Just having a website that you haven’t touched for awhile isn’t good enough nowadays. You can’t neglect your website. You have to treat your website kind of like your car, and constantly check on it if you want it to drive smoothly. Therefore, you need to optimize your site. You want to make sure that your site can be found easily online with good SEO.
Owning a “real” business means you need to think about bank loans or financing, leases, maintaining inventory, business insurance, finding staff, training staff, etc. You then need to factor in finding a prime location for your business. If you don't have enough footfall then you can expect to be shutting up shop in as little as a few months. In fact, 50% of small brick-and-mortar businesses fail within their first 3 years.

Kit Needham: We start almost every one of our startups doing customer discovery interviews (the right way; they are not allowed to talk about their idea). Our recommended minimum is 100 stakeholders. If done correctly, pivots take place before the product/service is even developed, there is more confidence of market-market fit, knowledge of how well current solutions are working, priority of what is most important to the customers, etc. In short, they are solving the right problem, and then they go back and ensure they are solving it the right way.

Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive. Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess.
There’s no business that requires no investment. Internet marketing is one of those businesses that pushes you to make investments which are no joke. I’ll be painfully blunt with you: it will hurt your bank account to make sure you have great internet marketing running for your business. But in the long run, it will earn you much, much more than your investment. Remember, the internet is an endless marketplace. Making sure you’re visible in that marketplace can mean endless success for you and your business.
Content marketing is one of the important aspects of digital marketing. In fact, it has become the key subject in the digital marketing world. All the websites focus on the contents to stand out among the competitors. The Content Marketing blog is all about the contents. It discusses the value of contents in digital marketing. In addition, the blog will cover all the best content marketing practices and the latest trends.
Making sure that your content is easy for your customers or followers to share seems like a good way to help your online marketing. Having customers spread the word probably helps people see real life examples of your work. I would imagine that finding a professional who can help you create a better online presence would be a good way to boost your marketing as well.
"Then, taking that first step is always the hardest. It's terrifying, but really, it’s about preparation. We all go through this process where you’ve got the business idea, you get that feeling in your stomach and you get all excited. Then you talk to a friend, and your friend says, ‘oh wow that’s pretty cool, I’ve never heard of anything like that. I’d buy that.’ And then you do the Google search.”
Overall, the Internet itself is overflowing with one money making opportunity after another. While making money online for most people isn’t their primary source of income, it can net a very solid supplement stream of incoming dollars each month. There are some online entrepreneurs, however, that are managing to mine gold due to all the effort, persistence, and time they’ve invested in order to make that dream come true. Can one of these online money making options work for you?

Planning plays a crucial role in any business success. A business plan is a good place to start – defining your skills and weaknesses, what you offer, how it’s unique and how you plan on growing your offering. What’s more, try to prepare yourself mentally and practically for anything that could go wrong and how you would deal with it. For example, what happens if you get injured? What if clients pay you a month late? What if a weather disaster affects you? Or a trusted supplier goes bankrupt?

And finally, here's an Internet marketing tip that we've been using more and more every week - Use multi-media like videos, podcasts, presentations, slide shows, quizzes, infographs and animations to bolster your Blog posts and social media presence. You have to put yourself in your audience's shoes - every time you get on a computer, are you looking to read? Many people are not, and get tired of reading after the first 30 minutes or hour that they're online. They begin to seek other forms of media, and this is where your blog can get an edge. Offer those entertaining but educational videos that people will respond to, your audience will not only appreciate it, they will share them with other people - and this is one of the quickest ways to get your business's name out there.
There are actually more deals out there like this than you'd believe, thanks to the fact that sellers list used textbooks for low prices on Amazon all the time, not realizing they could trade that book into Amazon for more money. For example, you might see a Biology 101 textbook that has a used price of $45 and an Amazon trade-in price of $70 – meaning you could buy it and trade it right back in for about a $25 profit. 
Michelle is an entrepreneur and blogger that runs the personal finance and lifestyle blog, Making Sense of Cents. Since 2011, she’s been using her background in finance to write great content and grow her blog business to over $70,000 in revenue per month. Here's her business advice for new entrepreneurs who want to start a business and become gainfully self-employed:

Online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to. Stop wasting time and money on traditional marketing and go digital!


