The quote above was taken from a Search Engine Watch article by Raehsler titled 5 AdWords Optimization Checkpoints You May Be Missing. Negative keywords help ensure your message only appears to interested audiences, and this added level of control can increase click-through rate and decrease average cost-per-click. For example, if your company sells wall calendars, your negative keywords could be “Mayan” and “do it yourself.” This would keep your ads from appearing to anyone searching for “Mayan calendars” or “do it yourself calendars.”
20. Etsy – If you like to create arts and crafts, you can sell them on Etsy.It’s completely free to open an Etsy store. You simply sign up, post pictures of your creations and starting selling. You can choose your payment option, but PayPal is generally the easiest. Etsy makes it easy to sell and keep track of your inventory. There is a small listing fee and they take 3.5% of every sale you make.
DeMers recommends researching competitor link strategy in order to see where they are building links and the type of links being used. Likewise, you can research competitors’ social following in order to mirror it, or even engage directly with competitors online. DeMers states that you can gain SEO momentum by watching what your competitors do, seeing what works and doesn’t, then using that as inspiration. For example, look at their content strategy and see what kind of topics they are writing about, which ones get the most comments or social shares, and how readers are reacting to the content.
What will also help your earning potential is to specialize in one style of writing, and maybe even one particular subject. You see, writing on the same subject for hundreds of hours each year makes you an expert on it. To paraphrase Cal Newport, “…you'll build up a lot of career capital through deliberate practice.” It’s how you become so good that clients can’t ignore you.

Reed McManigle: Historically tech transfer and entrepreneurship was seen as a distraction for a successful academic career. Strong publications and a history of successfully pursuing grant funding for research are the key metrics for advancement in an academic career. CMU has had a much more entrepreneurial history and culture than many other universities, but even here it has taken decades, multiple success stories, and long-term investment in a tech transfer and entrepreneurial support ecosystem to get to the point we are today (supported in large part by our outstanding foundation community).
Again, if your blog has a large reader base, then businesses may be interested in paying you to review their services or products. Not only will you get a free trial using whatever these businesses are selling, but you will also get a fee for writing them a review and posting it to your site. Paid reviews (and other paid and sponsored content) can be big money, so advertise this service on your contact page to generate business.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.
1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users."
"This common mistake could also be framed as an inspiration/perspiration problem. We’re so inspired by the end result that we forego the process — a lot of which is hard, un-fun work. In turn, we sacrifice the best possible outcome. And this is painful because the solution is retrospectively so obvious: patience. Take time with each new idea; flesh it out; design it fully; have a plan and not just hope."
Author of Unmistakable: Why Only is Better Than Best and host of the acclaimed podcast, The Unmistakable Creative, Srini has interviewed over 600 entrepreneurs, creatives and thought leaders from all walks of life. From Tim Ferriss to Seth Godin, Kevin Kelly, Ryan Holiday and more, Srini has learned from the best, what it takes to become successful in business. Here's his business advice for aspiring entrepreneur who want to start a business of their own:

A spin-off for web designers is to offer a landing page creation service. Well-optimized landing pages can be the difference between a successful and a failing business. And, as creating the perfect landing page isn’t easy, this is a service many businesses are prepared to pay for. I know people who are earning 6 figures per year and all they do is create landing pages for businesses. There’s serious money to be made.
What is entrepreneurship’s appeal? With over 400 million entrepreneurs, entrepreneurship has an international appeal. Every entrepreneur has their own ‘why’ that drove them to dive into being their own boss. Whether entrepreneurs need more freedom or to make the world a better place, they all take control of their life by living life on their own terms. Here are a few of the reasons why people become entrepreneurs:
The face of Moz, Rand Fishkin, has left the building… He’s moved onto new adventures and left behind the SEO blog that he made his own for so many years. As the trickle effect of his famous Whiteboard Friday videos comes to an end, there is a bit of a question mark over the future of the Moz blog. But it’s still an extensive library of resources for an SEO-focused digital marketer.
One of the best entrepreneur quotes comes from serial entrepreneur Swati Davidson who shares, “Trust your intuition. The reason is simple: In order to beat your competitors and grow rapidly, you’ve got to be able to spot those key opportunities and then take action, even when risky. This requires “instinct” and the confidence to act up on it. Some call it luck, but it’s not. It’s having the courage to trust your gut.”
Another problem with predicting entrepreneurial salaries is in the vast differences in business. For example, Elon Musk, founder of PayPal, Tesla Motors, and SpaceX, is an entrepreneur. The owners of a local mom and pop diner are also entrepreneurs. Now, maybe mom and pop have a couple of million in savings and are very comfortable, but the chances are strong that Musk made far more money than Mom and Pop over the past 15 years.
Affiliate marketing is where a person promotes a product that another merchant sells. Using advertising, social media, blogging and more, an affiliate marketer can attract customers to their landing page. When customers click a link to buy the product they will then be brought to the merchant’s store to buy the product. As an internet business idea, this is great for another no matter their previous experience.

