The Moz Blog is a treasure trove of information for the digital marketer. In addition to learning from Rand Fishkin, the co-founder of Moz, the content is authored by some of the best and brightest in the industry. A standout feature of this blog is Whiteboard Fridays. Rand delivers plenty of innovative thinking and strategies to help you amplify your content. Best part: if you don’t have time to read the blog, you can listen to it while you’re working (like we are right now)!
Logan is a CPA with a Masters Degree in Taxation from the University of Southern California. He has been featured in publications such as CNBC, USA Today, U.S. News & World Report, and HuffPost on topics ranging from paying down debt to using credit card points to saving money on taxes. After spending nearly 10 years in public accounting, including 5 with professional services firm Ernst & Young where he consulted with multinational companies and high net worth individuals on their tax situations, he launched Money Done Right in 2017 to communicate modern ideas on earning, saving, and investing money.
Trying to determine the entrepreneurship salary must be the ultimate challenge for a statistician. There are so many variables, including investments, taxes, certifications, product purchasing, and payroll, and any of these can quickly sap the earnings of an entrepreneur. So while you may sell $2 million worth of product, that doesn’t mean you will earn $2 million.
So how do you get others to link back to your Website and Blogposts? There are lots of ways, but one of the most widely used by professional Internet marketers is known as guest blogging. Guest blogging is exactly what it sounds like, you work with another Blog in your niche (preferably one with a large following) and offer to write a Blog post for them that their (and your) audience will value. It is commonplace in guest blogging that the author will be able to get a link back to their own site, either at the beginning or end of the article, and can sometimes link to their Blog posts within the article itself, where the information is relevant. In many instances, the other Blogger will also reciprocate and guest blog on your Site, which is a Win-Win, because you now get quality content from a recognized blogger.
If you have a good idea for an app, and the skills to create it, then producing your own premium app can be profitable. However, with so many free apps available, it may be hard to convince people to pay. If you want to go down the premium app route, consider having a basic free version to encourage people to download the app in the first place. You can then provide the option of upgrading to a premium plan once users realize how useful the app is.
If cooking is one of your personal passions, there are dozens of opportunities to turn it into a decent business venture. You can start by setting up a catering website, experimenting with pop-up food stalls and local food markets, or joining platforms that encourage cooking enthusiasts to squeeze some money out of their passion. And if you’re not camera-shy, you can teach people how to cook special meals by selling online classes.
Don’t love it? Don’t do it. If you are starting a business just to make money and hate working on what you are trying to create, chances are you will not work on it much longer. Find something that you love, and working will not feel like working anymore. Yes, you will find something you do not enjoy in every project or role, but this is not the case for smart young entrepreneurs.
The key to successful internet marketing is to establish smaller goals to help get to that big goal you ultimately want to get to. At first you should set reasonable and attainable goals like “gain another lead per week” or something along those lines. Whatever your main reason is for doing internet marketing, make sure you add structure to it with goals
Join a startup accelerator: Another great option is to apply to a startup accelerator like Y Combinator, 500 startups, or TechStars, where a group of investors will help coach you, connect you with potential partners, and provide startup cash in return for a small stake in your company. The competition is tough to get into these, so don’t rely on them as your only path forward.

Robert said he did an average of 4-6 of these gigs per year for a while depending on his schedule and the work involved. The best part is, he charged a flat rate that usually worked out to around $100 per hour. And remember, this was pay he was earning to advise people on the best ways to use social media tools like Facebook and Pinterest to grow their brands.
This is a more technical way to make money online then most of the other strategies given. But you can get an excellent course on how to make it happen with Steve Chou’s Create a Profitable Online Store program. Steve and his wife have built a highly successful online store – selling wedding napkins – and he’s anxious to provide insider secrets to people who sign up for his course..
If cooking is one of your personal passions, there are dozens of opportunities to turn it into a decent business venture. You can start by setting up a catering website, experimenting with pop-up food stalls and local food markets, or joining platforms that encourage cooking enthusiasts to squeeze some money out of their passion. And if you’re not camera-shy, you can teach people how to cook special meals by selling online classes.
Content Marketing Institute is your one stop shop for all things content marketing! Whether you’re a beginner or an expert, write for B2B or B2C, you’re bound to learn something new here. Some of the things we love most about CMI’s blog are their extensive case studies and statistics (the most cited in the industry!). Another cool feature is the ability to search for content by industry, so you’ll always find something that matters to you.
“There are only two ways for a person to learn about something that they never even know they didn’t know. Number one, they find out the hard way. We in the entrepreneurial world call that the school of hard knocks. The only other way to get it done is to have someone mentor them, train them, or share their knowledge with them. So instead of people having to re-invent the wheel, or find out things the longest, hardest, most expensive way through mistakes, those of us who have a skillset or have knowledge – it’s not just that we should, I feel that we have a responsibility to share that.” – Cole Hatter
If you possess a great deal of business experience and knowledge, why not create a business that helps aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. To show off your knowledge and skills and bring in clients, you can also write articles about business on platforms like LinkedIn.

