The rise of the chatbot has been extraordinary to witness. Thanks to the ubiquity afforded to us by chat on platforms like Facebook, we've grown quite used to chatting with friends and family across all our social media networks. That's why AI-powered chatbots present a new digital frontier for businesses looking to automate and relinquish much of the man-power it takes to have a chat with its customers.
Here your task is to give recommendations on how a client can get more traffic and leads for their website. SEO consultants need to know various methods of optimising website content, including being able to do keyword research to determine which words would be optimal to use in titles, headlines, descriptions, articles or any other text that appears on your website.

Also known as Logo Geek, Ian designs logos and brand identities for startups and SMEs. He also has over 80,000 Twitter followers and runs a popular social media group where he creates valuable resources for designers. Here's his best business advice specifically for freelancers, and for more check out his episode on my podcast about how to become a freelance designer:

The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better.
When one of your customers makes a purchase, you purchase the product from a third-party company (the drop shipper, usually a manufacturer or wholesaler) for a lower price. This process is as simple as forwarding the order from your customer, a process that can actually be completely automated. (Remember you don't have any risk here of buying inventory because the sale has already been made).
Analytics software exists to tell you how users find your site and what they do once they get there. By combing through the data, you can figure out which content resonates most with your users. Focusing on what really works can save time – but it means ensuring that marketing pros get weekly analytics updates and reports that help them turn insights into action.
If you’re a skilled worker in a specific niche, like marketing, design, or software development, there are specialty marketplaces that cater just to you. These are amazing places to make money online as you know that the people visiting them are looking specifically for the skills you have. Check out places like 99Designs or Dribbble for designers, Cloudpeeps for marketing and SEO professionals, and TopTal, Crew, or Gigster for high-level software developers. Once you've built up your development skills, you can begin building a brand for yourself as a higher-value consultant and start charging brands for larger projects like implementing an entire WordPress security overhaul or migrating a website from http to https.
If you’re looking for digital marketing blogs written on the forefront of the search engine industry, look to the leading-edge editorial team over at Search Engine Land. SEO and search marketing news breaks so incredibly fast, it’s amazing how Marketing Land’s sister publication keeps up with the volume and pace. Every Google algorithm update, every important change to how we calculate SEO ranking is delivered in an elegant and user-friendly news hub. Founded by search industry leaders Danny Sullivan and Chris Sherman, Search Engine Land also delivers their must-read news in one of the best digital marketing email newsletters you can sign up for.
Leanplum doesn’t shy away from topics that aren’t already evergreen per se, clearly confident enough in the company’s business model and product to know that these posts will have staying power. They may not invest as much in covering topics people have been talking about for years already, but we’ll need mobile marketing resources for years to come.
Online marketing consists of the digital channels (i.e. your website, emails, banners, social channels, videos, etc.) that businesses use to attract and capture customers and prospects. Whereas traditional marketing focuses on reaching massive mainstream audiences using tools like radio and television, online marketers concentrate on reaching niche audiences through digital interfaces.
It’s not easy to convert a prospect into a customer. It is, however, relatively easy to convert your prospects into list subscribers. For many businesses, the email list – which prospects land on by volunteering their contact info in exchange for content – is the best asset they have. By sending a single email, you could make thousands of dollars in one day.
6. IZEA – IZEA works in addition to a blog or on its own. You get paid to blog, tweet, take photos and take videos. The pay is mostly based on your following, so if you want to make money with your tweets, you’ll need to grow you Twitter following.  Likewise, if you want to make money with blogs, you’ll need substantial blog traffic (more on blogging below).
This is the last yet not the least effective online marketing tip on this list. Using Google maps you can grow your business visibility to a great degree. In the digital age, businesses are being found straight from the screens of smartphones. Simply type in the name of your brand in Google search, and you will be provided with a map that reveals how to find the best route to the necessary location
"For example, when I launched the Content Promotion Summit with my partner Cody Lister, we started off by focusing on three things. What the costs would be, how much money we'd potentially make and what the key levers for generating more sales (traffic, email opt-ins, and affiliate partners) would be. This gave us key insights into whether or not the business would be worth investing into before we launched. It may surprise you, but by using Noah Kagan's quant-based marketing system and asking a few friends for benchmark numbers, it wasn't difficult to get an estimate. In fact, our numbers were only 7% off from our main target."