Again, if your blog has a large reader base, then businesses may be interested in paying you to review their services or products. Not only will you get a free trial using whatever these businesses are selling, but you will also get a fee for writing them a review and posting it to your site. Paid reviews (and other paid and sponsored content) can be big money, so advertise this service on your contact page to generate business.

Over the past few years, we’ve had the privilege of interviewing, creating content and collaborating with literally hundreds of successful entrepreneurs from all over the world. Whether for blog posts, YouTube videos, and even online courses that we’ve created, these entrepreneurs have generously shared their insights to help our community of entrepreneurs and online course creators succeed.
It’s an excellent opportunity to offer technical training courses that teach people how to learn a much-needed skill, or accomplish an important task. It could also prove to be an important testing ground for your educational courses. If you are able to market your course on the site, against direct competition, you may be able to direct marketing to the general public, using a website, videos, or even an affiliate marketing program.
The marketing blogs and websites below are juicy, well designed and easy to read. Many of them have handy newsletter subscriptions and all of them have engaging Twitter feeds. I have listed only six websites (with a few extras), because sometimes less is more. Keeping up with relevant, up-to-date industry news is essential for a well-balanced marketing professional, and even more valuable when the whole team is participating! Press the subscribe button on these digital marketing blogs and make them a vital part of your daily routine. Forward them to your colleagues, pour yourself a cup of coffee and read on.
Pro tip for first-timers: Carefully consider the pay rates that are listed. Penny Hoarder Carson Kohler has used the platform to find freelance writing gigs, and she reports low rates — like $3 for 500 written words. It’s probably not worth it. (And, yes, you’ll have to scroll through a whole lot of these low-paying listings to find the good ones.)
If you’re a skilled worker in a specific niche, like marketing, design, or software development, there are specialty marketplaces that cater just to you. These are amazing places to make money online as you know that the people visiting them are looking specifically for the skills you have. Check out places like 99Designs or Dribbble for designers, Cloudpeeps for marketing and SEO professionals, and TopTal, Crew, or Gigster for high-level software developers. Once you've built up your development skills, you can begin building a brand for yourself as a higher-value consultant and start charging brands for larger projects like implementing an entire WordPress security overhaul or migrating a website from http to https.
It’s one of the oldest and most proven ways to make money – buy low, sell high. The buy low part comes from searching garage sales, estate sales, and even thrift stores to find items that are in good condition (“gently used”) but selling well below what they would if they were brand-new. In this way, you might be able to acquire an item for $5, and later sell it for $50.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
Online shoppers are getting more and more conscientious about their choices, and especially so when it comes to beauty products. Running a beauty shop that’s built on strong ethos and values that resonate with nature and animal lovers is one of the hottest online business ideas right now. Tropic Skin Care seems to be doing a great job connecting with these shoppers.
6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given area—not in hearing promotional information from you. By thinking of your readers' needs first—not your own self-interests—you will receive business traction and audience engagement beyond your dreams."

"But if they really thought you had something brilliant, they wouldn't let you out of their sight. They're simply offering an excuse for not liking your company. Don't walk away thinking that the problem is that you just aren't a fit. You need to find out what's really wrong with your story. Don't count on investors to tell you. Get a few good, savvy mentors or advisors to tell you the truth."