There are many ways to get people onto your list. Lead magnets are one such resource. For example, you can build ebooks, checklists and cheat sheets. But you can also do content upgrades, such as PDF versions of an article with added resources in them, four-part video training series, and more. Think about your audience and what you can offer them to better serve them, then treat them with some respect and you'll eventually reap the rewards.


As marketers, we’re often forced to quickly become strong content creators. However, if your blog is relegated to free information that you use strictly for onboarding audience members into your funnel, then you’re limiting what your content can do for your business. Enter the growing industry of “knowledge commerce,” as Kajabi calls it; their blog is dedicated to this space.
If you're a person who loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.
One of the best shortcuts to free up your time is to make use of automation tools. You can automate your social media posting and reputation monitoring, link building and analysis, meetings and appointments, marketing efforts, email lists, sales, and customer support. If you find yourself stressed out over the amount of work you have to do, consider that there is an automation tool available for it.
Do you like finding interesting ways to decorate and want to share those ideas with others? Do you sift through magazines, clipping images, sorting them into make-believe rooms in your scrapbook wanting desperately to see these rooms for real? Become an interior design consultant and have people send you pictures, ideas, and dimensions to their rooms for you to decorate digitally for them. You can use the likes of a VR tool to pick furniture from real stores and choose a color scheme that suits the owner. The sky’s the limit with this role and creativity is in full flow.
If you’re the type who geeks out on software design and development, then this online business model is right up your alley. Can you think of an enormous problem people face and come up with a software solution that solves their problem? People will gladly pay for your product, and this is especially true if they can’t find this solution anywhere else.
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
The First Rule in Marketing Anything is that nobody cares what you think. Most people don't take the time to learn how to sell things by identifying what people ACTUALLY want. Use this key fact about people to your advantage, make all the marketing about them. I've been running my business this way for years now, creating and selling products around those wants and desires. I've made a lot of money with this secret, and someone I look to who's also made a lot doing this is my friend Adrian Morrison. Over the last year built a brand new business around the idea of rapidly testing things to sell online. You need to learn Adrian's strategy. It's honestly never been easier to build out your own product testing system like his, and what's great is he's actually put together a book on exactly how he does it.
Occam’s Razor by Avinash Kaushik contains a whole host of blog posts on every aspect of Google Analytics. You’ll find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. Author of two bestselling books (‘Web Analytics 2.0’ and ‘Web Analytics: An Hour a Day’), Avinash Kaushik is one of the world’s leading experts on Google Analytics – we’d take his advice.
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect […]
Jim is the Founder and CEO of Owler, a crowdsourced competitive intelligence platform. Prior to Owler, Jim founded Jigsaw in 2003 and was CEO until it was acquired by Salesforce in 2010 for $175 million. Before his career in technology, Jim was owner and operator of Lookout Pass, a ski resort in Idaho, and served in the U.S. Navy as a diving and salvage officer. He's seriously the man. Here's Jim's business advice to first-time entrepreneur who want to start a business:

It’s something akin to picking stocks. You want to buy undervalued domains, and sell them later on at a higher price. For example, you can pick a domain that is out of favor, but could be related to some future event. So if you decide that the stock market is likely to crash in the future, you can buy a domain that includes the words stock market crash during a rising market, and then sell it in a falling market.
Of course we have to include our very own ROI Factor Blog. We take pride in our work, and we enjoy discussing a number of different topics that shape the industry in which we operate. Our digital marketing blog prompts a number of different conversations from digital trends, to marketing innovation and best practices. We balance the scale between the importance of technical and results-driven marketing, and creative campaigns, and work to highlight everything in between through our bi-weekly posts. From strategy, design, and marketing, to website and mobile app development, you can find it all here at BFM. Digital marketing blogs are a great way to stay on top of what is going on in this rapidly-changing industry. Are there any digital marketing blogs that you love that we missed on our list? Comment below or tweet us @BFMweb.

