Larry is the founder of both Mobile Monkey, a next-generation chat bot for marketers, and Wordsream, a leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. Larry is also a top columnist at Inc magazine, a Techstars mentor and keynote speaker for events around the world. Here's his best business advice for aspiring entrepreneurs:
With drop shipping, you’re effectively partnering with a manufacturer or wholesaler to sell their products. This way, you don’t pay upfront costs to buy inventory, aren’t sitting on unsold items taking up expensive warehouse space, and don’t have to deal with shipping the products yourself. You simply create your site, fill it with drop shippable products, and drive in customers, with almost everything else done for you.
Top Rank Marketing – Listed 6 out of 20 times, is an authoritative source and has always ranked as one of the best marketing blogs because it has been ahead of the curve and a mainstay for years. Some of their latest posts are about: (i) How B2B Brands are Getting Creative on Twitter with 280 Characters, (ii) Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility, and (iii) Report: What Marketers Need to Know About the ‘State of Video Marketing’.
Just about any home business with a website can profit by placing affiliate ads on their sites, but there are also many who pursue affiliate marketing as a full-time Internet business in and of itself. The most successful affiliate marketers either use a funnel system or a blog (or both) to promote their affiliate products. They also have an email list.
Orbit Media Studios is a web design and development studio that, partnered with their results-driven marketing blog, can assist with any area of your company’s digital footprint across your website and more. From designing a strategic website that works as a high-converting marketing asset, to marketing it and measuring your results, Orbit has a fantastic team and guest blogger roster doling out advice.
Most of these virtual assistants are outside of the US; at least the ones you can pay and still turn a profit. Effective communication with someone outside of the US requires a different art form and a lot of attention to quality control. You can’t merely say "make a logo look like this," and email it to me in two days then deliver it to your client.
I have 3 VAs. I couldn’t function without them. It doesn’t matter how big or how small a business is, they all need help running their day-to-day administrative tasks. Virtual assistants perform a variety of tasks that a traditional assistant or secretary would normally do, including making travel arrangements, paying bills, or managing expense reimbursements. I use them to upload content, optimize images, brief writers etc.
This is one of the fundamental online marketing tips for small business. Making it easy for customers to find you won't help until you have a clear enough idea about who your target market is. Do your homework and draft out the personas of potential customers, or the advertising money will sip through your fingers. I’m not suggesting that you should hire a research professional or buy a comprehensive industry analysis. Every business owner can determine their target audience based on the characteristics of their product (for guidelines, look here).
So go make a blog of your own! And of course, you will also need a good writer for it. My advice is that you pick one good writer from your company to write for you. Of course, pay him or her is due. Writing is no easy task but it’s rewards in the internet is endless nowadays. Just look at the SEO copywriters out there (cough*, yours truly). Of course, don’t forget to check out the freely available blog tips around the net to improve your blog in the direction you want it to go.
In this field, your aim is to help clients identify their goals, assess strengths and weaknesses of their business and create a structured plan where you outline how to achieve the set goals. In practice, that means advising the client on selecting the correct web-based applications to increase their competitiveness in the market or improve communication among employees and with customers.
As well as selling your eBooks, Amazon can also create paperback copies of your book. CreateSpace, an Amazon-owned company, will help you self-publish your book. A relatively straightforward process, you must upload your work to CreateSpace and submit it for review. Your book will then be displayed on Amazon, and printed on demand and shipped by CreateSpace when purchased. And you can collect up to 70% royalties for each book sold.
I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a moving company located in Chicago, attributes a large portion of their recent growth to small yet effective changes to the company’s online marketing efforts. Here are five online marketing tips, some of which can be done at no cost, that helped Ksenych’s business and can also help you thrive in competitive industries.
How much will you make? I think my best month with Google AdSense was almost $5,000 over the last ten years. That amazing month blew my mind since it was actually near the beginning of my blogging journey. When you go from making zero to $5,000 in a month, that will rock your world. For me, it also got me even more excited because I knew there were other ways to monetize.