I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a moving company located in Chicago, attributes a large portion of their recent growth to small yet effective changes to the company’s online marketing efforts. Here are five online marketing tips, some of which can be done at no cost, that helped Ksenych’s business and can also help you thrive in competitive industries.
Convince & Convert offers a variety of resources including a website, blog, podcast, books, and ebooks. They are digital marketing advisors led by Jay Baer, and it is the perfect stop to learn more about digital advertising. Each of the articles are short and simple that get to the point of what they are discussing, while still remaining insightful and informative. Their articles help you look at your own content in a new way, and think outside of the box in regards to what opportunities you could be incorporating into your own digital marketing strategies. Their content, can help your own content.
The Moz blog is undoubtedly one of the best to read if you're looking to stay on top of industry news related to SEO or inbound marketing initiatives. Any good digital marketer understands the importance of SEO, and how ever-changing the guidelines, rules, and regulations associated with search results can be. The Moz blog covers everything you need to know with the right amount of detail to make it comprehendible without being overwhelming. Even if you're a beginner with SEO, their content is quite digestible. Each of their posts provides real value, offering actionable insights or even "how-to" articles related to SEO. Every Friday, they post a "Whiteboard Friday" video as part of a recurring series, diving into different topics under the giant SEO umbrella. Whether it's an analysis of an announcement from Google about a recent algorithm update, or a guide for keyword planning, the MOZ blog should be a go-to for any marketers or business owners looking to deepen their knowledge of SEO and learn how they can better integrate it into their overall marketing plan (if they aren't already).
There are loads of resources for making money online as an affiliate. You could source products from ClickBank, Commission Junction, Rakuten Marketing, Share-a-Sale, Impact Radius and many others. Plus, many of the larger companies have their own affiliate programs as well. Do your due diligence and find the right company with a relevant product or service to your audience that you can sell as an affiliate.

In 2017, there were almost 90 million pet dogs in the US. Which has opened up a huge opportunity to make money online as a dog watcher or sitter. Specialized sites like Rover or Care.com connect pet owners with pet walkers, sitters, and boarding houses to help look after their best friends when they’re at work or on a trip. If you’re an animal lover, you can make extra money and get to spend some quality time with a furry friend.
The Hubstaff time tracker is a productivity tool that makes it easy to record time spent on Internet marketing tasks with an intuitive, natively designed desktop timer. See what freelancers are working on with the productivity tracker – gauge productivity by analyzing activity levels, and pay your virtual teams with automatic payment options. Hubstaff also compiles time reports that make it easy to invoice clients, pay employees and monitor which clients are taking up too much time.

For budding entrepreneurs, with the business in a very nascent stage, it is often difficult to create a user base or a customer base. This is because you are fresh off the boat and not many people know about you. This is the time to leverage your personal network, seek leads, and ask for recommendations. There is nothing wrong in asking for help from friends and family. That’s how every successful business has grown out of! Your friends can refer your products or services to their friends, colleagues, peers, etc. and you will land your first set of clients or users.
Before we get into the gritty details of The Drum, you should know that they have designated URLs for the Americas, Europe and Asia - with curated geographical content. When you’re looking for pertinent content for yourself and your business, it is incredibly useful to have information sorted geographically. Parallel to this feature, The Drum labels themselves as ‘The global home of media, marketing and advertising’.
Quality content on different topics and industry news is the special highlight of this digital marketing blog. Their posts are informative, relevant and specifically showcases the new features on social media platforms, updates in Content Management Systems. This blog lets us interact with the industry leaders providing the audience with educational and engaging content.
The ultimate goal of digital marketing is to make your business more money. One of the most powerful tools marketers now use to achieve that is marketing personalization. The Monetate blog focuses on topics related to using marketing personalization to increase profits, including the technology you need to accomplish one-to-one marketing, tips for testing and general ecommerce trends.

Drop shipping is another great ‘hands-off’ way to sell products. Firstly you will need to find businesses that sell products in your niche that offer a drop shipping service. Then you will need to create a website promoting and selling the products. When you make a sale, you take the payment on your site and then the manufacturer ships the goods to the buyer. The profit comes from charging a higher rate than the manufacturer, and if you are selling a high number of products this can quickly add up to a healthy revenue.

