In the age of online business, our brave world of new media, we’re all digital marketers. From small business to the nonprofit sector, from the newest startup to the Fortune 100, online advertising has become an imperative, integral part of public outreach. Why? Because tech-cultured consumers shop for goods and services on search engines, then shares on social media. Organizations now connect with new customers and engage current ones electronically. Having a well-formed online strategy can yield exceptional returns, making premium digital marketing blogs a source of highly sought-after advice and information.
We believe that business owners have been under the incorrect influence or impression, for way too long. That they need to keep paying for the “only alternative” in running tiny ads, in exchange for a comparatively small amount of new customer acquisitions’. Our primary objective is to show business owners and business management professionals that they can actually own “better alternatives” to internet marketing, by simply empowering themselves with a few simple tools, methods and proven successful internet marketing strategies.
Almost every professional field requires this kind of research. Common types of data analysis include the following: regression, time series, panel data, experimental designs, factor analysis, principal component analysis, Bayesian analysis, etc. To find work as a statistical researcher, you may try the mentioned freelancer websites or simply set up your own and promote your services. Examples of the tools used to perform statistical analysis are Excel, Stata, MINITAB or Eviews.
There’s an excellent chance that you have one or several musical instruments sitting in storage that haven’t been used in years. Perhaps it’s a leftover from when you were in school, or even from your days playing in a band. Whatever the reason that you have it, it’s probably worth money if you can sell it. Brand-new instruments are ridiculously expensive, so people often look to buy used equipment instead, particularly if they are novices.
Of course we have to include our very own ROI Factor Blog. We take pride in our work, and we enjoy discussing a number of different topics that shape the industry in which we operate. Our digital marketing blog prompts a number of different conversations from digital trends, to marketing innovation and best practices. We balance the scale between the importance of technical and results-driven marketing, and creative campaigns, and work to highlight everything in between through our bi-weekly posts. From strategy, design, and marketing, to website and mobile app development, you can find it all here at BFM. Digital marketing blogs are a great way to stay on top of what is going on in this rapidly-changing industry. Are there any digital marketing blogs that you love that we missed on our list? Comment below or tweet us @BFMweb.
The very popular and a comprehensive online authority publication in search engine marketing is called Search Engine Journal. It is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. This site offers the latest updates to search engine algorithms, useful SEO information and different useful tactics.
One of the easiest ways to make a few bucks online is affiliate marketing. An affiliate is essentially someone who receives a commission for selling products for other companies, whether it’s on their own site or through another channel like eBay. The best part is that you don’t have to develop any products yourself, just sell other people’s products.
It would almost seem remiss not to mention HubSpot’s marketing blog on this list, as so many modern marketers have taught themselves digital and inbound marketing through HubSpot. Between their years of daily blog content on all things marketing, hundreds of downloadable resources, free tools, and their free marketing courses and certifications, they practically provide an entire curriculum for their target audience and customers.
“Look at the audience you’ve attracted. Even better, look closely at those who have already purchased from you. If you already have a list of 5,000 or more, instead of focusing on adding to your email list or growing your social media audience, focus on creating new content for the people you’ve already attracted. What new product or program do they need next? Create for them and you will be building a product suite. I have a product suite of 3 core programs and each program builds into the next. It allows me to continue to support the audience I’ve already attracted while also growing my revenue.” – Amy Porterfield
If you are a creative type, then you could make money online by designing and selling crafty products on Etsy. Etsy sells a range of beautiful and original items from independent suppliers. Categories range from jewelry, clothes, and accessories, to art, collectibles, and vintage. So if you have some stunning crafty creations, Etsy is the perfect platform from which to sell from.
People are changing the way they search and consume content on the internet. No longer is it just text rich articles that people read from finding them on a Google search. Internet users are now getting more engaged with rich media such as videos. Because they are more engaged, Vloggers are able to leverage this to their financial gain. Vloggers can make millions of dollars a year from their audiences.
