Another reason why you need a blog is that a blog-less website is mostly stale – there’s minimal update, not much new information, and not much interaction from the customers. A blog will make your website more customer and reader-friendly. It will also make your website more Google-friendly. Google loves new information. New articles = new information = Google love. Simple, right?
The Moz Blog is a beautiful collection of information written by SEO and online marketing experts (also known as wizards). If you’re stuck on a project, their site has the ability to filter through over 30 niche categories. You might know Moz because of their infamous MozBar (if you don’t, you’re welcome). MozBar is a free SEO toolbar that provides a collection of SEO related data from virtually any website. Peruse through their site to check out all of their invaluable resources!
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
Lots of successful makeup artists started their career on YouTube. All you need is a strong portfolio and a professional-looking website to get this gig going. Offer a couple of free makeup sessions to build your reputation and use content marketing to spread the word online. When you feel that you’ve got enough momentum going, start selling makeup tutorials, makeup products, and personalized tips.
I like that your article pointed out that it’s best to make sure that your target audience will feel that you understand them to make sure that they will know the value of your products. My husband and I are actually interested in owning a small business in the future. We’d like our business to succeed, so we want to find a way to keep our clients and to appeal to more people. To be honest, we don’t know how we can do it, so we’ll get the help of a business consultant.
Online savings accounts usually come with substantially higher interest rates to help you grow your money faster (regular in-person banks can’t offer rates as high). Banks like CIT Bank and Discover Bank (among other top players in the industry) are great because their interest rates are often over 20 times higher than the national average. That means the money in your savings account will grow 20 times faster than the pace it’s most likely growing at now.
This is the last yet not the least effective online marketing tip on this list. Using Google maps you can grow your business visibility to a great degree. In the digital age, businesses are being found straight from the screens of smartphones. Simply type in the name of your brand in Google search, and you will be provided with a map that reveals how to find the best route to the necessary location
Arianna is a co-founder of The Huffington Post, author of the recent New York Times best-seller The Sleep Revolution and recently stepped down as Editor-in-Chief of The Huffington Post to pursue her new wellness startup, Thrive Global, which will offer wellness trainings and workshops on stress reduction. Here's her business advice for entrepreneurs who want to start a business for the first time:
The quote above comes from the article and podcast, Brands Not Using Social Media Create Communication Language Barriers with Customers. Moore says that the mission of online and digital marketers is to find out where your target marketing is spending time and “speak to them, communicate with them and most importantly serve them where, when and how they choose.” Not using social media means not serving your target market online, and it sends the message that your brand doesn’t have enough time for their customers to meet them where they are.
Entrepreneurship is not for the faint of heart. Running a business can be challenging, and it takes hard work and perseverance to achieve a high level of success. Whether you’re already in business, or looking to start a business, it pays to heed the advice of others who have walked in your shoes. I asked a few self-made millionaire entrepreneurs to share their advice for being successful in business. Here’s what they had to say:
There are two things Rahis Saifi is very passionate about, business and technology. In today's competitive business environment, you must understand how both business and technology work together. From his experience, many businesses fail because they do not understand how their business should implement the technology. He is also chief… View full profile ›
Retain some control. If you upload photos of yourself, or friends/family with consent, it's worth going for the 'rights managed' licence option – otherwise you'll have little to no control over how your images are used (eg, you could star in an ad for haemorrhoid cream). See Alamy's page on understanding stock image licensing for more on the different types of licences.
Ana Hoffman is an online business owner and founder of Traffic Generation Cafe, which is a resource of great Internet marketing tips and traffic generation resources. The quote above comes from HOW TO: Create Your Own Custom Vanity URL for Branding and Traffic. A vanity URL is a short URL or link that is meant to be used in place of long, unsightly URLs. These URLs can be expertly branded in order to show which organization the information is coming from. For example, a vanity URL from the Traffic Generation Cafe would would begin with tgcafe.it, followed by a string of letters and numbers that will direct readers to the appropriate content.
