Tony Zohari, BSc, MSc Business Administration, in mid 80’s Tony worked for TagNama Co. on design and implementation of the CQI system for the construction industry. After his study as System Automotive Technician at Wenstromska Institute in Vestrås/Sweden in early 90’s, he moved to Gothenburg, and continued his study at Tröllhattan University in Technical Production and Computerized System. While still at university on a work placement at SAAB he became involved in the development and implementation of JIT production & stock control system for the car manufacturing plants. In mid 90’s Tony went to Stockholm and studied at Frans Schartaus business school and graduated in Business Administration and then worked few years as bookkeeper and SME’s business consultant before travelling to London in late 90’s and specialised himself in marketing and new media. Tony started his career in the new media as early as 1998 when he worked for London International Education Foundation Limited on development of Online Learning System EDUCATOR. During his career he has worked with some of top brands, including MSN, ABB Group, Traffic Interactive, CITB, BBC, Ernst and Young, Toyota, Presentation Graphic and Presentation Services Group… Tony has many years marketing and production experience from various service industries and graduated form Stockholm University School of Business with an MSc in Business Administration. He has also received London Chamber of Commerce & Industry Diploma, and studied CIM.
Next, you’ll need the right tools. You can be as complicated or simple as you want depending on your comfort with audio equipment, but at the minimum you’ll want a microphone and software for recording your voice. Companies like Behringer, Blue, Focusrite, and others sell studio-quality plug-and-play podcast setups that can get you recording today.
Again, if your blog has a large reader base, then businesses may be interested in paying you to review their services or products. Not only will you get a free trial using whatever these businesses are selling, but you will also get a fee for writing them a review and posting it to your site. Paid reviews (and other paid and sponsored content) can be big money, so advertise this service on your contact page to generate business.
If there’s one thing to keep in mind when creating your content strategy, it’s this: The needs of your business should ultimately overlap with the needs of your target audience. By creating a website, social-media profile or other digital presence with your audience in mind, you create content that provides value to customers and brand influencers.
Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.
If you have the next Harry Potter manuscript sitting in your drawer and the publishing industry hasn’t been kind to you, try self-publishing. Using tools like Amazon’s direct publishing or working with dedicated consultants like I_Am, you not only get the satisfaction of pushing your work out there but also retain 100% of your royalties! Don’t think you can write a good novel? Then stick to what you know – self-help is a money-making genre!
Today, if you're at all serious about succeeding in any endeavor, whether online or offline, you have to deliver enormous amounts of value. Yes, you have to do the most amount of work for the least initial return. This is especially true online. Why? Because it takes time to build authority and create an audience, two primary ingredients necessary to succeed in the wonderful world of commerce on the web.
PR Daily News combines industry-related news with other top stories going on throughout the world that day. It keeps all the information you need to stay on top of things in one easy newsfeed as opposed to switching to a bunch of different outlets to learn about news topics from different industries. It hones in on communication and PR conversations and topics by highlighting tools, trends, and techniques to make you sharper, while making your job easier. It offers a nice blend of readings on content marketing, as well as tech information. This balance makes for a blog that is easy and enjoyable to consume a variety of topics at once, without anything getting too repetitive.
This amazing blog is one step ahead of the game. From gadget and tech coverage to marketing campaign insight and analysis, they offer a lot of quality information. Aside from being visually appealing, they pose questions and topics that are interesting and engaging to the curious reader. They provide interesting technology focused articles, and some predictions for the industry, while constantly remaining ahead of their field. They have a section of their blog that includes a number of downloadable trend reports that discuss " the future of…" a number of different industry-related topics. And forget about discussing marketing trends for 2016, these guys already have forecast for 2017.
"Americans spend one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans' comments," Hoffman says. "The more a user interacts with a page, the more likely their friends are to see it, increasing awareness."
Domain name trading has been around for the last couple decades, and while most slam-dunk names have long been sold off, there’s still plenty of others that you can get your hands on for relatively cheap and broker as a way to make money online. Before you dive in, however, beware that some experts doubt the long-term viability of this idea for making money online. However, there’s always the chance you might just land on a lucrative domain name for a future billion-dollar company. To get you started, here are some tips from GoDaddy, arguably the world’s largest and most famous repository of domain names.
