Being in a position where you hold all the cards can be exhilarating. The knowledge that your decisions are final is very empowering, and many strive for such freedom. If a start-up can allow such people to go from being a regular employee to being in charge of making all the decisions, then it has already achieved all the success that it needs to.
Sara Blakely first started her Spanx brand in 1998. She was one of the first creators of women’s leggings. Her brand specializes in shapewear and also includes bras, panties, hosiery and more. She’s also the inventor of arm tights which allows women to wear their summer clothing year round. At one point, Blakely was the youngest self made female billionaire.
6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given area—not in hearing promotional information from you. By thinking of your readers' needs first—not your own self-interests—you will receive business traction and audience engagement beyond your dreams."
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
Their blog is the hub of it all, from their infamous Beginner’s Guide to SEO to the hundreds of Whiteboard Friday video tutorials that made Fishkin’s signature mustache so recognizable to marketers all over the world. Moz has never been afraid to experiment with different content types, showing in addition to telling visitors how great content can power marketing blogs – and software companies.
In the last few years, content marketing has quickly become one of the most popular topics in the digital marketing world. The Content Marketing Institute was one of the first companies to start touting the value of content in digital marketing, and their blog remains one of the best resources for following content marketing trends and best practices.
Sir Richard Branson, one of the world’s most recognizable billionaires, and the founder of Virgin Group, has built an empire comprised of more than 400 companies including airlines, record stores, publishing organizations and he's even tackling commercial space travel. He's also the author of more than a dozen business books, including his latest (fantastic) autobiography, Finding My Virginity that shares from behind-the-scenes of the ups and downs throughout Branson's more than fifty year career as an entrepreneur. During his interview on 30 Days of Genius with CreativeLive, I got to hear his best business advice for aspiring entrepreneurs who want to start a business of their own, first-hand:
You can also market your ebook on your own website or blog, particularly if the site gets good traffic. Still another method is affiliate marketing. You can offer to pay sites related to your ebook a percentage of the sale price – say, anywhere between 20% and 50% – for them to post an ad or linked article for your book on their site. This could enable you to market your ebook on multiple platforms for greater market exposure.
Jason helps entrepreneurs connect with influencers and experts to rapidly grow their business together at TheStoryTellerMarketer. He also co-hosts the Content Promotion Summit and teaches other entrepreneurs how to get more out of the content they create every day. Here's what Jason has to share with aspiring entrepreneurs who need some business advice before they start a business:
You may decide to create free videos as extra content for your blog, and not sell them at all. If this is the case then you can still make money from these videos by selling advertising space on them (in the same way as discussed for monetizing podcasts). Once you have high volumes of traffic visiting your blog, and watching your videos, you can charge businesses to advertise at the beginning of your videos. Use website’s like Izea to help you connect with companies willing to pay to advertise on your blog.

First off, I’m a blogger so it seems wrong not to mention it, but more importantly, it’s a legitimate way to make money. It’s quite possibly the least straight-forward way on this list, but it’s very doable and it’s also quite possibly the funnest way on this list. I love blogging and I know hundreds of bloggers who feel the same. So let’s talk about making money blogging and what it really means.
Marketing Land provides a lot of quality content on different topics and industry news. From updates in content management systems, to new features on social media platforms, their posts are informative and relevant. Recently some of their posts covered the CES Tech event in Las Vegas by posting panel discussions and blogging about different topics that were covered throughout the event. This live blog allowed people, who may not have been able to make it to the actual event, stay informed and become a part of the discussion even though they were not in attendance. Their blog lets you interact with various industry leaders, while providing their audience with content that is engaging and educational.
This is a more technical way to make money online then most of the other strategies given. But you can get an excellent course on how to make it happen with Steve Chou’s Create a Profitable Online Store program. Steve and his wife have built a highly successful online store – selling wedding napkins – and he’s anxious to provide insider secrets to people who sign up for his course..

Lots of successful makeup artists started their career on YouTube. All you need is a strong portfolio and a professional-looking website to get this gig going. Offer a couple of free makeup sessions to build your reputation and use content marketing to spread the word online. When you feel that you’ve got enough momentum going, start selling makeup tutorials, makeup products, and personalized tips.
A lot of people with middle-class income would like to create a robust investment portfolio to secure a financially stable future but simply have no clue where to start. If you have professional experience as an investment analyst or do a lot of investment yourself, then offering investment advice for middle-class investors is a natural move for you.

