Portfolio

Work, explained honestly.

Each case study shows the problem, the approach, the work done, the outcome and the evidence behind it. Filter by the kind of work you care about.

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Showing 9 of 15 case studies.

Abstract monochrome blocks representing a website page layout

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Web & App Development

Website redesign for a service business

Sample scenario: a professional services firm whose old website does not work well on mobile.

Case study details

Problem: The site was slow and hard to update, and services were described in so many places that visitors could not tell how to get in touch.
Approach: Restructure the content into one page per service, a clear contact path and an easy way for the team to edit.
Work: Sitemap and content structure
Mobile-first design and development
Contact form, basic SEO and analytics
Outcome: Placeholder outcome. Replace with the measured change, such as page load time or form submissions before and after, and its source.
Evidence: To add: before-and-after screenshots, a live link and a performance report.

Next.js
Tailwind CSS
Sanity
Vercel
Google Analytics 4

Abstract monochrome cards and columns representing a CRM dashboard

Sample content

SaaS Product Development

CRM MVP for a small sales team

Sample scenario: a small sales team outgrowing spreadsheets.

Case study details

Problem: Customer records, calls and deals were spread across spreadsheets and chat apps, so nobody could see where each deal stood.
Approach: Scope a lean MVP around the three workflows the team used daily, then ship in milestones.
Work: Data model and role-based access
Contacts, deals and activity timeline
Admin settings and CSV import
Outcome: Placeholder outcome. Replace with verified adoption or usage facts from the real project, with their source.
Evidence: To add: product screenshots and a link to a demo or the live product.

Next.js
TypeScript
PostgreSQL
Prisma
Auth.js

Abstract monochrome diagram representing an automated lead pipeline

Sample content

AI Automation System Building

Lead capture and follow-up automation

Sample scenario: a training business handling enquiries by hand.

Case study details

Problem: Enquiries arrived through several channels and follow-ups depended on someone remembering to reply.
Approach: Map every enquiry source, route them into one pipeline, and automate the first response and reminders.
Work: Enquiry intake form and routing
AI-drafted first replies with human approval
Follow-up reminders and a weekly summary
Outcome: Placeholder outcome. Replace with the measured change (for example response time before and after) and its source.
Evidence: To add: workflow screenshots and before-and-after response-time data.

n8n
Google Sheets
OpenAI API
Gmail

Sample content

AI-Driven Digital Marketing

AI-assisted content engine for a course creator

Sample scenario: an online educator publishing irregularly.

Case study details

Problem: Content was planned week to week, so publishing was inconsistent and hard to measure.
Approach: Build a research-to-publishing workflow with AI drafting, human editing and simple reporting.
Work: Topic research and content briefs
AI drafting with an editorial checklist
Publishing calendar and monthly report
Outcome: Placeholder outcome. Replace with real publishing or audience metrics and where they come from.
Evidence: To add: content calendar, sample posts and analytics screenshots.

ChatGPT
Notion
Meta Business Suite
Google Analytics 4

Abstract monochrome shapes narrowing step by step, representing a sales funnel

Sample content

Business Growth Strategies

Funnel audit for an online shop

Sample scenario: a small online shop that attracts visitors but not enough orders.

Case study details

Problem: Ads and social media brought traffic, but nobody knew at which step shoppers were giving up.
Approach: Track every step from product page to checkout, find the biggest points of friction and plan fixes in order of priority.
Work: Funnel tracking and event set-up
UX review of product and checkout pages
Prioritised improvement list and dashboard
Outcome: Placeholder outcome. Replace with a verified change such as conversion rate, the period measured and the data source.
Evidence: To add: an anonymised funnel report and a summary of the audit findings.

Google Analytics 4
Google Tag Manager
Microsoft Clarity
Looker Studio

Sample content

Web & App Development

Booking and payments web app

Sample scenario: a service business taking bookings by phone and chat.

Case study details

Problem: Bookings by phone and chat led to double bookings, and advance payments were often missed.
Approach: Ship a simple online booking flow first, then add reminders and an admin calendar.
Work: Public booking flow with online payment
Admin calendar and availability rules
SMS and email reminders
Outcome: Placeholder outcome. Replace with verified results from a real deployment, such as missed or double bookings before and after.
Evidence: To add: screenshots of the booking flow and a demo link.

Next.js
PostgreSQL
SSLCommerz
Twilio

Abstract monochrome rows and play shapes representing an online course library

Sample content

SaaS Product Development

Subscription course platform MVP

Sample scenario: a training provider running courses on a patchwork of rented tools.

Case study details

Problem: Videos, payments and student records lived in separate places, so enrolment and access were slow and error-prone.
Approach: A lean MVP that brings enrolment, payment and course access into one platform, with further features added in stages.
Work: Subscription and payment flow
Courses, lessons and progress tracking
Admin panel for students and enrolments
Outcome: Placeholder outcome. Add verified facts on active users or enrolments after a real launch, with their source.
Evidence: To add: platform screenshots, a demo account and a short product walkthrough video.

Next.js
TypeScript
Supabase
Stripe
Mux

Abstract monochrome chat bubbles representing a support assistant

Sample content

AI Automation System Building

Knowledge-base support assistant

Sample scenario: an online learning provider fielding the same student questions again and again.

Case study details

Problem: The same support questions were answered by hand many times a week, leaving urgent ones waiting.
Approach: Build an assistant grounded in approved documents that hands over to a person when it is unsure.
Work: Document clean-up and knowledge base
Assistant that cites its sources
Escalation path and conversation review
Outcome: Placeholder outcome. Replace with real usage and answer-accuracy review results, and how they were measured.
Evidence: To add: anonymised conversation samples and review notes.

OpenAI API
Supabase
pgvector
n8n
WhatsApp Business API

Abstract monochrome bar shapes representing a marketing report

Sample content

AI-Driven Digital Marketing

Automated weekly marketing report

Sample scenario: a marketing agency compiling client reports by hand.

Case study details

Problem: Each weekly client report needed manual exports from several ad and analytics accounts.
Approach: Pull the data automatically into one sheet and generate a short written summary for review.
Work: Data connections to ad and analytics platforms
Report template with key metrics
AI-written summary for account manager review
Outcome: Placeholder outcome. Replace with the verified time saved or reporting improvement, and its source.
Evidence: To add: an anonymised sample report and a workflow diagram.

Looker Studio
Google Sheets
Meta Ads Manager
Google Ads
n8n

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