With the rising trend of DIY-products and online marketplaces that sell home-made crafts, people who have a knack for art, or just like crafting, have an outlet to sell their products to the public. With platforms like Etsy, artists and creatives now have a place where they can sell their merchandise, and customers can shop for unique products that can’t be bought at any local superstore.
Bram Kanstein is an Amsterdam-based entrepreneur and co-founder of We Are Off The Record, a digital growth agency for startups. Bram also made Startup Stash, a curated directory of 400 resources and tools to help you build your Startup that has helped more than 300k+ entrepreneurs from around the world. Here's the best business advice Bram has to impart with entrepreneurs who want to start a business for the first time:
7. Conduct webinars. "Use webinars to build your list and generate leads," says Nicole Skuba, a partner at marketing firm Blue Tree Digital. "Webcast experts say some webinars see a 70 percent rebound effect comprising those who viewed the live broadcast as well as new individuals," she says. "Webinars are also more interactive and keep the attention of leads or potential clients."
One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.
Look for the F11 key in the top row of keys on your keyboard. If you have a browser up, pressing this key will remove everything from your screen but the content of the current page. This means you can’t see any navigation buttons, browser bar, even the bar that is always at the bottom of your computer screen disappears. Many people accidentally press this button and then have no idea what to do. They eventually have to turn off their computer by holding down the power button (which you should never do unless absolutely necessary as it can lead to data loss). If you ever find yourself stuck in this position, just press F11 again and everything will come back.
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
Double check yourself, before you double wreck yourself. Make sure everything you send to a company, whether a résumé, an email or a portfolio, is good to go. Double check your grammar and wording, and for God’s sake use spell check! This is especially important when it comes to the company’s name. Don’t spell their name wrong and be sure to type it how they type it (e.g. Problogger, not Pro Blogger).
Online marketing can be risky yet it's worth your time and investments in order to make your business a success. Whether you own a small business or a large corporate project, you shouldn't ignore using online digital marketing. Creating a perfect mix of offline and online marketing techniques will multiply the chances that your brand becomes more noticeable and profitable. Are there any other online marketing tips that are worth a mention? Spease speak up in comments.
If managing a blog seems a bit overwhelming but you still desire to indulge your writing passion, you can write for other sites or blogs like PayPerPost, Textbroker, or Helium. Also, writing an interesting e-book may also be an option for you as well. E-books do not have any printing or shipping fees, which makes them a viable investment. If you’re someone who possesses strong language skills, you could potentially become an expert copy editor that webmasters will gladly pay to read and edit articles and also correct any overlooked grammatical errors concerning web copy.
Press releases are used to inform the public about products, services or activities of an organisation in an appealing way. They need to be newsworthy and give enough information to get people curious at the same time. The structure of the content in a press release is usually based on the inverted pyramid metaphor – used widely in media and journalism. At the very least, a press release should answer 5Ws and 1H: Who? Did What? Where? When? Why? How?
If you don’t know what Google Analytics is, on a surface level it’s an automated way to gather data on your potential customers. It will help you answer questions like “How long are customers spending on my site?” or “Why did they get all the way to the checkout page and not make a purchase?” Google Analytics has the power to track every movement on your website that a customer makes.
2. Load up on data, and do it quickly. "Facebook advertising can deliver the cheapest CPM's in online marketing with the ability to test ad efficiency in real-time. Use the power editor "duplicate" tool to create hundreds of ads and change one element per ad. Give these a small budget, and you'll quickly see what works and what doesn't without breaking the bank. Double down on the ones that work, and kill the ones that don't."
There are numerous printing companies that will print your designs onto not just T-shirts, but also hoodies, hats, posters, cushions, bags, and phone cases, to name a few items. These businesses also offer fulfillment services. This means that you promote the merchandise on your own site and once you sell a product the printing company will not only print your design but also send the item directly to the buyer. So all you have to do is concentrate on the marketing and selling of your products, and the fulfillment company will take care of the rest.
