Santam is passionate about supporting and developing entrepreneurs – the drivers of a new economy. Through our 1001 days series, we’ve brought you lots of insights and advice from business owners who have made it through their first three years of business. Here is a collection of 10 of our all-time best pieces of advice to help you make it as an entrepreneur.
Amazon is one of the most popular affiliate programs in the world, and it’s getting more popular by the day, but it really shouldn’t be considering the commissions are so low! It’s not just Amazon that you can affiliate with; there are 1,000 affiliate programs to choose from. Although Amazon can be lucrative, there are some much better options out there, allowing affiliates to earn up to 75% commission in some cases! Work in your own time
Alibaba is a Chinese eCommerce store that matches Chinese suppliers with buyers all over the world. Prices are extremely cheap, providing the possibility of large profits. However, with the potential profits comes more risk. As you are dealing with suppliers in China, if the quality of the product that arrives isn’t up to standard there is little that you can do about it.
To start, I couldn’t possibly wrap up this post without first mentioning our very own blog, Sendible Insights. Our goal is to provide Sendible users, and the digital marketing community, with resources to enhance their social media presence. Learn how to use Sendible to best manage your social media presence and visit our blog to gain insight on common challenges, such as dealing with a and keep up with the latest trends on social media platforms like Twitter.
One approach that has worked well for me over the years is to pinpoint the best minds in the industry and follow their every move. Listen to their podcasts, read their blogs, watch their YouTube videos, and keep up to date with their social posts. The key is to find a small group of trusted thought leaders who are renowned for breaking news, challenging the status quo, and turning up day after day with great content.
Digital products like workshops, courses and membership sites have become popular among entrepreneurs with strong personal brands and businesses with potent content teams. This collateral represents an opportunity to monetize marketing in ways other than moving the target audience through the company’s main sales funnel. As Joe Pulizzi and Robert Rose of the aforementioned CMI have posited in their book Killing Marketing, introducing products like these to your business model gives you the opportunity to operate marketing as a profit center.
"My favorite place to sell my handmade jewelry is Instagram," says Mindy McCarthy, owner of MinMac. "It's the queen of virtual markets. Potential customers can scroll through your collection of pictures and see who they're supporting," she says. "They make a connection with you as a person, not just a business owner. It's very rare that I post a piece of jewelry that doesn't sell within minutes."
This means that you need to have your ears turned toward those who have your best interest in mind. A good mentor can offer encouragement where needed — or chiding, if required — and guidance on any number of subjects, all without trying to run the business themselves. And while someone more senior can offer good advice, they're not the only voice you should seek: Peers and others at the same stage of business as you, for instance, may have a closer perspective on how things are currently operating, or what new technologies or methodologies are worth your time.
App Annie is the most trusted source for the latest in app news, data, and trends, and is cited by industry leaders worldwide. We love coming here to read what’s happening in the world of mobile apps to better understand where the money is headed next. In addition to their in-depth reports, App Annie offers free webinars on app store optimization and advice on how to be successful in the growing app economy.
As many people know all too well, a job can easily turn into the focal point of your daily life. Instead of being a way to support your lifestyle, your work dominates your time. And when that happens, the time you have to dedicate to your loved ones becomes scarce. Combating this is precisely what some have in mind when they decide to take the leap and start their own business.
There are thousands of clues and even direct blueprints to how to make money if you know where to look. Find a successful company that is creating products or services that you are interested in and figure out HOW they are doing it. I use a process called reverse engineering to isolate two important factors: Their traffic and monetization. Where are they getting people to see their products? How are they converting them into buyers? If you can answer these two questions with a systematic approach, you can start to build a business around it immediately.
All the bloggers want to make money from their blogs. Digital marketing is a step towards achieving their objective. Digital marketing helps you to make money from your blog. Monetate is designed to help you with this purpose. It covers the topics related to marketing personalization and some technologies needed to accomplish one-to-one marketing. Besides, it focuses on general e-commerce trends and practices.
Digiday can help to achieve your long-term goals. Even if you are an experienced marketer, you will find many helpful tips to make money from your blog. It covers all the latest trends of popular blog brands. These tips can be effective in the long run. You will come to know about the strategies of popular brands and can integrate them with your existing strategy to achieve more success. In addition, it will help you to know what you are lacking in your strategy and which changes can make a big difference.
Aim to offer something unique under the hood, something that is not being offered by the existing players, something that covers the gaps in the existing system, something that people want but are not quite yet getting from the existing players. This uniqueness will provide you the edge and attention you need to be successful. Study your domain well, study your competition and then devise a competitive strategy.
I have started with affiliate marketing and focusing on becoming an authority website. All I realized in this process is the difficulty in becoming an authority website. It is not so easy but never impossible. So, I am putting hard work with smart work and trying as much as possible to boost the authority of my website. Hope, affiliate income starts rolling out soon.
The Falcon blog talks about social analytics, community engagement and governance for Facebook, Twitter, LinkedIn, and Instagram. Don’t’ expect to see really long-form, in-depth content on their blog, but what they do provide is packed with visuals and interesting advice. If you’re looking for 5-minute reads that give you the info you need, Falcon might be for you.