Blogging is something that requires patience, persistence and discipline. It may mean writing everyday for over a year before you really start to see any money from it. There are exceptions to the rule, but from my dealings with other bloggers, it seems to be pretty common to spend one or even two years building your blog, your brand and your authority, before making any serious amount of money.
If you are a software developer of course the internet is your strongest marketing platform. There is a large market for software on the internet. All you need to do is to look for a task in the IT world and then build a software to help simplify the task. For example; you can develop a software that will help people manage their clientele base (CRM software), you can develop software that will help people manage their payrolls, accounts, online files et al.
If you’re starting a business, you’re going to take a few financial hits. As they say, you can’t make money without spending money. But there’s more to it than avoiding miserliness. The best entrepreneurs don’t think in terms of how much they make, they consider how much value they can add. That value might be financial, but it might well be social, psychological, or other ways.
KISSMetrics – Listed 11 out of 20 times. Mongst other, they bring you beautifully created infographics that contain the latest digital marketing tests, studies, and statistics. Recent fresh content published by them is about: (i) 6 Marketing Tactics You Can Use to Boost Email Subscribers, (ii) What Tinder Can Teach Us About Growth Marketing, and (iii) 5 Post-Purchase Email Campaign Tactics Worth Trying.
Of course we have to include our very own ROI Factor Blog. We take pride in our work, and we enjoy discussing a number of different topics that shape the industry in which we operate. Our digital marketing blog prompts a number of different conversations from digital trends, to marketing innovation and best practices. We balance the scale between the importance of technical and results-driven marketing, and creative campaigns, and work to highlight everything in between through our bi-weekly posts. From strategy, design, and marketing, to website and mobile app development, you can find it all here at BFM. Digital marketing blogs are a great way to stay on top of what is going on in this rapidly-changing industry. Are there any digital marketing blogs that you love that we missed on our list? Comment below or tweet us @BFMweb.
Startup entrepreneur Chrys Tan of Chrys Media says, “The one piece of advice that I would give to an entrepreneur would be to embrace failure. Failure is guaranteed when you are an entrepreneurs, whether it is the failure of meeting a number of targeted sales or even the failure of a business. But if you know that experiencing failure is guaranteed when running a business, you wouldn’t fear failure but embrace failure instead. When you embrace failure, you take on more risks and you move past failures faster as well.”
Shopify is another great option if you are wanting to create your own eCommerce store. Shopify is arguably easier to set up than WooCommerce but will give you less control over your storefront and cost you more long term. However, if you have little to no experience of creating websites or using WordPress, or you are working to a very tight time schedule, then Shopify may be the perfect eCommerce platform for you.
"An efficient Google AdWords campaign, where you are sure you know how the platform works, can be a huge quarry of leads for small businesses," adds Kyle Peterson of Clement | Peterson, a tech PR and marketing firm. "Start with uber-targeted keywords, paying close attention to keyword match types, negative keywords and search query results to eliminate irrelevant visitors, like people looking for jobs," he says.
Now, it’s time to plan out your show. If you’re doing an interview-style show, you’ll now want to start getting some guests involved. You can use your existing social network to reach out to people you already know or are connected with on Twitter or Facebook. You can also head to Medium or Amazon to find authors or experts on topics specific to your niche.
Blogging is one of the means several people all over the world are making money from the internet. Blogging is all about creating usefully and perhaps educative content for a targeted audience on the internet. If you think that you have good knowledge on a particular subject, you can make money by sharing your knowledge to a wide range of audience via your blog.
The reason why they’re considered entrepreneurs, though some disagree, is because where you start out isn’t where you’ll end up. An entrepreneur is someone who starts a side hustle that can eventually create a full-time, sustainable business with employees. Same with the freelancer. If you’re focused on creating a profitable business, you fit the entrepreneur definition.
If you’re handy or creative, you could craft your products and sell them on sites like Etsy, Amazon, or eBay, straight out of your home. The biggest challenge would be getting discovered, depending on your niche and how viral your products are. But thankfully, there’s tons of advice out there, from pricing your work properly to taking the best photography possible.
