Usability testing is a technique used to evaluate a product by letting users try its features for free and record the process while doing it. This usability exercise gives direct information on how real users use a system and shows if its features are user-friendly or perhaps need some work. This type of testing can be used to assess features of websites, apps or various devices.
The Kissmetrics blog offers analytics and testing insights on everything you'd ever need when it comes to marketing. Data-driven marketing is truly their expertise. The team at Kissmetrics regularly examines statistical trends to create reports that can better inform brand's online performance. These posts help create solutions for companies looking to improve their online marketing, and a lot of their findings can help to shape the decisions made for a lot of companies as they try to achieve their marketing goals. Arguably the best part about their insights, and their real differentiator in comparison to blogs that are seemingly similar, is that nearly all of their thoughts are backed by corresponding metrics that support and provide reasoning for the advice they're giving.
1) Choose something that is in line with your own personal interest and passion, then it never seems like work. 2) Don’t be afraid to fail. 3) It’s critical to spend the time early on to hire the right people. If you are disciplined in finding the best and brightest people who are also team players then management is easy. 4) There is no substitute for talking directly to customers. Whether they are happy or upset about something, it feels great to connect with people who are using your products, because you immediately get a good sense for how to make it even better.
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
Many startups succeed because they’ve identified a niche and have cornered that market. By discovering a service, product or feature no one else has thought of – or at least effectively pulled off – you give your company a shot at success. George Shepherd, Professor of Law at Emory University, recommends entrepreneurs “become the guru in that niche.”
To start, I couldn’t possibly wrap up this post without first mentioning our very own blog, Sendible Insights. Our goal is to provide Sendible users, and the digital marketing community, with resources to enhance their social media presence. Learn how to use Sendible to best manage your social media presence and visit our blog to gain insight on common challenges, such as dealing with a and keep up with the latest trends on social media platforms like Twitter.
Amazon Mechanical Turk is a service that lets you make money online through doing paid microtasks. Each task is something simple that requires human interaction like rating search results, checking for the right spelling on search terms, categorizing the tone of an article, or even basic translating. You can do these tasks from anywhere you want and make money online from the world’s largest e-retailer.
Due to the higher levels of risk, long-lasting entrepreneurs are also frugal. Despite popular culture telling us that entrepreneurs are popping champagne and cruising on expensive yachts, most business owners are savers, not spenders. This was highlighted by the research of Dr. Thomas Stanley and published in The Millionaire Next Door (1996), which found that most millionaires in this country are owners of small businesses (not lawyers, doctors, or bankers) and they are habitual savers. 81% of them purchase their vehicles instead of leasing, and 90% of those who do purchase spent less than $45,000. The book may need updating, but it shows the ever-important need for frugal living as an entrepreneur.
If you’re a fitness buff and have the right combination of charisma and business sense, working as a part-time online personal trainer can be both physically and financially rewarding. Once you build up a reputation and client base for yourself, it could easily turn into a full-time endeavor for you. Check out this interview with several fitness blog owners who are making a living online, from MonetizePros. As well, I'd recommend checking out this resource if you want to take this business idea seriously and get started with a business plan for your personal fitness trainer business today.
If you want to help shape products in their early stages, joining an online focus group or answering survey questions is a great way to make extra money online. They don’t pay as much as some of the other options we’ve highlighted, but you can join groups on sites like Survey Junkie, Swagbucks, and IPSOS that pay out through Amazon gift cards, check, or PayPal. You’ll be asked to provide a bit of information about your demographics (age, location, etc…), but after that you can get going making money through surveys.
Marketing Land has everything you want to know about digital marketing under one roof: social, SEM, SEO, mobile SEO, and analytics — you name it, they’ve got it. It’s one of our favorites because they’re always serving up content that is fresh and thought-provoking. If you need to brush up on your SEM or SEO, they’ve got plenty of free how-to guides on SEO, SEM, mobile marketing and more for you to take advantage of.
Author, speaker, and the founder of Quiet Power Strategy®. Tara works with business owners to help them transition into more profitable business models, more compelling messaging, and more influence. She's featured in Fast Company, Forbes, Inc, and DailyWorth for the work she's done on TaraGentile.com. Here's Tara's take on the biggest mistake new entrepreneurs make when they want to start a business:
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.