Perhaps best known for their annual Social Media Marketing World gathering in San Diego, Social Media Examiner founder Michael Stelzner and his team help millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. Their weekly Social Media Marketing Podcast features success stories and expert interviews from leading social media marketing pros.


No matter whether you cater to B2B or B2C, one thing is a fact: Your prospects go online when they have problems to solve. Don’t be afraid to help them solve those problems ... in fact, get in the habit of providing significant value to prospects before making a cent. This builds the trust you need to position your business for later sales, especially if you have tough competition.

Do you like finding interesting ways to decorate and want to share those ideas with others? Do you sift through magazines, clipping images, sorting them into make-believe rooms in your scrapbook wanting desperately to see these rooms for real? Become an interior design consultant and have people send you pictures, ideas, and dimensions to their rooms for you to decorate digitally for them. You can use the likes of a VR tool to pick furniture from real stores and choose a color scheme that suits the owner. The sky’s the limit with this role and creativity is in full flow.
Don't let that stop you from starting a blogging business. There are lots of very successful bloggers out there – we're talking 5 and 6-figure-a-month levels of success. What you absolutely must avoid doing is starting a blog about “how to be a successful blogger.” How can you do that when you haven't achieved any success yet yourself? Faking it until you make it is not a business model we'd advise anyone to follow.
For my family. I live in New York City, but my grandchildren live in Rochester. Swagbucks helps pay for me to visit them every 3 weeks. I 'm also able to buy them gifts using Amazon gift cards, and help out with diapers and personal care items using CVS gift cards. I even use Target gift cards to help out with grocery shopping. Swagbucks has been a blessing and I can't live without it!
That’s a wrap for our list of the best digital marketing blogs of 2018! If you made it through this list, you’re bound to have gleaned some insights into how to get better at your craft and (hopefully) laughed a little along the way. We did our best to include a bit of everything from search, mobile, SEO, SEM, content marketing, inbound marketing, email outreach, and testing. If you think we left something out, definitely shoot us an email at [email protected] Until next time, happy marketing!
One of the things that sets CMU apart from many other universities is its 'standardized' approach to licensing to startups. This reduces the time, complexity and hostility of negotiations. Importantly, CMU's approach recognizes that many startups are bootstrapping, and don't have the ability to pay substantial sums for an IP license in their early days. Therefore our startup licensing approach, which combines equity and royalty compensation to the university, requires no upfront licensing fee, no annual minimum royalties, and no royalties on revenues for three years. We also give the startup an option to defer reimbursement of past patent expenses for three years (while the university continues to cover new expenses incurred) in return for additional equity, and the option to 'incubate' the company in their university lab, in return for additional equity.
Matt is the CEO and co-founder of Case Escape. After receiving his MBA from Chapman University at age 23, Matt started his first business in California (which we started together back in 2013) and has since grown it into a worldwide business with over 100 clients and counting. Case Escape was founded with the goal of helping 1,000 entrepreneurs start their own phone case business. Here's his best business advice for first-time entrepreneurs who want to start a business of their own:
Before we get into the gritty details of The Drum, you should know that they have designated URLs for the Americas, Europe and Asia - with curated geographical content. When you’re looking for pertinent content for yourself and your business, it is incredibly useful to have information sorted geographically. Parallel to this feature, The Drum labels themselves as ‘The global home of media, marketing and advertising’.
Outsourcing is the new and dominant wave of the business world. As businesses shed employees, they increasingly turn to independent contractors to supply what in-house staff used to do. One of the ways they do this is through virtual assistants. These are people who provide certain tasks online. Businesses can use virtual assistants as much or as little as they need to. If you can make yourself available to multiple businesses, you might have plenty of work without ever leaving your house.
Out of all the online marketing tips we could possibly give you, remarketing is one of the most important. This tactic targets potential customers who have visited your site but maybe didn’t make a purchase. With remarketing, your ads will appear on other sites that those potential customers visit making it so your brand name is in front of their eyes even though they’re not on your website. Thus reminding them of your products and services over and over again, which encourages them to return to your site and make the purchase they didn’t make earlier
Instead, you’ll be following a proven strategy for maximizing views of multiple videos on a regular basis. You’ll be creating useful content…something engaging that people want to watch. And it works in many, many different niches. It could be a how-to video, a talking-head video on a topic of interest to people interested in your niche...the sky is the limit.
However, if you do understand the mechanics of paid advertising, then you could easily launch an ad management business. Considering that ads are fueling the growth of tech giants like Facebook, Instagram, Google and YouTube, with loads of others coming into the mix, understanding and navigating the murky waters of paid advertising could poise you to reap massive riches. 
Because smartphones are everywhere, the demand for new and creative apps is increasing in popularity more than ever before. Between Google’s Android and Apple’s iPhone market, people are using countless apps everyday. And, most of them are selling right and left. Taking the time to develop and sell a smartphone app may be worth your while since it’s a very lucrative way to earn money online. The apps cost almost nothing to actually develop and don’t involve any shipping or storage costs, which works to expand your overall profit margin. Well performing apps can make thousands in ad revenue each month for their creators, making them another great passive income strategy.
Working hard is important, and you might not have the chance to rest every day when you first start out, but it is important to know when you are overworked. Many people who buy from youth businesses do so because of the youthful component of what they do, a component built on energy and a fascination with everything they are learning. That energy and fascination can burn out very quickly if you are not well rested and ready to go. This is not to say that you should slack off, but that you should know when you are at a limit and celebrate progress when it occurs.
Take good pictures. Some of the options below don’t require you to actually take the picture and sell the product, but for the ones that do, make sure you take a clear picture that makes your product stand out from the others.  If you’re going to be taking a lot of pictures, set up a small “studio-like” area in your home with a backdrop and proper lighting to really make your pictures come across as professional. And of course, you’ll want a good camera too.
Lewis is the New York Times best-selling author of The School of Greatness, and host of the top-ranked podcast bearing the same name. He’s a writer, speaker, and online educator that teaches entrepreneurs how to start profitable online businesses—and he shares his story in this episode of my podcast, right here. Here's his single best piece of business advice for aspiring young entrepreneurs:
It's easy to get caught up in the day-to-day challenges of running a business, but you MUST carve out time at least once a week to take stock of what you're doing for the long-term health of your business. That includes marketing, training, employee development, community engagement and capital development. Sound investments today will pay dividends in the future. - Jim Judy, Try Franchising
6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given area—not in hearing promotional information from you. By thinking of your readers' needs first—not your own self-interests—you will receive business traction and audience engagement beyond your dreams."