"Instead of praying an audience (or customers) will find you, get in front of people in your space. Start a blog, podcast or create video content. Take advantage of social media. Attend in-person events. One way to make "putting yourself out there" easier is by making an effort to help others. (Sounds counterintuitive, I know!) On the individual level, maybe it's by making an introduction. For a larger audience, perhaps it's by writing an actionable blog post. However, by being helpful you'll make a lasting impression."
Our main view is that, businesses have one of two choices, when it comes to internet marketing and growing quickly: First, they can choose to keep spending their hard-earned profit revenue into more and more expensive advertising, which often brings in minimal, below average results. Alternatively, they can simply learn many of the internet marketing methods and strategies that Professional Internet Marketers use daily themselves, to generate new business from their clients. When you don’t have to pay a high-priced marketing or advertising agency, to do things that you can easily do for your business, you get to hold onto more of your profits and save.
"I recommend that first-time entrepreneurs take this as a real wake up call to avoid making excuses for not getting meaningful product validation before spending resources on development. You need at least 95% confidence that the thing you're working on will be predisposed to some initial success. There are too many other factors out there working against you when you're first starting out and are tight on resources that make the road of entrepreneurship hard enough as-is. Don't make it more difficult for yourself by building a bunch of features no one really wants to pay for."
Amy Schmittauer (now Amy Landino) is a globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant. You’ll find her at YouTube channel formerly Savvy Sexy Social, now Amy Landino where she teaches others how to leverage video storytelling and shares her collection of strategies and tactics to help you create video that gets the attention you deserve.
More than half a billion products are sold on Amazon every month, making it an incredible opportunity to make money online. But, like everything else that involves making money online, you have to do quite a bit of work to earn it. One option on Amazon is to find products that are already made and buy and sell them at a discount. For example, you could research generic products such as clocks, keychains and mugs to attach to your brand. For an incredible deep dive on how to make extra money with this strategy, check out how digital marketer Neil Patel recently did this as a public experiment right here on his blog.
6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given area—not in hearing promotional information from you. By thinking of your readers' needs first—not your own self-interests—you will receive business traction and audience engagement beyond your dreams."
To get started with Amazon affiliate marketing you will need to sign up with Amazon Affiliates. Then subtly market products on your site that are relevant to your niche and will be of interest to your audience. Make sure you only endorse high-quality products. If your visitors make a purchase on your recommendation but are not impressed with the item, you could quickly lose followers.
There’s no business that requires no investment. Internet marketing is one of those businesses that pushes you to make investments which are no joke. I’ll be painfully blunt with you: it will hurt your bank account to make sure you have great internet marketing running for your business. But in the long run, it will earn you much, much more than your investment. Remember, the internet is an endless marketplace. Making sure you’re visible in that marketplace can mean endless success for you and your business.
You might have some established persons in your network, share your plans with them and seek guidance. They would be more than happy to help you solve problems that are intrinsic to your business, suggest changes that can help you reduce overheads, and even guide you on things that can help you in scaling up your marketing efforts and sales. There is nothing like learning from someone who has firsthand experience at what you are about to do or have begun doing. Seek advice from successful entrepreneurs, do your research, check case studies and base your decision on the vital knowledge that you gain out it.
If if you’d love to be an SEO superstar you’ll love Moz Blog – we promise. It’s packed full of useful blog posts on how to handle every element of your SEO strategy and practice – from the technical issues like how to overcome duplicate content issues to communication tactics like content strategy and relationship building. Our favourite thing about Moz Blog is that it helps you keep track and understand the mechanics behind the latest SEO updates.
"Instead, work to come up with a creative solution that costs little to no money. That forced discipline will help you spend less than you make, even when you’re not making a lot. Sometimes capital is necessary, but at some point there must be return on that capital. There’s nothing wrong with taking equity investment, investing for the future, even losing money for a few years. But your plan has to get you back to that simple equation of making more than you spend."