Customers who receive a free product are 20% more likely to spread the word about the free product than they are about a product they paid for. By giving away your product for free you’re essentially paying for word of mouth advertising.A great example here is Spotify. They offer a free version to customers but also offer a free 30 day trial of premium ad free music. Once their customers are hooked and see they can get more with paid features, it’s really a no brainer to upgrade to a premium account especially after the 30 day free trial.

It’s an excellent opportunity to offer technical training courses that teach people how to learn a much-needed skill, or accomplish an important task. It could also prove to be an important testing ground for your educational courses. If you are able to market your course on the site, against direct competition, you may be able to direct marketing to the general public, using a website, videos, or even an affiliate marketing program.
What this means is that no matter how densely you pack in keywords and phrases - the biggest thing that matters when it comes to SEO and your Webpage's Google ranking happens on other people's sites, not your own. More specifically, the more incoming links to your article that are out there on the Web and Blogosphere, the higher your page will rank in Google. The lesson here is extremely valuable - create top quality content that other bloggers and Websites will want to link to.
If you’re passionate about writing and feel strongly about certain subjects, type your way to riches by creating your own blog. Launching your own blog doesn’t require a great deal of technical or computer skills. It is important, however, that you do know what you’re talking about relative to the subject you’re writing on. Over time, you’ll start to develop an audience since people will trust your expertise and knowledge.
Truly listen and empathize with your clients. Everyone is so interested in getting their own personal message across, that no one pauses for a moment to actually listen and hear the root of the problem or pain. Believe in listening 80% of the time, clarifying 10% of the time, and responding wholeheartedly and intentionally, is the remaining 10% of the time. - Stephynie Malik, ChiqueSpeak
Some people just seem to intuitively know more than others – they don’t get involved in destructive relationships or suffer from loss of self-knowledge. If you can relate to that description and feel your relationships have been fairly happy and stable, then maybe you’re one of them. You’ll need to invest in relevant workshops and books, get knowledgeable and certified before you can start coaching others, but it’s a fascinating business idea that will reward you both financially and morally.
Search Engine Land – Listed 5 out of 20 times. This is actually a suite of some of the best marketing blogs that address all aspects of digital marketing. For many, this blog represents the gold standard in online marketing analysis and insights. Recent posts covered these topics: (i) The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes, (ii) How to steal the competition’s best keywords: A 3-step guide, (iii) Google adds new features to its job listings search tool released earlier this year.
Tools & Resources: I’ve written a pretty comprehensive guide on the best web design software that covers both free and premium software packages. If you’re serious about becoming a web designer, then I recommend purchasing the full Adobe Creative Cloud Suite. At $49.99 per month, this is probably a bargain considering what you can achieve with this set of tools.
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
If you're a person who loves leaving customer reviews on sites like Amazon, stop doing it for free. Word-of-mouth advertising is still a huge lead generator for many companies, and a lot of businesses are willing to share a portion of their profits with persuasive individuals who will promote their products to the public. If you have a personal website with a large following, this might be easier to accomplish (PR reps are always seeking out brand advocates they can send free samples to). Smart Passive Income breaks down three types of affiliate marketing and explains which one is most profitable.
Last but not least, you can also earn money online by building an online community, although the monetization strategies you can pursue will vary a lot depending on your goals. You can build a community with a blog, for example. You can also build an online forum and charge people for membership. You could even build up a Facebook group and use your influence there to sell and promote products.
Outsourcing is the new and dominant wave of the business world. As businesses shed employees, they increasingly turn to independent contractors to supply what in-house staff used to do. One of the ways they do this is through virtual assistants. These are people who provide certain tasks online. Businesses can use virtual assistants as much or as little as they need to. If you can make yourself available to multiple businesses, you might have plenty of work without ever leaving your house.