Don't let that stop you from starting a blogging business. There are lots of very successful bloggers out there – we're talking 5 and 6-figure-a-month levels of success. What you absolutely must avoid doing is starting a blog about “how to be a successful blogger.” How can you do that when you haven't achieved any success yet yourself? Faking it until you make it is not a business model we'd advise anyone to follow.
Many successful entrepreneurs have confessed that they never wanted to pay for something as basic as accounting software, and many times they actually didn’t. They would try and perform all of the accounting functions on their own in an attempt to save money that could have been spent on some marketing campaign. The key is to be smart, save your money where it can be saved, and don’t be afraid to spend it where your need to! Keep your resources aligned with your business objectives. Work with whatever you have and make the most of it!
In order to target local consumers, make sure that your company details are available and updated in Google maps. It would be nice to have several customer reviews with high ratings there. Also think about publishing more local information on your blog (e.g. news and gossips, hotel or restaurant reviews) or just include geo-specific content everywhere, so that people in a certain geographic area could see it first. That's one of the top Internet marketing tips for beginners. Go local in order to make your online marketing for small businesses to deliver fruitful results.
Another problem with predicting entrepreneurial salaries is in the vast differences in business. For example, Elon Musk, founder of PayPal, Tesla Motors, and SpaceX, is an entrepreneur. The owners of a local mom and pop diner are also entrepreneurs. Now, maybe mom and pop have a couple of million in savings and are very comfortable, but the chances are strong that Musk made far more money than Mom and Pop over the past 15 years.
Jeff is a ghostwriter, speaker, LinkedIn Influencer and contributing editor to Inc. He worked his way up to managing a 250-employee book plant and has become a sought-after ghostwriter for the world's top business leaders. He's written more than 50 books, including six Amazon Business and Investing No. 1's. He's collected four years of business advice in his most recent book, TransForm: Dramatically Improve Your Career, Business, Relationships, and Life ... One Simple Step at a Time. Here's his best piece of business advice to aspiring entrepreneurs who want to start a business of their own:
Starting an online business, no matter how small you aim to have it can take time and money. It can also involve legal research and some accounting knowledge so you may find there is some upskilling involved in many different areas. Have no fear though because once you get the wheels moving on your adventure starting an online business will be fun and motivating. As a great source of income, online business opportunities are abundant as you don’t need to be located next to a customer in order to provide the goods or services to them.
Now next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
There is hardly business that cannot leverage on the internet to generate more income. Online Photography is another business that you can successfully launch if you are looking for an internet based business to start. It is simple, if you are a photographer and you are good with photo editing, all you need to do is to list pictures in your archive for sale to the internet community.
Possibly more than anything else, Fishkin is a proponent of creating high-quality, useful, honest content. He’ll never recommend keyword stuffing, link buying, or any other tactics that—while legal—are generally frowned upon. If you’re not familiar with his idea of 10x quality content, you should click that link and get to know it well. It’s a guiding principle in high-quality content marketing
The Moz Blog is a beautiful collection of information written by SEO and online marketing experts (also known as wizards). If you’re stuck on a project, their site has the ability to filter through over 30 niche categories. You might know Moz because of their infamous MozBar (if you don’t, you’re welcome). MozBar is a free SEO toolbar that provides a collection of SEO related data from virtually any website. Peruse through their site to check out all of their invaluable resources!
If you have a background in marketing and a passion for a particular niche, then organizing a virtual event may be just up your street. A virtual event could span across a day or longer. Individual live sessions would be run by experts in the field. And conference features would include live question and answer sessions, forums, and plenty of free giveaways. Visitors to the virtual event would pay to attend, so the more effective your promotion of the event the more money you would make.
The insights on the Econsultancy blog range from the entire digital marketing spectrum, and even dive into more specific niche industries. The resources they offer provide practical advice for brands to market themselves online in a way that follows best practices but also integrates innovative trends. When it comes to innovation and the latest and greatest in digital marketing, Econsultancy always has it covered. Whether you're B2B or B2C, or work in fashion or healthcare, Econsultancy offers advice for marketing that nearly any business can apply to their tactics to help reach their own objectives.