Rather than making money through subscriptions, YouTube channels are based on a traditional advertising system. Meaning the more viewers you get, the more you make. Once you’re approved for the YouTube Partner Program and can start including ads on your videos, with every 1,000 views, you will make approximately $2-$4. Which might not seem like a lot, but if you have 100 videos with 5,000 views a month each, that would be $1,000–$2,000 already. Just imagine if your videos start hitting millions of views!
Now you’ve got many different options to start earning online. If you saw something that really interests you, try it out and learn more about it. If you’re really wanting to make a full-time income online, you need to be dedicated to learning how to do what you want to do. There are tons of free resources out there. You just have to search for them!
It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!)
Content Marketing Institute is your one stop shop for all things content marketing! Whether you’re a beginner or an expert, write for B2B or B2C, you’re bound to learn something new here. Some of the things we love most about CMI’s blog are their extensive case studies and statistics (the most cited in the industry!). Another cool feature is the ability to search for content by industry, so you’ll always find something that matters to you.
Silas and his wife Grace are the voices behind the wildly popular lifestyle, travel and personal finance blog, Chasing Foxes where they teach thousands of monthly readers how to live their best lives. Check out how they recently made over $3,000 in a month working from home. Here's the business advice Silas has to share with first-time entrepreneurs who want to start a business of their own:
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
This concept is similar to the ‘Daily deals’ sites. The difference is that daily-deal sites offer discounts on individual purchases, whereas with group-buying there is a need for several buyers to place an order to the deal. Once the deal goes live, the customers are sent discount vouchers via email. It’s also worth noting that group-buying is usually aimed at a local market. The best-known sites in this sector are Groupon and Wowcher UK.
"To prevent disasters like this, I recommend taking a 50% upfront payment before you even start, then taking the final 50% before any final files are provided. Any client not willing to work this way is unlikely to ever pay and should be avoided. I also strongly advise freelancers to have a written freelance contract, signed by the client, detailing what’s been agreed upon and what will happen in various different circumstances. This will give you ammo should your client be unreasonable, and will also add a level of professionalism and credibility to your service."
“Our Facebook Group is not just a group, it’s a community and we have organically grown it to over 20,000 members in a little over a year. I help promote other people, we celebrate other women often, and truly practice collaboration over competition. I think that I have grown such a strong following not only because I create good, logical, content, but I have created a trusted brand that is uplifting, but also fun.” – Dana Malstaff
Andrew French started up QuarryClothing.com at the age of 16, making wholesale deals with Nike, Oakley, New Balance, and many other MNCs. Youth business is something he’s grown to love and know. Andrew works with other small youth companies through Quarry’s Investment Initiative, where they give 25% of their profits to other young entrepreneurs in Canada to start up their own companies.
Lots of successful makeup artists started their career on YouTube. All you need is a strong portfolio and a professional-looking website to get this gig going. Offer a couple of free makeup sessions to build your reputation and use content marketing to spread the word online. When you feel that you’ve got enough momentum going, start selling makeup tutorials, makeup products, and personalized tips.
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.
Amazon offers a service called Fulfillment by Amazon (FBA), which can be extremely useful for arbitrage sellers, or others selling their own products. If you opt for FBA, Amazon will store, pick, pack and deliver your products. That means you can scale your arbitrage business quickly as you don’t have to store products in your own home or waste time with postage.
Webinars On Air is a powerful webinar tool that will enable you to create professional webinars for your viewers. Harnessing the power of Google Hangouts, this all in one solution will take care of all the technical aspects of hosting a webinar, including payments. Also have a look at our guide to the best webinar software, both free and paid options.
If you are, however, interested in reading about best practices on social media, SMT has two exceptionally useful categories: ‘Social Media Networks’ and ‘Social Media Business’. There is a slight different between these two, with ‘Social Media Networks’ focusing on, you guessed it, network specific updates and strategies, while the business side provides more of a look into how to utilize social media within overall business objectives. Social Media Today are notorious for being one of the first to cover any changes made to social media networks, so you’re bound to be one of the first to hear about the latest updates if you follow their blog regularly.
