Traffic is important, but it's important you also focus on conversion rates. Perhaps your Instagram account has only 1,000 followers -- alternatively, your blog has 7,000 readers. However, your Instagram page has a conversion rate of seven percent, and your blog only converts at about .01. This should tell you that, while your blog is important for an initial introduction to your business, your Instagram is critical for sales, and shouldn't be ignored.
2nd tier. If you are an affiliate for a particular program and you refer others to sign up for that affiliate program, a 2nd tier program will pay you when the affiliates you referred make sales. For example, I am an affiliate for Ultimate Bundles. If you join their affiliate program via my 2nd tier affiliate link here. I will get a small percentage of any sales you make going forward.
I fail to see what I’ve said that’s insensitive. Obviously, you are able to write competently in English, Kay. Nikolai wasn’t. This isn’t a cultural-sensitivity issue..it’s a competency issue. I’ve also seen English-native writers who cannot construct an English paragraph without grammar errors. And they, also, do not have a bright future as freelance writers.
SkimLinks works very similarly to VigLinks in that it is designed for bloggers who don’t want to do a lot of hands-on work to participate in an affiliate program. SkimLinks also works much like VigLinks in that it uses a plugin or script to create dynamic links in your content to send visitors to higher paying offers from merchants. SkimLinks claims to work with over 24,000 merchants/advertisers.
It's content that helps people find you. It might even be content that makes people fall in love with you a little. But discovery-level content is not usually the last touch before a big sale. There are many more layers of content that usually finesse that conversion. (More on that when we discuss how content can represent various stages of the funnel in ch. 3.)
Do you love getting refunds? How cool would it be to get money back on stuff you’ve already bought? Paribus is a service that lets you find out if stores you’ve shopped at online owe you a refund. It’s free to sign up. Paribus connects to your email account and checks your receipts. If they find out a retailer has dropped their price they file a price adjustment claim for you. Try out Paribus.
Mistake #3: Giving your friend’s product a glowing review without actually being familiar with your friend’s product. This happens a lot in the affiliate marketing (and book marketing) world unfortunately. It’s a “scratch my back and I’ll scratch yours” type of situation. By all means, give your friend a glowing review, but if you haven’t actually read their book or taken their course or tried their product, don’t talk about it as though you have. Readers deserve honest recommendations! (Here’s an example of me helping to announce the launch of my friend’s book while being clear I hadn’t read it.)
Go local. Many people realize that this is valuable for brick and mortar brands. However, national ecommerce brands with large audiences in specific areas can benefit, too. For instance, a company that sells winter clothing may write a “Five Best Jackets for a Northeastern Blizzard” to take advantage of local events that are affecting their prospects.
If you would like to take a more subtle approach, include a product or service from your company that relates into your blog post. For example, let’s say that you are a wine connoisseur and that is what your blog is based around. In any post that is enticing your readers to open up a good bottle of Merlot or what have you, it would be wise to embed an ad for a quality, easy-to-use wine opener, wine glasses or stoppers that keep the wine fresh.
For one thing, without content, SEOs would have nothing to optimize for search engines. The metadata they add to posts is an attempt to help robots like Google and Facebook wrap their digital heads around the complexities of the content they're indexing. Every link earned by every marketer points to a piece of content, and the keywords that people type into search engines are an attempt to find—yep—content.
“Take the time to engage with the blog or influencer,” Julia Anghel of WallSt.io, said. “Get on their mailing list. Understand their writing style and what topics they like. Then write to see if they are really a good fit for you and the new audience you seek. Engage with them and their content. Share their stuff across your social networks, and engage with their's. Leave meaningful comments on their blog posts, and begin to facilitate a relationship with the blog or influencer you are seeking out.”
If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
6. Content Should Reflect Brand Voice: This is a very important thing in content marketing. Your content should be such that it reflects your Brand. After all, you are doing content marketing for taking your brand to the next level. If you are having a good brand reputation then you can sell anything like a hotcake. If you are producing the content which does not reflect your brand voice then that content will not fulfil your goals. So always write the content which will stand out your brand from the crowd.