Offering specific online SEO services is also another online freelancer role that businesses are crying out for. If you know how to improve a website’s SEO by doing keyword research, creating content that can rank in search engines, adding metadata/schema to posts and pages, and building backlinks to a domain, to name a few tasks, then this could be a great line of work for you.
Make sure you look up the CAN-SPAM Act of 2003 and familiarize yourself with it. If you follow all of the guidelines established in the act, you’re likely to keep your customers happy. The act includes things like honoring unsubscribe requests within ten day. If you follow the guidelines your readers will appreciate it and give you repeat business.
If you are the creative/artistic type, this may be an attractive option for you. With sites such as Etsy or Not on the Highstreet, selling of hand-made products has become considerably easier and more accessible, even for absolute beginners. Other marketplaces worth considering are Artfire, DaWanda or Yokaboo. Another option is to create a page on a social media platform and drive sales using various channels, e.g., a Facebook group;
Social media is one of the important aspects of digital marketing. You will have to be active on social media to get exposure for your blog. For this, you will have to understand social media and its latest trends. SocialMediaToday blog is designed to serve this purpose. It covers the latest trends of social media and helps readers to capitalize on it. You will find different sections covering different subjects such as content marketing, digital strategy, and social media marketing. The blog is popular for easy to understand infographics. You can go through them while following a busy schedule.
It's easy to get caught up in the day-to-day challenges of running a business, but you MUST carve out time at least once a week to take stock of what you're doing for the long-term health of your business. That includes marketing, training, employee development, community engagement and capital development. Sound investments today will pay dividends in the future. - Jim Judy, Try Franchising
A website cannot prosper without powerful and simple contents. Therefore, it is important for beginners to create the best content to grab the attention of visitors as well as to secure the place on search engines. If you are looking for the best content creators, you can consider HubSpot blog. This blog is popular for the best content creators. The contents cover different topics and discuss inbound marketing. You will also find topics beyond inbound marketing.
Advice from other entrepreneurs and business professionals (such as lawyers and accountants) can prove to be invaluable. Consider putting together an advisory board, and don’t be afraid to motivate members by giving them stock options in your company. Read industry newsletters and startup publications like AllBusiness.com and Entrepreneur.com. Find mentors who can give you advice on hiring, product development, marketing and fundraising.
The nature of this type of business makes it easier to work from home and for clients who are thousands of kilometers away from your country. If you are a good editor and you have eyes for details, then you should consider visiting freelancer.com, elance.com, oDesk.com et al to enroll and become a member. From such platforms, you can get enough editing and proof reading jobs that you can handle.
The internet is a vast, vast marketplace where you have all kinds of people – meaning you have all kinds of buyers, sellers, marketers, specialists, etc. Your business has unlimited potential to grow when it targets the internet as it’s market. I just want to share with you three basic internet marketing tips which should be kept in mind especially by business owners.
Starting up a business is by no means an easy task. If you want to learn how to make money online, you need to have good business ideas, but you also need a great marketing plan. The good news is with a domain and hosting, alongside some basic skills, your ideas can become a reality. Each of the internet business ideas below are competitive niches, so make sure you go in with all guns blazing!
Next, you need to set up and build your YouTube channel. Your YouTube channel is your homebase for all your content. If you already have a Google account for Gmail or Google Drive, then you can use that to log-in to YouTube and start setting up your channel. Pick a username that works for you and is memorable (if you’re using an existing Google account you’ll have to edit your username in Google+).
Not to worry—online thrift shops and consignments stores, like thredUP, are just one model you can follow to achieve that goal. There are other businesses that crawl through sites like eBay to find cool, unique, interesting objects, then present them in compelling ways. Good copywriting and a strong brand can go a long way to separating you from the crowd here.