Clearly, there's a lot of demand on Amazon, and if any product is going to sell, it's going to sell well on Amazon. But the goal here is to source the right products that will easily sell at the world's largest online retailer. Generally, products between $10 and $50 sell very well here. Just be sure to do the right market research before jumping on this bandwagon.
So how do you get others to link back to your Website and Blogposts? There are lots of ways, but one of the most widely used by professional Internet marketers is known as guest blogging. Guest blogging is exactly what it sounds like, you work with another Blog in your niche (preferably one with a large following) and offer to write a Blog post for them that their (and your) audience will value. It is commonplace in guest blogging that the author will be able to get a link back to their own site, either at the beginning or end of the article, and can sometimes link to their Blog posts within the article itself, where the information is relevant. In many instances, the other Blogger will also reciprocate and guest blog on your Site, which is a Win-Win, because you now get quality content from a recognized blogger.
This amazing blog is one step ahead of the game. From gadget and tech coverage to marketing campaign insight and analysis, they offer a lot of quality information. Aside from being visually appealing, they pose questions and topics that are interesting and engaging to the curious reader. They provide interesting technology focused articles, and some predictions for the industry, while constantly remaining ahead of their field. They have a section of their blog that includes a number of downloadable trend reports that discuss " the future of…" a number of different industry-related topics. And forget about discussing marketing trends for 2016, these guys already have forecast for 2017.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
Open A Facebook Group For Customer Questions — Create a group that your product specialist, and your customers join. Have you customers post questions they may have about your product and have your experts answer. Give your customers great videos showing them how to use, maintain, and other great information about your product and you will start building a lasting relationship with your customers.
If you have authentic information to share and something that’s not just regurgitated information, then you’ll gain people’s respect and confidence. Build a marketing funnel, send some Facebook traffic to a lead capture page, and sell information products. This is all possible when you email market the right way. Once you get people hooked on what you’re selling them, you will begin to see an influx of forever clients or returning customers.
Of course, our checklist cannot go without a mention about SEO as one of the essential online marketing tips 2018. For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the URL, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
One of the great things about the internet is that you can go into business for yourself from the comfort of your home. All you need is an internet connection, and you can make money online. Diving into the online world will free you from the daily 9 to 5 grind of a desk job and afford you more time to travel, indulge in hobbies, and spend time with the family.
About Blog Sagon-Phior is a integrated branding and marketing firm specializing in emotion marketing, which uncovers the most effective ways to motivate response and generate revenue. From healthcare to technology and from banking to real estate , emotion marketing creates powerful differentiation through human interaction. Follow this blog which shares opinions, research and discoveries about marketing, emotions, target markets, digital media, storytelling and the business of branding.
As a trained consultant, your job is to offer workable advice to your clients; it could be business advice, relationship advice or technical advice et al. The bottom line is that you don’t have to be physically present with your clients before advising them on how to make the best out of their businesses or life. So all you need to do is to leverage on the internet to reach out to your clients.
Video is growing like crazy. And more and more people are looking for professional help cutting their raw footage into viral-worthy content. If you have the right software and a bit of skill, you can easily make money online as a video editor. Check out these article of Fstoppers on how to become an online video editor and then look for relevant jobs on Mandy.com, Creative Cow Job Search, or ProductionHub.
You can indeed write a book on their behalf. Although your name might not appear in the book, but you are sure of being rewarded adequately for your services. It could be a pay off or on percentage based on the number of copies of the book sold within a period of time et al. All the same it is a good way of making cool cash from the connection you can make with people online.
Caroline is a writer and entrepreneur helping millennials uncover their professional purpose with stories, statistics and heart. You can find her at carolinebeaton.com, on Forbes and right here on my blog where she shares her incredible story of going from secretary to self-employed. Now, here's her best business advice for aspiring entrepreneurs who want to start a business the right way:
However, if you do understand the mechanics of paid advertising, then you could easily launch an ad management business. Considering that ads are fueling the growth of tech giants like Facebook, Instagram, Google and YouTube, with loads of others coming into the mix, understanding and navigating the murky waters of paid advertising could poise you to reap massive riches.
