Content can be leveraged in many ways and how you leverage it depends on your business goals. B2B marketers allocate 39% of their marketing budget to content marketing and one example, The Truckers Report, increased conversion rates by 79.3% with great content. The numbers will vary, obviously, but the point is that with quality content, you can drive more leads.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
Test your content. Don’t rest on assumptions of what types of content works. Test those assumptions to make sure that you’re not killing yourself over content that won’t get read as much as another type of content. You might assume that your readers would enjoy video clips, but videos are time- and resource-intensive to produce, so if cartoons require less effort and get much more clicks from readers, you should do that instead.
26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
One of the most important content marketing strategies is to watch your analytic reports. You need to check on them and measure what is working. Since the readers can change their minds, it can shift the way you write and market your content. Track the traffic sources for keywords, links, and other connections. Use alerts to monitor information related to the customer’s needs. You must find out what is driving them to your website, or your competitor’s websites. Outbrain’s platform will help you understand which reports provide valuable information to help develop future blog posts, and where you need to start targeting your customers with the right content.
While some might think that starting a blog is an arduous effort, when you understand the precise steps you need to take, it becomes far easier. It all starts in the decision of choosing a profitable niche and picking the right domain name. From there, you need to build your offers. You can easily sell things like mini-email courses, trainings and ebooks.
What kind of commission do they offer? One-time commissions or recurring commissions? For example, many programs pay you one time for sending a customer. On the other hand, some programs like membership sites or SaaS (software as a service) programs will pay you a commission as long as the person you referred is a paying customer. Recurring commissions are great when you can find them!
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide. In 2011 alone, over 45,000 traders chose to learn forex trading with us. FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.
Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping brands create and amplify original research they can use in their marketing. Before starting Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company's strategic editorial direction, co-developed its annual research studies, wrote hundreds of articles, spoke at industry events and was instrumental in building the platform to 200,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). You can follow her on Twitter at @michelelinn.
A content strategy is not about the number of blogs written per month, how much time should be spent doing Facebook Live, or whether or not a company should be writing a whitepaper. It absolutely is about quality, but all of these things are not exactly what strategy is about - they are components, but they aren’t really what will guide your strategic approach.