If you’re handy or creative, you could craft your products and sell them on sites like Etsy, Amazon, or eBay, straight out of your home. The biggest challenge would be getting discovered, depending on your niche and how viral your products are. But thankfully, there’s tons of advice out there, from pricing your work properly to taking the best photography possible.
CMU has great and well recognized strengths in these areas, which sometimes overshadows the great but less recognized strengths we have in energy, materials, chemistry, medical devices, healthcare IT, etc. As mentioned above, many of these sectors need more time and money to get to a first customer, which makes it more difficult for a researcher to be a 'scrappy entrepreneur' on his/her own. We try to help them find outside, experienced entrepreneurs to partner with to form a scrappy entrepreneurial *team*.
Over the past few years, Derek Halpern has developed an approach to marketing that both works and is effective. With it, he has built more than a few wildly popular websites, one of which attracted more than one-million views in one day. His video, “Stop Being Cheap,” makes the point that you need to invest money in your business if you want it to grow!
Online marketing consists of the digital channels (i.e. your website, emails, banners, social channels, videos, etc.) that businesses use to attract and capture customers and prospects. Whereas traditional marketing focuses on reaching massive mainstream audiences using tools like radio and television, online marketers concentrate on reaching niche audiences through digital interfaces.
Modern technology has enabled entrepreneurs to do their work from almost anywhere. In fact, many companies operate in a wholly digital environment, lowering overhead costs and offering freedom to entrepreneurs who want to conduct business on the move. Creating an online business is simply a matter of focusing on your strengths and expanding your network. Here are 12 great online business ideas to get you started.
For that reason, you're probably less likely to focus on ‘leads' in their traditional sense, and more likely to focus on building an accelerated buyer's journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
What is entrepreneurship’s appeal? With over 400 million entrepreneurs, entrepreneurship has an international appeal. Every entrepreneur has their own ‘why’ that drove them to dive into being their own boss. Whether entrepreneurs need more freedom or to make the world a better place, they all take control of their life by living life on their own terms. Here are a few of the reasons why people become entrepreneurs:
Today, businesses have more ways -- and places -- than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources, can be difficult. While social media marketing is generally free, it can be time-consuming; and the same goes for blogging. But traditional print advertising, as well as digital advertising, can be expensive.
"The other big mistake I see entrepreneurs make is building a product for a customer they don't know well. That's why I always advise entrepreneurs to build a product for themselves--at least that way you ensure you've built something for a user you know intimately. All of the great tech companies of the past decade--Facebook, Twitter, Slack, Snapchat--were built by founders who were making products they wanted to use."
A lifestyle blogger writes about their everyday life, hobbies, and interests. From fashion, beauty tips, and male grooming, to food, restaurants, and travel, anything that you experience can be blogged about. And famous lifestyle bloggers can make big bucks. Once you have built up a following, there are many ways to make a profit. Add affiliate links to your website, promote sponsored services, create your own product range, and much more.
If you have experience with marketing, SEO, or a knack for getting people excited about the products and services you use on a regular basis, think about refining your skills and putting them to work making money online as a small business marketing consultant in your region—especially if you can become a local SEO expert and can help local clients rank higher in their search results.
Sitting at my desk I was searching out for some of the interesting Digital Marketing blog topics. Coming across the heap of data on Google I just got confused. Oh my God! What to refer was a confusion I was facing and that was the moment I planned to sort out the top 10 digital marketing blog sites to be followed. Digital Marketing is a booming field and you will get lot of content to read and gain more knowledge.Its a difficult task to choose the suitable one among many. So let’s move on…
If you are a skilled and creative writer and you have enough time at your disposal, then you can earn good income from the internet. There are loads of websites you can secure high paying writing jobs from. Some of the sites where you can bid for freelance writing jobs are freelancer.com, upwork.com, guru.com and elance.com et al. From these sites you can get writing jobs that can comfortable pay your bills while you are in – between jobs or still schooling.
Planning plays a crucial role in any business success. A business plan is a good place to start – defining your skills and weaknesses, what you offer, how it’s unique and how you plan on growing your offering. What’s more, try to prepare yourself mentally and practically for anything that could go wrong and how you would deal with it. For example, what happens if you get injured? What if clients pay you a month late? What if a weather disaster affects you? Or a trusted supplier goes bankrupt?
So many people dream of writing a book, but never go through with it. Yet no matter what, I’m sure you have experience and value you could give through writing a book. By packaging your skills and knowledge into a downloadable eBook that helps people learn a skill, advance their careers, or start a businesses, you can change someone’s life and even make good money online.
Outsourcing is the new and dominant wave of the business world. As businesses shed employees, they increasingly turn to independent contractors to supply what in-house staff used to do. One of the ways they do this is through virtual assistants. These are people who provide certain tasks online. Businesses can use virtual assistants as much or as little as they need to. If you can make yourself available to multiple businesses, you might have plenty of work without ever leaving your house.