The marketing blogs and websites below are juicy, well designed and easy to read. Many of them have handy newsletter subscriptions and all of them have engaging Twitter feeds. I have listed only six websites (with a few extras), because sometimes less is more. Keeping up with relevant, up-to-date industry news is essential for a well-balanced marketing professional, and even more valuable when the whole team is participating! Press the subscribe button on these digital marketing blogs and make them a vital part of your daily routine. Forward them to your colleagues, pour yourself a cup of coffee and read on.
As well as giving opinions it’s important to guide companies on how to collect them. Research designs are, therefore, a critical component of any research process. It includes the formulation of survey texts and questions (e.g., textual, multiple choice, drop-down, Likert scale, ranking, file/image, questions, etc.). The surveys sometimes also need to be integrated with a website, database or mail marketing service provider (e.g., Mail Chimp).
To change the world: Many entrepreneurs strive to make the world better. Whether entrepreneurs believe in space exploration, eliminating poverty or creating a practical but game-changing product, they ultimately build a brand in service of others. Some entrepreneurs use their business as a way to raise capital quickly to funnel into their noble causes. To social entrepreneurs, building an empire is about creating a better world for everyone.
22. Advertising – This is definitely the most old-school way of earning money with a blog. It’s also starting to become the least common way. You can sell advertising spots directly on your site or you can sign up with a company like Google AdSense or Media.net. Either way, you won’t see a whole lot of money from ads until your views are well into the thousands each day.
Not only is it important to update your content, but if your website looks like it’s from the 1990s it’s time for a total makeover. Website design is constantly evolving, so it’s important to keep up with the current trends so that you can compete in your market. Old website design can give out spammy vibes to customers who will quickly leave your site and move on to one that is more aesthetically appealing.
Getting businesses to advertise on your podcast, either at the beginning or end or both is a great way to create a revenue through podcasts. Most businesses won’t be keen to advertise on your podcast until you can prove a large number of listeners. Therefore, it is unlikely you will be able to start out from the get-go with sponsors. But once you accumulate regular listeners or a high number of downloads from iTunes, you can start to sell advertising space on your podcasts.
Now, it’s time to start creating and uploading content. Make sure you’re using a high-enough quality camera (most smartphones will work but I’d suggest at least having a tripod so your footage isn’t shaky), but don’t worry about being perfect at first. The beauty of YouTube is that you can continue to test out different content and styles as you find what works for you. Instead, stick to a regular schedule to build up your subscriber base.
If you live in Toronto, Canada, you don’t have to travel through the street of Toronto in search of a video editor, from the comfort of your office you can contract the editing of your videos to an expert somewhere in Tokyo, Japan and they will get the job done for you within record time. So if you have video editing skills, you can list your business on the internet and you can as well source for clients from the online community.
Another problem with predicting entrepreneurial salaries is in the vast differences in business. For example, Elon Musk, founder of PayPal, Tesla Motors, and SpaceX, is an entrepreneur. The owners of a local mom and pop diner are also entrepreneurs. Now, maybe mom and pop have a couple of million in savings and are very comfortable, but the chances are strong that Musk made far more money than Mom and Pop over the past 15 years.
When creating a membership site, always offer different plans and pricing tiers to appeal to your different categories of audience. Access to specific types of content is then dependent on the plan selected by a member. Membership fees can be a one-off payment or a repeat subscription. And you can even sell products on your membership site to boost your income.
Jason helps entrepreneurs connect with influencers and experts to rapidly grow their business together at TheStoryTellerMarketer. He also co-hosts the Content Promotion Summit and teaches other entrepreneurs how to get more out of the content they create every day. Here's what Jason has to share with aspiring entrepreneurs who need some business advice before they start a business:
22. Get Positive Reviews – What people say in reviews matters to consumers. In fact, one study determined that 79% of consumers trust online reviews as much as they trust a personal recommendation. And as these reviews are visible in search results, having positive reviews with high rankings can help persuade interested consumers to give your business a chance.