Fast growth usually ends badly for most businesses. Fast growth may not be manageable without the right people. Build for the future. Target small areas where you can avoid big encounters that are able to take you out of business in just a few minutes. Remember to research those ideas, make sure that the idea is feasible, and try to find a niche product with low competition and high demand, preferable something you are already familiar with. Then start implementing the idea by starting small and continue with slow and stable growth. Long term earnings are always greater than short term earnings.
Another business that you can start online is real estate / properties rental services. If you are realtor, all you need to do to expand the scope of your target market is to take your real estate business online. The truth is that a larger percentage of those looking for properties to buy or rent would usually search online as against reading through real estate magazines et al. It is easier to take your real estate business online, all you need is a functioning website or even a social media platform to list your properties.
Michelle is an entrepreneur and blogger that runs the personal finance and lifestyle blog, Making Sense of Cents. Since 2011, she’s been using her background in finance to write great content and grow her blog business to over $70,000 in revenue per month. Here's her business advice for new entrepreneurs who want to start a business and become gainfully self-employed:
It also doesn’t take much to get started with this type of business. Set up your blog, shoot those videos, advertise on Facebook, and build an audience. With 3.2 billion people or 40% of the global population as internet users, there’s no better reason to take advantage of these figures when you sell your informational products. Going online is indeed the way to go!
The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What should budding entrepreneurs know about building a business?” is written by Michael Cole, co-founder and CEO of Picniic.
Google Ads take up the first four positions on a search results page. Those results are the first ones people see and as you can imagine, get the majority of clicks. It sounds simple, but Google AdWords can be quite complicated especially with all of the settings and insights it offers. But if you do it right, all of those clicks will lead to conversions.
Copywriters create different types of marketing materials that serve different purposes, eg., promotion of products or services, educating customers, giving expert insight about a certain complex issue. Copywriters’ portfolios typically include sales brochures, web content, sales scripts, sales emails, demonstration scripts, product data sheets and white papers.
With affiliate marketing, you offer the products for sale, for example, on your blog or e-commerce website. Each product has a unique link that tracks back to your account with your affiliate partner. A prospect who clicks on the link is taken to your partner’s shopping cart for checkout. Once they buy, that purchase is recorded and you receive a commission. It varies depending on the affiliate partner, but is generally 5 percent to 25 percent, or 50 percent or more with digital information products.
If you live in Toronto, Canada, you don’t have to travel through the street of Toronto in search of a video editor, from the comfort of your office you can contract the editing of your videos to an expert somewhere in Tokyo, Japan and they will get the job done for you within record time. So if you have video editing skills, you can list your business on the internet and you can as well source for clients from the online community.
The number of websites and blogs operating online demand a constant stream of high-quality, beautiful photographs that can help businesses attract and convert more customers. If you are a photographer who likes to try new things, supplying professional photos to businesses in this capacity can be a the most popular business idea for you. You can scale easily by setting up a stock photo library. This is a great business idea as it targets virtually every industry regardless of a company’s size. Check out sites like SmugMug, Photoshelter and iStockPhoto for more information.
Online marketing consists of the digital channels (i.e. your website, emails, banners, social channels, videos, etc.) that businesses use to attract and capture customers and prospects. Whereas traditional marketing focuses on reaching massive mainstream audiences using tools like radio and television, online marketers concentrate on reaching niche audiences through digital interfaces.
Case studies: Nothing grabs as much attention as a personal story. In fact, there are media that specialize on posting case studies mainly because of their high engagement potential. If it also contains a unique strategy, a new approach or angle, it has really good chances of being accepted by a prestigious blog. Personally, I hate writing about something that I’ve already read/written about before, so that’s why I often go with this option.