Is there a product or service that you are particularly enthusiastic about? If you are, you may be able to develop a website that is built around selling it. You don’t have to be the actual provider of the product or service either. There are many businesses that offer these products and will allow you to sell them on an affiliate basis. For example, you may be able to sell a product on your website for a commission of 20% or 30% of the sale price.
Many people fancy themselves as designers. If you have a unique idea for a new product then it may be time to get it designed. This can be a long process involving prototypes, discussions with factories, package design, and much more. However, the profits once the product is on the market could be substantial. And remember, with Amazon FBA, your products can all be stored and shipped by Amazon, giving you time to think up your next invention. Learn more about Amazon FBA with my How To Start An Amazon FBA Business Guide.
To be successful, one must often learn from those people who have already achieved their goals. Businesses are continually required to innovate, or end up falling prey to a younger competitor. Successful entrepreneurs understand the relevance and importance of a lifelong learning. If you are new to the business world, you should always be on the lookout for relevant information about entrepreneurship and the important trends in your particular industry. The world changes pretty fast and to be growing at all times, you need to be learning too! Here are 5 such tips to be a successful entrepreneur.
Choose your niche and check for demand: The golden course combination is when you can find an in-demand niche that aligns with your skills and unique experiences. A great way to do this is to use Google Trends and Google’s Keyword Planner to look for average monthly search volume for keywords related to your proposed course content. Are people actively looking for high-quality information about this subject? Of course, if you’re already creating content for a blog, coaching service, or a site like Medium, you can test demand this way for free just like Bryan did.
If you are a fast reader and have a good grasp of grammar and language then editing may be a good freelance role for you. Editing is a great way to quickly make money online, and there are always editing jobs available on freelance job sites. And the best part? Editor’s usually get paid per word, so the faster you can check through work the more money you will make per hour.
Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea and don't know the ins and outs of how to turn it into a reality, there are plenty of software developers looking to collaborate with people on app creation.
I have 3 VAs. I couldn’t function without them. It doesn’t matter how big or how small a business is, they all need help running their day-to-day administrative tasks. Virtual assistants perform a variety of tasks that a traditional assistant or secretary would normally do, including making travel arrangements, paying bills, or managing expense reimbursements. I use them to upload content, optimize images, brief writers etc.
First impressions are everything, so anything you can do to showcase your reputation and trustworthiness should be leveraged. “Any potential customer that visits our ‘About’ page will see all of the professional organizations we are members of, like the Chamber of Commerce, as well as our Better Business Bureau (BBB) accreditation and our A rating,” explains Ksenych.
The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.
Shopify is another great option if you are wanting to create your own eCommerce store. Shopify is arguably easier to set up than WooCommerce but will give you less control over your storefront and cost you more long term. However, if you have little to no experience of creating websites or using WordPress, or you are working to a very tight time schedule, then Shopify may be the perfect eCommerce platform for you.
When you lack the luxury of time, making money on or offline can seem like an impossible task. How are you supposed to do that when you're working at a life-sucking nine-to-five job? While the stability of full-time employment might allow most to sleep well at night, it doesn't empower your creative juices to search for new income-producing strategies.
Want to learn how to monetize your blog, be your own boss, and live the blogging lifestyle you’ve dreamed of? ShoutMeLoud has the answers. This resource is open to anyone who owns any kind of blog or website. With nearly one million subscribers and numerous awards under its belt, ShoutMeLoud’s advice speaks for itself. We love how the mobile app complements the blog for on-the-go learning.
"We have been having great success for our mobile marketing clients with Facebook advertising," says Bob Bentz, president of ATS Mobile, a mobile marketing agency. "The ads appear right in the news feed so it's really impossible to miss. It is especially effective with local clients, because there is virtually no waste as with traditional media," he says.
This type of research involves finding out information about someone’s family history. A project in this area can focus on researching an entire family tree or focusing on a particular individual. To do this type of research you may want to try a freelancer website like Genealogy Freelancers as an alternative to setting up your own online platform.
As the internet grows and expands, not only is SEO going to get more competitive, but it's also going to grow more lucrative. You could quite easily capitalize on this industry if you know what you're doing. This doesn't just go for doing work for clients, but also for yourself. You could launch any number of online businesses, niche websites, and blogs with the right amount of SEO skills.
