However, if content is “king,” then some SEO experts would argue that the taxonomy of your site is “queen.” Taxonomy is the methodology guiding how your content is categorized and organized throughout your site. These are not just the broad categories, subcategories and tags that structure the content and navigation of your site; taxonomy also includes your site’s URL structure, breadcrumbs and navigation bars.

The vacation rental business is booming. While the mere mention of it might make you think about billion-dollar titans like AirBnB or HomeAway, there are niche businesses like Michael Joseph's InvitedHome and Joe Poulin's Luxury Retreats and many others being carved out across a variety of markets. When it comes to vacation rental homes and vacation rental management, companies are earning anywhere between 10 percent and 40 percent on the gross rental rate depending on the location and the management level.
As a matter of fact, online boutique has leverage over the brick and mortar boutique. If you run an online boutique, you customer will not be restricted to people within the city where your boutique is located but to people all over the world. All you need to do maximize your online boutique is to make arrangement for cheaper and reliable shipping services. If that is in place, people from all over the world can conveniently patronize your boutique.
The quote above comes from his article, 11 Terrific Twitter Profile Designs for Inspiration, where he emphasizes the importance of standing out. He states that “we work, play and create in a digital ecosystem that defines you by your image online,” so brands need to carefully craft what they are on their online platforms and leverage the online real estate. For example, a brand or professional can utilize a Twitter profile to announce a new product, highlight a hashtag, promote a webinar or market a new look.
That’s a wrap for our list of the best digital marketing blogs of 2018! If you made it through this list, you’re bound to have gleaned some insights into how to get better at your craft and (hopefully) laughed a little along the way. We did our best to include a bit of everything from search, mobile, SEO, SEM, content marketing, inbound marketing, email outreach, and testing. If you think we left something out, definitely shoot us an email at [email protected] Until next time, happy marketing!
"Guest blogging is one of the best marketing tools I've ever found," says Susan Payton, president, Egg Marketing & Communications. "By contributing to relevant blogs with useful content, you can expand your reach and show off your knowledge." Moreover, you can typically link to your website via your author bio, "making it easy for people to visit your site."
First-time business persons should not be shy in seeking guidance from those who have already tasted both failures and success in their own business. The principle behind this is simple, why should you aim to reinvent the wheel? There is no reason for you to hit the road first and then personally witness the ups and downs when you can learn about it from people who have already witnessed it. Seek guidance from experienced people; learn how they made it possible, how they missed it, and what they did to come out of it. The idea is to be prepared so that you can take appropriate actions without wasting time!
About Blog TopRank Marketing was established in 2001 and under the leadership of co-founders Susan Misukanis and Lee Odden, has earned a reputation as a first-choice digital marketing agency for major brands including McKesson, Dell and LinkedIn. Follow this blog to grow your business with original digital marketing content from TopRank Marketing, trusted by thousands of smart marketers every day.
It would almost seem remiss not to mention HubSpot’s marketing blog on this list, as so many modern marketers have taught themselves digital and inbound marketing through HubSpot. Between their years of daily blog content on all things marketing, hundreds of downloadable resources, free tools, and their free marketing courses and certifications, they practically provide an entire curriculum for their target audience and customers.

This is something like Experts Exchange, except that it’s more general in nature. As a professional in just about any field, you can offer your expertise on JustAnswer. They are looking for professionals in various fields who will provide answers to reader’s questions. You can make money online by answering these questions and pointing people in the right direction to get the solutions that they need.
Occam’s Razor by Avinash Kaushik contains a whole host of blog posts on every aspect of Google Analytics. You’ll find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. Author of two bestselling books (‘Web Analytics 2.0’ and ‘Web Analytics: An Hour a Day’), Avinash Kaushik is one of the world’s leading experts on Google Analytics – we’d take his advice.
"I see a lot of people starting a business without thinking about the long-term value it can bring them. One of the things me and my business partner decided on when starting our digital growth agency We Are Off The Record, was that we wanted to build value with people and make sure that we’re able to call everyone we now work with, in 5 years and still have a good relationship. I haven’t won at the game of business yet, but I know that building a long-term network is the most valuable thing you can do.”
Are you an expert in your field, or do you know more than the average person about a specific subject or skill? If you have adequate skills or knowledge pertaining to a particular topic, then you’re one or two steps ahead in answering your‘why to start’ an online business question. You can use your knowledge and skills to build people up while making some cash along the way!
In the last few years, content marketing has quickly become one of the most popular topics in the digital marketing world. The Content Marketing Institute was one of the first companies to start touting the value of content in digital marketing, and their blog remains one of the best resources for following content marketing trends and best practices.

Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search results. Ranking this way is instantaneous where as SEO takes some time before you will be able to see your site on the first page of search results. It certainly pays off to be at the top of the page.
Video is growing like crazy. And more and more people are looking for professional help cutting their raw footage into viral-worthy content. If you have the right software and a bit of skill, you can easily make money online as a video editor. Check out these article of Fstoppers on how to become an online video editor and then look for relevant jobs on Mandy.com, Creative Cow Job Search, or ProductionHub.
If you have the next Harry Potter manuscript sitting in your drawer and the publishing industry hasn’t been kind to you, try self-publishing. Using tools like Amazon’s direct publishing or working with dedicated consultants like I_Am, you not only get the satisfaction of pushing your work out there but also retain 100% of your royalties! Don’t think you can write a good novel? Then stick to what you know – self-help is a money-making genre!
You’ll probably need a good track record and a slew of testimonials to back you up, but the business coaching industry is on the rise—so now’s the time to join in. You can charge anywhere from under $100 to several times that, depending on your credentials and effectiveness, and it’s perfectly acceptable to coach over the phone or video chat instead of face-to-face.

Due to the higher levels of risk, long-lasting entrepreneurs are also frugal. Despite popular culture telling us that entrepreneurs are popping champagne and cruising on expensive yachts, most business owners are savers, not spenders. This was highlighted by the research of Dr. Thomas Stanley and published in The Millionaire Next Door (1996), which found that most millionaires in this country are owners of small businesses (not lawyers, doctors, or bankers) and they are habitual savers. 81% of them purchase their vehicles instead of leasing, and 90% of those who do purchase spent less than $45,000. The book may need updating, but it shows the ever-important need for frugal living as an entrepreneur.
As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.
There's an audience for everything, whether it's making dollhouse furniture or creating organic dog food. With a specialty e-commerce store, you can reach those customers who are seeking your specific products. All you need is a web-hosting service with an integrated shopping cart feature or with e-commerce software, and your business will be operational in no time. You can even work with vendors to ship products to customers on your behalf, which means you don't need to own a lot of inventory. [See Related Story: A Small Business Guide to E-Commerce Shipping]
There are quite literally hundreds of clever ways to make money online. From taking online surveys, to renting or selling your old clothes, flipping your iPhone to someone in a different country, and even buying low-cost products locally, just to resell them for a higher price on Amazon. There’s truly no shortage of unique ways to make money online.
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
Better yet, you can even upload your own book to one of the world’s largest book sellers: Amazon. With Amazon self-publishing, you set the price, retain the rights to your book, and get access to Amazon’s massive audience. For every sale, you keep 70% with Amazon taking the remainder as a fee. If you want to get started, check out Leslie Samuel's great guide to selling eBooks online or follow Tara Gentile on CreativeLive as she shows you how to use your existing body of work to write an eBook within the next week. Who knows, you might just write one of the best business books of this year!
If you can find and restore items like furniture and appliances, you can make a substantial amount of money. You can acquire the items on Craigslist, or even at garage sales or estate sales, restore them, and then list them for sale on the site. You may also be able to market certain items on eBay, particularly if they are small, unusual, but high in price.
"Americans spend one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans' comments," Hoffman says. "The more a user interacts with a page, the more likely their friends are to see it, increasing awareness."

Advice from other entrepreneurs and business professionals (such as lawyers and accountants) can prove to be invaluable. Consider putting together an advisory board, and don’t be afraid to motivate members by giving them stock options in your company. Read industry newsletters and startup publications like AllBusiness.com and Entrepreneur.com. Find mentors who can give you advice on hiring, product development, marketing and fundraising‎.