Social media is an integral part of any business but it’s time-consuming and ever-changing – so really quite difficult to keep up with and, more importantly, capitalize on. Many business owners are willing to outsource this time-intensive task, so it’s a great opportunity for social media fanatics. Bundle together a few interesting offers, such as “Startup social media kit” or “Small Business Social Media Starter Kit” that encompass everything from social media graphics to analytics reports and the seamless experience will bring you more clients than you expect.
The position of your ad is determined by several factors that give your ad a score based on the quality of your ads and how much you are willing to pay per click. Even if other brands are competing for the same keyword as you are, it is possible to rank above them and pay less per click, but Google must see your ads as highly relevant in order for this to happen.
Of course, our checklist cannot go without a mention about SEO as one of the essential online marketing tips 2018. For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the URL, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
Formatting is used to make documents appear more professional and visually appealing for a reader. This task involves selecting an appropriate font for plain text (headings, subheadings paragraphs, etc.), choosing the colour of the font, dividing texts into paragraphs, bullet points or numbering, headers and footers, writing quotations in the right way and, if need be, adding bibliographic references.
Press releases are used to inform the public about products, services or activities of an organisation in an appealing way. They need to be newsworthy and give enough information to get people curious at the same time. The structure of the content in a press release is usually based on the inverted pyramid metaphor – used widely in media and journalism. At the very least, a press release should answer 5Ws and 1H: Who? Did What? Where? When? Why? How?
If you’re a software engineer, the perks of working at a startup or tech giant are pretty sizable, but if you’re more invested in flexibility, diversity of projects, taking on work at your own pace, and the freedom of being your own boss, then freelance coding is one of the greatest online business ideas around. Whether you’re into web design—an especially popular freelance coding category—or another kind of software development, it shouldn’t be too much of a challenge to find clients you’re interested in helping out.
As anyone who’s been involved with start-ups knows, you need a fair amount of flexibility to do well in this environment. Take the division of labour for example – rather than strict roles, you’ll often see everyone do a bit of everything. The same principle extends to measuring success. It can be vague and mean different things to different people, and it can change over time.