If spending hours pinning images of gorgeous table arrangements and bouquets ideas on Pinterest is your definition of a perfect job, then you will make an exceptional wedding planner. Sharp project management skills and an eye for detail are pretty much the most important requirements for this job – no fancy diplomas to stop you from breaking into this industry! You can sell your consulting services, wedding decorations, game packages, personalized gifts – the list of possibilities is endless (well, almost).
If you can speak and write two or more languages whether foreign or local languages, then you can comfortably list your services online as a translator. There are many authors of books and producers of films et al who wouldn’t mind translating their books to local dialects or other foreign languages once they can get someone to do it for them at an affordable fee. You can visit elance.com, freelancer.com, oDesk.com and other freelance sites to source for translating jobs.
If you hate the idea of writing you can always outsource that work to somebody else. But writing great content for an affiliate site really isn't that difficult. It just takes a bit of practice, and once you see those first commission checks you'll be up writing articles for your site before work, during your lunch break, and when you should be sound asleep in bed. Successful affiliate marketers can be real gluttons for punishment.
Search Engine Land covers all aspects of SEO and gives us the latest SEO news in a concise and straightforward manner. From serving up little nuggets of solid advice and a creative Periodic Table of SEO, to a short and sweet article on content distribution with actionable steps, you can be sure your digital marketing techniques will be refined. Whether you’re a beginner or an advanced digital marketer, there’s something for everyone on this blog.
Jeff is a ghostwriter, speaker, LinkedIn Influencer and contributing editor to Inc. He worked his way up to managing a 250-employee book plant and has become a sought-after ghostwriter for the world's top business leaders. He's written more than 50 books, including six Amazon Business and Investing No. 1's. He's collected four years of business advice in his most recent book, TransForm: Dramatically Improve Your Career, Business, Relationships, and Life ... One Simple Step at a Time. Here's his best piece of business advice to aspiring entrepreneurs who want to start a business of their own:
Marketing yourself effectively can seem like a daunting task for today’s small business owner. There are so many tools and platforms to choose from that it is hard to know where to begin. The most important things to remember are to set reachable realistic goals with your strategy, provide people with helpful content, and to make sure you stick to best practices.
Chris Ducker is a virtual CEO and founder of Virtual Staff Finder, which is one of Hubstaff’s 7 Awesome Virtual Assistant Companies in the Philippines. The quote above comes from an article titled 6 Ways to Make Money While Building an Online Business. Ducker says that in order to be successful at online selling, marketers should position themselves in a market where people need what they offer.
Digiday is the digital marketing blog which covers all the things related to digital marketing for big brands. Their blogs help us to examine how digital marketing plays out on a much larger scale. Big brands need digital marketing and yes, I love reading their blogs. It’s a real fun. Besides the digital content this site produces awards, job postings and events.
Well, according to the business owner it was the person running their digital marketing. As a result, they wasted approximately eight months marketing a website that couldn’t make any sales. The reason the business was failing according to the owner was because of the keywords that were being targeted in the marketing campaign. This is a horrible excuse.
If you’re a business owner who owns a website, you’ll probably want to involve yourself in internet marketing. Otherwise, your website is practically useless. There are a lot of things that potential customers are looking for about your business – such as information, graphical representations (in layman’s term: pictures), history, reputation, and the list goes on and on. You have to satisfy the curiosity and doubts of your customer or your business will go nowhere.
Perhaps best known for their annual Social Media Marketing World gathering in San Diego, Social Media Examiner founder Michael Stelzner and his team help millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. Their weekly Social Media Marketing Podcast features success stories and expert interviews from leading social media marketing pros.
I’m sure you’ve seen YouTube videos featuring ads right at the start of their videos or at least somewhere in the middle. Yeah, it kind of sucks watching ads. Just like when you’re watching your favorite TV show and are then suddenly bombarded with commercials. To you, that’s the perfect time to flip channels. But for those who own those videos, advertisements that come from an authority site, or email list means cash and plenty of it.