Many young people feel the need to take on a long list of positions to stack their resume, when really employers are often impressed by the initiative shown by a candidate’s experiences. If you go out of your way to take on professional endeavors and perform well, the results will come. If you are not a long-term entrepreneur, and have another position in your mind for a little bit down the road, work hard now to get that position later.
eBay: With eBay, the procedure is very similar. You simply start by becoming an eBay seller and stay in good standing by making sure your PayPal account is verified, and then you can sign up for your store. These three steps allow you to piggyback on eBay’s reputation, reach, and sales and marketing infrastructure in order to sell your own products.

Post Daily — Ensure that you are not just posting your buy links, or marketing information because people will unfollow you. Instead share great content that adds value for your customer. Give them coupons, funny videos, awesome quotes and even how to videos your customer would enjoy. When you’re thinking of what content to post it’s good to follow the 80% Social 20% Marketing Rule. This means for every 10 post you do each day, only 2 of them should be direct marketing post. If you follow this principal your social media accounts will grow.


And in the new economy you can achieve financial independence on your own terms. You have the power to be as successful, perhaps even wealthy, as you want to be. This is a key insight for any entrepreneur, and a driving force in my own life. Owning my destiny, particularly my financial destiny, is scary at times — but it’s also empowering. Use the fear to power yourself to new heights.

It’s simple: great people make a great company. As your business grows, you might need to hire staff. Firstly, take the time to interview people thoroughly to ensure that they fit your culture and share your values. Secondly, it can be hard to let go but it’s important to learn how to delegate tasks. Finally, don’t expect people to be your clones. Be open to new opinions and suggestions. It’s always good to get fresh perspectives on old ways of working.


Search engine optimization is essential for the success of a website. If you are looking for some tips to make your site search engine friendly, you should follow Search Engine Land. It covers the latest trends of SEO in a straightforward and simple manner. This blog is more popular since it covers all the aspects of the SEO with actionable steps. By following Search Engine Land, you can refine your SEO techniques. It does not matter you are a novice or an experienced digital marketer, this blog has a lot for you.
Convince & Convert offers a variety of resources including a website, blog, podcast, books, and ebooks. They are digital marketing advisors led by Jay Baer, and it is the perfect stop to learn more about digital advertising. Each of the articles are short and simple that get to the point of what they are discussing, while still remaining insightful and informative. Their articles help you look at your own content in a new way, and think outside of the box in regards to what opportunities you could be incorporating into your own digital marketing strategies. Their content, can help your own content.
If you can engage clients and build up attractive social media profiles, then you will be able to attract clients, which makes this a service with value. Again, these projects are posted on freelance sites such as People Per Hour and Elance on a regular basis, so you can start building up clients straight away! Check out these amazing statistics for LinkedIn!