I’m sure you’ve seen YouTube videos featuring ads right at the start of their videos or at least somewhere in the middle. Yeah, it kind of sucks watching ads. Just like when you’re watching your favorite TV show and are then suddenly bombarded with commercials. To you, that’s the perfect time to flip channels. But for those who own those videos, advertisements that come from an authority site, or email list means cash and plenty of it.
1) Hire exceptional people, make sure they feel valued and can work as a team. 2) Work to achieve synergy (energy and alignment). 3) Practice Kaizen (Japanese for “small improvement” and “better”) everyday focusing on getting a little bit better with the belief that over time outcomes become significant. 4) Focus on expands and set outcomes that are bold, passionate, measurable, written and positive. 5) Worry less about growth and more about quality and execution. When you take care of your customers and exceed their expectations, growth and opportunity follow. 6) Remember that success often comes to those who get in front of the inevitable.
Throughout your customer journey, there are bound to be moments when timely intervention on your part makes the difference between a sale and a “let me think about it.” Make sure that your marketing supports sales in finding these moments – whether it means sending automated follow-up emails to prospects that leave the road or designing new offers.
Now, making money online should seem like a pleasurable activity. Why wouldn't we do just about anything to see things through, since it would be a major source of pleasure, right? Wrong. In the beginning, like anything else, we might get really excited about it. We might also set our hopes very high. But that all comes crashing down when we begin to fail.
If you’re looking for digital marketing blogs written on the forefront of the search engine industry, look to the leading-edge editorial team over at Search Engine Land. SEO and search marketing news breaks so incredibly fast, it’s amazing how Marketing Land’s sister publication keeps up with the volume and pace. Every Google algorithm update, every important change to how we calculate SEO ranking is delivered in an elegant and user-friendly news hub. Founded by search industry leaders Danny Sullivan and Chris Sherman, Search Engine Land also delivers their must-read news in one of the best digital marketing email newsletters you can sign up for.
Every entrepreneur, from owners of roadside cafes to global startups, needs to be versed in management, finances, taxes, and other business-related topics. You don’t necessarily need a master’s degree in economics, but an educational foundation in business will certainly help. An entrepreneurship education could mean an actual entrepreneurship degree or a more general business education that will prepare you to meet the day-to-day challenges of an entrepreneur career.
In this role, consultants help the company ensure they hire the right employees for the job and provide good working conditions which will encourage them to stay. Their responsibilities may also include the implementation of talent management programmes, legal aspects of employment, promotion and giving ideas on how to create a diverse and inclusive work environment.
As many people know all too well, a job can easily turn into the focal point of your daily life. Instead of being a way to support your lifestyle, your work dominates your time. And when that happens, the time you have to dedicate to your loved ones becomes scarce. Combating this is precisely what some have in mind when they decide to take the leap and start their own business.
“Our Facebook Group is not just a group, it’s a community and we have organically grown it to over 20,000 members in a little over a year. I help promote other people, we celebrate other women often, and truly practice collaboration over competition. I think that I have grown such a strong following not only because I create good, logical, content, but I have created a trusted brand that is uplifting, but also fun.” – Dana Malstaff
Dating sites and apps are extremely popular and have become more and more niche as the industry develops. They can also be very profitable, as there are many ways to monetize them. You can charge a joining fee, provide premium subscriptions, or make money from advertising on your site. White Label Dating provides a pre-built dating platform for your project. You simply choose the niche and branding for your new dating site. Once your website goes live, you just need to promote it, manage the users, and collect the earnings.
Many new users prefer to start off with the 100% Free Offers, which is what we usually recommend. These offers are great for beginners because nothing is required other than several minutes of your time. The payouts on these offers are lower, but you’re not paying a dime to complete them and they’ll get you use to the CashCrate system. After you’ve started making money online with our free offers, you can always move on to trial offers and increase your earnings.
Different online income streams to begin your online business could be ebooks and online courses, niche websites, membership programs, software development, consultation programs and packaging existing content to sell as a bundle. Ducker says “It all comes down to knowing who you’re helping, what their problems are, and most importantly – creating a solution to a problem that they will happily part with a little hard earned cash for.”
Whether it’s an important consumer application, a specialist app to solve a particular niche problem, or even a time-wasting game you can play on your phone, you can create a massively successful business if you build software that helps people. (Look at the rise of Slack—the team communication software that went from side project to billion-dollar company in just 2 years.)
With offline marketing, it's very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people's behavior before they've reached the final stage in their buyer's journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.
The trend of healthy eating is here to say. Yet with so much contradictory advice online about what is good for us and what is not, more and more people turn to professional nutritionists for specialist tips and guidance. You can easily find free online courses to learn the fundamentals of this profession and start offering personalized nutrition plans online.
Before we get into the gritty details of The Drum, you should know that they have designated URLs for the Americas, Europe and Asia - with curated geographical content. When you’re looking for pertinent content for yourself and your business, it is incredibly useful to have information sorted geographically. Parallel to this feature, The Drum labels themselves as ‘The global home of media, marketing and advertising’.
The sad truth is that for all the SEO consultants out there who know exactly what they're talking about, there are hundreds of others who are clueless, money-grabbing sharks. Their sole focus is on getting customers signed up to a 6-month retainer based on promised results. They then kick their heels for the first few months, pocketing cash for doing nothing.
20. Etsy – If you like to create arts and crafts, you can sell them on Etsy.It’s completely free to open an Etsy store. You simply sign up, post pictures of your creations and starting selling. You can choose your payment option, but PayPal is generally the easiest. Etsy makes it easy to sell and keep track of your inventory. There is a small listing fee and they take 3.5% of every sale you make.
"For goods and services specifically targeting women ages 18 to 65, [we] recommend companies utilize Pinterest," says Ria Romano, partner, RPR Public Relations. "Since women are inherently more visual than men when it comes to shopping online -- it's not just a cliché -- a picture really does speak 1000 words," she says. Indeed, "for every dollar a female consumer spends on our clients' products and services they find on Facebook, the same shopper will spend $3 on the same product or service on Pinterest."
Launching and building a vacation rental business might require some sweat equity along with the right turnkey software solution to help you keep things organized as bookings ramp up, but if you have an acute attention to detail, then this is by far one of the best businesses you can start online. Of course, this does operate in the real world, but your web presence and marketing skills are really what define this business and helps it to succeed.
Navid is the world’s leading expert on producing profitable virtual summits. His media coverage includes Forbes, Entrepreneur, The Huffington Post, Business Insider and much more. His mission is to show entrepreneurs what's really working to build a profitable online business. Find out more about his courses, summits, and expertise on his website. For now, here's his business advice for first-time entrepreneurs who want to start a business:
Posting a video on a social media platform is an easy way to showcase your product and how it works. Video ads generate more engagement and higher click through rates than traditional static advertisements. They also allow your potential customers to understand your product or service before they land on your site. With videos, customers are better informed about your product or service which can lead to higher conversion rates.