Social Triggers can help to bridge the gap between you and your customers. You will get answers to all your queries. It covers different aspects to help the visitors to choose the right strategy. Plenty of its posts cover digital marketing and its latest trends. The primary target of this blog is the audience and online business owners. Therefore, you will get helpful tips to understand your buyers and to impress them.
Noah's the Chief Sumo at AppSumo, a community for entrepreneurs to discover and utilize the greatest products and online tools for growing a business. He also runs Sumo, a powerful suite of tools for growing web traffic, and was employee #30 at Facebook before getting fired and moving on to be an early director of marketing at Mint. Here's his business advice for entrepreneurs wanting to start a business for the first time:
Companies like Graze, Blue Apron, FabFitFun, LeTote and many others are on the rise. In 2016, it was estimated by Shorr Packaging that there were 21.3 million box subscription websites, up from just 700,000 in 2013, a roughly 3,000 percent increase. What's most interesting here are the consumer demographics. The typical visitor to a box subscription websites makes roughly $78,436 a year and is in their early forties.
Copyblogger – Listed 9 out of 20 times, talks about content marketing and copywriting. This is one of the best digital marketing blogs for anyone who wishes to build a thoroughly content marketing strategy. Some recently published popular articles are about: (i) Killer Resources for Freelancers … and an Option for Those Who Don’t Want to Go It Alone, (ii) The Wise Content Marketer’s Guide to Sensible SEO, and (iii) The Simple 3-Step Process for Creating a Winning Content Marketing Strategy
Another online service that is close related to translator services is transcription services. If you are good at transcribing, then you can help several public speakers, preachers and teachers et al write their books by simply transcribing their video or audio teachings. You can as well source for transcription jobs from online platforms such as freelancer.com, elance.com and oDesk.com.
The cornerstone of your affiliate business is about setting up a website that's focused on a specific niche. You research low competition keywords for that niche, with the aim of ranking on page one of Google for those keywords. People visiting your site then click on a referral link, and if they make a purchase at the destination store, then you get paid a commission. That's why some people call it “referral marketing”.
The insights on the Econsultancy blog range from the entire digital marketing spectrum, and even dive into more specific niche industries. The resources they offer provide practical advice for brands to market themselves online in a way that follows best practices but also integrates innovative trends. When it comes to innovation and the latest and greatest in digital marketing, Econsultancy always has it covered. Whether you're B2B or B2C, or work in fashion or healthcare, Econsultancy offers advice for marketing that nearly any business can apply to their tactics to help reach their own objectives.
Sure, there are plenty of businesses offering social media consulting services, but you can stand out from the crowd by focusing primarily on networks that are still gathering steam with businesses. Facebook and Twitter are still the top networks, but businesses tend to struggle the most with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their niche. Snapchat has more than 158 million users per day, according to Business Insider. Instagram has more than 500 million daily active users, according to Statista, and Pinterest has more than 200 million.
4. Call tracking and analytics. You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and pretty darn good, and we recommend it. We also recommend you make sure you can track every lead that’s generated by your website.
What are their demographics? Their buying habits? What does your typical customer look like? After you know who to target, now you must figure out how to target them. An easy way to do this is to build a lookalike audience on Facebook. This targets users who “look like” your target audience whether it’s age, gender, interests, or other demographics.
“I grew my list during my launch by running Facebook ads directly to a webinar landing page. I ran the webinars almost daily. I reinvested the sales from the webinar I ran on Day 1 right back into more ad spend on Day 2. I was able to quickly ramp up my marketing and grow my list during my first launch. That small list I started with of 150 has grown to a community of over 50,000 coaches, consultants, authors and experts in an incredibly short period of time.” – Jeanine Blackwell
Once a site or blog is created and optimized for SEO (search engine optimization) purposes, the search engine marketing (SEM) begins. The potential for earning income in this area is literally through the roof if you know what you’re doing. An expert in SEO management is responsible for successfully marketing a website and can choose to promote it in a variety of ways.