Is there a product or service that you are particularly enthusiastic about? If you are, you may be able to develop a website that is built around selling it. You don’t have to be the actual provider of the product or service either. There are many businesses that offer these products and will allow you to sell them on an affiliate basis. For example, you may be able to sell a product on your website for a commission of 20% or 30% of the sale price.
If you’re a fitness buff and have the right combination of charisma and business sense, working as a part-time online personal trainer can be both physically and financially rewarding. Once you build up a reputation and client base for yourself, it could easily turn into a full-time endeavor for you. Check out this interview with several fitness blog owners who are making a living online, from MonetizePros. As well, I'd recommend checking out this resource if you want to take this business idea seriously and get started with a business plan for your personal fitness trainer business today.
There are no limits to the types of business you can stand on the internet. One of the business that you can stand online is a maid agency services. Part of what you need to do get this type of business rolling is to network with maid agencies in different cities within your coverage area and help them list maid services online. You can make good commissions from this type of business.
Users are much more likely to “like” and share content that includes some imagery. Short text tweets should be transformed into eye-catching graphics with the same message. Writing a blog post with plenty of stats and facts? Consider turning it into an infographic, one of the most-shared forms of content. And just about any blog post will be more powerful with a short video.
Mike Kim, co-founder and COO of KPOP Foods, shares what the entrepreneur meaning is really all about. He shares, “Entrepreneurship is not for the faint hearted. I am a US Army veteran. I have been in combat and I have endured many difficult situations. However, I can honestly say starting a company has been just as challenging, albeit in different ways. While no one’s life may be in imminent danger, the battles you face on your entrepreneurial journey can last years with no repose. Creating a successful business requires massive amounts of action, perseverance, and conviction. If you understand this and choose to proceed, you’ll find the experience rich in rewards. ”
This job involves scanning text for grammar or syntax errors and correcting them. Proofreaders need to be able to identify errors such as misspellings, run-on sentences, comma splice, pronoun errors, mistakes in apostrophe usage, lack of subject/verb agreement, misplaced modifiers, incorrect sentence structure, using a wrong word, etc. There are also software programmes designed for proofreaders such as Grammarly or Ginger Software.
One of the best entrepreneur quotes comes from serial entrepreneur Swati Davidson who shares, “Trust your intuition. The reason is simple: In order to beat your competitors and grow rapidly, you’ve got to be able to spot those key opportunities and then take action, even when risky. This requires “instinct” and the confidence to act up on it. Some call it luck, but it’s not. It’s having the courage to trust your gut.”

"Then, taking that first step is always the hardest. It's terrifying, but really, it’s about preparation. We all go through this process where you’ve got the business idea, you get that feeling in your stomach and you get all excited. Then you talk to a friend, and your friend says, ‘oh wow that’s pretty cool, I’ve never heard of anything like that. I’d buy that.’ And then you do the Google search.”
Now, if you don’t know people who might want your coaching services, there are a number of online tools and communities that make it incredibly easy to find clients and teach, on just about any topic area you can think of. Community driven platforms like Savvy.is, Clarity.fm, and Coach.me provide you with a network of potential clients to interact with, as well an integrated payment solution.
Please note that some of the links below are affiliate links and at no additional cost to you, I will earn a commission. Know that I only recommend products, tools and learning resources I've personally used and believe are genuinely helpful, not because of the small commissions I make if you decide to purchase them. Most of all, I would never advocate for buying something that you can't afford or that you're not yet ready to implement.

In multi-level marketing programs, the sales force is rewarded not only for the sales they close but also for sales by people they’ve recruited to the program, though always beware pyramid schemes that are discugised as multi-level marketing programs. Generally speaking if recruitment and intiation fees are better paid/rewarded than sales it’s likely a pyriamid scheme.
Test websites. Remote usability testing means getting paid to navigate a website for the first time and giving feedback to the website owner. Most tests take approximately 15 minutes, and you can get paid up to $10 for each test. A test involves performing a scenario on the client’s website and recording yourself doing it. For example, you might be asked to go through the process of selecting and purchasing an item on a retailer’s website.[1]
If you have expertise or a passion or interest for a subject, you're ready to start making money with a blog. With a service like Blogger (www.blogger.com), you can start up your blog totally free. You can also create your own site and secure your own hosting for a low price, which is generally the route I recommend, as many free blogging sites have restrictions on what you can say or do, including making money or advertising.
On-demand printing technology allows organizations to order print resources within their budget, as needed. This approach minimizes the waste of paper resources while allowing companies to update and send content to remote offices, stores, and satellite locations. Essentially, this service takes out the long wait time to receive the materials companies require for their businesses.
With drop shipping, you’re effectively partnering with a manufacturer or wholesaler to sell their products. This way, you don’t pay upfront costs to buy inventory, aren’t sitting on unsold items taking up expensive warehouse space, and don’t have to deal with shipping the products yourself. You simply create your site, fill it with drop shippable products, and drive in customers, with almost everything else done for you.