If you can speak and write more than two international languages, then you can make money from the internet. All you need to do is to list your services online and people who need the services your offer will contact you. Just ensure that you have resource materials (softcopies that can aid your teachings). If you know how to speak and write 2 or 3 of any of these languages; French, English, Spanish, Chinese, German and Arabic, then you should consider starting an online foreign language training / tutorials / coaching.
You duty is to create the enabling environment and you can make money by charging membership fees from aspiring members. Aside from membership fees, you can also sell you products (books, CDs, DVDs et al) if you have any. You can as well make yourself available for those who would require professional counseling especially as it relates to relationships.
In multi-level marketing programs, the sales force is rewarded not only for the sales they close but also for sales by people they’ve recruited to the program, though always beware pyramid schemes that are discugised as multi-level marketing programs. Generally speaking if recruitment and intiation fees are better paid/rewarded than sales it’s likely a pyriamid scheme.
Blogging is one of the means several people all over the world are making money from the internet. Blogging is all about creating usefully and perhaps educative content for a targeted audience on the internet. If you think that you have good knowledge on a particular subject, you can make money by sharing your knowledge to a wide range of audience via your blog.
If managing a blog seems a bit overwhelming but you still desire to indulge your writing passion, you can write for other sites or blogs like PayPerPost, Textbroker, or Helium. Also, writing an interesting e-book may also be an option for you as well. E-books do not have any printing or shipping fees, which makes them a viable investment. If you’re someone who possesses strong language skills, you could potentially become an expert copy editor that webmasters will gladly pay to read and edit articles and also correct any overlooked grammatical errors concerning web copy.
DeMers recommends researching competitor link strategy in order to see where they are building links and the type of links being used. Likewise, you can research competitors’ social following in order to mirror it, or even engage directly with competitors online. DeMers states that you can gain SEO momentum by watching what your competitors do, seeing what works and doesn’t, then using that as inspiration. For example, look at their content strategy and see what kind of topics they are writing about, which ones get the most comments or social shares, and how readers are reacting to the content.
So, where are we supposed to turn to make money the legitimate way online? This isn't just about generating passive income; this is also about finding ways and means to create an active income through the conveniences afforded to us by the internet that will not only help us with our debt obligations, but also empower us to save, invest and get really rich in the future.
If you're at all interested in starting your own online business, there's no time like the present. We live in a golden age of wealth. As much as the media tries to glorify the perils of our society, we actually live in a time that's ripe with opportunity and the potential for monumental business growth at a scale never before experienced. Thanks to the internet and smartphones, the amount of commerce being conducted online has experienced explosive growth.
Are you a freelancer, and do you have ample time at your disposal? If your answer was a yes to the above questions, then you can make money as a freelance research for several organizations and individuals scattered across the world. All you need is to prove to them that you have what it takes to deliver on set targets and you will secure good paying research and report writing jobs.
Occam’s Razor by Avinash Kaushik contains a whole host of blog posts on every aspect of Google Analytics. You’ll find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. Author of two bestselling books (‘Web Analytics 2.0’ and ‘Web Analytics: An Hour a Day’), Avinash Kaushik is one of the world’s leading experts on Google Analytics – we’d take his advice.
"For goods and services specifically targeting women ages 18 to 65, [we] recommend companies utilize Pinterest," says Ria Romano, partner, RPR Public Relations. "Since women are inherently more visual than men when it comes to shopping online -- it's not just a cliché -- a picture really does speak 1000 words," she says. Indeed, "for every dollar a female consumer spends on our clients' products and services they find on Facebook, the same shopper will spend $3 on the same product or service on Pinterest."
While Derek Halpern’s blog about growing an online business, Social Triggers, doesn’t have marketers as its primary target audience (that would be online business owners), nonetheless it’s a good blog for marketers to follow. Since a big part of running a successful online business is digital marketing, plenty of his posts tackle suggestions on how to do it well.