Your corporate blog, Facebook Business Page, Twitter feed and other social sites all serve as potential platforms for fielding customer inquiries, sourcing ideas for new content and enhancing your brand image on the web. Additionally, social content, such as tweets and YouTube videos, will be indexed by search engines, which help boost your content’s relevance and page ranking.
Last but not least, you can also earn money online by building an online community, although the monetization strategies you can pursue will vary a lot depending on your goals. You can build a community with a blog, for example. You can also build an online forum and charge people for membership. You could even build up a Facebook group and use your influence there to sell and promote products.
What is great about Socialfresh's posts is that many of them include alternative media embedded in them. Most of them are podcasts covering the topic of the blog post that it is within, but others include videos and speeches or presentations at various events. This is a great blog for someone who may not have the time to sit and read multiple articles at a time. This offers you more than one way to consume the content that the blog is providing. It's an obvious choice to include some digital media in a blog that highlights digital marketing, and a welcomed alternative way to consume the information being presented. The diverse topics that are covered focus a lot on the power of social media and how the industry is evolving.

If you are really short on cash and need some immediate funds then you should start by looking around your house. Clear out your cupboards and find any items lying around that you don’t need or haven’t used for a while. Then sell them on eBay. Just because they are gathering dust in your cupboards, doesn’t mean someone else won’t snap them up. Simply sign up with eBay, list your products and then, as they are sold, send them off to the buyers.


To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they'll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success. 
4. Good Sync is another syncing service that does a ton of stuff and has a lot of customization options. I use it to sync all my files locally to a memory card that I can just pop into a new computer whenever I want. This is a good option because it’s so fast, but it isn’t as convenient as Sugar Sync if you’re wanting to backup to an online server.
Obviously there are tons of businesses going around and many of them might be in the same industry that you are targeting to enter. It is not uncommon for people to get lured by the lucrative opportunities in a particular marketplace and they want to grab a piece of the pie too! However, if you are a fresh entrant in a somewhat established marketplace, then you should be a little different from the existing players in order to be able to succeed. If you end up offering the exact same product or service that it already being offered by other already established players, then the chances for you t succeed are very low. You need to have an edge, an element of uniqueness that draws attention.
Blogging is still a viable online business idea, and one with as much potential as ever. Just make sure that you start a blog on something that people actually want to read about. If that happens to be something you're passionate about that's great. But you need to understand that it's way easier to monetize a blog about organic dog food than it is to make money from a blog about obscure literary fiction.
"It forced us to take a step back and take time to think about how we were going to deliver that product on a massive scale. I think many new entrepreneurs spend way too much time working in their businesses and not enough time working on their businesses. If you want to grow, then you have to carve out time to think strategically and think about the big picture, which is difficult to do when you’re first starting."

When you lack the luxury of time, making money on or offline can seem like an impossible task. How are you supposed to do that when you're working at a life-sucking nine-to-five job? While the stability of full-time employment might allow most to sleep well at night, it doesn't empower your creative juices to search for new income-producing strategies.
Also, entrepreneurs will often keep personal and work finances separated. In order to set budgets and pay yourself properly, it is recommended that entrepreneurs have separate bank accounts for money that belongs to the business and money that belongs to the person. This might seem like a trivial difference, but it can affect how you work and how you spend.
Equally, you can charge businesses to ‘claim’ their listing, a method used by many large directory sites like Google Business and Yelp. This involves companies paying to upgrade their listing and adding information such as their web address, social media links, images, and more. Other revenue streams include charging for ad space, adding affiliate links and even charging for services and products on your directory site.
There are a huge variety of loans on the market. That means you can control your level of risk and reward. For example, lending to highly-qualified borrowers might product 4-5% per year in interest. However, lending to less-qualified borrowers can pay 15% or more. The greater the risk, the bigger the reward, and you get to decide what your risk preferences are.
Google Ads take up the first four positions on a search results page. Those results are the first ones people see and as you can imagine, get the majority of clicks. It sounds simple, but Google AdWords can be quite complicated especially with all of the settings and insights it offers. But if you do it right, all of those clicks will lead to conversions.
Sign up for a reputable affiliate network: Aside from Amazon, there are dozens of large reputable affiliate networks, such as Share-A-Sale, Clickbank, and Skimlinks, that specialize in connecting you with merchants who are looking for affiliates to sell their products. They charge relatively low commission fees for the privilege of connecting you with merchants, and the merchants on these sites tend to offer much higher commission percentages or set dollar amount payouts.
Open A Facebook Group For Customer Questions — Create a group that your product specialist, and your customers join. Have you customers post questions they may have about your product and have your experts answer. Give your customers great videos showing them how to use, maintain, and other great information about your product and you will start building a lasting relationship with your customers.

Occam’s Razor by Avinash Kaushik contains a whole host of blog posts on every aspect of Google Analytics. You’ll find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. Author of two bestselling books (‘Web Analytics 2.0’ and ‘Web Analytics: An Hour a Day’), Avinash Kaushik is one of the world’s leading experts on Google Analytics – we’d take his advice.
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