17. Amazon – Have you heard of FBA? It stands for “Fulfilled by Amazon” and it’s getting pretty popular. Basically, you buy products (in bulk is best) and ship them to Amazon for them to store. When your products sell, Amazon packs them up, ships them out and sends you the money (after taking their cut). There are people making a full-time living from FBA, while others just do it for some extra money.
If your customers are making it all the way to your check out page with items in their cart and not making a purchase, something is wrong and Google Analytics will let you know. There could be a number of reasons that people are abandoning their carts, but figuring it out on your own could cause even more problems. An online marketing expert will be able to help you solve this problem quickly and prevent it from happening again.

Amy Schmittauer (now Amy Landino) is a globally-recognized YouTuber, speaker, author, podcaster, and marketing consultant. You’ll find her at YouTube channel formerly Savvy Sexy Social, now Amy Landino where she teaches others how to leverage video storytelling and shares her collection of strategies and tactics to help you create video that gets the attention you deserve.


Caroline is a writer and entrepreneur helping millennials uncover their professional purpose with stories, statistics and heart. You can find her at carolinebeaton.com, on Forbes and right here on my blog where she shares her incredible story of going from secretary to self-employed. Now, here's her best business advice for aspiring entrepreneurs who want to start a business the right way:
Like anything else in this world, you'll either need a lot of time or a lot of money. If you have both, then clearly, you're ahead of the game. But most people have more of the former rather than the latter. But considering that time is finite and we only have a certain amount of it, using your time wisely and managing your time properly is crucial to ensure your success.
This concept is similar to the ‘Daily deals’ sites. The difference is that daily-deal sites offer discounts on individual purchases, whereas with group-buying there is a need for several buyers to place an order to the deal. Once the deal goes live, the customers are sent discount vouchers via email. It’s also worth noting that group-buying is usually aimed at a local market. The best-known sites in this sector are Groupon and Wowcher UK.
One thing is clear – clothes and accessories will always be one of the super-profitable online business ideas for an ecommerce site. However, with so many boutiques and brands already online, rising above the noise is extremely difficult. Yet, one promising idea that savvy entrepreneurs have probably already noticed is the booming trend of “ethical fashion”. Brands, such as Pachacuti, People Tree, Sea Salt, and Matt & Nat have successfully crafted their brands around the concept of organic, ethical production of fashion items and are riding the trend to the top of the strongest brands list.
More often than not, your niche will be something you have worked in for years. If you have been a carpenter for a local construction company, home remodeling and restoration may be your area. If you have worked at a restaurant for many years, you probably have a good understanding of how to run a food service business. Your current experience is a great place to starting looking for your niche.
Do you constantly come up with witty one-liners? Do you dream of the days of Mad Men-style advertising? If you’ve got some branding chops or just come up with imaginative copy, there are lots of opportunities to make money online through company naming and slogan contests. If you think you have a knack for names check out the Squadhelp platform where you can earn a little extra money online by naming brands, services, products, company slogans and even help out on the logo design front if you've got the chops.
Of course, our checklist cannot go without a mention about SEO as one of the essential online marketing tips 2018. For your web address to be displayed in the top ten results of major search engines (Google, Yahoo, Bing, etc.), can optimize the URL, include target keywords in the content, and write blog posts on popular resources as a guest contributor (more SEO hacks here ).
Provide excellent customer service. Answer any questions buyers post as quickly as possible. Be professional and courteous. Positive communication builds your reputation with buyers and gets you return business. Also, package your product well and ship it out quickly. Allowing an item to become damaged or taking too long to ship can negatively affect your reputation among buyers. Wrap all items, especially fragile ones, in appropriate packaging. Commit to shipping items as soon as you receive payment.[32]
Sign up for a reputable affiliate network: Aside from Amazon, there are dozens of large reputable affiliate networks, such as Share-A-Sale, Clickbank, and Skimlinks, that specialize in connecting you with merchants who are looking for affiliates to sell their products. They charge relatively low commission fees for the privilege of connecting you with merchants, and the merchants on these sites tend to offer much higher commission percentages or set dollar amount payouts.
If managing a blog seems a bit overwhelming but you still desire to indulge your writing passion, you can write for other sites or blogs like PayPerPost, Textbroker, or Helium. Also, writing an interesting e-book may also be an option for you as well. E-books do not have any printing or shipping fees, which makes them a viable investment. If you’re someone who possesses strong language skills, you could potentially become an expert copy editor that webmasters will gladly pay to read and edit articles and also correct any overlooked grammatical errors concerning web copy.
Possibly more than anything else, Fishkin is a proponent of creating high-quality, useful, honest content. He’ll never recommend keyword stuffing, link buying, or any other tactics that—while legal—are generally frowned upon. If you’re not familiar with his idea of 10x quality content, you should click that link and get to know it well. It’s a guiding principle in high-quality content marketing
So go make a blog of your own! And of course, you will also need a good writer for it. My advice is that you pick one good writer from your company to write for you. Of course, pay him or her is due. Writing is no easy task but it’s rewards in the internet is endless nowadays. Just look at the SEO copywriters out there (cough*, yours truly). Of course, don’t forget to check out the freely available blog tips around the net to improve your blog in the direction you want it to go.
Take advantage of LinkedIn and networking sites like Meet-Up to make new friends in your professional world. Find a good mentor, and then find the time to absorb any information you can from them, often they have been where you are and be ready to help solve the problems you are facing. Having a good mentor is like having your teacher help you write a test, it is really hard to fail.
Facebook continues to expand and grow. Therefore businesses are spending more on Facebook ads. But here’s the problem: a lot of old school businesses don’t know what they’re doing when it comes to Facebook ads. Even newer companies don’t have the time it takes to learn the ins and outs so that they get the most return on their Facebook ads investment.
This term means the “channel-free” approach to selling, where you offer products to customers to purchase directly from your website. Some companies will enable you to host your online store on their website for free. In other cases, you will need to build your sales website yourself. One area of the market that has used direct selling to great success is service providers, e.g., low-cost travel companies offering customers an option to purchase tickets directly from the website.
To succeed in business today, you need to be flexible and have good planning and organizational skills. Many people start a business thinking that they'll turn on their computers or open their doors and start making money, only to find that making money in a business is much more difficult than they thought. You can avoid this in your business ventures by taking your time and planning out all the necessary steps you need to achieve success. 
This is the last yet not the least effective online marketing tip on this list. Using Google maps you can grow your business visibility to a great degree. In the digital age, businesses are being found straight from the screens of smartphones. Simply type in the name of your brand in Google search, and you will be provided with a map that reveals how to find the best route to the necessary location
Once they’re happy with the site you’ve made for them and they know you live up to your promises, it will be easier to sell those additional digital marketing services to them in the future. Maintain an excellent reputation with these people and not only will they become your repeat customers, but they’ll also be more inclined to refer you to their friends and colleagues.
SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to ensure your website is getting found. Your best bet is usually going to be spending a bit more of your budget and hiring the right people to do the proper research. At Ciplex, we stress the importance of not including keywords to simply rank your site, but using the terms your audience is looking for. That is what will get you the highest conversion rates.
We talked about drop shipping and how it works. But fulfillment by Amazon, (FBA) works in the opposite way. Fulfillment By Amazon (FBA) lets you sell your products on Amazon. You can leverage this company’s popularity to get your products out there, and they’ll do the rest for you. Amazon will handle storage, pickup, packing, shipping, and even customer service!