A virtual assistant is a great job to have if you want flexibility. You’ll be able to maintain multiple clients at once which mean you can easily fill gaps in your week or work overtime if you need to. A virtual assistant will generally charge £15-20 depending on the specifics of their job role. Expect to be assisting with tasks such as blogger outreach, product listings, research and responding to emails.


If you can speak and write two or more languages whether foreign or local languages, then you can comfortably list your services online as a translator. There are many authors of books and producers of films et al who wouldn’t mind translating their books to local dialects or other foreign languages once they can get someone to do it for them at an affordable fee. You can visit elance.com, freelancer.com, oDesk.com and other freelance sites to source for translating jobs.
Sujan is a growth marketer and co-founder of the content marketing agency, Web Profits. He also runs MailShake, Narrow.io and jumps out of airplanes in his free time—but seriously, Sujan has some impressive marketing skills and he (unknowingly) taught me much of what I've learned about how to drive traffic to my website. Here's his best business advice for first-time entrepreneurs who want to start a business today:
And finally, here's an Internet marketing tip that we've been using more and more every week - Use multi-media like videos, podcasts, presentations, slide shows, quizzes, infographs and animations to bolster your Blog posts and social media presence. You have to put yourself in your audience's shoes - every time you get on a computer, are you looking to read? Many people are not, and get tired of reading after the first 30 minutes or hour that they're online. They begin to seek other forms of media, and this is where your blog can get an edge. Offer those entertaining but educational videos that people will respond to, your audience will not only appreciate it, they will share them with other people - and this is one of the quickest ways to get your business's name out there.
The right approach can mean a world of difference in business. Part of setting up a long-term plan is knowing where the problem spots are, as well as which business philosophies work better for which industries. That's why having a strong group of peers and mentors is so important for leaders: An outside perspective, or someone who has already faced a similar misstep, can mean all the difference between struggling and finding success.
Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
Tony Zohari, BSc, MSc Business Administration, in mid 80’s Tony worked for TagNama Co. on design and implementation of the CQI system for the construction industry. After his study as System Automotive Technician at Wenstromska Institute in Vestrås/Sweden in early 90’s, he moved to Gothenburg, and continued his study at Tröllhattan University in Technical Production and Computerized System. While still at university on a work placement at SAAB he became involved in the development and implementation of JIT production & stock control system for the car manufacturing plants. In mid 90’s Tony went to Stockholm and studied at Frans Schartaus business school and graduated in Business Administration and then worked few years as bookkeeper and SME’s business consultant before travelling to London in late 90’s and specialised himself in marketing and new media. Tony started his career in the new media as early as 1998 when he worked for London International Education Foundation Limited on development of Online Learning System EDUCATOR. During his career he has worked with some of top brands, including MSN, ABB Group, Traffic Interactive, CITB, BBC, Ernst and Young, Toyota, Presentation Graphic and Presentation Services Group… Tony has many years marketing and production experience from various service industries and graduated form Stockholm University School of Business with an MSc in Business Administration. He has also received London Chamber of Commerce & Industry Diploma, and studied CIM.
Is there a product or service that you are particularly enthusiastic about? If you are, you may be able to develop a website that is built around selling it. You don’t have to be the actual provider of the product or service either. There are many businesses that offer these products and will allow you to sell them on an affiliate basis. For example, you may be able to sell a product on your website for a commission of 20% or 30% of the sale price.
If you are a skilled and creative writer and you have enough time at your disposal, then you can earn good income from the internet. There are loads of websites you can secure high paying writing jobs from. Some of the sites where you can bid for freelance writing jobs are freelancer.com, upwork.com, guru.com and elance.com et al. From these sites you can get writing jobs that can comfortable pay your bills while you are in – between jobs or still schooling.
Occam’s Razor by Avinash Kaushik contains a whole host of blog posts on every aspect of Google Analytics. You’ll find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more. Author of two bestselling books (‘Web Analytics 2.0’ and ‘Web Analytics: An Hour a Day’), Avinash Kaushik is one of the world’s leading experts on Google Analytics – we’d take his advice.
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