Don’t love it? Don’t do it. If you are starting a business just to make money and hate working on what you are trying to create, chances are you will not work on it much longer. Find something that you love, and working will not feel like working anymore. Yes, you will find something you do not enjoy in every project or role, but this is not the case for smart young entrepreneurs.

They can’t get a job: Many stumble into entrepreneurship when they can’t get a job. Getting fired, a lack of experience or a criminal record can prevent the average person from getting a job when they’re desperate. Instead of being defeated by their situation, they create new opportunities for themselves. A new graduate might start an online store the summer after graduation to build up their resume. A parent who is seasonally laid off each winter might start a business to ensure they can continue feeding their family while keeping a roof over their heads.
This type of consultancy is about pitching new ideas for advertising campaigns to potential or existing clients. It also involves assisting with creating effective advertising campaigns. Other tasks in this area may include providing recommendations for companies on how to deal with various audiences. For example, the best approach to get the attention of innovative and curious buyers may be significantly different than the approach you would use to get the attention of an average user.
Use Google Trends to look at trending stories in your niche, after you find the trending articles take a look at the headlines that are trending. Study the headlines of trending articles and before you write your content this will give you an idea of what people are interested in. (Don’t steal headlines, but use them as a brainstorming tool for great content)
Being an online freelance writer is one type of skill that you can use to make money online. But there are a wide variety of other skills that can be used in a similar manner. Every website and blog on the Internet needs technical skills. This can include graphic design, web design, search engine optimization, social media marketing and promotion, content editing, and so much more.
Once you’ve had children, many parents find themselves caught in the trap of needing to work but wanting to stay home with their kids. Creating your own parenting blog can not only be a way to make some money, but it can also help you connect with other parents and make sense of those crazy sleepless early parenting years (it does get easier don’t worry!)

For a service provider brand, these memberships and awards go a long way, more so than an e-commerce website. When someone is making an impulse purchase online for a $20 or $30 product, they aren’t digging as deep as they would be if they were hiring a moving company or a general contractor. The BBB, for example, is something all local service providers should leverage online.

With my skills system, when I achieve the items within this category, I will have improved my capabilities at work, contributed more to my organization and made myself a more attractive candidate in my career. With my health and wellness system, when I set aside time for the gym, meal planning and rest, I am more productive, energetic and less likely to get sick.
Mike Kim, co-founder and COO of KPOP Foods, shares what the entrepreneur meaning is really all about. He shares, “Entrepreneurship is not for the faint hearted. I am a US Army veteran. I have been in combat and I have endured many difficult situations. However, I can honestly say starting a company has been just as challenging, albeit in different ways. While no one’s life may be in imminent danger, the battles you face on your entrepreneurial journey can last years with no repose. Creating a successful business requires massive amounts of action, perseverance, and conviction. If you understand this and choose to proceed, you’ll find the experience rich in rewards. ”
But don't make the mistake of thinking this will be a passive source of income—you're on call whenever you have a guest and you'll always need to keep the place clean for incoming visitors. On top of just renting on Airbnb, consider offering your guests paid add-ons, like Lauren Gheysens', Royal Day Out in London, England—where she gives visitors a local's only tour of the city, complete with bespoke 18th century costumes.
Infographics are currently an extremely popular type of media. An infographic showing information or data in an interesting and fun way can help engage an audience and generate numerous likes and shares. As infographics take more time to create than just simply uploading an image, busy website owners are prepared to pay for custom infographics. And don’t worry, an infographic can be created using simple design software such a Canva. So extensive graphic design skills are not necessary, just a creative eye.
Despite Instagram's growing popularity, not all brands know what they're doing on the app. If you have a background in social media and marketing and a passion for photography and Instagram, starting a consulting business that focuses on the popular photo app can be a great way to make money while helping other businesses improve their content and thrive.
A virtual assistant is a great job to have if you want flexibility. You’ll be able to maintain multiple clients at once which mean you can easily fill gaps in your week or work overtime if you need to. A virtual assistant will generally charge £15-20 depending on the specifics of their job role. Expect to be assisting with tasks such as blogger outreach, product listings, research and responding to emails.

