According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
No matter which way you do it, it’s passive income—money you earn while you sleep because you put these products up for sale on your website and a customer can buy and download them any time of day or night, automatically. All you have to do is check the sales periodically to see what topics or types of products are selling best so that you can make more of those.

Your ideas are wise, practical and valuable as well. I think you’ve just given such definitive list of ideas to employ in your marketing business. I really like this content! 🙂 You’ve listed such helpful, effective ideas to include in your marketing strategy, From social marketing up to the content marketing. Thanks for the shared knowledge! This is an epic article. 🙂

Together, Project Olympus and CTTEC have helped students and faculty launch dozens of businesses, including Safaba, which was acquired by Amazon, Qeexo, whose touchscreen upgrade is widely deployed by Huawei, Oppo, and others, BossaNova Robotics, which is deploying shelf-scanning robots for Walmart and others, and DuoLingo, which is valued above $700M.
I think the most difficult thing in our company was to solve how to make ourselves known, that process was later than I would have wanted, we made a smart investment, we have created a very close relationship with our clients on social networks with a Global Social Media Marketing Agency. This investment has defined what users like the most about our brand. We’ve build a noticable loyalty with them. Dalai Group (http://dalaigroup.com/services/social-media-marketing/ ) helped us maximize a positive brand image with our customers. We began solving consumer problems more quickly. Their personal marketing approach increased our sales and clients. I recommend them for B2B marketing needs.
"The way we’ve gotten around that is to always work with somebody on a project before we start handing over significant equity stakes or large sums of money. If the trial project goes well, then talk about expanding the scope of the relationship. Sam Altman from Y-Combinator once said something to the equivalent of 'a bad hire in the first few employees can be detrimental to a startup.' I've really taken that to heart in my business."
Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? The owners of a lot of smaller companies don't realize how much of an impact search engine optimization (SEO) can have on their business. Educate those business owners on the power of SEO to help transform their websites into a more SEO-friendly property. Use your skills to show business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic.
Heidi Cohen is the president of Riverside Marketing Strategies and founded her popular marketing blog, Heidi Cohen’s Actionable Marketing Guide. The quote above comes from her article, Internal Content Curation: What Most Marketers Miss. Cohen recommends performing internal content curation to save on content creation costs and build your audience for each piece of content. You can extend the use of your existing content by re-promoting it (via social media or other channels) or re-using it by adapting it into different formats that can be shared on different platforms.
This site will be the perfect stop to learn more about digital advertising. The articles here are short and simple and up to the point. Yet they are informative and insightful. This will help you in looking at your own content in a different way and think outside the box regarding what opportunities to be incorporated into the digital marketing strategies.

If you are, however, interested in reading about best practices on social media, SMT has two exceptionally useful categories: ‘Social Media Networks’ and ‘Social Media Business’. There is a slight different between these two, with ‘Social Media Networks’ focusing on, you guessed it, network specific updates and strategies, while the business side provides more of a look into how to utilize social media within overall business objectives. Social Media Today are notorious for being one of the first to cover any changes made to social media networks, so you’re bound to be one of the first to hear about the latest updates if you follow their blog regularly.
Never Assume — One huge mistake that your sales team could be making is assuming an ignorant buyer. Internet leads tend to be VERY educated customers, and they will know if you are blowing smoke. Assuming that your customer is uneducated is a huge mistake for any sales person. A good way to not fall into this trap is by asking your customer the research they have already done. Simply saying “What research have you already done on (The Product), because I would hate to waste your time by telling you things you already know” can save you time, and help you close the sale more.
Sara Blakely first started her Spanx brand in 1998. She was one of the first creators of women’s leggings. Her brand specializes in shapewear and also includes bras, panties, hosiery and more. She’s also the inventor of arm tights which allows women to wear their summer clothing year round. At one point, Blakely was the youngest self made female billionaire.
Mechanical Turk is Amazon's take on micro-jobs. These are small miniscule-jobs that you can do for other people, which they call HITs, or Human Intelligence Tasks. These are super simple tasks that anyone can do. Some examples are listing off some URLs with certain kinds of images for one cent, or recording a few phrases with a microphone for 6 cents.
As internet-based businesses go, affiliate marketing has huge income potential. And as mentioned earlier, once it's set up properly the income from it can be almost 100% passive.  In fact, this is how I quit my job originally.  I built lots of little niche sites that eventually were bringing in income of over $10,000 a month!  So, I say “Adios!” to my day job and I've never looked back.
Every start-up founder likes doing well in terms of revenue. But for some of these entrepreneurs, the profit is merely a side effect of what they actually set out to do – impact the world in a positive manner. You can see an example of this line of thought with Elon Musk. He said that back in college, he had wanted to be a part of things that could end up changing the world. The continuation of this philosophy is evident in his electric cars (which aim to reduce pollution) and the SpaceX program (which strives to break down some of the barriers of space exploration).
If you have a background in a specific field, you may find there is a demand for writing industry papers in your area of expertise. For example, there are often adverts for doctors, lawyers, nutritionists, and business experts from particular niches, to write white papers on different subject areas. These are well paid jobs that you will need to stake your reputation on, but that can often be worked on from the comfort of your own home.
Some businesses may be interested in adding other types of paid content to your website. This could include videos, podcasts, or any other material that would work with your site and help a business market itself. Always make sure that paid content isn’t too promotional. It needs to add value to your audience first and foremost, and not just present as an advert.
There are so many websites out there. Some of them look alike, some don’t but heck why are we talking about them? Wanna know why? Because you would want to look at the successful ones and try to look like them. There must be something in their site’s design that attracts target market like no other. As my friend says “The best person to ask directions from is someone who’s already been there.”
One factor that you must be aware of though is that Care.com is a peer-to-peer arrangement. That means that you will be in direct competition with other pet sitters in your area. You must price your services competitively in order to get business. Once you begin to develop a list of regular clients, you will be in a better position to raise your rates. This will be particularly true as you get referrals from those customers.
The first follows the startup path we outlined above: You have a disruptive idea for an app or piece of software, you validate the idea with real customers, and then raise money to hire developers or a development studio to build, launch, and scale your software. If you’ve done everything right, your software will be accepted to the Apple and Google Stores and you’ll make money every time someone downloads it or pays for a premium feature.
Multi-vendor marketplaces, like ThemeForest, can be very successful. Chose a niche and create a vendor website for it. Your marketplace could be anything, from a platform for local artists to sell their work on, to an online digital product store. Once set up, invite people in that industry to sell their products on your site. You take a percentage of their profits when items sell.
×