If, on the other hand, you love reading but not so much writing, becoming a proofreader could be your calling. Have other people send you their manuscripts for books, research papers, or whatever else you are interested in reading about, and give them honest feedback before they publish their works of art. This job requires attention to detail and expertise in the area to ensure that everything is ready to print.
Here your task is to give recommendations on how a client can get more traffic and leads for their website. SEO consultants need to know various methods of optimising website content, including being able to do keyword research to determine which words would be optimal to use in titles, headlines, descriptions, articles or any other text that appears on your website.
The quote above was taken from Viral Content Buzz blog article, How to Find Your Blogging Style. Smarty recommends staying true to your voice, even as it develops and changes. She notes that there are times in the journey where your target audience may change as a result of your personal or professional shifts in focus, so regularly reevaluating your target audience is a must. Smarty also recommends blogging even in the face of burn out, which is inevitable for all writers. Instead of letting writer’s block stop you, try introducing a new series or different forms of content, such as podcasts or webinars. That way, you can take burnout as an opportunity to reinvent your creative pursuits.
Believe it or not, we keep up with blogs by a familiar and comfortable (for me) method: email. I subscribe via email and read (or at least scan) nearly 50 blogs that way. It’s actually far more than that because several of the sources I devour are actually email aggregators that pull the best posts from many, many blogs. I find that gives me the best coverage.
MarketingProfs focuses on different types of digital marketing topics. It uses infographics and unique research for the easy understanding of visitors. However, you will need a registration to access some contents of this blog. The registration will not take more than a couple of minutes. In return, you can access all the latest trends of digital marketing.
Based on my own experience, it pays to be a thought leader in your own industry. In today’s world, it is easy to publish your own information (including videos), but the traditional media outlets still carry a lot of weight. Get positive exposure and help others by sharing your expertise. By building up a following and strategic partners, good things will happen. On a side note, it pays to love what you do. Hard work and dedication can separate success stories from those that do not have their heart in it. As the old Confucius quote goes, “Find something you love to do and you will never have to work for the rest of your life.”
You can look forward to delving into original content marketing research, including information on the content marketing industry’s benchmarks, budgets and trends. The blog is home to a number of compelling articles written about content strategy, storytelling and blogging best practices. Another bonus is that it keeps you updated with the latest content marketing events. Well worth a browse and a bookmark.
Okay, it can be rather difficult to make a living solely from this but it’s a great place to start if you’re planning to build your own mystery shoppers’ army. Customer experience is one of the biggest obsessions of online and offline retailers, so there’s great potential here! Take a look at some of the existing platforms like Mystery Shopper and Secret Shopping.
Are you an expert in your field, or do you know more than the average person about a specific subject or skill? If you have adequate skills or knowledge pertaining to a particular topic, then you’re one or two steps ahead in answering your‘why to start’ an online business question. You can use your knowledge and skills to build people up while making some cash along the way!
While the HelpScout blog’s overall focus is on customer satisfaction, it includes a lot of posts that will be helpful to digital marketers. Posts that cover topics like how to understand your customers and communicate with them effectively are just as important to marketers as customer service reps, making this a good blog for digital marketers to watch.
Just having a website that you haven’t touched for awhile isn’t good enough nowadays. You can’t neglect your website. You have to treat your website kind of like your car, and constantly check on it if you want it to drive smoothly. Therefore, you need to optimize your site. You want to make sure that your site can be found easily online with good SEO.
Marketing yourself effectively can seem like a daunting task for today’s small business owner. There are so many tools and platforms to choose from that it is hard to know where to begin. The most important things to remember are to set reachable realistic goals with your strategy, provide people with helpful content, and to make sure you stick to best practices.
Chris Ducker is a virtual CEO and founder of Virtual Staff Finder, which is one of Hubstaff’s 7 Awesome Virtual Assistant Companies in the Philippines. The quote above comes from an article titled 6 Ways to Make Money While Building an Online Business. Ducker says that in order to be successful at online selling, marketers should position themselves in a market where people need what they offer.

Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.


If you’re a business owner who owns a website, you’ll probably want to involve yourself in internet marketing. Otherwise, your website is practically useless. There are a lot of things that potential customers are looking for about your business – such as information, graphical representations (in layman’s term: pictures), history, reputation, and the list goes on and on. You have to satisfy the curiosity and doubts of your customer or your business will go nowhere.
The very popular and a comprehensive online authority publication in search engine marketing is called Search Engine Journal. It is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community. This site offers the latest updates to search engine algorithms, useful SEO information and different useful tactics.
Infographics are currently an extremely popular type of media. An infographic showing information or data in an interesting and fun way can help engage an audience and generate numerous likes and shares. As infographics take more time to create than just simply uploading an image, busy website owners are prepared to pay for custom infographics. And don’t worry, an infographic can be created using simple design software such a Canva. So extensive graphic design skills are not necessary, just a creative eye.
A website cannot prosper without powerful and simple contents. Therefore, it is important for beginners to create the best content to grab the attention of visitors as well as to secure the place on search engines. If you are looking for the best content creators, you can consider HubSpot blog. This blog is popular for the best content creators. The contents cover different topics and discuss inbound marketing. You will also find topics beyond inbound marketing.

Domain name trading has been around for the last couple decades, and while most slam-dunk names have long been sold off, there’s still plenty of others that you can get your hands on for relatively cheap and broker as a way to make money online. Before you dive in, however, beware that some experts doubt the long-term viability of this idea for making money online. However, there’s always the chance you might just land on a lucrative domain name for a future billion-dollar company. To get you started, here are some tips from GoDaddy, arguably the world’s largest and most famous repository of domain names.

Aim to offer something unique under the hood, something that is not being offered by the existing players, something that covers the gaps in the existing system, something that people want but are not quite yet getting from the existing players. This uniqueness will provide you the edge and attention you need to be successful. Study your domain well, study your competition and then devise a competitive strategy.
My tip: Have one main credit card. Have a second one that you use for necessities – such as groceries or gas – that offers rewards for those purchases (a lot of cards do) and set the second one on auto-pay. You should be able to pay off a smaller amount on auto-pay if it is a necessity. If you think you cannot, then you may need to cut down a lot on expenses.
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