MemberPress is a feature-rich plugin that will enable you to turn your WordPress blog into a fully functional membership site. Depending on how you want to run your membership site, you could have a mixture of free and premium membership plans. Premium plans could include no adverts, free downloads, access to extra content, membership forums, and much more. However, it is important to remember that if people are going to pay to view your content then it must be high quality. Otherwise, your members won’t renew their subscriptions when the time comes.
Mobile applications are more popular than ever, and people are willing to pay good money for ways to manage their lives from their smartphones. If you have a great idea and happen to know coding, you can run with it and create your app yourself. If you just have an idea and don't know the ins and outs of how to turn it into a reality, there are plenty of software developers looking to collaborate with people on app creation.
However, like anything else truly worthwhile, apps require a significant investment of your time or money upfront. If you don't have the skills, then you have to hire someone who can assist you in creating a great app. But first you need to come up with an idea that will sell. Do the proper market research and analytics to come up with the right app.

If you’re a software engineer, the perks of working at a startup or tech giant are pretty sizable, but if you’re more invested in flexibility, diversity of projects, taking on work at your own pace, and the freedom of being your own boss, then freelance coding is one of the greatest online business ideas around. Whether you’re into web design—an especially popular freelance coding category—or another kind of software development, it shouldn’t be too much of a challenge to find clients you’re interested in helping out.
Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive. Regardless of your definition of success, there are, oddly enough, a great number of common characteristics that are shared by successful businesspeople. You can place a check beside each characteristic that you feel that you possess.

