go. It doesn’t have to be fancy and perfect – it just has to appeal to your target market’s taste. Just take a look at this site (I’m a minimalist by the way, heh)
Possibly more than anything else, Fishkin is a proponent of creating high-quality, useful, honest content. He’ll never recommend keyword stuffing, link buying, or any other tactics that—while legal—are generally frowned upon. If you’re not familiar with his idea of 10x quality content, you should click that link and get to know it well. It’s a guiding principle in high-quality content marketing
The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. Elkins points out the strategic value of hashtag use in social media sites such as Pinterest and Instagram in order to build audiences and drive traffic. Visual social media is especially valuable if you organization is selling a highly visible product or service, such as catering or fashion design.
If you've developed valuable skill sets or picked up certifications within your industry over the years, offering your consulting services to local business owners can be a lucrative way to make money online. Whether you're an expert marketer, business strategist, or manufacturing aficionado, there's likely a local business owner who's willing to pay you to help them solve an issue with their company. Start with this 18-step checklist to becoming a local business consultant from Karyn Greenstreet and then use my guide to crafting an effective cold email to convince them to hire you.
Tony Zohari, BSc, MSc Business Administration, in mid 80’s Tony worked for TagNama Co. on design and implementation of the CQI system for the construction industry. After his study as System Automotive Technician at Wenstromska Institute in Vestrås/Sweden in early 90’s, he moved to Gothenburg, and continued his study at Tröllhattan University in Technical Production and Computerized System. While still at university on a work placement at SAAB he became involved in the development and implementation of JIT production & stock control system for the car manufacturing plants. In mid 90’s Tony went to Stockholm and studied at Frans Schartaus business school and graduated in Business Administration and then worked few years as bookkeeper and SME’s business consultant before travelling to London in late 90’s and specialised himself in marketing and new media. Tony started his career in the new media as early as 1998 when he worked for London International Education Foundation Limited on development of Online Learning System EDUCATOR. During his career he has worked with some of top brands, including MSN, ABB Group, Traffic Interactive, CITB, BBC, Ernst and Young, Toyota, Presentation Graphic and Presentation Services Group… Tony has many years marketing and production experience from various service industries and graduated form Stockholm University School of Business with an MSc in Business Administration. He has also received London Chamber of Commerce & Industry Diploma, and studied CIM.
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Being an online freelance writer is one type of skill that you can use to make money online. But there are a wide variety of other skills that can be used in a similar manner. Every website and blog on the Internet needs technical skills. This can include graphic design, web design, search engine optimization, social media marketing and promotion, content editing, and so much more.
It can be a family member, former boss or colleague or even a trusted online source or blog. A mentor is an invaluable sounding board – someone who’s been where you are; someone with whom you can have regular, non-judgmental check-ins.61.9% of respondents in our survey didn’t have mentors – however those that did said that they found mentors to have a significantly positive impact on their businesses.
If you’ve got a knack for getting likes, favorites, recommends, retweets, Insta-hearts, followers, reblogs, shares, plus-ones, upvotes, comments, and clicks, then you might want to consider a career in social media marketing. By consulting with companies to manage their social media profiles, spread their content across the Web, keep their brands on track, and respond to customer questions, you can turn your favorite hobby into your day job.
"The way we’ve gotten around that is to always work with somebody on a project before we start handing over significant equity stakes or large sums of money. If the trial project goes well, then talk about expanding the scope of the relationship. Sam Altman from Y-Combinator once said something to the equivalent of 'a bad hire in the first few employees can be detrimental to a startup.' I've really taken that to heart in my business."