I tend to be a competitive person, so it's helped me to turn my goal-setting into a competition with myself. While many people may not think they are competitive, you might be surprised once you create a competition that gives you something to beat. A good example is the 100-day challenge, often connected to fitness such as 100 days of planking or push-ups.
If you’ve got a knack for getting likes, favorites, recommends, retweets, Insta-hearts, followers, reblogs, shares, plus-ones, upvotes, comments, and clicks, then you might want to consider a career in social media marketing. By consulting with companies to manage their social media profiles, spread their content across the Web, keep their brands on track, and respond to customer questions, you can turn your favorite hobby into your day job.
Throughout your customer journey, there are bound to be moments when timely intervention on your part makes the difference between a sale and a “let me think about it.” Make sure that your marketing supports sales in finding these moments – whether it means sending automated follow-up emails to prospects that leave the road or designing new offers.
Freelancing via the Internet is a great way for experts in their individual trades to help a variety of clients overall. Several freelancing and project-based websites let businesses that need extra help to list their projects. Small businesses and freelancers offer proposals, ideas, or bids, whereby the buyers can easily choose what they want and need. Sites like Elance or Upwork cover just about everything including writing content, creating graphic design, programming, and data entry.
To work in customer service, it is important that you have a noise-free environment so that you can listen to customers and respond in the appropriate way. One basic requirement for this type of position is a landline phone – not VOIPs (voice over Internet phone service) or cell phones. Some companies listed will hire you as an independent contractor, so you will be responsible for your own taxes. Businesses that provide home-based customer support opportunities include Arise and LiveOps.
Another online service that is close related to translator services is transcription services. If you are good at transcribing, then you can help several public speakers, preachers and teachers et al write their books by simply transcribing their video or audio teachings. You can as well source for transcription jobs from online platforms such as freelancer.com, elance.com and oDesk.com.
For a service provider brand, these memberships and awards go a long way, more so than an e-commerce website. When someone is making an impulse purchase online for a $20 or $30 product, they aren’t digging as deep as they would be if they were hiring a moving company or a general contractor. The BBB, for example, is something all local service providers should leverage online.
And finally, here's an Internet marketing tip that we've been using more and more every week - Use multi-media like videos, podcasts, presentations, slide shows, quizzes, infographs and animations to bolster your Blog posts and social media presence. You have to put yourself in your audience's shoes - every time you get on a computer, are you looking to read? Many people are not, and get tired of reading after the first 30 minutes or hour that they're online. They begin to seek other forms of media, and this is where your blog can get an edge. Offer those entertaining but educational videos that people will respond to, your audience will not only appreciate it, they will share them with other people - and this is one of the quickest ways to get your business's name out there.
1) Hire exceptional people, make sure they feel valued and can work as a team. 2) Work to achieve synergy (energy and alignment). 3) Practice Kaizen (Japanese for “small improvement” and “better”) everyday focusing on getting a little bit better with the belief that over time outcomes become significant. 4) Focus on expands and set outcomes that are bold, passionate, measurable, written and positive. 5) Worry less about growth and more about quality and execution. When you take care of your customers and exceed their expectations, growth and opportunity follow. 6) Remember that success often comes to those who get in front of the inevitable.
You shouldn’t notice any difference and the link will never negatively impact the product. Plus the editorial line (the things we write) is NEVER impacted by these links. We aim to look at all available products. If it isn't possible to get an affiliate link for the top deal, it is still included in exactly the same way, just with a non-paying link. For more details, read How This Site Is Financed.
As the name of this business hints, this blog is all about the customer and their experience with your brand. If you want tips and advice on improving customer engagement, email marketing, and smart copywriting, then Customer.io needs to land on your Feedly. They do things a little differently than many of the blogs on this list, with shorter articles that provide snippets of value for you to put into action straight away.

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Engage your potential customers with web design that is up to date and exciting. Use cool features like parallax scrolling and make sure the user experience is on point. If your website looks clean and is easy to navigate, you will be able to build trust with potential customers. If customers land on your site and don’t understand how to navigate or can’t find what they’re looking for, you have just lost a sale.
Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's' journey through the buying cycle by using digital technologies, then it's likely to reflect positively on your business's bottom line.

Tim Schmoyer posted his first YouTube video more than 10 years ago. Since then he’s created over 3,000 videos, amassed over 50 million views and became officially certified by YouTube in “Audience Growth.” In 2013, he started Video Creators to train other creators to master the YouTube platform and use it as a place to spread messages that change lives.
The German Economist Schumpeter once said that there are “no original ideas”, only new combinations of old ones. Curation of curiosity-fueling content is an intriguing and little-known business model. One of the best success stories out there is Brainpickings – a platform that describes itself as “an inventory of cross-disciplinary interestingness, spanning art, science, design, history, philosophy, and more”. The subscription-based model and successful utilization of affiliate links have turned the blog into a self-sustaining business.
This may sound cliché, but my honest advice is to go for it when considering starting a new business venture, despite the fear it may not work out. One needs to adopt the mindset that the whole journey is a big experiment and that “failure” is not an option, because ultimately it is learning and growth that we will get. Focusing on the rewards instead of the fear is the real key to success. - Noor Hibbert, This Is Your Dream LTD

Millions of people have listened to Steve Jobs’ 2005 commencement speech at Stanford, and for good reason. He nailed the passion issue: “You’ve got to find what you love… Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”


"The most painful mistake I see entrepreneurs make is launching before learning. For example, you may decide you want to launch a marketing consulting company, so you hastily make a website, content and reach out to people, but you haven’t yet figured out who your target clientele is. What people actually need help with or what you're specifically good at. So no one bites."
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