A career in writing is interesting, varied… and a tricky one. Important things to do before starting a freelance writing career include building a portfolio, learning how to write appealing proposals and promoting your business effectively. If you are a newbie in this field, you may want to try websites for freelancers, where you can simply create a profile and start submitting your proposals to potential clients. Some of the best-known sites for freelancers are Upwork, Freelancer or Clickworker. Listed below are various types of writing work that you can do as a freelancer.
Mentoring is about passing on valuable skills, knowledge and insight to a mentee with the purpose of helping them develop their abilities. While coaching is used in a variety of fields, mentoring is usually employed in organisations as a way of efficiently transferring valuable competencies from one person to another. Therefore the mentor and mentee tend to have different seniority levels.
You can earn above average rates of return because peer-to-peer lending eliminates the bank function. That means that you participate in nearly the entire interest rate being paid by the borrower, rather than the less than 1% that you will typically earn on certificates of deposit. And you can reduce your risk by investing in slices of hundreds of different loans.
Working as a freelancer is a great way to make money online from the comfort of your own home. The beauty of freelancing is that you can tailor it to suit your needs. You can freelance for a couple of hours a week in the evenings to help save up for a holiday or some much-needed home improvements. Or carve out a full-time job for yourself, giving you a more satisfying work-life balance and enabling you to do the simpler things in life like taking the kids to school. With so many jobs available online, freelancing is becoming more and more popular.
Like anything else in this world, you'll either need a lot of time or a lot of money. If you have both, then clearly, you're ahead of the game. But most people have more of the former rather than the latter. But considering that time is finite and we only have a certain amount of it, using your time wisely and managing your time properly is crucial to ensure your success.
If you’re starting a business, you’re going to take a few financial hits. As they say, you can’t make money without spending money. But there’s more to it than avoiding miserliness. The best entrepreneurs don’t think in terms of how much they make, they consider how much value they can add. That value might be financial, but it might well be social, psychological, or other ways.
For example, many HubSpot customers will use Excel for exporting and supplementing data from their HubSpot account. It’s through advanced and personalized lead generation, qualification and nurturing that they can then funnel the right visitors to their marketing automation software. How can you go outside of your product’s direct niche to find related topics and pain points your audience cares about?
The quote above was taken from one of Baer’s presentations, Youtility, which talks about how marketing isn’t just competing for attention against other products, but other life elements around your target audience (such as family and friends). Companies shouldn’t be thinking about how they can become more exciting, but how they can help their target audience better. 

Brunson also talks about doing this before he started his Inner Circle. He helped Drew Canole successful launch Organifi into a global powerhouse by helping to consult, coach and deploy powerful strategies that helped Canole's company draw in tens of millions of dollars from one single funnel. After that, he was easily able to charge the big bucks.
Eric Elkins is the CEO and chief strategist at WideFoc.us, a real time social media company that uses social media to create constellations of brand experiences. Elkins has nearly two decades of experience in writing, marketing, ePR, social media and education. He has been a teacher, scientist, content editor, new media practices manager and more, using his diverse background to excel at integrating online/real world marketing.
Pro tip for first-timers: Carefully consider the pay rates that are listed. Penny Hoarder Carson Kohler has used the platform to find freelance writing gigs, and she reports low rates — like $3 for 500 written words. It’s probably not worth it. (And, yes, you’ll have to scroll through a whole lot of these low-paying listings to find the good ones.)
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