Use Private Groups For Employees — It’s a great idea for your company to integrate your employees into your Social Media strategy. Start a closed group and make it mandatory for all employees to join the group. Encourage your employees to use the group to discuss work events, schedule changes, and anything else going on in your business. This open line of communication builds strong work relationships, and will help you in more ways then you think.
loved this article. I guess much of the work should be done with billions of tons of patient. In my personal experience trying to get 1st page in Google for the past 2 months has been such a roller coaster experience. Searching for my position on Google every day. Checking the last time my site was indexed. Not getting the amounts of visitors I wanted monthly has been such a crazy but exciting experience.
What is entrepreneurship really about? And why’s it so important? An entrepreneur is the person who sees a problem in the world and immediately focuses on creating the solution. They’re the leaders that strike out on their own to improve society. Whether they’re creating jobs or a new product, they constantly take action to ensure world progress. In the process of understanding what is entrepreneurship, let’s look at why entrepreneurs are important in society. 
3. The tag. Visit your website. Look at the very top of your browser window. What do you see? Does it describe the page you’re looking at? Is it a unique description? Does it contain the keywords you want people to associate with that page of your website? If you’re a local business, does it contain your key local search keywords? If you can’t answer ‘yes’ to all these questions, check out this article all about title tags. </i > <br><u >It’s a great way to achieve freedom in your life. Not only does copywriting allow you to work remotely, but it also allows you to control your schedule. Plus, learning the skill itself will help you in many areas of online business (i.e. building a blog, affiliate marketing, etc. – when you can write in a compelling way, all of these become much easier!) </u > <br><i >This type of research involves finding out information about someone’s family history. A project in this area can focus on researching an entire family tree or focusing on a particular individual. To do this type of research you may want to try a freelancer website like Genealogy Freelancers as an alternative to setting up your own online platform. </i > <br><small >The number of websites and blogs operating online demand a constant stream of high-quality, beautiful photographs that can help businesses attract and convert more customers. If you are a photographer who likes to try new things, supplying professional photos to businesses in this capacity can be a the most popular business idea for you. You can scale easily by setting up a stock photo library. This is a great business idea as it targets virtually every industry regardless of a company’s size. Check out sites like SmugMug, Photoshelter and iStockPhoto for more information. </small > <br><small >If you want to help shape products in their early stages, joining an online focus group or answering survey questions is a great way to make extra money online. They don’t pay as much as some of the other options we’ve highlighted, but you can join groups on sites like Survey Junkie, Swagbucks, and IPSOS that pay out through Amazon gift cards, check, or PayPal. You’ll be asked to provide a bit of information about your demographics (age, location, etc…), but after that you can get going making money through surveys. </small > <br><pre >Yes, you are right. As the name itself suggests, it is about social media platforms. It focuses on the outstanding features of some popular social networking platforms. In addition, this blog covers the best examples of social media marketing. You will also get advice and tips on social media marketing. You can follow this blog to know the best practices and trends of social media marketing as well. </pre > <br><font >This blog reflects Patel’s wide breadth of experience, making it a hub you can find helpful whether you specialize in creating content or analyzing marketing data. Content created for his different businesses, such as the above software companies and his podcast and YouTube channel, are all centralized and brought together on his own site. So in addition to covering a variety of topics, he has a range of content formats available for whatever your preference may be. </font > <br><tt >Scrolling through, make sure to take note of how many different types of content creation and curation Patel participates in. Besides written blog articles, podcasts and YouTube videos, his blog curates visual how-to tutorials, infographics, quotes and statistics, and examples of successful marketing. There’s something for everyone in his target audience, no matter how they like to consume content and what level of expertise they have. </tt > <br><strike >Arianna is a co-founder of The Huffington Post, author of the recent New York Times best-seller The Sleep Revolution and recently stepped down as Editor-in-Chief of The Huffington Post to pursue her new wellness startup, Thrive Global, which will offer wellness trainings and workshops on stress reduction. Here's her business advice for entrepreneurs who want to start a business for the first time: </strike > <br><tt >Online reviews rank in search engines, thus helping your business to rank higher as well. Online customers tend to choose those products and services that were reviewed by other buyers, which grows the reliability of your brand automatically. Reviews can also encourage the web users to take a specific action, like placing an order or checking out details about your offerings. </tt > <br><em >The best entrepreneurs don’t seek risk, they seek to mitigate risk. Small business insurance is one of the best ways to look after you livelihood, and it’s more affordable than you think (from as little as R162/m with Santam for an administrative business). Make sure that your precious stock and premises are covered in an emergency such as a fire or theft. </em > <br><font >This is one of those online marketing tips that should be a given but some businesses still don’t have a Google My Business account. When you search for your favorite restaurant on Google there’s a bunch of information that comes up on the right hand side of the search results page. It displays the businesses’ address, phone number, hours of operation, photos, questions and answers, and even customer reviews. </font > <br><u >Not to worry—online thrift shops and consignments stores, like thredUP, are just one model you can follow to achieve that goal. There are other businesses that crawl through sites like eBay to find cool, unique, interesting objects, then present them in compelling ways. Good copywriting and a strong brand can go a long way to separating you from the crowd here. </u > <br><i >There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it's hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you'll be creating digital experiences that work for your audience, and consequently achieve the results you're hoping for. </i > <br><strong >If if you’d love to be an SEO superstar you’ll love Moz Blog – we promise. It’s packed full of useful blog posts on how to handle every element of your SEO strategy and practice – from the technical issues like how to overcome duplicate content issues to communication tactics like content strategy and relationship building. Our favourite thing about Moz Blog is that it helps you keep track and understand the mechanics behind the latest SEO updates. </strong > <br><b >Interesting –  People can consume articles, news, and blogs at a rate never before seen today. They are constantly being bombarded with advertisements and therefore its become imperative to make your content easy for customers to consume. Break up blog posts with pictures or other types of useful content. Include visuals in your social media posts. People don’t really want to read something that is just a wall of text. So remember a picture is worth a thousand words. </b > <br><sup >You make money with ad revenue. Your first step is to create a YouTube account and start uploading videos. Then you enable monetization on your YouTube settings. Basically, this gives Google the go-ahead to include short AdSense ads with your videos, which you've seen if you’ve watched a YouTube video. When viewers click on those ads, you get paid. </sup > <br><font >Starting a podcast, like making a YouTube channel or blog, comes down to telling interesting stories and building an engaged audience. I’m probably sounding like a broken record by now, but you need a niche that you’re interested in and there’s already a demand for. Come up with a list of topics you’d like to talk about and then search iTunes charts, Google Trends and other podcast research sites like cast.market to see what’s currently out there and popular. </font > <br><small >“There are only two ways for a person to learn about something that they never even know they didn’t know. Number one, they find out the hard way. We in the entrepreneurial world call that the school of hard knocks. The only other way to get it done is to have someone mentor them, train them, or share their knowledge with them. So instead of people having to re-invent the wheel, or find out things the longest, hardest, most expensive way through mistakes, those of us who have a skillset or have knowledge – it’s not just that we should, I feel that we have a responsibility to share that.” – Cole Hatter </small > <br><strong >If you want to clear some space out in your house and have a big stack of books you’ve been holding onto for too long, you can make money selling your books and textbooks online. Stores like Half Priced Books and others will give you cents on the dollar for each of your current books while you can check what your book is worth by simply entering the ISBN number on Book Scouter. </strong > <br><i >1. Position yourself as a leader. Entrepreneurs lead the way. But positioning yourself as a leader is not just about having the right answers – odds are you won't have the right ones in every situation. It’s more about knowing where to find the answers. You’ll have to make a lot of tough decisions in your new line of duty, so you need to have confidence in the decisions you make on a day-to-day basis. </i > <br><b >Create a writer website or blog. A website not only demonstrates your technical ability, but it also creates an online hub that allows clients to connect to you. Keep the design of your website clean and uncluttered. Include examples of your work that demonstrate the kind of writing you do. Make the samples easy to find and to read, and make it easy for visitors to figure out how to contact you.[23] . </b > <br><b >Multi-vendor marketplaces, like ThemeForest, can be very successful. Chose a niche and create a vendor website for it. Your marketplace could be anything, from a platform for local artists to sell their work on, to an online digital product store. Once set up, invite people in that industry to sell their products on your site. You take a percentage of their profits when items sell. </b > <br><i >Create a writer website or blog. A website not only demonstrates your technical ability, but it also creates an online hub that allows clients to connect to you. Keep the design of your website clean and uncluttered. Include examples of your work that demonstrate the kind of writing you do. 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